The Patriots Hall of Fame

What The Patriots Hall of Fame does

The Patriots Hall of Fame is a physical museum and hall of fame attraction operated by NPS LLC at One Patriot Place in Foxborough, Massachusetts, directly adjacent to Gillette Stadium within The Kraft Group's Patriot Place campus. Founded by the Kraft family in 2008, the venue preserves and presents the history of the New England Patriots through approximately 15 interconnected exhibits, including the flagship Super Bowl Experience by RTX (displaying six Vince Lombardi trophies and championship rings), the Patriots United Grand Hall hub, the 150-seat RTX Theater running the signature film "Patriots Way," and a rotating slate of themed galleries (Building Blocks, The Tunnel, The Elevator, Slot Machines, Kick[gl]ass: Women in Football). It maintains a Hall of Fame gallery honoring inductees such as Tom Brady (inducted June 12, 2024). Technical infrastructure consists of interactive multimedia displays, a virtual Malcolm Butler interception experience, and digital fan-engagement exhibits such as Patriots Memories; it does not develop proprietary software, AI, or APIs.

The business operates a dual revenue model combining one-time admission ($10 adult / $7 senior / $5 children; free for under-5 and active military/veterans) and recurring annual memberships ($45 Individual, $75 Family, $100 Library). Supplementary revenue is generated through group bookings, school field trips (serving over 20,000 students annually via STEM-aligned field trips, the Read Between The Lines reading challenge, and the Hall STEM Teacher of the Year program), private functions, birthday parties, and corporate events. Distribution runs through Ticketmaster/Acme Ticketing, the official website, on-site box office, and dedicated group/function booking flows. The venue runs daily from 10am to 5pm, closed on Thanksgiving, Christmas, and Easter, with a lean staff of 6 employees and presenting sponsorship from RTX (Raytheon Technologies) since 2019.

Customer segments are diversified across general tourists/fans, K-12 school groups, dedicated Patriots members/season-ticket holders, and corporate/private event clients. Marketing channels include the official website, e-newsletter, Twitter/X (@TheHall), Instagram (@patriotshall), Patriots.com cross-promotion, and community STEM programs. Revenue is not publicly disclosed and there are no external funding rounds, M&A activity, patents, or publicly traded securities; the entity is wholly owned by The Kraft Group under Robert Kraft as Chairman and CEO.

Name

The Patriots Hall of Fame

Legal name

NPS LLC

Website

https://patriotshalloffame.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Patriots Hall of Fame is an interactive museum and hall of fame in Foxborough, Massachusetts, operated by NPS LLC within The Kraft Group, preserving New England Patriots history through exhibits, a theater, and STEM-focused education programs serving tourists, fans, and over 20,000 K-12 students annually.

Ownership category

akta.pro rank

Product category

Sports Museum & Hall of Fame

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAJADAI

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYTHAJACAB

Monuments, Statues & Memorials

Travel & Hospitality/Tours, Attractions & Experiences/Attractions & Landmarks (Observation Decks, Monuments, Scenic Sites)

SECONDARYMPAGAHAF

Awards Ceremonies & Recognition Events

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

SECONDARYEDALAOAG

Alumni Events, Reunions & Regional Chapters

Education/Student Services & Campus Operations/Alumni Relations, Development & Campus Community Engagement

Keywords

• Sports history museum
• Hall of fame exhibits
• NFL team memorabilia
• Interactive museum exhibits
• STEM education programs

Headquarters

HQ city

Foxborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Admission Tickets: Visitors purchase tickets for museum access. Ticket sales through Ticketmaster and Acme Ticketing platforms. Last ticket sold 45 minutes before closing.
2. Memberships: Individual ($45), Family ($75), and Library ($100) memberships offering admission benefits, event discounts, and Pro Shop discounts.
3. Special Event Tickets: Discounts on special event tickets provided to members.
4. Group Bookings and Functions: Revenue from booking group visits and private functions at the venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Patriots Hall of Fame is a physical interactive museum and hall of fame attraction operated as part of the Kraft family's NPS LLC, showcasing New England Patriots team history through the Super Bowl Experience, the Patriots United Grand Hall, the RTX Theater, the Hall of Fame Gallery, and numerous interactive gallery exhibits. It sells daily admission tickets, annual memberships, group bookings, private function rentals, and educational programs including STEM-aligned field trips and the Read Between The Lines reading challenge.

Product overview

The Patriots Hall of Fame is a modern, interactive museum and hall of fame operated by NPS LLC at Patriot Place adjacent to Gillette Stadium. The experience consists of a unified physical museum with multiple interconnected exhibits: the flagship Super Bowl Experience by RTX showcasing six Lombardi Trophies and championship artifacts, the Patriots United Grand Hall as the central hub, the RTX Theater showing the Patriots Way film, and numerous gallery exhibits including Building Blocks, The Tunnel, The Elevator, In the Numbers, By the Numbers, Once a Patriot, Inside the Game, and In the Moment. The museum also features a digital Patriots Memories exhibit and the Kick[gl]ass: Women in Football rotating exhibit. Core revenue products include daily admission tickets and annual memberships. Educational offerings through the Education program serve over 20,000 students annually via field trips, the Read Between The Lines reading challenge, and the Hall STEM Teacher of the Year award program. The Hall of Fame Gallery honors inducted Patriots players and contributors.

Differentiator

Problem solved

Functional benefit

Brands

• Super Bowl Experience: Interactive exhibit showcasing the team's six Super Bowl championships with Lombardi trophies, championship rings, and game artifacts
• RTX Theater
• Patriots United Grand Hall
• STEM Teacher of the Year Program
• Read Between The Lines

Products and services

• Museum Admission Tickets Daily museum access for individual visitors with tiered pricing: Adults $10, Seniors $7, Children $5; children under 5 free and active military/veterans free with ID. Sold via Ticketmaster/Acme Ticketing, the official website, and the on-site box office.
• Annual Memberships

Quantifiable outcome

• 20,000+ school field trip visitors annually
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RTX (Raytheon Technologies)coreGTM or Marketing Partner · 1 January 2008RTX is the presenting sponsor of The Patriots Hall of Fame. The partnership includes naming rights (The Patriots Hall of Fame presented by RTX) and sponsorship of the RTX Theater exhibit. The RTX Theater features a 150-capacity theater with signature film 'Patriots Way' and RTX-sponsored technology displays.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Henry Ford Museum of American Innovation: Large-scale American history and innovation museum in Dearborn, Michigan. Broad incumbent — much larger cultural-heritage museum with general-interest exhibits, education programs and memberships; overlaps with the Patriots Hall of Fame on the museum/education business model but at vastly greater scale.
• Smithsonian National Museum of American History: Federal cultural heritage institution in Washington, D.C. Broad incumbent — large-scale museum operator with free admission, educational programming and corporate sponsorships; relevant benchmark for museum operations and education-program scale, though not a direct competitor on sports content.

Regional players

• New England Sports Museum (The Sports Museum): New England regional sports heritage museum (based at TD Garden, Boston). Regional peer — multi-sport heritage museum operating in the same New England market as the Patriots Hall of Fame; competes for similar school group, tourist and corporate event customers.

Direct peers

• World Golf Hall of Fame: Golf's hall of fame previously operated in St. Augustine, Florida. Direct peer — single-sport hall of fame with ticketed exhibits and induction ceremonies, operating on a similar visitor-driven model.
• Rock & Roll Hall of Fame: Music-themed hall of fame and museum in Cleveland, Ohio. Direct peer — vertical-specific hall of fame operating a ticketed museum with rotating exhibits, induction events and educational programming targeted at fans and tourists.
• International Tennis Hall of Fame: Tennis hall of fame located in Newport, Rhode Island. Direct peer — single-sport hall of fame combining a museum, induction events, and member/visitor programming; comparable in scale and operating model.
• Pro Football Hall of Fame: The NFL's official hall of fame and museum in Canton, Ohio. Direct peer — single-sport (football) hall of fame operating a ticketed museum with exhibits, memorabilia, induction ceremonies and educational programming, monetized through admissions, memberships and sponsorships.
• National Baseball Hall of Fame and Museum: Baseball's hall of fame in Cooperstown, New York. Direct peer — destination sports heritage museum with induction ceremonies, exhibits, education programs and membership tiers, operating on a similar nonprofit / ticketed model.
• Naismith Memorial Basketball Hall of Fame: Basketball's hall of fame and museum in Springfield, Massachusetts. Direct peer — single-sport hall of fame with ticketed museum, induction events, group bookings and education programs, serving a fan base comparable in scale to the Patriots Hall of Fame.

Others

• Gillette Stadium Tours: Stadium tour experience at the adjacent Gillette Stadium, operated by the same Kraft Group. Adjacent offering — shares the same customer base (Patriots fans, tourists, school groups) and location ecosystem; competes for ticket dollars and group bookings on game and non-game days.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thehall
• Instagraminstagram.com/patriotshall
• LinkedInlinkedin.com/company/the-patriots-hall-of-fame

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Patriots Hall of Fame