Pasona Thailand

What Pasona Thailand does

Pasona Thailand (legal entity: Pasona Recruitment (Thailand) Co., Ltd., also operating as Pasona HR Consulting (Thailand)) is a Bangkok-headquartered HR services firm and wholly-owned subsidiary of Japan's Pasona Group Inc., established in Thailand in 2012. The company provides an integrated HR services portfolio spanning permanent and contract recruitment, staffing and outsourcing, training, HR consulting (succession planning, 360-degree assessments, HRM system design, engagement surveys), outplacement, and end-to-end payroll management. Its core technology includes a cloud-based attendance and payroll management system with GPS and photo verification for mobile leave, overtime, and expense management, alongside proprietary assessment instruments including the Pasona 360-Degree Assessment and the Uchida Kraepelin Test. The business serves two primary customer segments in parallel: corporate clients (predominantly Japanese enterprises operating in Thailand, plus Thai and international companies) and job seekers (Thai and foreign professionals, particularly those seeking bilingual positions with Japanese firms). Revenue is generated entirely from corporate clients, with services to job seekers provided free of charge; pricing for corporate engagements is quote-based and not publicly disclosed. The company operates a self-service job portal alongside a direct sales motion staffed by career consultants who conduct interviews, match candidates, and manage placements end-to-end. As of the input data, Pasona Thailand has 106 employees, offices in Bangkok's Sathorn business district, and operates within a parent group network spanning 55 sites across 15 regions globally.

Name

Pasona Thailand

Legal name

Pasona Recruitment (Thailand) Co., Ltd.

Website

https://pasona.co.th

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Pasona Thailand is a Bangkok-based HR services subsidiary of Japan's Pasona Group, offering integrated recruitment, staffing, training, HR consulting, and payroll services to Japanese and international enterprises operating in Thailand, with a network of 195,000+ job seekers.

Ownership category

akta.pro rank

Product category

Recruitment & HR Services

NAICS

Employment Services (5613), Employment Placement Agencies (561311), Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• Recruitment services
• HR consulting
• Staffing outsourcing
• Payroll management
• Corporate training

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment Services: Permanent placement, contract staffing, and outsourcing services for companies seeking talent. The company provides recruitment for senior to executive level positions, screening and shortlisting qualified candidates with guarantee periods.
2. Training Services: Customizable training programs for all levels from entry to director, including lectures and group work tailored to client needs.
3. HR Consulting: Advisory services including succession planning, 360-degree assessments, HRM system design, engagement surveys, and outplacement services.
4. Payroll Services: End-to-end payroll management including attendance systems, salary calculations, social insurance procedures, tax filings, bank transfers, and labor law consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pasona Thailand provides end-to-end HR services including permanent recruitment, contract staffing, outsourcing, corporate training, payroll and labor management, and HR consulting. Career consulting and job matching are offered free of charge to job seekers, while Japanese companies and Thai/international enterprises pay for placement, outsourcing, training, payroll, and advisory engagements across all 77 Thai provinces.

Product overview

Pasona Thailand operates as a comprehensive HR solutions platform offering a portfolio of integrated services. The core offerings include Career Solution (Recruitment and Career Support), Training, Global Sourcing (Overseas Recruiting), HR Consulting, and Outsourcing. The platform supplements its core recruitment services with specialized HR assessment tools including Pasona 360 Assessment (multisource feedback evaluation), Uchida Kraepelin Test (aptitude testing), and Pasona Engagement (employee engagement benchmarking). Additional modules include Payroll Service (end-to-end payroll and labor management with cloud attendance systems), HRM System Design, and Outplacement Service. All services are designed to support Japanese companies expanding overseas with multilingual support in Thai, English, and Japanese.

Differentiator

Problem solved

Functional benefit

Products and services

• Career Solution (Recruitment) Recruitment and career support service matching job seekers with appropriate positions, focused on senior to executive level hiring across industries for Thai and Japanese-affiliated companies. Includes screening, shortlisting, reference checks upon request, and guarantee periods on placements.
• Corporate Training Customizable training programs for all levels from entry-level to director, delivered by experienced trainers using a mix of lectures and group work tailored to client needs.
• Global Sourcing (Overseas Recruiting Service) International recruitment service leveraging Pasona Group's 55 sites across 15 regions globally to source talent across borders for Japanese companies expanding overseas and multinational clients.
• HR Consulting Comprehensive advisory service covering recruiting, training, retaining, and repositioning employees, including succession planning, 360-degree assessments, HRM system design, engagement surveys, and outplacement support.
• Outsourcing Staffing outsourcing service providing skilled personnel for defined periods, helping clients hire immediately-ready talent with the necessary skills and experience without long-term commitment.
• Payroll Service End-to-end payroll and labor management service including attendance tracking, salary calculations, social insurance procedures, tax filings, bank transfers, and Thai labor law consultation.
• Pasona 360 Assessment Multisource performance assessment reflecting individual performance through supervisor, subordinate, colleague, external stakeholders, client, vendor, and self-evaluation perspectives with customizable competency frameworks, designed to enhance employee effectiveness and organizational engagement.
• Uchida Kraepelin Test Long-standing aptitude test (used for over 60 years with more than 50 million users globally) that measures both intelligence and personality to support candidate assessment.
• Outplacement Service Coaching service supporting companies in implementing voluntary retirement programs and providing re-employment support services for affected employees.
• HRM System Design Consultation on personnel evaluation systems, including design of employee evaluation frameworks and salary systems.
• Pasona Engagement Benchmarking service comparing organizations to high-performing companies, conducting comparative analysis, identifying organizational issues, and improving management/HR measures and team management practices.

Quantifiable outcome

• Over 195,000 job seekers registered with the platform
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Robert Walters Thailand: Global premium recruitment firm serving mid-to-senior level roles across industries in Thailand, competing directly with Pasona Thailand's senior-to-executive placement business.
• JAC Recruitment Thailand: Direct competitor focused on Japanese-affiliated recruitment in Thailand, serving bilingual talent and Japanese corporate clients with a similar service model to Pasona Thailand.
• Michael Page Thailand: Specialist recruitment firm operating in Thailand for mid-to-senior level positions across multiple sectors, directly competing with Pasona Thailand's career solutions offering.
• RGF HR Agent Thailand: Recruitment brand of Recruit Holdings (Japan) operating across Southeast Asia, offering bilingual and Japanese-affiliated recruitment services that directly compete with Pasona Thailand.
• Reeracoen Thailand: Japanese-headquartered recruitment agency operating in Thailand with strong focus on Japanese companies and bilingual talent, directly overlapping with Pasona Thailand's core segment.
• Hays Thailand: Global recruitment specialist with significant Thailand presence serving professional and technical roles across multiple industries, a direct competitor in the same permanent placement market.

Broad incumbents

• ManpowerGroup Thailand: Global workforce solutions provider with full Thailand presence including recruitment, staffing, and RPO services, competing broadly with Pasona Thailand's integrated HR services.
• Adecco Thailand: Global staffing leader with broad Thailand operations spanning temporary staffing, permanent placement, and outsourcing — competing with Pasona Thailand's outsourcing and recruitment services.

Emerging players

• Indeed Thailand: Global digital job aggregation platform operating in Thailand, representing an emerging digital-native competitor that bypasses traditional recruitment agencies for direct employer-candidate matching.

Regional players

• JobThai: Leading Thai local job board platform with deep local market penetration, competing with Pasona Thailand for direct-to-consumer job seeker engagement and SMB employer postings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pasona.thailand
• LinkedInlinkedin.com/company/pasonathailand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasona Thailand