What Journal Paysan Breton does

Journal Paysan Breton is a weekly agricultural newspaper published every Friday and serving Breton farmers across the four departments of Brittany (Côtes d'Armor, Finistère, Ille-et-Vilaine, Morbihan). Founded in 1948 and operated by SAS Édition Paysan Breton from its headquarters in Plérin Cedex, the publication covers livestock farming (dairy, beef, sheep, goats, pigs, poultry), crop production (cereals, corn, oilseeds, grasslands, vegetables), agricultural policy, machinery, environment, and energy. The editorial team consists of 8 specialized journalists who conduct more than 200 farm interviews per year, with the total organization employing 22 staff. The publication is described as the reference weekly technical agricultural newspaper for the region, with over 75 years of continuous operation.

The business model is multi-stream and subscription-led. Primary revenue comes from individual subscriptions available in three tiers — digital-only (starting at €0.99/week), paper-only, and combined paper+digital — complemented by advertising sales, legal notice publication (annonces légales), and a small classifieds marketplace. Distribution combines weekly print mail delivery with a digital platform at paysan-breton.fr, a free weekly email newsletter, a dedicated regional weather service, and active social media presence on Facebook, LinkedIn, Instagram, and YouTube. The technology stack is conventional: a WordPress-based website with Google Analytics, email contact forms, and standard social integrations.

Strategic positioning rests on deep regional and editorial specialization rather than technology differentiation. The company partners with core Breton agricultural institutions — Chambre d'agriculture de Bretagne, Eureden, Cerfrance Bretagne, Agrobio 35, GIEE Climat, and FNAB — to co-cover events, plant trials, organic farming, and climate/energy topics. In July 2026 it launched a new editorial magazine aimed at the general public to vulgarize Breton agriculture, signaling a modest broadening of audience beyond traditional farmer subscribers. Ownership is private (no institutional investors or parent company identified), with share capital of €80,000 and Didier Le Du serving as Director of Publication.

Name

Journal Paysan Breton

Legal name

SAS Édition Paysan Breton

Website

https://paysan-breton.fr

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Journal Paysan Breton is a weekly French agricultural newspaper founded in 1948, serving Breton farmers across Brittany with technical coverage of livestock, crops, policy, and farm management via print and digital subscriptions, advertising, and legal notices.

Ownership category

akta.pro rank

Headquarters

HQ city

Plérin Cedex

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: Individual subscriptions for weekly publication in digital and/or paper format. Digital-only, paper-only, or combined paper+digital subscriptions available.
2. Advertising Revenue: Advertising space sales for agricultural businesses, equipment manufacturers, and service providers.
3. Legal Notices (Annonces légales): Platform for publishing legal notices for businesses in the agricultural sector and beyond.
4. Small Classified Ads: Marketplace for farmers and agricultural businesses to publish small classified advertisements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Journal Paysan Breton publishes a weekly technical agricultural newspaper every Friday for farmers in Brittany, France, covering livestock (dairy, beef, sheep, goats, pigs, poultry), crops (cereals, corn, oilseeds, vegetables), agricultural machinery, policy, and regional news across the four Breton departments. The core product is offered through digital, paper, and combined subscriptions, with ancillary paid services including legal notice publishing, a small classifieds marketplace, and a regional weather service.

Product overview

Journal Paysan Breton is a weekly technical agricultural newspaper published every Friday, serving Breton farmers for over 75 years. The product portfolio centers on subscription-based publishing (digital, paper, and combined formats) complemented by auxiliary services including legal announcements, classified advertising, a free weekly newsletter, and a dedicated weather service. The core offering is the weekly newspaper covering agricultural topics across livestock farming (dairy, beef, pork, poultry), crops, machinery, agricultural policy, and regional news from Brittany's four departments.

