Bark Out Loud
Bark Out Loud is the direct-to-consumer pet care brand of Pune-based Vivaldis Health and Foods Pvt. Ltd., selling vet-formulated food, treats, supplements, and grooming products for dogs and cats across India via its own website, Amazon, SuperTails, and quick-commerce platforms.
- Company typePrivate
- Founded2017
- HeadquartersPune, India
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bark Out Loud does
Bark Out Loud is the direct-to-consumer consumer brand of Vivaldis Health and Foods Pvt. Ltd., an Indian pet care company founded in 2017 by Kunal Khanna and headquartered in Pune, Maharashtra. The company sells a multi-category pet care portfolio covering dry and wet food (under sub-brands Thrive and ESSENTIALS, with premium Belgian-manufactured SKUs in Chicken & Ancient Grains, Naked Oats & Veggies, and Salmon & Chicken variants), functional treats and chewstix (Duck Chews, Hemp, Multivitamin Immunity, Turmeric, Eyebright tear-stain, Dental Sticks, seasonal Festive Gift Boxes), supplements (Sardine Oil, Calming & Anti-Anxiety), and skincare/grooming (Antimicrobial Spray, Allergy & Itch Relief Shampoo, Tick & Flea Shampoo, Waterless Shampoo, Shiny Coat Shampoo, Flea & Tick Spray). All formulations are positioned as vet- and scientist-formulated, preservative-free, and free from harmful synthetic chemicals, with no patented technology disclosed in the data.
The business model is a hybrid direct-to-consumer and marketplace setup. The primary channel is the company's own Shopify storefront at barkoutloud.co.in, complemented by official stores on Amazon India and pet specialty marketplace SuperTails, and quick-commerce partnerships with Blinkit, Zepto, and Swiggy Instamart for rapid urban delivery. Pricing is granular and tiered: entry-level trial packs at ₹75–₹120, mainstream SKUs at ₹240–₹500, premium imported SKUs up to ~₹6,500, and curated festive gift boxes at ₹554–₹663. The company is bootstrapped — no funding rounds, acquisitions, or institutional investors are disclosed — and remains founder-controlled, with Kunal Khanna as CEO, Devika Khanna heading the B2C division, and Arun Kumar Khanna as an executive member bringing pharmaceutical industry experience from Zuventus Healthcare and Emcure Pharmaceuticals.
Bark Out Loud firmographics
Firmographics- Name
- Bark Out Loud
- Legal name
- Vivaldis Health and Foods Pvt. Ltd.
- Website
- https://barkoutloud.co.in
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Bark Out Loud is the direct-to-consumer pet care brand of Pune-based Vivaldis Health and Foods Pvt. Ltd., selling vet-formulated food, treats, supplements, and grooming products for dogs and cats across India via its own website, Amazon, SuperTails, and quick-commerce platforms.
- Ownership category
- akta.pro rank
Bark Out Loud industry classification
Industry- Product category
- Pet Care Products
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111), Pet and Pet Supplies Retailers (459910)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Dry Pet Food (Kibble) (AFADAFAA)
- akta.pro secondary industries
- Wet & Canned Pet Food (AFADAFAB), Pet Treats & Chews (AFADAFAF), Treats & Chews (CRADAFAE), Calming & Behavioral Support Supplements (HLAMALAD), Skin & Coat Therapy (Medicated/Hypoallergenic Shampoos) (HSANAAAL), Medicated & Hypoallergenic Bath Treatments (HSANALAF)
Keywords
Where Bark Out Loud is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Bark Out Loud business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Pet Food Sales: Direct sales of premium dry and wet pet food for dogs and cats through own e-commerce website and third-party marketplaces including Amazon, SuperTails, and quick commerce platforms.
- Pet Treats and Chewstix: Sale of functional treats including multivitamin chews, hemp treats, duck chews, and specialty chewstix for skin, coat, and immunity support.
- Pet Supplements: Sales of health supplements including calming supplements, immunity boosters, and specific condition supplements for anxiety, joint health, and overall wellness.
- Pet Grooming and Skincare: Direct sales of grooming products including shampoos, conditioners, antimicrobial sprays, tick and flea solutions, and coat care products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Trial Packs - ₹120 for 100gm puppy food, ₹75 for 35gm protein bar |
| Unit Pricing | Pay-as-you-go | Standard Size Products - ₹240-500 for 100-200gm treats, ₹300-500 for dry food 1-3kg |
| Unit Pricing | Pay-as-you-go | Premium Belgian Range - ₹1,302-6,500 for Chicken & Ancient Grains 2-9.8kg |
| Unit Pricing | Pay-as-you-go | Festive Gift Boxes - ₹554-663 for curated gift sets |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Bark Out Loud product offering
Product offeringCore offering
Bark Out Loud is a premium direct-to-consumer pet care brand for dogs and cats, selling vet-formulated dry and wet pet food, functional treats and chewstix, health supplements, and natural skincare and grooming products. The portfolio spans life-stage and breed-specific nutrition (puppy, kitten, adult, senior; mini/small/medium/large breed), functional treats (skin and coat, immunity, eye health, dental), calming and skin supplements, and grooming solutions such as anti-microbial sprays, tick and flea control, and shampoos.
