Pascoe Vale RSL

What Pascoe Vale RSL does

Pascoe Vale RSL, now operating as The Cumberland, is a single-site neighborhood pub and bistro located at 40 Cumberland Rd, Pascoe Vale, in Melbourne's northern suburbs, Australia. The venue is operated under Pegasus Leisure Group, a multi-venue hospitality operator with 18+ pubs and clubs across Victoria. The business generates revenue through food and beverage sales, with an all-day kitchen (11:30am–8:30pm, seven days a week) and extended bar trading hours, supplemented by venue hire for private events and potential membership engagement through the free Pegasus Rewards loyalty program.

Its core product is a casual dining and drinking experience targeting local community residents of Pascoe Vale and surrounding suburbs, with classic pub food, social gathering spaces, and community events. Distribution is direct-to-consumer via walk-in trade, online table reservations through thecumberland.net.au, and phone bookings. The venue benefits from cross-promotion across the Pegasus Leisure Group network and a shared loyalty program, but it does not operate proprietary technology, and its competitive position is anchored on local community ties and parent-group operational support rather than technology differentiation. In 2026, the venue was rebranded from Pascoe Vale RSL to The Cumberland, with management signaling a phased rollout of new dining experiences and refreshed spaces.

Name

Pascoe Vale RSL

Legal name

Pascoe Vale RSL

Website

https://pascoevalersl.com.au

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Pascoe Vale RSL (The Cumberland) is a single neighborhood pub and bistro in Pascoe Vale, Melbourne, operated under Pegasus Leisure Group, serving local residents with casual food, drinks, and community events.

Ownership category

akta.pro rank

Product category

Neighborhood Pub & Bistro Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRANACAB

Pubs & Gastropubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYTHAFAEAA

Neighborhood & Sports Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

Keywords

• Neighborhood pub
• Pub bistro dining
• Hospitality venue services
• Food and beverage service
• Community social club

Headquarters

HQ city

Pascoe Vale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: The venue generates revenue through the sale of food and alcoholic/non-alcoholic beverages. Dining is available all day with kitchen trading from 11:30am to 8:30pm, 7 days a week. Additional revenue may come from membership program fees (Pegasus Rewards) and venue hire for private events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pascoe Vale RSL operates as "The Cumberland," a neighborhood pub and bistro at 40 Cumberland Rd, Pascoe Vale, Victoria. The venue sells food and beverages (kitchen trading 11:30am–8:30pm, 7 days a week), hosts community events, and offers the free Pegasus Rewards loyalty program shared across Pegasus Leisure Group venues.

Product overview

The Cumberland operates as a single neighborhood pub and bistro venue, offering in-house food and drink services alongside a loyalty rewards program called Pegasus Rewards. The venue provides all-day dining (kitchen open 7 days 11:30am-8:30pm), various social spaces for gatherings, and community events. The rewards program connects across multiple Pegasus Leisure Group venues, allowing members to earn and redeem points network-wide.

Differentiator

Problem solved

Functional benefit

Products and services

• The Cumberland Pub and Bistro A neighborhood pub and bistro at 40 Cumberland Rd, Pascoe Vale offering classic pub favourites, all-day dining (kitchen trading 11:30am–8:30pm, 7 days), bar service with extended weekend trading hours, dining spaces, and community event hosting for local residents and visitors.
• Pegasus Rewards Membership A free loyalty membership program letting patrons earn points, discounts, and rewards when visiting The Cumberland and other Pegasus Leisure Group venues across the network.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pegasus Leisure GroupcoreStrategic or Co-development PartnerPegasus Leisure Group is the parent company and operator of The Cumberland. The venue is part of a network of 18+ pubs and clubs across Victoria, Australia. Benefits include shared loyalty program (Pegasus Rewards), cross-marketing opportunities, and group-wide operational support including careers portal and compliance resources.

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Peninsula Club: Pegasus Leisure Group venue running a community-oriented pub and club format in regional Victoria, offering comparable food, beverage, and event-based programming to The Cumberland.
• The Grand Frankston: A Pegasus Leisure Group venue operating a pub/bistro model similar to The Cumberland, sharing loyalty, marketing, and group operations. Direct local-market sibling in the network.
• The Coach: Direct peer within the Pegasus Leisure Group portfolio: another pub/bistro venue in Victoria operated under the same parent, sharing the Pegasus Rewards loyalty program, operating model, and cross-marketing infrastructure.
• Cheltenham Club: Recent addition to the Pegasus Leisure Group network running a similar venue format with shared loyalty and group operations. Strong direct peer, especially relevant given the venue launched in similar period to The Cumberland.
• The Cove Hotel: Another Pegasus Leisure Group venue offering pub, bistro, and entertainment-style programming. Operationally identical framework as The Cumberland, making it a direct comparable.
• Sugar Gum Hotel: Another Pegasus Leisure Group pub/hotel venue operating with the same loyalty program, all-day trading hours, and bistro format - making it a direct operational peer to The Cumberland.
• The Club Caroline Springs: Sister venue within Pegasus Leisure Group offering a similar bistro, bar, and community-event experience. Directly comparable operating model and target demographic.
• Golden Fleece Hotel: Sister venue under Pegasus Leisure Group offering a comparable pub and bistro format with food, drinks, and community events in regional/metropolitan Victoria. Same network, same operating playbook, directly comparable.

Broad incumbents

• Australian Venue Co. Major Australian pub and hospitality operator with a large portfolio of suburban and CBD pubs across Melbourne. Operates neighborhood pubs directly comparable to The Cumberland in format, customer base, and daypart offerings.
• ALH Group (Endeavour Group): Australia's largest pub, club, and hotel operator under Endeavour Group; broadly competes with Pegasus Leisure Group venues like The Cumberland across Victoria for dining, beverage, and event occasions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100063463543681
• LinkedInlinkedin.com/company/pascoe-vale-rsl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pascoe Vale RSL