Association du Passeport du Civisme

What Association du Passeport du Civisme does

Association du Passeport du Civisme is a French non-profit association (loi 1901) founded in 2017 and headquartered in Talmont-Saint-Hilaire, operating what the organization describes as France's first national civic education program targeted at CM2 (final year of primary school) and middle school students. Its core product is the Passeport du Civisme, a structured curriculum that schools and municipalities use to deliver civic knowledge to roughly 100,000 young people per year across 550+ French communes. The association is governed by a board dominated by French mayors, which provides direct distribution into municipal government decision-making.

The business model combines three revenue streams: (i) annual membership fees paid by participating communes, (ii) an e-commerce boutique selling civic-branded merchandise (rewards, signage, textiles), and (iii) donations and sponsorship from institutional partners. Distribution is anchored by a 2025-2028 partnership with the Association des Maires de France (AMF), supplemented by partnerships with the Ordre National du Mérite, Le Souvenir Français, and IFOP (which produces a national civic barometer). The organization employs six people, indicating a lean operational structure relative to its national footprint.

Recent strategic activity in 2025 — including a new edition of the passport, the AMF partnership, an Ordre National du Mérite partnership, and the first Assises Nationales du Civisme — signals a deliberate shift from local operator to recognized national civic policy actor. Operationally, the association remains small and revenue is not disclosed; the strategic question is whether the AMF channel can convert institutional credibility into materially faster commune adoption.

Name

Association du Passeport du Civisme

Legal name

Association du Passeport du Civisme

Website

https://passeportducivisme.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Association du Passeport du Civisme is a French non-profit that runs a national civic education program called the Passeport du Civisme, serving CM2 and middle school students across 550+ French communes.

Ownership category

akta.pro rank

Product category

Civic Education Programs

NAICS

Educational Support Services (61171), Educational Services (611), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Youth Leadership, Oratory & Civic Speaking Programs (EDAMAOAH)

akta.pro secondary industry

Civics, Citizenship & Social-Emotional Learning (SEL) Standards Authorities (EDADAEAL)

Keywords

• Civic education programs
• Youth civic engagement
• Municipal membership services
• Pedagogical resources schools
• Association loi 1901

Headquarters

HQ city

Talmont-Saint-Hilaire

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Commune Membership Fees: Municipalities pay membership fees to join the association and deploy the Passeport du Civisme program in their schools. Fees are determined by type of commune and are documented in the 'Montant des cotisations' PDF available on the website.
2. Product Sales (Boutique): The association operates an e-commerce boutique selling branded merchandise including comic books, medals, badges, signage, textile items (caps, bags, flags), and promotional materials. Products are priced per unit or in bulk lots.
3. Donations and Sponsorship: The association accepts donations and sponsorship ('mécénat') to support the development of pedagogical materials and national visibility. Corporate sponsors can benefit from tax deductions and RSE image valorization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

The association delivers a structured civic education program (Passeport du Civisme) for French primary CM2 and middle school students, deployed through member municipalities and guided by local "Ambassadeurs locaux du Civisme." The core product is a pedagogical journey covering 12 thematic areas (heritage, environment, solidarity, memory duty, institutions, etc.) and is supplemented by an e-commerce boutique selling branded merchandise (medals, signage, textile, comic books) and an extranet/calameo portal providing member resources.

