Paseo del Este TU Shopping Outlet

What Paseo del Este TU Shopping Outlet does

Paseo del Este TU Shopping Outlet is a privately held, open-air shopping center located at Ruta 39 and Avenida Perimetral in Maldonado, Uruguay. It opened in 2016 and in 2017 became the country's first outlet-format shopping mall, anchored on outlet fashion and steadily expanding into a mixed-use retail, dining, health, financial, and entertainment complex. The property houses national and international brands including Sodimac, TATA, Renner, ONLY, JACK & JONES, McDonald's, Farmashop, BBVA, Farmashop, China Market, and La Asistencial (a 3-floor, 3,000 m² medical center handling roughly 150,000 consultations per month). The operator also runs two adjacent sub-products: Auditorio del Paseo, an 80-person events venue, and Mercado del Paseo, a forthcoming farmers market for local producers.

The business model is landlord-based: revenue is generated through recurring lease and service charges paid by the tenant mix across outlet stores, gastronomy, supermarket and home goods, health and financial services providers, and entertainment tenants. The asset is staffed leanly (10 employees), with on-site operations supported by social media (Facebook, Instagram, TikTok, LinkedIn), email marketing, and earned-media coverage in Uruguayan outlets (El País, Infonegocios, 180.com.uy, Canal 11). The customer base is split between local residents of eastern Uruguay (Maldonado, San Carlos) seeking a consolidated retail destination without traveling to Montevideo, and national/international tourists visiting Punta del Este, La Barra, Solanas, and Punta Ballena.

The complex is mid-stage on an aggressive expansion plan: a projected 85,000 m² footprint by 2026, the addition of McDonald's and China Market in 2025, and a US$100 million housing-tower development on an adjoining Ruta 39 parcel announced by director Héctor Liberman in January 2024. Management's stated objective is to convert the site into the largest open-air commercial center in Uruguay, blending retail with residential density on-site.

Name

Paseo del Este TU Shopping Outlet

Legal name

Paseo del Este

Website

https://paseodeleste.uy

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Paseo del Este is a privately held open-air outlet shopping center in Maldonado, Uruguay — the country's first outlet mall — leasing space to national and international retail, dining, supermarket, financial, and health tenants serving local residents and Punta del Este tourists.

Ownership category

akta.pro rank

Product category

Shopping Centers / Retail Real Estate

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Neighborhood Essentials & Fill-in Shopping Discount Stores (CRAEAJAH)

Keywords

• Outlet shopping mall
• Retail real estate
• Shopping center leasing
• Commercial property
• Open-air mall

Headquarters

HQ city

Maldonado

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Tenant Rent: Revenue generated from leasing commercial spaces to retail tenants including outlet stores, fashion brands, and specialty retailers.
2. Gastronomy Tenants: Rental income from food and beverage establishments including restaurants, cafes, and fast food outlets.
3. Service Provider Rentals: Leasing to financial services, healthcare providers, pharmacy, and general service providers.
4. Supermarket and Home Goods: Revenue from supermarket and home improvement/household goods tenants.
5. Mercado del Paseo: Future farmers market and local producer/emprendedor marketplace generating rental income from vendor stalls.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Paseo del Este TU Shopping Outlet operates an open-air shopping outlet mall in Maldonado, Uruguay, leasing commercial spaces to a diversified mix of outlet stores, gastronomy tenants, health services, financial services, a supermarket, home goods retailers, entertainment venues, and general service providers. The center targets both local residents and national/international tourists visiting Punta del Este and surrounding eastern Uruguay destinations, with current built area exceeding 3,000 m² and projected expansion to 85,000 m² by 2026.

Product overview

Paseo del Este TU Shopping Outlet is a single, unified open-air shopping mall featuring a diverse mix of retail, dining, health, financial, and entertainment services. The complex comprises outlet stores, restaurants and cafes, pharmacies and medical services, banking and financial services, supermarkets, home goods retailers, and general service providers. The facility also includes an 80-person capacity auditorium for events and the upcoming Mercado del Paseo, a farmers market for local producers. The shopping outlet targets both local residents and national/international tourists, positioning itself as the largest open-air commercial center in Uruguay.

