Passage to India Restaurant
Passage to India is a family-owned Indian restaurant and bakery founded in 1992 by Sushma Taneja, operating two Bay Area locations in Mountain View and Fremont with dine-in, retail bakery, catering, banquet, custom cakes, mithai, and bar services.
- Company typePrivate
- Founded1992
- HeadquartersMountain View, CALIFORNIA, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Passage to India Restaurant does
Passage to India is a privately held, family-owned Indian restaurant and bakery business founded in 1992 by Sushma Taneja in Mountain View, California, after she took over an existing 80-seat restaurant originally established in 1989. The company operates two physical locations — its Mountain View flagship at 1100 W. El Camino Real, which combines restaurant, bakery, banquet, and bar operations under one roof, and a second bakery in Fremont at 5149 Mowry Ave that is currently listed as temporarily closed. The Mountain View bakery, opened in 2001, is positioned as the first Indian bakery in California and remains the core retail anchor of the brand.
The product portfolio spans seven interconnected lines: full-service Northern Indian restaurant dining (dine-in and takeout), retail bakery sales (pastries, breads, biscuits, dry cakes), traditional Indian sweets (mithai such as barfi, kaju katli, gulab jamun), custom cake design including PhotoCake edible-image printing and wedding cakes, catering by tray and party platters, banquet room rental accommodating 30 and 45 guests, and a full bar. Underlying the offering is the founder's authentic culinary repertoire — notably eggless baking specialization — and proprietary recipes that differentiate the brand from generic Indian restaurants in the Bay Area. The business uses third-party delivery platforms (DoorDash, Eat24, FoodHub) for online ordering and reaches customers through its website, Facebook pages, Yelp, and email mailing list.
Revenue is generated through unit-based pricing across multiple small-ticket streams — per-person catering packages (from $10.25/person with a 25-person minimum), banquet room rentals ($450-$675 plus service charge), per-tray catering ($48-$160), retail bakery items, and bar sales ($3.50-$49). Customer segments include individual consumers, corporate clients requiring office catering, event hosters booking banquets, and bakery customers seeking custom cakes and traditional sweets. No external institutional investment is present, and the company operates as an independent, founder-controlled enterprise with 11-50 employees.
Passage to India Restaurant firmographics
Firmographics- Name
- Passage to India Restaurant
- Legal name
- Passage to India
- Website
- https://passagetoindia.net
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Passage to India is a family-owned Indian restaurant and bakery founded in 1992 by Sushma Taneja, operating two Bay Area locations in Mountain View and Fremont with dine-in, retail bakery, catering, banquet, custom cakes, mithai, and bar services.
- Ownership category
- akta.pro rank
Passage to India Restaurant industry classification
Industry- Product category
- Indian Restaurant and Bakery
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Food Services and Drinking Places (722)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industry
- Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)
Keywords
Where Passage to India Restaurant is headquartered
LocationHeadquarters
- HQ city
- Mountain View, CALIFORNIA
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Passage to India Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Full-service dine-in restaurant serving Northern Indian cuisine with appetizers, main courses, biryani, breads, desserts, and beverages
- Catering Services: Corporate catering, party platters, catering by tray, and bakery bites for events
- Bakery Retail: Retail bakery sales including pastries, breads, biscuits, dry cakes, and other treats
- Custom Cakes: Custom-designed cakes including wedding cakes, theme cakes, PhotoCakes, and specialty cakes
- Banquet Services: Banquet room reservations for events with food and facility charges
- Mithai/Sweets: Traditional Indian sweets (mithai) including barfi, laddoo, gulab jamun, kaju katli, and various Bengali sweets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | COVID-19 Meal Platters |
| Unit Pricing | Pay-as-you-go | Catering by Tray |
| Unit Pricing | Pay-as-you-go | Customized Catering Packages |
| Unit Pricing | Pay-as-you-go | Party Platters |
| Unit Pricing | Pay-as-you-go | Banquet Services |
| Unit Pricing | Pay-as-you-go | Full Bar |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Passage to India Restaurant product offering
Product offeringCore offering
Passage to India Restaurant operates a full-service Northern Indian restaurant and Indian bakery in the San Francisco Bay Area. The business offers dine-in, takeout, catering (corporate, party platters, by-tray, bakery bites), custom cake design, banquet room rentals, traditional Indian sweets (mithai), and a full bar. Two bakery locations (Mountain View and Fremont) complement the main restaurant.
Product overview
Passage to India is a restaurant and bakery business operating as a unified brand with two main divisions: the restaurant offering Northern Indian cuisine, and the bakery (the first Indian Bakery in California, established in 2001). The business operates multiple locations in Mountain View and Fremont, CA. The product portfolio includes: the core restaurant service, a full-service Indian bakery, catering services (corporate, party platters, tray catering, bakery bites), custom cake creation (house design, themed, photo, specialty, wedding), banquet room rental, Indian sweets (mithai), and bar services. These offerings are interconnected, with the bakery providing sweets for catering and banquet events, and the restaurant supporting catering operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Passage to India Restaurant Full-service Indian restaurant serving authentic Northern Indian cuisine in Mountain View, CA, offering dine-in, takeout, bar service, and full menu of appetizers, main courses, biryani, breads, desserts, and beverages.