Differentiator

Problem solved

Functional benefit

Products and services

• Abonnement numérique (Digital subscription) Digital subscription to the weekly Paysan Breton agricultural newspaper, providing Breton farmers and agricultural professionals access to online technical articles and news content.
• Abonnement papier (Paper subscription) Paper/print subscription to the weekly agricultural newspaper, delivered by mail to subscribers across Brittany, with geographic restrictions for certain delivery areas.
• Abonnement papier et numérique (Combined paper and digital subscription) Combined subscription offering both print and digital access to the Paysan Breton weekly agricultural publication for full multi-format access.
• Annonces légales (Legal notices publication service) Legal announcement publication service allowing businesses to publish official legal notices covering vie des sociétés, judiciaire, administratif, and marchés categories.
• Petites annonces (Classified advertising marketplace) Classified advertising platform for agricultural professionals and individuals to publish and browse small advertisements across the Breton agricultural community.
• Météo Paysan Breton (Regional weather service) Regional weather service providing localized meteorological information for Brittany farmers, accessible via dedicated weather platform.
• Magazine '5 questions pour mieux comprendre l'agriculture' Educational magazine inserted with the weekly Paysan Breton publication to vulgarize Breton agriculture for the general public, addressing consumer concerns, agricultural practices, and including interviews with local farmers.

Quantifiable outcome

• Over 200 farmers interviewed per year providing practical field insights
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• FNAB (Fédération Nationale d'Agriculture Biologique)minorStrategic or Co-development Partner · 23 September 2026National organic farming federation organizing the 'La Terre est Notre Métier' (LTNM) biennial salon. Journal provides coverage and support for agricultural events promoting organic production.
• GIEE Climat (Groupement d'Intérêt Économique et Environnemental)minorStrategic or Co-development Partner · 31 December 2021Environmental interest group focused on energy and climate practices in organic dairy farming, launched by Agrobio 35 and supported through journal coverage.
• Chambre d'agriculture de BretagnecoreStrategic or Co-development PartnerCollaboration with Breton Chamber of Agriculture for agricultural events including Innov'action farm open days. Joint coverage of agricultural practices and policy matters affecting Breton farmers.
• EuredencoreStrategic or Co-development PartnerAgricultural cooperative partner for conducting plant variety trials and agricultural experiments. Eureden organizes 'Rencontres Végétales' events featured in the journal's coverage.
• Cerfrance BretagneminorStrategic or Co-development PartnerAgricultural accounting and management services partner providing expert commentary on energy topics including photovoltaic projects for agricultural operations.
• Agrobio 35minorStrategic or Co-development PartnerOrganic farming association in Ille-et-Vilaine that animates the GIEE 'Climat' group working on climate change mitigation practices for dairy farmers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• WikiAgri: French agricultural digital media platform providing news, technical content, and community features. Emerging digital competitor targeting the same farmer audience with free content and a modern collaborative platform approach.
• Web-agri: French digital agricultural information platform offering free technical content, market prices, and agronomic advice to farmers. Direct competitor on the digital information side, complementing regional print publications with always-on content.
• Terre-net Média: Leading French digital agricultural media platform providing free news, market data, weather, and machinery listings to farmers. Competes for the same audience through a digital-only model with broader national reach and no subscription paywall.

Regional players

• Ouest-France: Largest regional daily newspaper in Brittany and western France with agricultural coverage sections. Serves the same Breton geographic audience but as a general-interest regional press with subscription model rather than specialized agricultural focus.
• Le Télégramme: Major Brittany-based regional daily newspaper with local news, agricultural sections, and subscription model. Operates in the same Breton regional media market with overlapping rural audience and similar weekly information rhythm.

Direct peers

• La France Agricole: France's leading national agricultural weekly newspaper with subscription model, digital + print offerings, classified ads, and weather services. Closest direct peer in business model - weekly agricultural trade publication serving French farmers with recurring subscription revenue.
• Cultivar: French agricultural trade publication focused on seeds, crops, and agronomic practices with subscription model serving crop producers. Comparable French agricultural trade magazine targeting a specific agricultural sub-sector with subscription economics.
• Groupe Réussir: French agricultural media group publishing multiple regional and sectoral trade magazines covering dairy, livestock, and crops. Directly comparable multi-title agricultural subscription publishing business serving French farmers with a similar diversified revenue approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbCmVcN7Q-fARjhAJfLRSQA
• Facebookfacebook.com/PaysanBretonHebdo
• LinkedInlinkedin.com/company/journal-paysan-breton
• Instagraminstagram.com/journalpaysanbreton

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Journal Paysan Breton