Pastel Hospitality

What Pastel Hospitality does

Pastel Hospitality Group is a Bangkok-based hospitality company that opened its flagship venue, Pastel Bangkok, in December 2022 on the 22nd floor of the Aira Hotel at Sukhumvit Soi 11. The single-site operation functions as a rooftop bar and Mediterranean restaurant open daily from 5 PM to 1 AM, with a capacity of 160 seated or 250 standing guests and a program of recurring themed events (Ladies Night on Thursdays, Pastel Yacht Club on Fridays, Scandal Party on Saturdays) supported by live DJs and performers. Since opening, the venue has served over 40,000 guests and has built a presence across Instagram, Facebook, TikTok, YouTube, Line, WhatsApp, and Tripadvisor. The company employs approximately 20 staff and is led by Executive Chef Kilian Fioretto, a former Michelin-starred chef from Switzerland.

The business generates revenue through five primary streams: (1) food and beverage sales from the Mediterranean menu and bar program, (2) private events and group bookings with structured budget tiers from 100,000 THB to over 1,500,000 THB, (3) bottle service and party packages, (4) a 1,000 THB voucher program redeemable for food and drink, and (5) a 500 THB walk-in entrance fee for men on Thursday-Saturday nights. Auxiliary revenue comes from a 2,000-3,000 THB per-bottle corkage policy and a credit-card-on-file reservation system that enforces a no-show policy.

Beyond the venue, Pastel operates two wholly-owned service divisions: Pastel Hospitality Consulting, which provides culinary consulting, menu development, kitchen team training, and experience design led by Chef Fioretto, and Pastel Media Services, an in-house production team offering content strategy, photo and video production, and social media content for hotels, resorts, and hospitality venues across Asia, the Middle East, and Europe. The group is privately held with no disclosed external funding or parent company, and is headquartered at 14 Soi Sukhumvit 11, Khlong Toei, Bangkok 10110, Thailand.

Name

Pastel Hospitality

Legal name

Pastel Hospitality Group

Website

https://pastelbangkok.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Pastel Hospitality Group operates Pastel Bangkok, a rooftop Mediterranean restaurant and bar on the 22nd floor of Aira Hotel in Bangkok's Sukhumvit Soi 11, serving nightlife and dining guests alongside two B2B divisions: hospitality consulting and media services.

Ownership category

akta.pro rank

Product category

Rooftop Dining & Nightlife Hospitality

NAICS

Restaurants and Other Eating Places (72251), Food Service Contractors (722310), Caterers (722320), Food Service Contractors (72231)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAFACAK

Special Occasion & Destination Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAHAKAE

Wedding & Social Event Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

SECONDARYTHAHAKAI

VIP, Executive Dining & Hospitality Suites Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

Keywords

• Rooftop dining services
• Mediterranean restaurant
• Private event hosting
• Hospitality consulting
• Cocktail bar services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Food & Beverage Sales: Revenue from Mediterranean dining menu, cocktails, premium spirits, and wine. Covers the primary revenue stream from day-to-day operations.
2. Private Events & Group Bookings: Corporate parties, weddings, birthdays, proposals, and product launches. Venue can accommodate up to 160 seated or 250 standing guests. Multiple budget tiers offered.
3. Bottle Packages & Party Packages: Alcohol bottle service packages for nightlife-focused guests, especially on weekends.
4. Voucher Sales: 1,000 THB vouchers sold that can be redeemed for food and drinks at the venue.
5. Hospitality Consulting: Consulting services offered by Pastel Hospitality Consulting, including culinary consulting, menu development, and operational guidance led by Executive Chef Kilian Fioretto.
6. Media Services: Pastel Media Services provides in-house content production, social media content, photo/video production, and campaign content for other hospitality venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Pastel Hospitality Group operates Pastel Bangkok, a rooftop bar and Mediterranean restaurant on the 22nd floor of Aira Hotel at Sukhumvit Soi 11 in Bangkok, offering Mediterranean cuisine, cocktails, live DJ performances, and themed nightlife events. The group also runs two service divisions: Pastel Hospitality Consulting (culinary and menu consulting led by Michelin-starred Executive Chef Kilian Fioretto) and Pastel Media Services (content production, photography, videography, and social media content for hospitality venues). The venue additionally hosts private events including weddings, corporate functions, birthdays, and product launches for up to 250 guests.