Product overview

Association du Passeport du Civisme operates a civic education program for young people (primary CM2 and middle school students) deployed through French communes. The core offering is the Passeport du Civisme, a structured pedagogical journey featuring individual and collective civic actions. The organization supports the program with four product categories: (1) Bandes dessinées — customizable comic books ('Jeune et Citoyen dans ma commune') explaining civic concepts through stories, with QR codes linking to videos; (2) Signalétique — signage products including oriflammes, roll-ups, panels, and city entrance signs for program visibility; (3) Récompenses et goodies — reward items such as BIC pens, stamps, medals (gold/silver/bronze), badges, and posters; (4) Textile — branded items including caps, drawstring backpacks, and flags. The program is offered as a membership-based association model where communes join and receive the pedagogical toolkit.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Passeport du Civisme (core civic education program) Structured civic education program for primary school CM2 students and middle school students, delivered as a pedagogical journey with individual and collective civic actions across 12 thematic areas (heritage, environment, memory duty, republican institutions, digital safety, solidarity, etc.), guided by local "Ambassadeurs locaux du Civisme."
• BD personnalisées couverture cartonnée (personalized comic book, hard cover) Customizable hard-cover comic book 'Jeune et Citoyen dans ma commune' tailored to a specific commune, featuring mayor personalization, editorial, and QR code-linked thematic videos; targeted at member municipalities for classroom distribution.
• BD personnalisées couverture souple (personalized comic book, soft cover) Customizable soft-cover comic book for a specific commune with QR code-linked thematic videos, intended as a more affordable personalized edition for member municipalities.
• BD version standard couverture cartonnée (standard comic book, hard cover) Standard (non-personalized) hard-cover comic book 'Jeune et Citoyen dans ma commune. Le grand jeu du civisme!' sensitizing children to civic values through adventures of four characters.
• BD version standard couverture souple (standard comic book, soft cover) Standard (non-personalized) soft-cover civic comic book for schools, with QR codes linking to videos on republican institutions, solidarity, environmental protection, heritage and related civic themes.
• Médailles Or (gold medals) 2mm thick gold-finished iron medal, 7cm diameter, with tricolor neck cord and Passeport du Civisme logo, sold in lots of 10 or 50 as reward merchandise.
• Médailles Argent (silver medals) Silver-finished iron medal, 7cm diameter, with tricolor neck cord and Passeport du Civisme logo.
• Médailles Bronze (bronze medals) Bronze-finished iron medal, 7cm diameter, with tricolor neck cord and Passeport du Civisme logo.
• Badges en métal (metal badges) MAT metal badges 38mm in diameter with safety pin back, sold in lots of 50 for civic recognition.
• Affiches Classe civique avec paroles de la Marseillaise 40x60cm satin matte classroom poster featuring the lyrics of La Marseillaise, the republican motto, and the French and European flags, sold at €5.00 per unit.
• Stylos BIC Passeport du Civisme Red BIC pens featuring the Passeport du Civisme logo and blue writing ink, available in lots of 10 or 50.
• Tampon encreur « Action validée » Trodat 'Action validée' stamp (18x47mm format) with blue ink for validating completed civic actions on students' Passeports.
• Panneau « Village civique » Rectangular 1000x500mm 'Village civique' sign in Dx3 FIRST Alu Open Back format, available in Class 1 or Class 2 (night-visible) versions.
• Panneau d'entrée de ville Rectangular 1000x500mm city entrance sign in Dx3 FIRST Alu Open Back format, with digital print on Supralon 100% polyester, sold at €20.00 per unit.
• Oriflamme avec pied (banner with stand) 170x70cm quadri-printed banner flag on 115gr mesh with reinforced sleeve, aluminum pole and fiber rod, available with an exterior metal cross base or interior lacquered plate.
• Panneau École Civique 450x270mm Dibond 3mm panel with digital print and matte lamination, sold with 4 drillings, spacers and screw covers to certify 'Civic Schools'.
• Roll up classique avec visuel Classic 85x200cm roll-up banner with quadri print on one side, anodized aluminum structure, clip-on top rail, 3-part elastic pole and swivel stabilizer feet, supplied with padded transport bag.
• Casquettes enfant en coton Red children's cap (size 54, 100% cotton, 175g/m2) featuring the Passeport du Civisme logo on front, embroidered ventilation eyelets and velcro closure, available in lots of 10 or 50.
• Sacs à dos ficelles en coton 41x37cm cotton drawstring backpacks (100% cotton, 100g/m2) with quadri full-color marking on the front, available in lots of 10 or 50.
• Drapeau Passeport du Civisme 120x80cm horizontal advertising flag with digital print on Supralon 100% polyester blocked mesh, supplied with strap and 2 nylon rings and individually packaged.
• Pack École civique (Civic School Pack) Turnkey Civic School Pack containing one panel, 10 posters and 50 badges, sold at €90.00 per pack to certify and recognize schools engaged in the civic program.
• Municipal membership to the Association du Passeport du Civisme Annual commune-by-commune adhesion offering municipalities the right to deploy the Passeport du Civisme program in their schools, including access to the Calameo portal, pedagogical resources, Civic Ambassador support and the program's branding/signage offerings.