Product overview
Bark Out Loud by Vivaldis Animal Health is a comprehensive pet care brand offering four integrated product lines: Pet Food (including Thrive, ESSENTIALS, Salmon & Turkey, Chicken & Ancient Grains, Naked Oats & Veggies, and Salmon & Chicken variants for dogs and cats in dry and wet formats), Treats & Chewstix (such as Duck Chews, Hemp Chewstix, Multivitamin Immunity Chewstix, Turmeric Chewstix, Eyebright Chewstix, Dental Sticks, and Festive Gift Boxes), Supplements (including Sardine Oil for skin and coat health and Calming & Anti-Anxiety Supplement), and Skincare & Grooming products (Anti-Microbial Spray, Allergy & Itch Relief Shampoo, Tick & Flea Shampoo, Waterless Shampoo, Shiny Coat Shampoo, and Flea & Tick Spray). The product portfolio covers prevention and treatment needs for dogs and cats with formulations validated by expert veterinarians and scientists, featuring all-natural ingredients without harmful synthetic chemicals or preservatives.
Differentiator
Problem solved
Functional benefit
Brands
- Thrive: Premium pet food product line featuring real chicken and tuna recipes for dogs and cats
- ESSENTIALS
- Chewstix
- Coatiez
Quantifiable outcome
- Premium imported products made in Belgium with high protein content (26% for Chicken & Ancient Grains)
- +1 more outcomes
Companies that use Bark Out Loud
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Bark Out Loud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bark Out Loud partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Amazon IndiacoreOfficial Amazon India store presence for Bark Out Loud products, enabling pet parents to discover and purchase products through Amazon's marketplace with brand store page and buy box availability.
- SuperTailscorePet specialty marketplace partnership allowing Bark Out Loud products to reach targeted pet owner audience through dedicated pet care platform.
- BlinkitminorQuick commerce partnership enabling same-day delivery of Bark Out Loud pet care products in urban Indian markets through Blinkit's rapid delivery network.
- Zeptominor10-minute delivery partnership for instant pet product availability in metro cities through Zepto's quick commerce platform.
- Swiggy InstamartminorFood and essentials delivery partnership integrating Bark Out Loud products into Swiggy's instant delivery ecosystem for pet owners.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Bark Out Loud competitors and assessment
Company assessmentDirect peers
- Just Dogs Pet Care: Indian pet food and accessory brand serving urban pet parents across food, treats, and grooming. Comparable on India-only footprint, premium positioning, and DTC-plus-retail GTM.
- SuperTails: India-focused pet-specialty marketplace and DTC brand selling food, treats, and accessories. Both channel partner and direct competitor to Bark Out Loud in online pet parent acquisition.
- Drools: One of India's largest mass-to-premium pet food manufacturers offering dry food, treats, and grooming products. Competes directly with Bark Out Loud in the Indian premium segment with broader offline distribution.
- Heads Up For Tails (HUFT): Indian premium DTC pet care brand selling food, treats, grooming, and accessories online and through owned retail. Closest like-for-like peer on geography, premium positioning, and omni-channel model.
Broad incumbents
- Royal Canin (Mars Petcare): Global premium pet food brand with strong breed- and life-stage-specific positioning in India. Competes head-on with Bark Out Loud's Belgian premium tier and vet-formulated messaging.
- Pedigree (Mars Petcare India): Mass-market incumbent in Indian pet food with deep distribution and large marketing budget. Competes on the lower end of Bark Out Loud's price ladder and defines consumer expectations for category basics.
- Hill's Pet Nutrition: Veterinary-channel premium pet food brand distributed globally and in India. Comparable on vet-formulated positioning and premium pricing that Bark Out Loud also targets.
- Purepet (DS Group): India-distributed mass pet food brand under DS Group FMCG umbrella. Competes with Bark Out Loud on accessibility and price-led positioning in tier-1 and tier-2 India.
- Acana / Orijen (Champion Petfoods): Imported premium pet food brand sold in India via specialty retail. Directly comparable on imported, high-protein, premium positioning against Bark Out Loud's Belgian-manufactured hero SKUs.
Regional players
- Smartheart (Perfect Companion Group): Premium imported pet food brand from Thailand with growing India presence via offline and online retail. Comparable on premium imported positioning and India-specific urban pet parent targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Bark Out Loud social profiles
Digital presenceBark Out Loud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bark Out Loud leadership team
Management profileNumber of profiles
Profiles3 records
Bark Out Loud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bark Out Loud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bark Out Loud
What does Bark Out Loud do?
Bark Out Loud is a premium direct-to-consumer pet care brand for dogs and cats, selling vet-formulated dry and wet pet food, functional treats and chewstix, health supplements, and natural skincare and grooming products. The portfolio spans life-stage and breed-specific nutrition (puppy, kitten, adult, senior; mini/small/medium/large breed), functional treats (skin and coat, immunity, eye health, dental), calming and skin supplements, and grooming solutions such as anti-microbial sprays, tick and flea control, and shampoos.
Is Bark Out Loud a public or private company?
Bark Out Loud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bark Out Loud founded?
Bark Out Loud was founded in 2017.
Where is Bark Out Loud based?
Bark Out Loud is headquartered in Pune, India, in the Asia region.
How does Bark Out Loud make money?
Four revenue lines are on record. Pet Food Sales are the primary driver. The others are pet Treats and Chewstix, pet Supplements and pet Grooming and Skincare.
Who are Bark Out Loud's main competitors?
Direct peers on record are Just Dogs Pet Care, SuperTails, Drools and Heads Up For Tails (HUFT). Broad incumbents are Royal Canin (Mars Petcare), Pedigree (Mars Petcare India), Hill's Pet Nutrition, Purepet (DS Group) and Acana / Orijen (Champion Petfoods). Smartheart (Perfect Companion Group) is listed as a regional player.
Does Bark Out Loud have an API?
No public API is recorded for Bark Out Loud.
What industry is Bark Out Loud in?
Bark Out Loud's product category is Pet Care Products. Its primary akta.pro industry code is AFADAFAA, Dry Pet Food (Kibble), with a secondary code of AFADAFAB, Wet & Canned Pet Food. Its NAICS code is 311111 and its SIC code is 2090.