Product overview

Pastel Hospitality Group operates primarily as a single-venue hospitality business centered around Pastel Bangkok, a rooftop bar and Mediterranean restaurant in Bangkok's Sukhumvit Soi 11. The company has expanded into two service divisions: Pastel Hospitality Consulting (culinary and guest experience consulting led by Michelin-starred Executive Chef Kilian Fioretto) and Pastel Media Services (in-house content production and social media services for hospitality clients). The venue also offers recurring themed events including Ladies Night, Pastel Yacht Club, and Scandal Party, plus private event hosting for weddings, corporate events, and celebrations. Food offerings emphasize Mediterranean cuisine with signature dishes including Wagyu beef, lobster, and seafood, with halal-certified meats available.

Differentiator

Problem solved

Functional benefit

Products and services

• Pastel Bangkok (Rooftop Bar & Mediterranean Dining) The flagship rooftop bar and Mediterranean restaurant located on the 22nd floor of Aira Hotel, Sukhumvit Soi 11, Bangkok. Offers Mediterranean cuisine, cocktails, premium spirits, wine, live entertainment, and DJ performances with sunset views and a scenic Bangkok skyline. Open daily from 5 PM to 1 AM.
• Pastel Hospitality Consulting Bespoke consulting division providing culinary arts, menu development, service excellence, and guest experience guidance. Led by Michelin-starred Executive Chef Kilian Fioretto, offering tailored menu creation, ingredient sourcing, kitchen team training, and signature dish design for hotels, resorts, and new restaurant openings.
• Pastel Media Services In-house production team providing content strategy, photo and video production, social media content (Reels, short-form videos), and campaign/launch content for hospitality venues. Works with hotels, resorts, restaurants, rooftops, beach clubs, and lifestyle venues across Asia, Middle East, and Europe.
• Private Events Services Event hosting services at Pastel Bangkok for weddings, corporate events, birthday celebrations, bachelor/bachelorette parties, proposals, and product launches. Venue can accommodate up to 160 seated and 250 standing guests with multiple budget tiers from 100,000 THB to 1,500,000 THB+.
• Pastel Gift Voucher Program Gift voucher program selling 1,000 THB vouchers redeemable for food and drinks at the Pastel Bangkok restaurant. Available for pickup at the restaurant or delivery via Thailand Post.

Quantifiable outcome

• 40,000+ guests welcomed since opening in December 2022
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sirocco at Lebua: Iconic Bangkok rooftop restaurant and bar on a high floor of a Sukhumvit-adjacent hotel, with Mediterranean-leaning menu, cocktails, and DJ-led nightlife. Directly competes with Pastel Bangkok for rooftop dining tourists and corporate events.
• Iron Fairies: Bangkok nightlife venue and cocktail bar with a strong themed, immersive atmosphere. Comparable to Pastel in its event-driven, social-media-led positioning and target audience of nightlife and celebration guests.
• Sing Sing Theater: Bangkok nightlife venue with a theatrically themed bar, cocktail program, and group/event hosting. Directly comparable late-night, experience-driven concept competing for the same celebration and corporate event buyers.
• Vertigo & Moon Bar (Banyan Tree Bangkok): Bangkok rooftop fine-dining venue and bar offering premium sunset views and a similar mix of upscale dining and nightlife. Operates in the same Bangkok rooftop category as Pastel Bangkok and competes for the same tourist and local high-spend guests.
• Tichuca Rooftop Bar: Bangkok rooftop bar focused on nightlife, cocktails, and themed events. Competes directly with Pastel for the Sukhumvit-adjacent nightlife crowd and themed-party demand.
• Octave Rooftop Bar (Bangkok Marriott Marquis): 360-degree rooftop bar operated by a major Bangkok hotel. Targets the same rooftop nightlife and corporate entertaining segment as Pastel, with overlapping event-hosting capabilities.
• Mahanakhon SkyBar: Bangkok rooftop bar with premium view-driven positioning on a landmark skyscraper. Competes with Pastel Bangkok for tourist dining, cocktails, and private event bookings in the premium rooftop segment.
• Above Eleven: Bangkok rooftop restaurant and bar combining Nikkei cuisine with DJ-driven nightlife and private event hosting. Closely comparable operating model to Pastel Bangkok with a similar dual dining/nightlife positioning.

Broad incumbents

• CÉ LA VI: International rooftop dining and nightlife brand with venues across Asia. Comparable to Pastel as a multi-city rooftop concept, but operates at significantly larger scale and broader geographic footprint.

Emerging players

• CRU Champagne Bar: Bangkok champagne and cocktail-focused bar with a premium positioning and event/mixology programming. Comparable to Pastel in elevated beverage-led, late-night positioning for upscale Bangkok guests.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pastelbangkok
• Facebookfacebook.com/pastelbangkok
• Instagraminstagram.com/pastelbangkok
• TikToktiktok.com/@pastelbangkok
• LinkedInlinkedin.com/company/pastel-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pastel Hospitality