What Passage Preparation does

Passage Preparation is a private US EdTech company that delivers online test preparation for teacher certification and licensure exams across all 50 states, the District of Columbia, and five US territories (Guam, USVI, American Samoa, CNMI, DoDEA), plus Puerto Rico. Its core product is an asynchronous study guide and interactive practice test course covering major state assessment programs including Praxis, TExES, MTEL, GACE, NYSTCE, OAE, FTCE, CEOE, ILTS, NES, CSET, CBEST, AEPA, MTTC, WEST-E, and VCLA. Course content is delivered through the Canvas LMS and incorporates a ~40-item diagnostic assessment, a personalized study plan, formative practice items with feedback, and a free 30-day subscription extension guarantee (the Passage Preparation Promise) for course completers who fail their aligned exam; a synchronous, instructor-led track has been added for high-demand assessments such as Praxis Elementary Education and Foundations of Reading. The company also sells continuing education units (CEUs for Nevada, CPEs for Texas), professional development training, webinars, and an edTPA Simplified prep guide.

The business operates a hybrid go-to-market combining product-led growth (direct e-commerce on passagepreparation.com starting at $15 per individual course) with a sales-led institutional channel targeting K-12 schools and districts, university-based Education Preparation Providers (EPPs), and channel partners including Pearson's Right Start, the National Center for Grow Your Own (NCGYO), AAQEP (as a Professional Learning Sponsor), and NASDTEC. Institutional buyers access the platform through tiered bulk voucher pricing (30-, 90-, and 120-day vouchers and bundles, with discounts at 10-199, 200-499, and 500+ units) and site-license vouchers. Founded in 2022 with 11-50 employees, Passage Preparation is B Corp certified and was named the 2026 CODiE Award Winner for Best Professional Learning Platform by SIIA; no funding rounds, revenue figures, or executive team details are disclosed.

Name

Passage Preparation

Legal name

Passage Preparation

Website

https://passagepreparation.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Passage Preparation is a private US EdTech company that delivers online test preparation courses for teacher certification and licensure exams across all 50 states, DC, US territories, and Puerto Rico, serving individual teacher candidates, university educator preparation programs, and K-12 schools and districts via direct e-commerce and bulk institutional voucher programs.

Ownership category

akta.pro rank

Product category

Teacher Certification Test Preparation

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Exam Prep eLearning Modules (EDAGAEAL)

akta.pro secondary industry

K–12 Standardized Test Prep & Practice Materials (EDAGADAA)

Keywords

• Teacher certification test prep
• Online praxis preparation
• Educator licensure courses
• Edtech professional learning
• Bulk voucher training

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Course Sales: Direct sales of individual test preparation courses to teacher candidates. Courses are delivered as 30-day or 90-day subscriptions with prices starting at $15 for individual courses. Customers can renew subscriptions anytime.
2. Bulk Voucher Program: Volume-discounted voucher bundles sold to schools, districts, and EPPs for distribution to their candidate populations. Vouchers provide access to courses for 30 or 90 days with tiered pricing based on volume (10-199, 200-499, 500+ units).
3. Bundle Packages: Bundled course packages for candidates requiring multiple assessments (e.g., Elementary Education Bundles, Core Subject Bundles) sold at discounted package pricing compared to individual course purchases.
4. Site License Vouchers: Site license voucher products for organizations requiring broad institutional access to test preparation materials for their candidate populations.
5. Professional Development Training: Professional development training offerings sold separately from core test prep courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Passage Preparation sells online test preparation courses for teacher certification and licensure exams across all 50 US states, Washington DC, and US territories. Core products are asynchronous courses delivered via Canvas LMS featuring diagnostic assessments, personalized study plans, interactive practice tests, and continuous feedback, offered as 30-day, 90-day, and 120-day subscription vouchers to individual candidates and as bulk vouchers and site licenses to schools, districts, and Education Preparation Providers.

Product overview

Passage Preparation is a unified online test preparation platform offering comprehensive study guides and interactive practice tests for teacher certification and licensure exams across most U.S. states. The core product is the Passage Preparation Online Course (accessed via Canvas LMS), which includes diagnostic assessments, personalized study plans, formative activities, and continuous feedback. The company sells subscription vouchers in 30-day, 90-day, and 120-day tiers, with bundle options for candidates needing multiple assessments. Individual courses are available from $15, while institutional purchasers (schools, districts, EPPs) can buy bulk/site license vouchers at discounted rates. Supporting products include synchronous (live) instructor-led courses, continuing education units (CEUs/CPEs), webinars, free practice tests, and the edTPA Simplified prep guide. The Passage Preparation Promise offers a free 30-day extension to any course completer who fails their exam. The platform covers state-specific certification tests including Praxis, TExES, GACE, MTEL, NYSTCE, OAE, FTCE, CEOE, ILTS, NES, CSET, CBEST, AEPA, MTTC, WEST-E, VCLA, and others, organized by state.

