EMPRESA PARAIBANA DE TURISMO S/A PBTUR

What EMPRESA PARAIBANA DE TURISMO S/A PBTUR does

Empresa Paraibana de Turismo S/A PBTUR is a state-owned mixed-economy company (sociedade de economia mista) founded in 1974, operating as the official tourism promotion and development arm of the Government of the State of Paraíba in northeastern Brazil. Headquartered at the Tambaú Tourist Center in João Pessoa, the company is tasked with promoting and disseminating the Paraíba destination nationally and internationally, coordinating tourism policy, administering tourism service provider formalization, and publishing tourism indicators for the state.

PBTUR's product and technology surface consists of an institutional tourism portal (Portal de Turismo da Paraíba), the Genius tourism indicators platform that publishes statistical data on state tourism activity, regional administration of the federal Cadastur registration system for tourism service providers, and shared internal government systems including SIGBP (tourism inspection/management), WEBFROTA (fleet management), and SGCDA (document management). The company also publishes official sanitary biosecurity protocols for tourism services. Two wholly-owned operating subsidiaries — PBTUR Hoteis S/A and PBTUR Turismo — extend its scope into hospitality and tourism service delivery.

PBTUR's business model is institutional rather than commercial. Revenue is derived from State of Paraíba government funding and from federal-state cooperation agreements (convênios) with the Ministry of Tourism (MTUR), including Convênio nº 883133/2019 and Convênio nº 905136/2020, alongside more recent Technical Cooperation Agreements such as the November 2024 ACT with MTUR, the State, and SETDEPB for the Feirão do Turismo program. With 21 employees, no commercial pricing, and no disclosed revenue, PBTUR operates as a publicly funded destination-marketing organization rather than a revenue-generating enterprise.

Name

EMPRESA PARAIBANA DE TURISMO S/A PBTUR

Legal name

Empresa Paraibana de Turismo S/A

Website

https://pbtur.pb.gov.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PBTUR is a state-owned mixed-economy company, founded in 1974 and headquartered in João Pessoa, Paraíba, Brazil, tasked with officially promoting and developing tourism for the State of Paraíba. It operates the state tourism portal, indicators platform, Cadastur registration, and biosecurity protocols, funded through state government allocations and federal MTUR cooperation agreements.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

Keywords

• State tourism promotion
• Destination marketing
• Tourism service registry
• Tourism indicators platform
• Tourism biosafety protocols

Headquarters

HQ city

João Pessoa

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. State Government Tourism Promotion Services: PBTUR operates as a mixed-economy company (sociedade de economia mista) providing tourism promotion services for the State of Paraíba. Revenue is derived from state government funding and potentially from services to tourism operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Empresa Paraibana de Turismo S/A PBTUR is the official state-owned mixed-economy company that promotes and disseminates the destination Paraíba, Brazil, nationally and internationally. It operates an institutional tourism portal, the Genius-based tourism indicators platform, regional administration of the Cadastur registry for tourism service providers, and publishes biosafety protocols for tourism service providers such as accommodation and restaurants. The company's offerings are delivered as government tourism promotion services funded through state appropriations and federal cooperation agreements rather than as fee-based commercial products.

Product overview

EMPRESA PARAIBANA DE TURISMO S/A PBTUR is a mixed-economy company (sociedade de economia mista) that promotes and disseminates tourism for the state of Paraíba, Brazil. The company operates primarily as a tourism promotion portal (Portal de Turismo da Paraíba) that provides tourist information and access to various tourism services. Its core offerings include the main tourism website, a Tourist Indicators system (Indicadores Turísticos), and the Cadastur registration system for tourism service providers. The company also provides access to internal government systems including SIGBP (tourism management), WEBFROTA (fleet management), and SGCDA (document management), along with sanitary protocols for tourism services. PBTUR functions as a government-backed tourism promotion and coordination entity rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal de Turismo da Paraíba (Paraíba Tourism Portal) Official institutional website and tourism portal that promotes and disseminates tourism information for the State of Paraíba, providing access to destination content, tourism indicators, contact channels and links to related services for tourists, tourism service providers and the general public.
• Indicadores Turísticos (Genius Tourism Indicators Platform) Statistical indicators system that tracks and publishes official tourism data and indicators for the State of Paraíba, hosted at genius.pbtur.pb.gov.br and used by tourism stakeholders, researchers and the general public.
• Cadastur (Cadastro de Prestadores de Serviços Turísticos) Mandatory federal registration system for tourism service providers and tourism guides, administered regionally by PBTUR for the State of Paraíba under Brazil's Ministry of Tourism.
• Protocolos de Biossegurança Turística (Tourism Biosafety Protocols) Official sanitary protocols published by PBTUR for tourism services in Paraíba, providing guidelines for accommodation services, restaurants and tourism operators during public health situations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Ministry of Tourism (MTUR) / Estado da Paraíba / SETDEPBcoreStrategic or Co-development Partner · 8 November 2024Technical Cooperation Agreement (ACT) between MTUR, State of Paraíba, and SETDEPB for joint tourism development initiatives and the Feirão do Turismo program.
• Ministry of Tourism (MTUR)coreStrategic or Co-development Partner · 13 January 2021Convênio MTUR/Governo do Estado Paraíba nº 905136/2020 - Tourism cooperation agreement between Ministry of Tourism and State Government of Paraíba.
• Ministry of Tourism (MTUR)coreStrategic or Co-development Partner · 27 November 2019Convênio MTUR/Governo do Estado Paraíba nº 883133/2019 - Previous tourism cooperation agreement between Ministry of Tourism and State Government.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Visit Brazil: Visit Brazil is the consumer-facing brand associated with Brazil's national tourism promotion efforts. It is comparable to PBTUR's destination promotion function but operates at country level, providing the national umbrella under which PBTUR's Paraíba-focused activities are positioned for international travelers.
• EMBRATUR (Agência Brasileira de Promoção Internacional do Turismo): EMBRATUR is Brazil's federal tourism promotion agency, the federal-level counterpart to PBTUR's state-level function. Both are government-backed tourism promotion entities coordinating destination marketing, international campaigns, and partnerships with tourism operators, though EMBRATUR operates at national scale and PBTUR within a single state.

Direct peers

• Bahiatursa: Bahiatursa is the State of Bahia's state-owned tourism company and the most direct peer to PBTUR. Both are sociedades de economia mista that promote and develop tourism within their respective Brazilian states using similar structures (marketing, partnerships, events) and mandates, making Bahiatursa the closest functional and structural analogue.
• Riotur: Riotur is the tourism company of the City of Rio de Janeiro, responsible for promoting the city as a tourism destination and coordinating tourism policy at the municipal level. It shares PBTUR's mandate of government-led destination promotion, events coordination, and tourism information services within a defined Brazilian geography.
• São Paulo Turismo (SPTuris): SPTuris is the municipal tourism company of São Paulo, promoting the city as a tourism and events destination. It mirrors PBTUR's role as a public tourism promotion company with similar operational responsibilities for destination marketing, conventions, events, and tourism information services within its jurisdiction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/empresa-paraibana-de-turismo-s-a-pbtur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMPRESA PARAIBANA DE TURISMO S/A PBTUR