pegasus leisure group

Name

pegasus leisure group

Legal name

Pegasus Leisure Group

Website

https://pegasusleisure.com.au

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Gambling Industries (7132), Amusement Parks and Arcades (7131)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAFALAD

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Competitive Gaming Venues & LAN Centers

SECONDARYMPAEADAM

Racecourse Hospitality, Sponsorship & On-Track Experiences

Media, Entertainment & Sports/Gambling, Betting & Casinos/Horse Racing & Pari-Mutuel Betting

SECONDARYTHAJAFAE

Sports Events & Match Tickets

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

Keywords

• Hospitality venues
• Gaming operations
• Food and beverage
• Function spaces
• Loyalty program

Headquarters

HQ city

Caulfield East

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Compliance or regulatory, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Gaming Operations: Gaming machine operations and TAB/wagering facilities across all 17 venues. PLG is a member of the Australian Hotels Association and operates under their codes and guidelines for responsible gambling.
2. Food & Beverage: Food and beverage sales across all venues including bistros, lounge bars, and sports bars. Open 7 days a week for lunch, dinner, and weekend breakfast at select venues.
3. Function Spaces: Private and corporate event hire including sit-down dinners, cocktail parties, and business conferences. Catering packages available for events.
4. Pegasus Rewards Membership: Loyalty program with tiered membership (Silver, Gold, Platinum, Crystal) offering discounts, vouchers, and exclusive benefits to drive customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pegasus Leisure Group operates a portfolio of 17 pubs, clubs, and hospitality venues across greater Victoria, Australia, as the hospitality arm of the Melbourne Racing Club. The venues offer gaming machines, TAB/wagering facilities, Keno, bistros, sports bars, outdoor dining, kids areas, and private function spaces. A unified tiered loyalty program, Pegasus Rewards, spans all venues and provides members with food and drink discounts, birthday vouchers, and exclusive access to Melbourne Racing Club events such as the Caulfield Cup.

Product overview

Pegasus Leisure Group (PLG) is the hospitality arm of the Melbourne Racing Club, operating a portfolio of 17 pubs, clubs, and hospitality venues across Victoria. The company offers a unified loyalty program (Pegasus Rewards) that spans all venues, providing tiered membership benefits including discounts on food and beverages, exclusive event access, and venue vouchers. Each venue operates independently with its own identity while sharing the centralized loyalty platform.

Differentiator

Problem solved

Functional benefit

Brands

• Pegasus Rewards: Loyalty program with tiered membership (Silver, Gold, Platinum, Crystal) offering discounts on food and drinks, birthday vouchers, and exclusive offers.

Products and services

• Pegasus Rewards A multi-tiered loyalty program with Silver, Gold, Platinum, and Crystal membership levels for customers of Pegasus Leisure Group venues. Members accumulate points that unlock benefits such as birthday vouchers, percentage discounts on food and drinks, monthly venue vouchers, exclusive Caulfield Cup tickets, Members' Enclosure passes, and—at the Crystal tier—Melbourne Racing Club membership. It is designed to drive repeat visitation and customer retention across all 17 PLG venues in Victoria.
• Gaming Operations Operation of gaming machines, TAB/wagering facilities, and Keno across all 17 Pegasus Leisure Group venues in Victoria. Services are offered to adult customers on-site, operated in compliance with the Victorian Commission for Gambling and Liquor Regulation (VCGLR), the Australian Hotels Association (Vic) codes of conduct, and the YourPlay responsible gaming tool.
• Food and Beverage Service Food and beverage offerings across the PLG venue portfolio, including bistros, lounge bars, sports bars with full wagering facilities, and outdoor dining. Select venues serve lunch, dinner, and weekend breakfast seven days a week, with menus ranging from seafood and steaks to pub classics, family-friendly kids areas, and dedicated kids' dining options.
• Function and Event Spaces Hire of private and corporate function spaces across PLG venues for events including sit-down dinners, cocktail parties, business conferences, and celebrations. Catering packages are available as part of the function offering. Service is targeted at both private individuals and corporate/ business customers booking events at venues across Victoria.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Melbourne Racing ClubflagshipStrategic or Co-development PartnerPLG is the hospitality arm of the Melbourne Racing Club. The partnership provides exclusive access to racing events including Caulfield Cup tickets and Members' Enclosure passes for loyalty program members. MRC Foundation collaboration also exists for charitable initiatives.
• Australian Hotels Association (Victoria)coreOthersPLG is a member of the Australian Hotels Association (Vic) and operates under their codes and guidelines in regard to responsible gambling. Compliance with AHA Vic Self Exclusion Program and Code of Conduct.
• YourPlaycoreTechnology or IntegrationYourPlay is a responsible gaming tool that can be added to loyalty membership cards and used on gaming machines in Victoria. Allows customers to track spending, set limits, and view playing history.
• KenominorStrategic or Co-development PartnerKeno gaming operations at PLG venues with dedicated Keno Code of Conduct and Rules of Play documentation.
• Victorian Commission for Gambling and Liquor RegulationcoreOthersRegulatory body overseeing gambling and liquor operations. PLG operates under VCGLR compliance requirements.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Endeavour Group: ASX-listed owner of Dan Murphy's, BWS and ~340 hotels including ALH. A much larger incumbent in the same hospitality-plus-gaming space as PLG, operating across retail liquor, hotels and gaming.
• Crown Resorts: Major Australian integrated resort and casino operator with gaming, hotels, F&B and events. Comparable as a regulated Australian gaming-hospitality incumbent, though focused on casino hotels rather than community pub venues.
• Star Entertainment Group: Casino operator (The Star Sydney, Gold Coast, Brisbane) with hotels, restaurants and gaming floors. Comparable as a regulated Australian gaming-and-hospitality incumbent, though at a different scale and with a casino-centric model.

Direct peers

• Australian Venue Co. Privately held pub and hospitality operator managing a large portfolio of venues across Australia with gaming, dining and events. Directly comparable to PLG on multi-venue hospitality, gaming machine operations and F&B-led revenue mix.
• Redcape Hospitality Group: ASX-listed pub operator with a portfolio of hotels and gaming venues across Australia. Closely comparable business model: owned/leased pubs, gaming machines, F&B and function spaces — directly overlapping with PLG's value proposition.
• ALH Group (Australian Leisure and Hospitality Group): Operates the largest portfolio of hotels and gaming venues in Australia (~330+ hotels) with pokies, F&B and sports bars. Directly comparable to PLG's pub/clubs-with-gaming model across multiple states, though at significantly larger scale.

Regional players

• Victoria Racing Club: Operator of Flemington Racecourse and Melbourne's flagship racing events (Melbourne Cup Carnival). Comparable as another major Victorian racing club that runs its own hospitality operations — a sibling model to PLG's MRC-owned hospitality business.

Others

• The Lottery Corporation: Operates Keno in Victoria through licensed venues including hotels and clubs. Directly relevant to PLG's Keno operations as the principal counterparty and comparable for venue-based gaming-machine-adjacent revenue.
• Tabcorp Holdings: Operates TAB retail wagering and Keno in Victoria, the same wagering products PLG offers through TAB/Keno facilities at its venues. A key supplier/ecosystem partner rather than direct competitor, but materially comparable on the wagering revenue mix.
• TEG (TEG Group): Live entertainment and ticketing operator (Ticketek, TEG Live) that runs sports and event ticketing including racing events. Comparable to PLG's racing-event ticketing and Members' Enclosure access components within its loyalty program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pegasusleisuregroup
• LinkedInlinkedin.com/company/pegasus-leisure-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pegasus leisure group