Differentiator

Problem solved

Functional benefit

Brands

• Mercado del Paseo: Mercado de productores y emprendedores locales - A local producers and entrepreneurs market featuring free entry and free parking, located within the shopping outlet.

Products and services

• Tiendas Outlet (Outlet Stores) Leased outlet retail spaces offering discounted brand-name clothing and merchandise from national and international brands such as Renner, ONLY, JACK & JONES, Blackstore, Sportmarket, Peach, and Mosca.
• Gastronomía (Food and Beverage) Leased food and beverage spaces including restaurants, cafés, and fast-food outlets such as McDonald's, Dolcezza, Fini, and Cibo.
• Salud (Health Services) Leased health spaces including pharmacy (Farmashop), medical center (La Asistencial, Centro Augusta), and wellness and beauty services.
• Servicios Financieros (Financial Services) Leased financial services spaces including banking (BBVA), credit services (Creditel), currency exchange, payment networks, and collection services.
• Supermercado (Supermarket) Leased supermarket spaces including TATA supermarket and specialized food retailers.
• Hogar (Home Goods) Leased home goods and household product spaces including Sodimac home improvement, Emporio de Hogar, Multi Ahorro Hogar, China Market, and Droguería Pay.
• Entretenimiento (Entertainment) Leased entertainment and fitness spaces including Fit Feet gym, sports retail (Sportmarket), and other recreational offerings.
• Servicios Generales (General Services) Leased general services spaces including paper and stationery stores (Mosca), kiosks, beauty salons, barbershops, pet services, and miscellaneous service providers.
• Mercado del Paseo Future farmers market featuring local producers and entrepreneurs offering fresh produce and artisan goods with free entry and free parking.
• Auditorio del Paseo Event venue with 80-person capacity equipped with Wi-Fi, air conditioning, professional sound system, and 70-inch LED TV, available for rent for events, presentations, and trainings.

Quantifiable outcome

• 150,000 monthly medical consultations at La Asistencial
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Regional players

• Open Plaza: Mexican open-air shopping center chain with multiple regional locations. Comparable as an outdoor mall format operating in Latin America, though primarily serving Mexican markets rather than Uruguay.
• Multiplaza: Major Latin American shopping mall operator with flagship properties in Panama. Comparable as a multi-format retail destination operator in the broader Latin American region, though serving a different geography.

Direct peers

• Tres Cruces Shopping: Major Montevideo shopping center integrated with the city's main bus terminal. Comparable in being a multi-category retail destination serving a broad Uruguayan catchment with both retail and services tenants.
• Montevideo Shopping: Established Montevideo shopping center offering fashion, gastronomy, and entertainment tenants. Direct comparable as a multi-format shopping mall operating in Uruguay with similar tenant mix to Paseo del Este.
• Punta Carretas Shopping: Largest enclosed shopping mall in Montevideo, Uruguay. Operates a multi-format retail destination with fashion, dining, and entertainment, directly comparable to Paseo del Este's mall format although located in a different catchment.
• Costa Urbana Shopping: Montevideo-based shopping center with a similar multi-format retail offering. Comparable in serving Uruguayan consumers with a mix of fashion, dining, and services in a single destination.

Broad incumbents

• Andares: Large open-air lifestyle mall in Guadalajara, Mexico. Closest format comparable to Paseo del Este's outdoor mall concept, though operating at substantially larger scale in a more developed retail market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/paseodeleste.uy
• LinkedInlinkedin.com/company/paseodeleste
• Instagraminstagram.com/paseodeleste.uy
• TikToktiktok.com/@paseodelesteshoppingmall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paseo del Este TU Shopping Outlet