patterntwo

What patterntwo does

patterntwo is a graphic design agency founded in 2011 and based in the Sutherland Shire of Sydney, Australia, operating as a private, independently owned studio with five employees. The agency provides full-service creative design across four core practice areas: brand development (logos, identity, rebranding, and brand refreshes), communications design (brochures, reports, publications, signage, packaging), digital services (responsive websites, mobile and social media graphics, email marketing), and production services (print, illustration, animation, video, photography). It positions itself strategically rather than purely aesthetically, emphasizing collaboration and business outcomes as a differentiator.

The business operates on a project-based professional services model, with work scoped individually per client and no publicly disclosed pricing. Distribution is direct-to-client through initial conversations, project briefings, and a portfolio website that functions as the primary marketing channel alongside client referrals. The customer base spans government and public sector (NSW Health, Sydney Water, Fairfield City Council, Upper Hunter Shire Council), professional associations (Australian Bar Association, NSW Bar Association, Institute of Internal Auditors), nonprofits (St Vincent de Paul Society NSW, Tour de Cure, Buildcorp Foundation), and enterprise commercial clients (NAFDA, Buildcorp, Nestle Purina, Inghams, EQ Wealth, 3M Post-it), with a secondary market of startups and established brands seeking identity development or evolution. The agency applies a horizontal segmentation approach, serving clients across more than 15 verticals rather than specializing in one industry.

The studio has no parent company, no external investors, no subsidiaries, no disclosed funding, and operates without patents, trademarks, certifications, or formal partnerships. There are no published case studies with quantified outcomes, no API or platform offering, and no mobile applications. The business model is therefore a classic small creative services firm: billable hours and project fees, dependent on founder/principal relationships and client referrals, with periodic project campaigns supporting ongoing operational needs.

Name

patterntwo

Legal name

patterntwo

Website

https://patterntwo.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

patterntwo is a Sydney-based, independently owned graphic design agency founded in 2011 serving startups, enterprises, government bodies, and nonprofits across Australia with brand development, communications, digital, and production design services.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Design Services: Project-based design services spanning brand development, communications, digital, and production. Services are provided on a per-project basis, ranging from single deliverables to comprehensive brand solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

patterntwo is a full-service graphic design agency that delivers brand experiences and creative design solutions across brand development, communications, digital, and production. Engagements range from logos and identity creation to responsive websites, packaging, signage, publications, animation, video, and photography, sold on a per-project basis to clients in Australia.

Product overview

patterntwo is a full-service graphic design agency offering a comprehensive suite of creative services. The company's core offerings span four main service areas: Brand Development (logos, identity, rebranding), Communications Design (brochures, publications, packaging, signage), Digital Services (responsive websites, social media, email marketing), and Production Services (print, animation, video, photography). The agency also provides strategic brand consultation and website development and maintenance. These services are delivered as integrated creative solutions rather than standalone products, working collaboratively with clients from initial strategy through to final production across brand, print, and digital mediums.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development Strategic brand development services covering logos and identity creation, branding, rebranding, and brand refreshes to establish or evolve corporate visual identities for startups and established organizations.
• Communications Design Print communications design services spanning brochures, flyers, posters, magazines, reports and publications, signage and advertising, and packaging materials for organizational campaigns and ongoing communications.
• Digital Services Digital design solutions including responsive websites, mobile and social media graphics, and email marketing campaigns for clients spanning consumer brands, professional services, and nonprofits.
• Production Services Production services encompassing print production, illustration and animation, video production, and photography to deliver comprehensive creative projects from concept to finished output.
• Website Design and Development Custom website design and development services including responsive layouts, user interface design, and ongoing website maintenance and training for organizations across industries.
• Brand Strategy Initial strategy development and consultation services for new brand creation, existing brand evolution, or project-based creative campaigns, providing the strategic direction underpinning all creative output.

Named customers33 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mother Design: Independent design and branding studio within the Mother network, offering brand identity, print, and digital design for ambitious brands. Closely mirrors Patterntwo's full-service, creative-led operating model.
• MetaDesign: Global brand and design consultancy with offices in multiple markets, providing brand strategy, identity design, and communications. Comparable full-service brand design offering with stronger geographic reach than Patterntwo.
• Pentagram: Legendary independent design firm offering brand identity, print, digital, and communications design across multiple partners. Operates a similar full-service creative model to Patterntwo, and is the most cited peer for graphic design agencies of any size.
• Siegel+Gale: Brand-led creative consultancy offering strategy, naming, identity, and design. Comparable to Patterntwo's strategic approach to "driving positive business outcomes" through graphic design for both new and established brands.
• Lippincott: Global brand strategy and design consultancy that combines brand research, identity, and design execution. Directly comparable to Patterntwo's strategy-led "brand solutions" positioning, albeit at larger enterprise scale.
• Saffron Brand Consultants: Independent strategic brand consultancy focused on brand purpose, identity, and expression. Overlaps strongly with Patterntwo's brand development and communications practice for mid-market and enterprise clients.
• Landor & Fitch: Global branding and design consultancy covering brand strategy, identity systems, and communications design. Closely parallels Patterntwo's combination of brand development, communications, and digital services across enterprise clients.

Broad incumbents

• Interbrand: Global brand consulting firm offering strategy, naming, identity, and design through a network of offices. Overlaps with Patterntwo's brand development work but at significantly larger scale and broader service breadth.
• R/GA: Global experience design and innovation agency offering brand, digital product, and marketing services. Operates in the same brand and digital design space as Patterntwo but as part of a much wider portfolio of capabilities.

Emerging players

• Koto Studio: Independent brand and design studio building identities for technology and growth-stage companies. Comparable in offering (brand strategy, identity, digital) but positioned upmarket from Patterntwo's more regional client base.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/patterntwo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about patterntwo