PAULANER

What PAULANER does

Paulaner "Wirtshaus an der Lohmühle" is a single-location Bavarian restaurant operating under the Crain Gastro UG (haftungsbeschränkt) legal entity in the historic old town of Goslar, Germany. The business is run by managing director Torsten Crain and holds a regional brand partnership with Paulaner Braukeller, under which it serves Paulaner beer specialties and traditional Bavarian cuisine. The venue occupies a heritage-listed 17th-century half-timbered building (converted from three residential houses in 1993) and sits adjacent to the 16th-century Lohmühle — the only remaining operating water mill in Goslar — with the Abzucht stream flowing past the terrace.

The core product is on-site dining across 95 indoor seats on two floors, approximately 100 terrace seats, and around 200 additional seats in the Bavarian beer garden, totaling roughly 395 seats. The culinary offering centers on gut-bürgerliche Bavarian home-style cooking alongside Paulaner beer, selected wines, soft drinks, and hot beverages. Secondary revenue streams include event catering for private celebrations and corporate bookings, with structured terms covering custom menus, floral arrangements, menu cards, and service personnel. Distribution is entirely physical and local; the restaurant accepts cash, EC card, and major credit cards, and prices are not publicly listed but stated as end-prices including statutory VAT.

The technology stack is conventional and off-the-shelf: a content website (paulaner-goslar.de), the RESERVISION online reservation tool, Google Analytics with anonymized IP tracking for GDPR compliance, Google Maps integration, and social media plugins for Facebook, Instagram, and YouTube. There is no proprietary technology, no AI/ML capability, no app, and no digital delivery channel. The business has 73 employees, no subsidiaries, no funding history, and no external investors, with its commercial position anchored entirely on its irreplaceable heritage location and the Paulaner brand association.

Name

PAULANER

Legal name

Crain Gastro UG - haftungsbeschränkt -

Website

https://paulaner-goslar.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Paulaner "Wirtshaus an der Lohmühle" is a single-location Bavarian restaurant in Goslar's historic old town, serving traditional Bavarian cuisine and Paulaner beer across ~395 seats under managing director Torsten Crain.

Ownership category

akta.pro rank

Product category

Bavarian Restaurant / Hospitality Services

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Bavarian restaurant dining
• Traditional German cuisine
• Beer garden hospitality
• Event catering services
• Heritage restaurant venue

Headquarters

HQ city

Goslar

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Revenue generated from serving Bavarian cuisine and beverages, including Paulaner beer specialties, wines, soft drinks, and hot beverages. The restaurant operates primarily on-site with indoor seating, outdoor terrace, and beer garden. Accepts cash, EC card, and all major credit cards (Visa, Eurocard, Mastercard, American Express).

Distribution channels2 records

Marketing channels5 records

Core offering

Paulaner "Wirtshaus an der Lohmühle" operates a traditional Bavarian restaurant housed in a 17th-century heritage half-timbered building in Goslar's historic old town, serving Bavarian home-style cuisine and Paulaner beer specialties to dine-in guests. The venue combines 95 indoor seats across two floors with approximately 300 outdoor seats on a sun terrace and beer garden overlooking the historic Lohmühle mill, supplemented by event catering for private celebrations.

Product overview

Paulaner Wirtshaus an der Lohmühle is a Bavarian restaurant located in the historic center of Goslar, Germany. The establishment operates from a 17th-century building (converted from 3 residential houses in 1993) and offers traditional Bavarian dining experiences. The product portfolio centers on the main restaurant (95 indoor seats across 2 floors), complemented by a beer garden (Biergarten) with ~200 outdoor seats and a sunny terrace with ~100 seats. The culinary offerings include Bavarian home-style cooking and Paulaner beer specialties. Additional services include event hosting with custom catering and an online reservation system powered by RESERVISION.