Quantifiable outcome

• 100,000 young people engaged annually in civic activities
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Ordre National du Mérite (ONM)coreStrategic or Co-development Partner · 1 December 2025Partnership to recognize young people and 'meritorious' actions in member communes. Facilitates the identification and nomination of deserving youth for national honors through the Order.
• Association des Maires de France (AMF)flagshipGTM or Marketing Partner · 19 November 20253-year partnership (2025-2028) signed at Salon des Maires 2025. Objective: promote civic values and deploy the Passeport du Civisme in all French communes. The partnership leverages AMF's network of mayors and intercommunal presidents to expand national reach.
• Le Souvenir FrançaiscoreStrategic or Co-development PartnerPartnership with France's principal memorial association to involve young people in commemorations and the 'devoir de mémoire' (duty of remembrance). President Serge Barcellini supports youth engagement in memory service.
• Fédération Nationale de Protection CivileminorStrategic or Co-development PartnerLocal branches provide first aid training to young people in the program, teaching alert protocols and emergency response skills.
• Ligue contre le CancerminorStrategic or Co-development PartnerPartnership supporting solidarity actions within the civic program.
• Institut IFOPcoreStrategic or Co-development PartnerPartnership to conduct the first national civic barometer survey, published in 2025, based on 1,003 representative French respondents.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Others

• Association des Maires de France (AMF): National association representing all French mayors and serving as a distribution and political channel for the Passeport du Civisme under the 2025-2028 partnership. Not a competitor but a critical ecosystem participant and channel partner.
• IFOP: Major French public-opinion polling institute that partnered with Passeport du Civisme to produce the 2025 national civic barometer. An enabling data-and-research partner rather than a competing civic-education provider.

Emerging players

• Souvenir Français: France's principal memorial association focused on devoir de mémoire and commemoration, an existing partner of Passeport du Civisme. Comparable as a civic-education content provider but specialized in memory/heritage rather than the broader 12-theme civic curriculum.

Regional players

• Fédération Française des Maisons de l'Europe: Federation of European-information centers across France that delivers European citizenship and civic education programming to schools and youth. Comparable in civic-education subject matter but focused on European rather than republican citizenship themes.

Broad incumbents

• Réseau Canopé: Public operator under the French Ministry of Education producing and distributing pedagogical resources and training for teachers nationwide. A potential substitute or channel partner for civic-education content given its national scale and ministry backing.
• Apprentis d'Auteuil: Large established French foundation running educational, social, and civic programs for vulnerable youth through schools and residential programs. Comparable in youth-civic subject matter but materially larger, broader in scope, and not specialized in the commune-membership model.

Direct peers

• Les Francas: Federation of popular-education associations running structured civic and educational programs for children and youth, typically deployed through municipalities. Closely comparable target market (CM2/collège students), delivery mechanism (commune-based membership), and subject matter (active citizenship).
• Unis-Cité: Pioneering French civic service organization engaging young people in structured civic missions supported by public funding and local authorities. Comparable as a youth civic engagement operator that delivers structured experiences through partnerships with communes and institutional funders.
• Office Central de la Coopération à l'École (OCCE): National pedagogical cooperative network that supports civic, cooperative, and citizenship education projects in primary and secondary schools across France. Directly comparable as a school-based civic-education program provider with national scale and pedagogical toolkits.
• Ligue de l'Enseignement: France's largest secular civic education association, providing supplementary civic, educational, and cultural programs to schools, municipalities, and youth associations. Directly comparable as a membership-based association delivering civic-education content and pedagogical tools to communes and schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6g5y98_fm1jd6Wp0-kNWjQ
• Facebookfacebook.com/PasseportDuCivisme
• LinkedInlinkedin.com/company/association-du-passeport-du-civisme
• Instagraminstagram.com/passeportducivisme

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association du Passeport du Civisme