Paws In Heaven

What Paws In Heaven does

Paws In Heaven operates a regional pet aftercare platform in Texas under the DBA "Fond Memories Pet Cemetery and Crematorium," delivering private and communal cremation, cemetery burial, viewing and visitation, and a growing line of memorial products (urns, paw print keepsakes, custom EverAfter Art, and Online Memorials). The company runs 12+ physical service locations spanning Houston (two sites), Austin, the Dallas–Fort Worth corridor (McKinney, Sachse, Garland, Fort Worth), Conroe, New Braunfels, Florence, Tyler, and Midland/Andrews, with each location serving a cluster of nearby suburban and exurban communities. Supporting technology consists of Paws e-Track, a proprietary online tracking system for monitoring each pet's aftercare journey, alongside separate web properties for pet loss preplanning and grief support resources.

The business is a wholly-owned subsidiary operating under parent company Gateway Services Inc., which provides the underlying digital infrastructure (including Paws e-Track) and consolidates corporate functions such as careers and privacy policy. Revenue mechanics combine one-time service fees (cremation, burial, viewing, memorial products), professional services for visitation, and a small recurring component from Online Memorials subscriptions and preplanning arrangements. The go-to-market is direct-to-consumer at physical locations, augmented by a B2B veterinary-clinic referral channel via a "Become a Provider" program and a Facebook presence for community engagement. The primary customer segment is individual pet owners across Texas; IAOPCC membership serves as the principal industry-standards credential.

Name

Paws In Heaven

Legal name

Gateway Services Inc.

Website

https://pawsnheaven.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Paws In Heaven is a Texas-based pet aftercare operator (DBA: Fond Memories Pet Cemetery & Crematorium) running 12+ cremation, burial, and memorial service locations for individual pet owners across the state.

Ownership category

akta.pro rank

Headquarters

HQ city

Conroe

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Pet Cremation Services: Private and communal cremation services for dogs, cats, horses, and other pets
2. Pet Burial Services: Burial services in cemetery and memorial gardens
3. Memorial Products: Custom memorial products including urns, paw print keepsakes, and EverAfter Art
4. Viewing and Visitation: Viewing and visitation options for families to say goodbye to their pets
5. Online Memorials: Digital memorial platforms to celebrate pet's legacy online

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Paws In Heaven, operating as Fond Memories Pet Cemetery & Crematorium, provides dignified pet aftercare services including private and communal pet cremation, pet burial in dedicated cemetery and memorial gardens, viewing and visitation accommodations, custom memorial products (urns, paw print keepsakes, EverAfter Art), online memorials, pet loss preplanning, and grief support resources for dogs, cats, horses, and other companion animals. Services are delivered across 12+ physical locations throughout Texas with a proprietary online tracking platform called Paws e-Track that allows pet owners to monitor the aftercare journey.

Product overview

Fond Memories Pet Cemetery & Crematorium offers a comprehensive pet aftercare platform consisting of cremation services (private and communal), cemetery burial options, viewing and visitation accommodations, and memorial products. The service portfolio includes physical memorial items (urns, paw print keepsakes, EverAfter Art custom portraits) and digital memorial offerings (Online Memorials platform). Additional services include pet loss preplanning for advance arrangements and grief support resources. The company operates multiple Texas locations including Conroe, Houston, Austin, New Braunfels, Garland, Fort Worth, McKinney, Florence, Sachse, Tyler, Andrews, and Florence, serving surrounding communities across the state.

Differentiator

Problem solved

Functional benefit

Brands

• Paws e-Track: Online pet memorial and tracking service
• EverAfter Art

Products and services

• Private Pet Cremation

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• IAOPCC (International Association of Pet Cremation Organizations)minorOthersMembership in the International Association of Pet Cremation Organizations, indicating adherence to industry standards and best practices in pet aftercare services. IAOPCC logo displayed on website as a credential marker.
• Gateway Services Inc.coreOthersParent company and technology provider behind Fond Memories Pet Cemetery & Crematorium. Powers the Paws e-Track service and operates the company's digital infrastructure. Also manages careers page and privacy policy.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BluePearl Pet Hospital: Specialty and emergency veterinary care provider with national presence (also owned by Mars Petcare). Comparable as a related veterinary services company with end-of-life touchpoints and connections to pet aftercare providers.
• Gateway Services Inc. Parent company and strategic operator of pet aftercare brands including Paws In Heaven / Fond Memories. Provides shared digital infrastructure (Paws e-Track), careers/privacy management, and operational scale across the pet aftercare portfolio.
• VCA Animal Hospitals: One of the largest veterinary service networks in North America (owned by Mars Petcare). Comparable as a broad incumbent in pet care services that touches end-of-life care through veterinary practice relationships and adjacent memorial products.

Direct peers

• Pet Cremation Services Inc. Pet cremation services provider offering private and communal cremation for companion animals. Comparable as a primary competitor offering the same core service category to pet owners, often via veterinary clinic referrals.

Emerging players

• Lap of Love Veterinary Hospice: National veterinary hospice and in-home euthanasia service provider. Comparable as a pet end-of-life care provider operating in the same emotional category, though focused on pre-mortem hospice rather than post-mortem aftercare.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fondmemoriespcc
• LinkedInlinkedin.com/company/paws-in-heaven

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paws In Heaven