Differentiator

Problem solved

Functional benefit

Products and services

• Paulaner Wirtshaus Restaurant (Indoor Dining) Traditional Bavarian restaurant located in a 17th-century heritage half-timbered building in Goslar's historic old town, offering indoor dining with 95 seats across 2 floors in authentic Bavarian rustic décor for individual guests, families, and groups seeking traditional German-Bavarian cuisine and Paulaner beer specialties.
• Biergarten and Sun Terrace Open-air Bavarian beer garden with approximately 200 seats plus a sunny outdoor terrace with approximately 100 seats, located in front of the historic half-timbered building with views of the Lohmühle mill and the Abzucht stream. Open during warm weather for guests seeking outdoor Bavarian dining and Paulaner beer specialties.
• Event Catering and Banquets Event hosting service for private celebrations, corporate functions, and group bookings, featuring custom menus, buffets, floral arrangements, standard menu cards, and service staff availability until midnight. Designed for groups seeking a distinctive Bavarian-themed venue for celebrations and events in Goslar's historic old town.
• Bavarian Cuisine (Wirtshausküche) Traditional Bavarian home-style dishes (gut-bürgerliche Küche) from the Wirtshaus kitchen, described as good-home-cooked food that is always fresh, offering German-Bavarian-international fare to dine-in guests.
• Beverages (Getränke) Selection of beverages including Paulaner brewery beer specialties, selected wines, soft drinks, juices, non-alcoholic beverages, and hot drink specialities, served to guests on-site at the restaurant, terrace, and beer garden.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Paulaner Braukeller / Paulaner BrewerycoreStrategic or Co-development PartnerThe restaurant operates under the Paulaner brand name and serves Paulaner beer specialties. The first Paulaner barrel was tapped at the restaurant's opening on 11.11.1993 at 11:11. The partnership grants the exclusive or regional right to use the Paulaner brand identity and serve Paulaner beer products, creating an authentic Bavarian Wirtshaus concept in Goslar.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Wirtshaus in der Au: Munich's well-known traditional Bavarian Wirtshaus serving gut-bürgerliche Bavarian cuisine and Paulaner beer in a high-volume, long-established setting — a directly analogous operating model and food-and-beer positioning.
• Schneider Bräuhaus München: Munich-based traditional Bavarian Bräuhaus paired with the Schneider Weisse brewery partnership, offering Bavarian cuisine, beer garden seating, and event hosting — a directly analogous brewery-anchored Wirtshaus operating model.
• Deutsches Haus Bamberg: Historic Franconian/Bavarian-style restaurant-hotel in Bamberg's UNESCO-listed old town, serving traditional regional cuisine and Franconian beer specialties from a heritage-listed building — closely parallels the heritage-tourism-restaurant model Paulaner Goslar operates.
• Paulaner am Nockherberg: Paulaner's flagship Munich Bräuhaus under the same parent brand, offering traditional Bavarian cuisine and Paulaner beer specialties — directly comparable for both the Paulaner-Wirtshaus identity and the food-and-beer operating model.
• Hacker-Pschorr Haus: Munich-based traditional Bavarian brewery-restaurant concept featuring Hacker-Pschorr beers and hearty Bavarian fare in a heritage setting — a peer under the brewery-Wirtshaus model with comparable food, beverage, and event services.
• Hofbräuhaus München: The most iconic Bavarian Wirtshaus globally, pairing a major brewery partnership with traditional Bavarian cuisine and large indoor/outdoor seating in a heritage tourist setting — the same fundamental concept Paulaner Goslar replicates in a regional, single-location context.
• Augustiner-Bräuhaus München: Munich's traditional Augustiner brewery restaurant offering classic Bavarian cuisine and freshly tapped Augustiner beer in a high-capacity gasthaus setting — a directly comparable brewery-licensed Wirtshaus model.
• Hofbräu Berlin: A franchise expansion of the Hofbräuhaus Munich concept to Berlin, operating as a traditional Bavarian Bräuhaus with brewery partnership, beer garden, and event hosting in an urban-tourist catchment — analogous to a single-location Bavarian Wirtshaus serving tourist and local demand.

Emerging players

• Liebesbier: Modern Bavarian-themed gastropub chain across multiple German cities, blending traditional Bavarian fare with contemporary design and craft beer — an emerging multi-unit player targeting similar casual-Bavarian dining demand with a scalable format.

Regional players

• Ratskeller Goslar: Historic Ratskeller-style restaurant in Goslar's old town near the Marktplatz, providing traditional German cuisine and tourist-oriented service — the most direct local competitor in the same tourist micro-market as Paulaner Goslar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paulaner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAULANER