PatternShifts, LLC.

What PatternShifts, LLC. does

PatternShifts, LLC is a US-based organizational consulting and leadership development firm founded in 2018 as a Texas Historically Underutilized Business and reorganized in 2024 as a Wisconsin woman-owned entity headquartered in Williams Bay, WI. The firm operates with 5 employees and is led by Founding Principal Susan Franzen, whose Master's in the Neuroscience of Leadership (Middlesex University) and 25+ years of organizational transformation experience anchor its service delivery. PatternShifts serves higher education leaders, corporate executives, and non-profit leaders through executive, team, group, and individual coaching engagements and tailored leadership development programs.

The firm's offering is organized around a proprietary service architecture: the Thought*Shift* methodology (a neuroscience-, adaptive leadership-, and transformative adult learning-based framework structured around awareness, examination, exploration, and choice), the Double Helix 12-month team coaching model that alternates team alignment and individual coaching sessions, and a Three-Systems Framework spanning Personal Systems, People Systems, and Organizational Systems. Products include Coaching Engagements in 3-, 6-, and 12-month packages, the Leader Series leadership development program (3-12 months), and Strategy and Change consulting covering strategic planning, organizational design, cultural transformation, and change management. All engagements begin with Discovery sessions, with no self-service, product-led, or marketplace distribution.

Revenue is generated through professional services fees on multi-month engagements sold via consultative enterprise field sales; no public pricing, customer logos, or revenue figures are disclosed. The firm holds no patents, trademarks, awards, partnerships, or external funding, and operates exclusively in the United States with a single Squarespace-hosted website as its primary marketing channel.

Name

PatternShifts, LLC.

Legal name

Pattern*Shifts*, LLC

Website

https://patternshifts.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

PatternShifts, LLC is a US consulting firm offering executive coaching, team development, and leadership programs to higher education, corporate, and non-profit leaders, anchored by its proprietary Thought*Shift* neuroscience-based methodology and Double Helix team coaching model.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Other Management Consulting Services (541618), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAHACAD

Organization Design & Change Management Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYEDABANAG

Organizational Change & Transformation Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABANAB

Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion)

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABAKAM

Change Management for Operations Transformations

Education/Corporate Training & Professional Development/Operations, Quality & Lean/Six Sigma Training

SECONDARYEDABANAH

Strategy, Decision-Making & Business Acumen Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

Keywords

• Executive coaching services
• Leadership development programs
• Organizational change consulting
• Strategy consulting services
• Team coaching engagements

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Coaching Engagements: Individual and team coaching services offered in 3-, 6-, and 12-month packages. Includes discovery sessions, coach matching, chemistry calls, and progress touchpoints.
2. Leadership Development Programs: Tailored leader development learning programs blending coaching, peer mentoring, action learning, and experiential activities. Programs address Personal Systems, People Systems, and Organizational Systems at all leadership levels.
3. Organizational Systems Consulting: Strategic planning, organizational design/development, cultural transformation, and change management services. Includes whole-scale strategy planning processes engaging all staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

PatternShifts, LLC provides executive, team, and individual coaching along with tailored leadership development programs and organizational strategy and change consulting. Services are anchored by the proprietary Thought*Shift* methodology and a Double Helix team coaching model, delivered to higher education, corporate, and non-profit leaders as multi-month engagements.

Product overview

PatternShifts, LLC is a consulting services company offering a portfolio of coaching and organizational development services built around their proprietary Thought*Shift* methodology. The core offerings include the Double Helix leadership team coaching program, Coaching Engagements (3-, 6-, and 12-month packages), and the Leader Series development program. These services are organized around three interconnected systems—Personal Systems, People Systems, and Organizational Systems—that address individual leadership development, team dynamics, and organizational strategy and change. The company works with higher education, corporate, and non-profit leaders to shift patterns by making unseen patterns visible and transforming ineffective patterns into more effective ones.

Differentiator

Problem solved

Functional benefit

Products and services

• Double Helix

Quantifiable outcome

• Leadership behavior change can be observed and measured through the Thought*Shift* methodology

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• DDI (Development Dimensions International): Leadership and talent development firm offering leadership programs, executive coaching, and organizational change services. Directly comparable as a leadership development and organizational change competitor with an evidence-based methodology emphasis similar to PatternShifts' scientific grounding.
• Center for Creative Leadership: Non-profit leadership research and development provider offering executive coaching, leadership programs, and organizational consulting. Highly comparable as a leadership development and executive coaching peer with research-anchored methodology similar to Thought*Shift*.
• Heidrick & Struggles: Executive search and leadership consulting firm with a dedicated leadership advisory practice providing executive coaching and organizational culture work. Comparable in executive coaching and organizational transformation offerings.
• Korn Ferry: Global organizational consulting firm providing executive coaching, leadership development, and talent management services. Comparable in the executive coaching and leadership development categories, though operating at substantially larger scale and scope.
• FranklinCovey: Global leadership development and organizational consulting firm offering executive coaching, leadership programs, and strategy execution content. Comparable as a leadership development and change management competitor with broader scale and broader content portfolio than PatternShifts.

Emerging players

• GiANT Worldwide: Leadership development and coaching firm targeting executives and teams with a focus on releasing leadership capacity. Comparable as a smaller-scale leadership development and coaching peer with a similar vertical mix including higher education and non-profit clients.

Direct peers

• VitalSmarts (now Crucial Learning): Training and consulting firm offering leadership, communication, and change management programs. Comparable as a leadership development and behavior-change training peer with similar methodology-driven approach.
• Senn Delaney (a Heidrick & Struggles company): Culture transformation and leadership development consulting firm specializing in organizational change and executive coaching. Directly comparable as a boutique-to-mid-size organizational culture and leadership transformation peer.
• Marshall Goldsmith Partners: Executive coaching firm offering leadership development coaching for senior executives. Comparable as an executive coaching peer, though built on a single named principal's brand similar to PatternShifts' founder-led structure.
• BTS Group: Strategy execution and leadership development consultancy offering executive coaching and organizational change programs. Comparable as a mid-size leadership and strategy execution consulting peer with similar custom-engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/patternshifts-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PatternShifts, LLC.