PASERENE WINE

What PASERENE WINE does

Paserene Wine Farm is a privately-held boutique winery located in Franschhoek, Western Cape, South Africa, producing terroir-driven red blends and premium wines organized into two ranges. The Elements Range is positioned as the accessible, mid-week offering sourced from different elements of each vineyard, while the Paserene Range is the premium, age-worthy collection designed to last upwards of 20 years and target fine-dining contexts. The winery operates from a single estate on the R45 near La Motte, with a contemporary tasting lounge, a picturesque garden, and venue capacity for private functions of up to 20 guests. Operational scale is small: approximately 8 employees and a tightly curated portfolio of 3 wines across 3 vintages, with 5 industry awards cited on the company website.

The business runs a direct-to-consumer model with three primary revenue streams: on-site wine sales and tastings (R200 per person, with pairings from R200-R210), a Shopify-powered online store for South African customers, and a tapas/food service featuring locally-sourced charcuterie, cheeses, biltong, and small plates (R65-R560 per item). International reach is delivered through a network of specialized online wine retail partners — Capreo in Europe (access to 30,000+ consumers), Museum Wines in the UK, Cape Ardor in the USA, DCDA Wine in Australia, and Kapkaai Wines in Switzerland. Marketing channels are concentrated in Instagram, the company website, Mailchimp newsletters for the Paserene Following exclusive club, and Google Reviews.

Ownership is founder/family-controlled with no disclosed venture capital, private equity, or institutional investment. There is no parent company, no subsidiaries, and no publicly disclosed revenue. Operating geographies span five continents via partner channels, while physical operations remain limited to a single Franschhoek estate, and distribution is exclusively outbound via specialty online retailers rather than traditional wholesale or hospitality on-premise accounts.

Name

PASERENE WINE

Legal name

Paserene Winery

Website

https://paserene.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Paserene Wine Farm is a privately-held boutique winery in Franschhoek, South Africa, producing terroir-driven premium red blends across two ranges. It sells direct-to-consumer via its tasting lounge and Shopify store, with international distribution through specialist wine retailers in Europe, the UK, USA, Australia, and Switzerland.

Ownership category

akta.pro rank

Product category

Boutique Winery Premium Wines

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (7224), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Boutique winery
• Premium wines
• Wine tasting
• Terroir-driven wines
• Wine tourism

Headquarters

HQ city

Franschhoek

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Sales: Direct one-time purchase of wines through the estate's Shopify online store for South African customers. International sales through partnered distributors. Wine tasting sessions also drive direct sales.
2. Wine Tasting Experiences: Paid wine tasting sessions in the contemporary tasting lounge, featuring the award-winning wine collection. Tasting options include wine flights and guided tastings led by knowledgeable staff.
3. Events and Functions: Venue rental for private gatherings, intimate corporate events, conferences, and special tastings. Capacity of up to 20 guests. Food pairings and platters available.
4. Food and Tapas: Tasting lounge tapas menu featuring locally-sourced items including charcuterie, cheeses, bread selections, biltong, and South African-inspired dishes. Platters for sharing complement the wine tasting experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Paserene Wine Farm is a boutique winery in Franschhoek, South Africa that produces handcrafted, terroir-driven red blends and premium wines across two collections: the Elements Range (accessible mid-week wines from different vineyard elements) and the Paserene Range (premium wines crafted for fine dining and designed to age upwards of 20 years). The estate also operates a contemporary tasting lounge offering paid wine tasting flights, locally-sourced tapas and platters, and serves as an exclusive venue for private functions and intimate corporate events of up to 20 guests, with wines sold direct-to-consumer in South Africa and internationally through partnered online wine retailers.

Product overview

Paserene Wine Farm is a boutique winery in Franschhoek offering award-winning wines through two main wine collections: the premium Paserene Range designed for ageing (upwards of 20 years) and the Elements Range for everyday enjoyment. The winery operates a contemporary tasting lounge serving tapas and platters, hosts private functions and events for up to 20 guests, and sells wines online with international delivery. The product portfolio includes core wine products, food service offerings, and an exclusive membership club.

Differentiator

Problem solved

Functional benefit

Brands

• Elements Range: A fun-side wine range where each bottle is unique, made from different elements from each vineyard. Suitable for luxury wine tastings and as a perfect mid-week tipple.
• Paserene Range
• Paserene Following

Products and services

• Paserene Range Premium wine collection crafted for discerning wine enthusiasts who prefer finer things in life. Each bottle tells a story of the terroir where the grapes are sourced, with flavours highlighting the purity of the fruit's structure and elegance. These wines are made for ageing and can last upwards of 20 years.

Quantifiable outcome

• Wines designed to age for upwards of 20 years
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• CapreocoreChannel Partner/ Reseller/ DistributorCapreo is a European online wine retailer selling more than 500 wines from South African wine estates to over 30,000 customers across Europe. Paserene wines are distributed through Capreo's website, making Paserene wines accessible to European consumers. The partnership helps Paserene reach international markets beyond South Africa.
• DCDA WineminorChannel Partner/ Reseller/ DistributorAustralian online wine retailer distributing Paserene wines to the Australian market.
• Museum WinesminorChannel Partner/ Reseller/ DistributorUK-based online wine retailer distributing Paserene wines to consumers in the United Kingdom.
• Cape Ardor WineminorChannel Partner/ Reseller/ DistributorUSA-based importer and online retailer distributing Paserene wines to American consumers.
• Kapkaai WinesminorChannel Partner/ Reseller/ DistributorSwiss online wine retailer distributing Paserene wines to consumers in Switzerland.
• Neil Jewell CharcuterieminorStrategic or Co-development PartnerRenowned local charcuterie producer Neil Jewell supplies charcuterie for Paserene's tasting lounge menu. His products are featured as part of the Local Charcuterie Selection on the tasting menu.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Boekenhoutskloof: Premium Franschhoek boutique winery with limited production, internationally distributed terroir-driven wines, and on-site experiences. Comparable in scale, philosophy, and export-led business model.
• La Motte Wine Estate: Franschhoek neighbor on the R45 (Paserene's address literally references proximity to La Motte estate). Operates a similar boutique model with premium wines, tasting room, food pairings, and DTC sales — the most directly comparable local peer.
• Creation Wines: Boutique South African winery pairing fine wines with food/tapas experiences and strong international DTC and tasting-room revenue. Closely comparable on experience-led, premium-positioning boutique model.
• The Sadie Family Wines: Ultra-premium Swartland boutique estate with limited production, scarcity-driven allocation model, and global cult following. Comparable as a small-scale, terroir-obsessed premium producer.
• Mullineux Family Wines: Award-winning Swartland boutique producer focused on terroir-driven, age-worthy wines with strong international export channels. Comparable on premium craft positioning and export-led distribution.
• Ernie Els Wines: Stellenbosch boutique producer with tasting room, premium red blends, and established international export presence. Comparable on premium positioning and DTC-plus-export channel mix.
• Klein Constantia: Premium Constantia estate with tasting room, award-winning wines, and established international distribution network. Comparable on premium positioning and export-led boutique model.
• Hamilton Russell Vineyards: Premium boutique South African estate producing terroir-driven Pinot Noir and Chardonnay, with international distribution and on-site tasting. Comparable as a small, award-winning, export-focused producer.
• Ken Forrester Wines: Stellenbosch boutique estate producing premium Chenin Blanc and red blends, with tasting room and international export relationships. Comparable on premium boutique scale and global distribution.
• Tokara Wines: Stellenbosch/Franschhoek premium producer combining a winery, tasting lounge, restaurant, and international distribution. Comparable on premium positioning and diversified experience-plus-bottle revenue.

Market position

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/paserene
• LinkedInlinkedin.com/company/paserene-wine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PASERENE WINE