Passeport Vacances

What Passeport Vacances does

Passeport Vacances is a Quebec-based digital coupon and tourism discovery platform founded in 2011 and headquartered in Vaudreuil-Dorion, QC. The company operates a web-based directory of 321+ attractions, activities, and accommodations across all 17 Quebec tourism regions, offering consumers free access to printable, mobile, SMS, and email-delivered discount coupons. Its core products include Coupons-rabais (coupon directory), Mon Passeport (user account and trip planning), the Activités et Attraits directory, and Hébergements (accommodation listings), supplemented by an editorial blog, event calendar, and contest platform. An English-language sub-brand, Quebec Attractions, serves anglophone users.

The company is a small 5-person team operating as a private, independently-run entity with no disclosed funding, no parent company, and no patents. Revenue is generated through an affiliate/referral model where partner tourism businesses are featured on the platform in exchange for driving foot traffic via coupons; the platform is free for consumers. Marketing is conducted through the website, email newsletter, blog content, and organic social media (Facebook, Instagram, TikTok), targeting families, couples, and value-seeking tourists traveling within Quebec.

The business model is essentially a niche regional content directory and coupon aggregator with no proprietary technology, no mobile app, no API, and no AI/ML capabilities. The value proposition centers on being the most comprehensive Quebec-wide coupon destination directory, though the model is easily replicable and the company shows no signs of venture-scale growth or external investment.

Name

Passeport Vacances

Legal name

Passeport Vacances

Website

https://passeportvacances.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Passeport Vacances is a Quebec-based digital coupon and tourism discovery platform offering free, downloadable discount coupons for 321+ attractions, activities, and accommodations across all 17 Quebec tourism regions, monetized via affiliate referrals from partner businesses.

Ownership category

akta.pro rank

Product category

Travel Coupon Directory

NAICS

Travel Agencies (561510), Tour Operators (561520), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

akta.pro secondary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

Keywords

• Tourism discovery platform
• Discount coupon services
• Quebec travel directory
• Affiliate marketing platform
• Vacation planning tools

Headquarters

HQ city

Vaudreuil-Dorion

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Discount Coupon Distribution: The platform aggregates tourism attractions and accommodations across Quebec and distributes discount coupons to consumers. Revenue is derived from featuring partner businesses in the coupon program, driving foot traffic to listed attractions and accommodations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Passeport Vacances operates a Quebec-focused digital platform that aggregates tourism attractions, activities, and accommodations across all 17 Quebec regions. The platform distributes printable and mobile discount coupons to consumers, allowing them to save on family activities, cultural experiences, outdoor adventures, and lodging throughout the province. Consumers access the platform free of charge, while revenue is generated through affiliate referrals from featured partner businesses.

Product overview

Passeport Vacances is a Quebec-focused discount coupon and activity discovery platform serving as the premier directory of savings for attractions, activities, and accommodations across the province. The platform operates through its core products: Coupons-rabais (discount coupons available in printable and mobile formats), Mon Passeport (user account and favorites system), the Activités et Attraits directory (321+ activities organized by region and theme), and Hébergements (accommodation listings). Additional features include a Planificateur de Vacances for trip organization, a Blogue with editorial content about Quebec destinations, and Concours for promotional sweepstakes. The platform covers 16+ Quebec regions including 1000 Îles, Abitibi-Témiscamingue, Cantons-de-l'Est, Charlevoix, Mauricie, Laurentides, Montréal, Outaouais, Québec, Saguenay-Lac-Saint-Jean, and more, with activity themes spanning cultural, family, outdoor, water activities, extreme sports, agrotourism, and more.

Differentiator

Problem solved

Functional benefit

Brands

• Quebec Attractions: English-language version of the Passeport Vacances platform featuring Quebec tourism activities and attractions.

Products and services

• Coupons-rabais Discount coupon directory providing printable and mobile coupons for Quebec attractions, activities, and accommodations, enabling consumers to save on family and couple activities across all Quebec regions.
• Mon Passeport User account and trip planning service allowing users to save favorite attractions, track planned outings, and receive personalized offers based on their selected interests and regions.
• Activités et Attraits Comprehensive directory of 321+ Quebec activities and attractions organized by region and theme, covering cultural activities, family activities, outdoor adventures, water activities, agrotourism, and zoological parks.
• Hébergements Accommodation listings directory featuring hotels, inns, camping, ready-to-camp, vacation camps, chalets, unique accommodations, and outfitter lodges across all Quebec regions.

Quantifiable outcome

• Over $27 in potential coupon savings available on the platform

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Expedia: Expedia operates a broad North American travel marketplace combining flights, hotels, packages, and activities. Its activities and packages offering competes for the same Quebec traveler spend and partner relationships that Passeport Vacances monetizes.
• Tripadvisor: Tripadvisor is the dominant global attraction-discovery and review platform and now offers booking for many of the same Quebec attractions (La Ronde, Aquarium du Québec, etc.) featured on Passeport Vacances. It competes for the same user intent and partner marketing budgets at much larger scale.
• Booking.com: Booking.com is a global travel marketplace that lists both attractions and accommodations across Quebec. As it expands experiences inventory, it directly overlaps with Passeport Vacances' core supply of things-to-do and places-to-stay listings.

Emerging players

• Roadtrippers: Roadtrippers is a road-trip and attraction-discovery platform that helps travelers find stops, attractions, and accommodations along a route. It is comparable to Passeport Vacances as a regional/activity discovery layer aimed at leisure travelers.
• Atlas Obscura: Atlas Obscura is an experiences-discovery platform focused on unique and unusual attractions, with an expanding marketplace for tours and experiences. It represents a content-led, experience-discovery competitor model that overlaps with Passeport Vacances' activity directory use case.

Others

• Kijiji Québec: Kijiji is a major Canadian classifieds platform with Quebec listings spanning accommodations, activities, and local services. While not a curated tourism directory, it overlaps as an alternative discount and local-discovery channel for budget-conscious Quebec travelers.

Regional players

• Voyage Québec (magazine / digital): Voyage Québec is a French-language Quebec travel media brand covering destinations, attractions, and accommodations. It competes for the same French-speaking Quebec traveler audience and content-discovery moment that Passeport Vacances targets.
• QuebecOriginal (Bonjour Québec): QuebecOriginal / Bonjour Québec is the official government tourism marketing platform for the province. It aggregates the same Quebec attractions and regions that Passeport Vacances lists, and represents a well-funded adjacent channel for traveler discovery in Quebec.

Direct peers

• Travelzoo: Travelzoo is a travel deals publisher curating discounted offers for experiences, tours, and accommodations. Like Passeport Vacances, it monetizes via partnerships with attractions and hotels that provide promotional pricing in exchange for featured placement and traffic.
• Groupon: Groupon operates a global deals and coupon marketplace that heavily features local attractions, activities, and experiences. Passeport Vacances is a Quebec-focused, narrower vertical version of the same discount-discovery model, targeting the same SMB-to-consumer coupon-driven purchase behavior.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/220907437957553
• Instagraminstagram.com/passeportvacances
• TikToktiktok.com/@passeportvacances
• LinkedInlinkedin.com/company/passeport-vacances

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passeport Vacances