- Passage to India Bakery Indian bakery offering pastries, breads, biscuits, dry cakes, mithai (Indian sweets), and custom cakes at Mountain View and Fremont locations, specializing in eggless baked goods.
- Catering Services Comprehensive catering service including Corporate Catering, Party Platters, Catering By Tray, and Bakery Bites for events of various sizes, with vegetarian and non-vegetarian menu packages.
- Custom Cakes Custom cake design services including House Design cakes, Theme Cakes, PhotoCake (with edible photo printing technology), Specialty Cakes, and Wedding Cakes for birthdays and special occasions.
- Banquet Services Banquet room rental with two rooms accommodating 45 and 30 persons respectively, including buffet service and event hosting for private celebrations and corporate events.
- Mithai (Indian Sweets) Traditional Indian sweets including Barfi, Gulab Jamun, Kaju Katli, Laddoo, Rasmalai, Sandesh, and various other Bengali and Indian mithai varieties.
- Bar Services Full bar service offering wine, beer, and liquors including Scotch, Vodka, Gin, Whisky, Rum, and Brandy, with cocktails and mixed drinks available at the restaurant location.
Companies that use Passage to India Restaurant
Customer profileSegments4 records
Ideal customer profiles3 records
Passage to India Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Passage to India Restaurant partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- DoorDashminorThird-party delivery partnership allowing customers to order online for delivery through DoorDash platform
- Eat24minorOnline ordering platform partnership for food delivery and takeout orders
- FoodHubminorOnline ordering partnership through passagetoindiamv.com for Mountain View location orders
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Passage to India Restaurant competitors and assessment
Company assessmentEmerging players
- Curry Up Now: Bay Area-rooted Indian fast-casual chain with multiple locations, food-truck origins, and strong delivery/off-premise presence; comparable Bay Area Indian customer base with a more digitally native, scalable format.
Direct peers
- Tiffin The Indian Kitchen: Bay Area Indian restaurant and catering operator with dine-in and event services; overlaps directly with Passage to India's restaurant + catering dual offering in the same regional market.
- Amber India Restaurant: Multi-location Northern Indian restaurant group operating across the Bay Area (Mountain View, Palo Alto, Sunnyvale), offering dine-in, catering, and bar service; the closest category peer to Passage to India in geography, cuisine, and service model.
- Aatish Indian Cuisine: Sunnyvale-based Indian restaurant serving dine-in, takeout, and catering with a focus on authentic North Indian preparations; direct same-geography competitor for authentic Indian full-service dining.
- Black Pepper Restaurant: South Bay Indian restaurant with dine-in, catering, and banquet services across Bay Area locations; comparable menu (Northern Indian cuisine), service model (full-service + events), and target demographic.
- Roti Indian Bistro: Bay Area-based Indian restaurant chain with dine-in, takeout, and catering across multiple locations; competes directly with Passage to India for the same Indian cuisine customer segment with similar full-service and casual-dining formats.
- Tandoori Oven: Bay Area Indian restaurant offering dine-in, takeout, catering, and buffet services; peers with Passage to India across both restaurant and event catering revenue streams.
Broad incumbents
- Anjappar Indian Chettinad Restaurant: Established Indian restaurant chain with a deeper regional cuisine focus and broader national footprint than Passage to India; competes for the same Indian dining customer and benchmarks operating practices in the Indian full-service segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Passage to India Restaurant social profiles
Digital presencePassage to India Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passage to India Restaurant leadership team
Management profileNumber of profiles
Profiles1 record
Passage to India Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passage to India Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passage to India Restaurant
What does Passage to India Restaurant do?
Passage to India Restaurant operates a full-service Northern Indian restaurant and Indian bakery in the San Francisco Bay Area. The business offers dine-in, takeout, catering (corporate, party platters, by-tray, bakery bites), custom cake design, banquet room rentals, traditional Indian sweets (mithai), and a full bar. Two bakery locations (Mountain View and Fremont) complement the main restaurant.
Is Passage to India Restaurant a public or private company?
Passage to India Restaurant is a private company. It is classified as family owned and is currently operating.
When was Passage to India Restaurant founded?
Passage to India Restaurant was founded in 1992. It employs 11 to 50 people.
Where is Passage to India Restaurant based?
Passage to India Restaurant is headquartered in Mountain View, CALIFORNIA, United States, in the North America region.
How does Passage to India Restaurant make money?
Six revenue lines are on record. Restaurant Dining is the primary driver. The others are catering Services, bakery Retail, custom Cakes, banquet Services and mithai/Sweets.
Who are Passage to India Restaurant's main competitors?
Curry Up Now is listed as an emerging player. Direct peers are Tiffin The Indian Kitchen, Amber India Restaurant, Aatish Indian Cuisine, Black Pepper Restaurant, Roti Indian Bistro and Tandoori Oven. Anjappar Indian Chettinad Restaurant is listed as a broad incumbent.
Does Passage to India Restaurant have an API?
No public API is recorded for Passage to India Restaurant.
What industry is Passage to India Restaurant in?
Passage to India Restaurant's product category is Indian Restaurant and Bakery. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFAGAI, Dessert Cafes & Dessert Bars (Sit-Down). Its NAICS code is 722511 and its SIC code is 5812.