Differentiator

Problem solved

Functional benefit

Products and services

• Passage Preparation Online Courses Comprehensive asynchronous online courses for teacher certification and licensure exam preparation across all 50 US states and territories, accessed via Canvas LMS. Includes diagnostic assessments (~40 items), personalized study plans, interactive practice tests, formative activities, and continuous feedback. State-specific alignment covers Praxis, TExES, MTEL, GACE, NYSTCE, FTCE, OAE, ILTS, NES, CEOE, AEPA, MTTC, WEST-E, VCLA, Foundations of Reading, and other state-specific programs.
• 30-Day Course Voucher 30-day access voucher for a single teacher certification test preparation course. Volume pricing available: 10-199 units at $25/each, 200-499 units at $20/each, 500+ units at $15/each.
• 90-Day Course Voucher 90-day access voucher for a single teacher certification test preparation course. Volume pricing: 10-199 units at $50/each, 200-499 units at $40/each, 500+ units at $30/each.
• 120-Day Course Voucher 120-day extended access voucher for teacher certification test preparation, priced at $65 per unit.
• 30-Day Bundle Voucher 30-day access voucher bundle covering multiple certification assessments for candidates needing more than one assessment. Volume pricing: 10-199 units at $37.50/each, 200-499 units at $30/each, 500+ units at $22.50/each.
• 90-Day Bundle Voucher 90-day access voucher bundle covering multiple certification assessments. Volume pricing: 10-199 units at $75/each, 200-499 units at $60/each, 500+ units at $45/each.
• Site License Voucher Institutional site license voucher offering organization-wide access to Passage Preparation courses for schools and districts distributing access to their candidate populations.
• Synchronous Courses Live, instructor-led online courses for specific certification tests such as Foundations of Reading and Praxis Elementary Education, offered as scheduled sessions with enrollment for specific terms (Fall 2024, Fall 2025, Winter 2026, Spring 2026, Summer 2025).
• edTPA Simplified: Your Guide to Success Specialized preparation product guiding candidates through the edTPA teacher performance assessment, a requirement in many states for initial licensure.
• Continuing Education Credit/Units (CEU/CPE) Continuing education credit and professional development units for teachers, including state-specific offerings such as CEUs for Nevada Teachers and CPEs for Texas Teachers.
• Professional Development Training Professional development training offerings for educators and school/district staff sold separately from core test prep courses.
• The Passage Preparation Promise Pass guarantee program in which any course completer who fails their aligned state licensure exam is eligible for a free 30-day subscription extension to the corresponding course. Terms and conditions apply.

Quantifiable outcome

• Pass rates not disclosed, but company offers free 30-day extension guarantee for course completers who fail their aligned exam, indicating confidence in product effectiveness

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Schools & DistrictscoreChannel Partner/ Reseller/ DistributorFormal partnership program enabling K-12 schools and districts to purchase bulk vouchers for distribution to teacher candidates. Supports district-wide access to test preparation materials to address certification barriers and teacher shortages.
• Education Preparation Providers (EPPs)coreChannel Partner/ Reseller/ DistributorPartnership program with university-based teacher preparation programs to provide course access for candidates through institutional voucher purchases. Supports integration of test prep into educator preparation curricula.
• Right Start by PearsonminorChannel Partner/ Reseller/ DistributorPartnership with Pearson's Right Start early childhood education program to distribute test preparation materials to program participants pursuing teacher certification.
• NCGYO - National Center for Grow Your OwnminorStrategic or Co-development PartnerPartnership with National Center for Grow Your Own to support alternative pathway and grow-your-own programs that help paraprofessionals and community members become certified teachers.
• AAQEP (Association for Advancing Quality in Educator Preparation)minorGTM or Marketing PartnerProfessional Learning Sponsor for AAQEP, demonstrating commitment to quality in educator preparation and positioning as a trusted partner in the EPP community.
• NASDTECminorStrategic or Co-development PartnerLong-standing participant in NASDTEC Annual Conference (two decades of attendance) focused on educator quality, policies, and certification testing standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Varsity Tutors: Varsity Tutors offers test prep including teacher certification alongside a much broader tutoring and test prep platform. Both companies sell subscription-based test prep with similar content delivery, but Varsity Tutors operates at significantly larger scale with 1-on-1 tutoring add-ons.
• Udemy: Udemy hosts numerous third-party teacher certification prep courses at low price points, competing with Passage Preparation's individual course sales on price and course variety. Both sell online video-based test prep, though Udemy is a marketplace versus Passage Preparation's owned content.
• Study.com: Study.com is a much larger incumbent offering teacher certification test prep courses as part of a broad study library spanning K-12, college, and professional certifications. Both deliver subscription-based online prep, but Study.com competes at scale across many subjects beyond teacher certification.

Emerging players

• Khan Academy: Khan Academy offers free test prep resources for teacher certification exams (Praxis Core) and could compete with Passage Preparation on price-sensitive candidates. Both target the same aspiring teacher demographic, though Khan Academy's model is free with optional donations versus Passage Preparation's paid subscriptions.

Others

• Pearson (Right Start partner): Pearson is both a content partner (Right Start program) and a major test prep ecosystem participant through its ownership of assessment programs. The relationship positions Pearson as an enabling ecosystem player rather than a direct competitor, but also as a partner whose strategic shifts could affect Passage Preparation's distribution.
• ETS (Praxis owner): ETS owns the Praxis exams that Passage Preparation's courses align to, and provides official Praxis prep materials. While not a direct subscription competitor, ETS controls the underlying test content and standard changes that Passage Preparation's courses must track, creating a structural dependency.

Direct peers

• Teachers Test Prep: Teachers Test Prep specializes in Praxis Core and Praxis II preparation, directly overlapping with Passage Preparation's teacher certification focus. Both sell online study guides with practice tests targeting aspiring teachers preparing for licensure exams.
• 240 Tutoring: 240 Tutoring is a direct competitor offering online Praxis and state-specific teacher certification test prep with similar subscription-based study guides and practice tests. Both companies compete for the same individual candidate and institutional voucher buyers across US states.
• Mometrix Test Preparation: Mometrix produces study guides, practice tests, and online courses for dozens of standardized exams including teacher certification tests. The product format (online courses with practice questions and diagnostics) closely mirrors Passage Preparation's offering, though Mometrix operates across a much broader exam portfolio.
• Teacher Certification (teachercertification.com): This site provides free and paid Praxis and state-specific test prep materials, directly competing for the same teacher certification candidates as Passage Preparation. Both offer practice tests and study guides, though teachercertification.com is more content-marketing-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/passage-preparation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passage Preparation