Paws Pet
Paws Pet (brand: Paws Creamy Buffet) is an India-based DTC pet nutrition company operating under Virgin Island Nutraceuticals, selling 100% organic PAWs Protein Supplement packs for cats and dogs through its own e-commerce website.
- Company typePrivate
- Founded-
- HeadquartersNot specified, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Paws Pet does
Paws Pet operates the consumer brand Paws Creamy Buffet under its legal entity Virgin Island Nutraceuticals, an India-based direct-to-consumer pet nutrition company headquartered in Jaipur. The company manufactures and sells PAWs Protein Supplement, a 100% organic, Made-in-India premium wet pet food, in two species-specific formulations (70g packs for cats and dogs) targeting gut health, coat and skin health, immune function, and overall vitality. Manufacturing is conducted at third-party state-of-the-art factories meeting food safety norms, and the company emphasizes its organic certification, palatability for finicky eaters, and suitability for allergy-prone pets as functional differentiators.
The business model is a single-channel DTC e-commerce operation: orders are placed on pawspet.in via embedded Razorpay payment links, fulfilled through ShipRocket, and shipped free of charge with a money-back guarantee. Pricing is unit-based at ₹180 per 70g pack (₹144 with a 20% discount when purchasing a bundle of three), with no subscription model, no third-party marketplace presence, no retail or B2B distribution, and no recurring revenue mechanics. The company is founder-led, with 8 total employees, no disclosed external funding, and operates exclusively within India. The website functions as the primary marketing channel, relying on SEO, blog content, customer testimonials, and promotional discounts for demand generation, with email and phone as the only direct customer contact channels.
Paws Pet firmographics
Firmographics- Name
- Paws Pet
- Legal name
- Virgin Island Nutraceuticals
- Website
- https://pawspet.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Paws Pet (brand: Paws Creamy Buffet) is an India-based DTC pet nutrition company operating under Virgin Island Nutraceuticals, selling 100% organic PAWs Protein Supplement packs for cats and dogs through its own e-commerce website.
- Ownership category
- akta.pro rank
Paws Pet industry classification
Industry- Product category
- Pet Nutrition Supplements
- NAICS
- Dog and Cat Food Manufacturing (311111)
- akta.pro primary industry
- Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)
- akta.pro secondary industry
- Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)
Keywords
Where Paws Pet is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Paws Pet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct Product Sales: Revenue is generated through one-time direct sales of PAWs Protein Supplement products (for cats and dogs) via the company's e-commerce website. Customers purchase individual packs or bundles at set price points. No recurring subscription model is evident.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product pack (70g) — PAWs Protein Supplement for cats or dogs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Paws Pet product offering
Product offeringCore offering
Paws Pet sells the PAWs Protein Supplement, a premium wet pet food brand offered in two species-specific variants — one for cats and one for dogs — packaged in 70g packs. The product is positioned as a 100% organic, Made-in-India protein-rich dietary supplement designed to compensate nutritional deficiencies in normal pet diets, improve coat and skin health, support gut and immune function, and appeal to finicky and allergy-prone pets. It is sold direct-to-consumer via the pawspet.in website at ₹180 per pack, with a 20% bundle price of ₹144 per pack when ordered in packs of 3, and free shipping on all orders.
Product overview
Paws Creamy Buffet is a single-product pet supplement brand offering PAWs Protein Supplement in separate formulations for cats and dogs. Both products are premium wet pet food brands designed as protein-rich dietary additions. The cat formula focuses on gut health, coat shine, skin health, and mental well-being, while the dog formula emphasizes coat and skin health and overall body development. The company also offers a 20% discount on both cat and dog packs.
Differentiator
Problem solved
Functional benefit
Products and services
- PAWs Protein Supplement for Cats Premium wet pet food protein supplement specifically formulated for cats to provide complete nutrition, improve gut health, promote a shiny coat, support healthy skin, and maintain a healthy mental state. Sold in 70g packs at ₹180 per pack, or ₹144 per pack in a bundle of 3 (20% off), with free shipping.
- PAWs Protein Supplement for Dogs Protein supplement specially formulated for dogs to promote coat and skin health, support overall body development, and help maintain a balanced diet crucial for the dog's good health and longevity. Sold in 70g packs at ₹180 per pack, or ₹144 per pack in a bundle of 3 (20% off), with free shipping.
Quantifiable outcome
- 20% discount available on cat and dog packs with minimum order of 3 packs
Companies that use Paws Pet
Customer profileSegments1 record
Ideal customer profiles1 record
Paws Pet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paws Pet partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights5 records
Paws Pet competitors and assessment
Company assessmentRegional players
- PetSutra: India-focused online pet supplies retailer aggregating foods, supplements, and accessories across brands. Comparable as an India-only distribution channel where Paws Pet products could either compete or be listed to reach the same customer base.
Direct peers
- Bark Out Loud: Indian DTC pet care brand offering treats, supplements, and wellness products for dogs. Comparable as a digitally native Indian pet supplement/wellness brand targeting the same urban dog-owner demographic with similar gtm_motion.
- Carniwel (Anicorn Health): India-based premium natural pet food brand offering cooked and raw fresh protein meals for dogs. Comparable as a domestic India-based fresh/protein-forward pet nutrition brand with overlapping target audience and positioning.
- Waggies (Kris Bioscience): Indian-made premium dog treats and food brand focused on natural, high-protein formulations. Comparable as a domestic India-based pet nutrition brand targeting similar health-conscious dog owners with protein-forward claims.
- Drools Pet Food Pvt. Ltd. India-headquartered pet food manufacturer offering dry kibble, wet food, and treats for dogs and cats. Directly comparable as a domestically positioned, mass-to-premium Indian pet nutrition brand with overlapping dog/cat protein- and supplement-adjacent offerings.
- Heads Up For Tails (HUFT): Premium Indian pet care brand and retailer offering own-brand food, treats, supplements, apparel, and accessories. Comparable as a domestically built premium pet brand selling nutritional products for cats and dogs through both DTC and offline retail in India.
Broad incumbents
- Orijen (Champion Petfoods): Global premium, protein-rich, biologically-appropriate pet food brand sold in India via specialty and online channels. Comparable as a high-protein-content pet food competitor positioned at a similar premium tier for ingredient-conscious buyers.
- Pedigree (Mars Petcare India): Mass-market leading dog nutrition brand from Mars Petcare, with broad portfolio of dry food, wet food, and treats for dogs. Comparable as a dominant protein/diet-positioned dog nutrition brand in India competing for the same daily-feeding occasions.
- Royal Canin India: Global premium pet food brand offering breed- and life-stage-specific tailored nutrition for dogs and cats. Comparable as the leading premium, science-led pet nutrition competitor in India with strong veterinary channel presence.
Emerging players
- Farmina Pet Foods: Italy-origin premium pet food brand expanding aggressively in India with natural, grain-free, and protein-forward formulations for dogs and cats. Comparable as a premium-positioned, ingredient-focused pet nutrition competitor targeting similar Indian urban pet owners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Paws Pet social profiles
Digital presencePaws Pet compliance and trust
Trust signalCompliance1 record
Paws Pet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paws Pet leadership team
Management profileNumber of profiles
Profiles4 records
Paws Pet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paws Pet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paws Pet
What does Paws Pet do?
Paws Pet sells the PAWs Protein Supplement, a premium wet pet food brand offered in two species-specific variants — one for cats and one for dogs — packaged in 70g packs. The product is positioned as a 100% organic, Made-in-India protein-rich dietary supplement designed to compensate nutritional deficiencies in normal pet diets, improve coat and skin health, support gut and immune function, and appeal to finicky and allergy-prone pets. It is sold direct-to-consumer via the pawspet.in website at ₹180 per pack, with a 20% bundle price of ₹144 per pack when ordered in packs of 3, and free shipping on all orders.
Is Paws Pet a public or private company?
Paws Pet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paws Pet founded?
Paws Pet was founded in -1. It employs 1 to 10 people.
Where is Paws Pet based?
Paws Pet is headquartered in Not specified, India, in the Asia region.
How does Paws Pet make money?
One revenue line is on record: direct Product Sales.
Who are Paws Pet's main competitors?
PetSutra is listed as a regional player. Direct peers are Bark Out Loud, Carniwel (Anicorn Health), Waggies (Kris Bioscience), Drools Pet Food Pvt. Ltd. and Heads Up For Tails (HUFT). Broad incumbents are Orijen (Champion Petfoods), Pedigree (Mars Petcare India) and Royal Canin India. Farmina Pet Foods is listed as an emerging player.
Does Paws Pet have an API?
No public API is recorded for Paws Pet.
What industry is Paws Pet in?
Paws Pet's product category is Pet Nutrition Supplements. Its primary akta.pro industry code is HLAMALAN, Species-Specific Supplements (Dog/Cat/Other Companion Species), with a secondary code of HLAMAHAB, Companion Animal Maintenance & Wellness Nutrition. Its NAICS code is 311111.