What PassPlus GmbH does

PassPlus GmbH is a Frankfurt-based German private limited company (GmbH) that provides industrial automation engineering and project services to machine builders (Maschinenbau), plant construction firms (Anlagenbau), and production facilities (Produktion). Founded in 2018 and operating under the doing-business-as name 'SPS Engineering & Industrieservices,' the company employs eight people and is led by two managing directors: Bülent Özcelik (CTO – Engineering) and Ramona Groll (CEO – Operations). The company is privately held with no external investors or parent company disclosed.

The company's core capability is manufacturer-independent SPS/PLC programming, software migration, and standardization across multiple control platforms including Siemens TIA Portal, Beckhoff, Allen-Bradley, and Schneider Electric. Its service portfolio extends beyond coding to include worldwide commissioning (Inbetriebnahme) with structured FAT/SAT qualification, retrofit and modernization (Modernisierung) of legacy equipment, industrial and electrical assembly (Industriemontage), project management (Projektleitung) aligned to DIN EN ISO 9001 quality standards, machine relocation (Maschinenverlagerungen), express procurement (Express-Beschaffung) of critical spare parts, and supply chain optimization. A separate sub-brand, PassPlus Akademie, offers professional development courses in quality management, communication, leadership, and personal development.

The business model is project-based professional services delivered through direct enterprise sales, with both remote engineering work and on-site deployment worldwide. Go-to-market is sales-led, with a structured 15-minute initial check as a primary lead capture mechanism. The company reports no external channel partners or resellers, and pricing for the main industrial services is quote-based, with public pricing available only for the Akademie training courses (€99–€499). No published revenue, contract values, or financial performance data is available, and the company has no disclosed funding rounds, investors, or M&A history.

Name

PassPlus GmbH

Legal name

PassPlus GmbH

Website

https://passplus.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PassPlus GmbH is a Frankfurt-based industrial automation services firm providing manufacturer-independent SPS/PLC programming, commissioning, retrofit, and project management to machine builders, plant constructors, and production facilities worldwide, supplemented by a training sub-brand called PassPlus Akademie.

Ownership category

akta.pro rank

Product category

Industrial Automation Engineering Services

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

akta.pro secondary industry

I&C / Controls & Automation Commissioning (DCS/PLC/SCADA) (EUAEAJAD)

Keywords

• PLC programming services
• Industrial automation engineering
• Machine commissioning services
• Retrofit modernization services
• Industrial project management

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Engineering & Project Services: Project-based professional services for industrial automation including SPS programming, commissioning, retrofit, industrial assembly, and project management. Revenue is generated through service delivery on industrial projects for machine builders, plant constructors, and production facilities. No explicit revenue mix or recurring revenue model disclosed.
2. Express Procurement Services: Express procurement of critical spare parts and components for industrial clients to avoid machine downtime. Services include availability checking, alternative sourcing, and delivery coordination.
3. PassPlus Akademie (Training & Development): Professional development and training services offered through the PassPlus Academy, covering competencies for professional life, personal development, and targeted offerings for learners and educators. Includes courses on quality management, communication, leadership, and resilience.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PassPlus GmbH delivers manufacturer-independent industrial automation and engineering services for machine builders, plant constructors, and production facilities. Its core offering covers SPS/PLC programming and software migration, worldwide on-site commissioning (FAT/SAT), retrofit and modernization of existing equipment, industrial and electrical assembly, external project and quality management, machine relocations, express spare-part procurement, and supply chain optimization, supplemented by the PassPlus Akademie training program.

Product overview

PassPlus GmbH is an engineering and industry services company offering two main product lines: (1) Technical Engineering Services covering SPS/PLC programming, worldwide commissioning, retrofit/modernization, industrial assembly, project management, machine relocation, express procurement, and supply chain optimization; and (2) the PassPlus Akademie, a training and professional development academy offering courses in quality management, data protection, communication skills, leadership, project management, personality development, and specialized courses for learners and educators.

Differentiator

Problem solved

Functional benefit

Brands

• PassPlus Akademie: Training and continuing education academy offering professional development courses in areas such as quality management, communication, leadership, and personal development.

Products and services

• SPS-Programmierung (PLC Programming)

Quantifiable outcome

• Minimized production downtime through express procurement and rapid commissioning support
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sigmatek: Austrian automation systems manufacturer and integrator offering PLC controls, I/O, and turnkey automation solutions. Similar in that it sells manufacturer-independent control technology and integration services to machine builders, though it also manufactures its own hardware.
• Lenze: German automation and drive technology company providing motion control, PLC, and engineering services to machine builders. Comparable in the SPS/automation services domain, but at meaningfully larger scale and with a stronger product side.
• ATS Automation Tooling Systems: Global automation systems integrator delivering custom manufacturing and automation solutions. Directly comparable in the systems-integration and commissioning business model, though operating at much larger scale and with broader geographic reach.
• Baumüller: German-based automation specialist combining drive technology, control engineering, and industrial services. Comparable to PassPlus because it serves machine builders and plant operators with manufacturer-independent automation, commissioning, and modernisation services, though at considerably larger scale.

Broad incumbents

• Bilfinger: German-headquartered industrial services provider serving process-industry clients with engineering, maintenance, and automation services. Comparable because it competes for the same machine-builder and plant-constructor spend, but as a much larger generalist with a portfolio far broader than pure automation.
• WAGO: German automation and electrical interconnection specialist offering controllers, I/O, and industrial services. Comparable in the SPS/PLC ecosystem serving machine builders and industrial clients, but at corporate scale with a dominant product business.
• ABB: Global automation, robotics, and electrification group with extensive industrial services and system integration. Comparable as an automation services provider to machine builders and plant operators, but at materially larger scale and with a global, multi-platform delivery model.
• Dürr AG: German mechanical and plant engineering group with extensive automation and digital industrial services. Comparable because it commissions automated production lines and offers retrofit/modernisation services to industrial customers, but at corporate scale with a much broader product portfolio.
• Siemens Digital Industries: The digital industries division of Siemens, providing industrial automation software (TIA Portal), controllers, and a global services organisation. Directly shapes the SPS/PLC market PassPlus serves through both tooling and competing services, and is the dominant incumbent in the Siemens-platform work that PassPlus monetises.
• Phoenix Contact: German automation, connectivity, and control technology company with extensive services and training offerings. Touches the same machine-builder and plant-constructor customer base and competes for SPS/automation budgets, though primarily as a product vendor that also offers integration services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/passplus-gmbh
• Instagraminstagram.com/passplus_de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PassPlus GmbH