Office de Tourisme du Pays de Vire

What Office de Tourisme du Pays de Vire does

The Office de Tourisme du Pays de Vire is a local public tourism promotion organization (SIREN 852 568 138) operating in the Calvados department of Normandy, France, under the destination brand "Pays de Vire - Collines de Normandie" (previously "Office de tourisme du Bocage Normand"). It functions as the official information hub for the bocage region, serving leisure visitors, families, outdoor enthusiasts, heritage tourists, and local tourism providers. The organization delivers a unified tourism portal at paysdevire-normandie-tourisme.fr built on WordPress with Google Analytics and YouTube integration, complemented by three physical tourist offices (antennes) in Vire Normandie, Villers-Bocage, and Condé-sur-Noireau, an interactive map, an event calendar, accommodation and restaurant directories, heritage and hiking guides, a travel journal feature, a blog, a local producers map, and a dedicated partner portal for tourism professionals.

Name

Office de Tourisme du Pays de Vire

Legal name

Office de Tourisme du Pays de Vire

Website

https://paysdevire-normandie-tourisme.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Office de Tourisme du Pays de Vire is a public tourism office serving the Pays de Vire bocage region of Normandy, France, operating three physical visitor centers and a comprehensive WordPress-based destination portal with interactive maps, event calendars, accommodation directories, and partner tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Vire Normandie

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public funding and institutional support: As a public tourism organization, the office operates primarily through public funding from local and regional authorities. Revenue is supplemented by tourist tax (Taxe de Séjour) collected from accommodation providers in the region.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Office de Tourisme du Pays de Vire operates as the official tourism information office for the Pays de Vire - Collines de Normandie destination. It provides free visitor information, accommodation and restaurant directories, event calendars, interactive maps, hiking trail guides, and curated editorial content about heritage sites, outdoor activities, local gastronomy, and cultural attractions across the bocage normand region. The organization delivers these services through three physical tourist offices and a comprehensive digital portal.

Product overview

Office de Tourisme du Pays de Vire operates a comprehensive tourism information platform for the Pays de Vire region in Normandy, France. The core offering is a unified tourism portal that aggregates information about accommodations, restaurants, activities, heritage sites, and events. Key products include an interactive map, event calendar (Agenda), travel journal feature (Carnet de Voyage), local producers directory, and a partner portal for tourism professionals. The organization also maintains three physical tourist offices in Vire, Villers-Bocage, and Condé-sur-Noireau.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Information Portal Official digital portal providing comprehensive information about the Pays de Vire region in Normandy, including attractions, accommodations, restaurants, activities, events, hiking trails, and practical travel information for visitors planning trips to the bocage normand region.
• Tourist Office Locations Three physical tourist office antennas (Vire Normandie headquarters, Villers-Bocage, and Condé-sur-Noireau) providing in-person visitor services, brochures, maps, recommendations, and personalized travel advice for tourists exploring the region.
• Group & Seminar Services Tailored services for groups, corporate seminars (CSE), associations, schools, leisure centers, and large families including venue bookings, itinerary planning, group accommodations, group dining, seminar rooms, reception halls, and pre-designed stay suggestions across the region.
• Press & Media Kit Dedicated press resources including press releases, downloadable press kits, the annual 'L'Essentiel' guide, press dossier, and photography library (photothèque) for media professionals covering the Pays de Vire destination.
• Partner Portal Dedicated B2B portal for tourism professionals and partners (accommodation owners, restaurants, activity providers, event organizers) to manage their listings, update information, access professional accompaniment, learn about labels, sustainable tourism information, and the Tourist Tax (Taxe de Séjour) framework.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Krea3coreTechnology or IntegrationKrea3 is the web agency responsible for designing and developing the official tourism website. The site is hosted by Infomaniak. Krea3 also conducted an accessibility audit of the website.
• La Loure MusiqueminorStrategic or Co-development PartnerCultural association collaborating on the 'Granit - Mémoire de pierre' exhibition at the Porte-Horloge, showcasing the heritage of granite in the bocage region.
• Le LabomyletteminorStrategic or Co-development PartnerCultural association collaborating on the 'Granit - Mémoire de pierre' exhibition at the Porte-Horloge, showcasing the heritage of granite in the bocage region.
• Vire NoireauminorOthersInstitutional partner listed on the website footer alongside other regional organizations supporting tourism in Normandy.
• Pré-bocage Intercom NormandieminorOthersIntercommunal organization as institutional partner supporting regional tourism development.
• Calvados TourismecoreOthersDepartmental tourism committee - Calvados un amour de Normandie - supporting tourism promotion across the Calvados department.
• Normandie TourismecoreOthersRegional tourism board supporting and promoting tourism across the Normandy region.
• Leader FranceminorOthersEuropean LEADER program supporting rural development initiatives including tourism projects in the Pays de Vire region.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Normandie Tourisme: Regional tourism board for Normandy, listed as a core institutional partner of the subject. Comparable as a public DMO aggregating departmental and local tourism offices under a unified regional promotion strategy with similar funding structure and multi-channel distribution.
• Office de Tourisme de Deauville: Municipal tourism office on the Normandy coast offering the same product mix (accommodation directory, event calendar, interactive map, downloadable brochures). Comparable as a French local DMO with a different destination profile (upscale coastal versus rural bocage).
• Calvados Tourisme: The departmental tourism committee ('Calvados un amour de Normandie') covering the same Calvados department. Directly comparable as a public DMO operating one tier above Office de Tourisme du Pays de Vire, with overlapping content scope (accommodations, events, heritage) and shared institutional partnership.
• Comité Régional du Tourisme de Bretagne: Regional tourism board for neighboring Brittany. Comparable in mandate (destination promotion, content platform, partner support) and public-funded structure, providing a parallel reference point for how regional DMOs aggregate local tourism offices.
• ADT Var (Var Tourisme): Departmental tourism agency for Var in Provence. Comparable as a French departmental DMO with similar product suite (interactive map, event agenda, accommodation directory, partner portal) and the same public-funded multi-channel distribution model.
• Office de Tourisme de Caen la Mer: Municipal tourism office for the Caen metropolitan area in the same Calvados department. Closely comparable in mandate (visitor information, accommodation listings, events, heritage promotion), scale, and public-funded operating model.
• Office de Tourisme de Bayeux Intercom: Tourism office for the Bayeux-Bessin area in Calvados, focused on D-Day beaches and medieval heritage. Directly comparable in operating model (public DMO with offices, website, partner portal) and overlapping visitor segments despite a higher-traffic destination profile.

Regional players

• Manche Tourisme: Departmental tourism agency for neighboring Manche department, including Mont-Saint-Michel. Comparable as a public DMO at the departmental tier; relevant as an adjacent regional peer whose destination profile differs sharply but whose operating model is structurally similar.
• Visit Ardenne: Cross-border DMO covering the Belgian-French Ardennes. Comparable as a public tourism promotion body for a rural/green destination with similar content pillars (hiking, heritage, nature, gastronomy) and a small-team, public-funded operating model.

Broad incumbents

• Atout France: France's national tourism development agency. Comparable as the apex public DMO that coordinates with regional and local tourism offices like the subject. Serves as the broader incumbent whose strategies shape local-office priorities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/paysdevire
• Instagraminstagram.com/paysdevire
• LinkedInlinkedin.com/company/office-de-tourisme-du-pays-de-vire

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme du Pays de Vire