Riotur - Empresa de Turismo do Município S.A.

What Riotur - Empresa de Turismo do Município S.A. does

Riotur - Empresa de Turismo do Município S.A. is the official municipal tourism authority of the City of Rio de Janeiro, Brazil, structured as a government-owned company (autarquia) and operating under the direction of the Mayor's office. The organization's mandate is to promote Rio de Janeiro as a year-round tourism destination and to coordinate the city's two flagship civic events: Carnival (Carnaval) and Reveillon (New Year's Eve at Copacabana). It does not compete as a commercial enterprise; its funding flows from public resources and event-related revenue rather than from selling tourism products to end users.

The core product surface is a web-based tourism information platform centered on riotur.rio, supported by dedicated sub-brand portals for Carnaval (carnaval.rio) and Reveillon (reveillon.rio). The platform delivers curated content across attractions, dining, accommodations, activities, and events, with a trilingual interface (Portuguese, English, Spanish) and a library of downloadable PDF maps and themed guides covering beaches, parks, trails, cultural sites, and gastronomic routes. Distribution is primarily digital — official website, social media, and event microsites — targeting both domestic and international visitors and, secondarily, travel industry professionals seeking destination content and coordination support.

The business model is fundamentally public-sector: there is no commercial pricing model, no disclosed revenue, and no private investors. Riotur is funded by municipal appropriations and monetizes its mandate indirectly through sponsorship, concession, and ticketing activity tied to the events it organizes. It employs approximately 202 staff and is headquartered in Rio de Janeiro. Leadership is currently under President Bernardo Fellows. Because the entity is statutory rather than competitive, traditional PE/VC/M&A metrics (ARR, growth multiple, churn) do not apply cleanly; its strategic value is anchored in regulatory mandate, the global brand equity of "Carnaval do Rio" and "Reveillon do Rio," and its role as the city's official content and event coordinator.

Name

Riotur - Empresa de Turismo do Município S.A.

Legal name

Riotur - Empresa de Turismo do Município S.A.

Website

https://riotur.rio

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Riotur is the official municipal tourism authority of Rio de Janeiro, Brazil. It promotes the city year-round via the riotur.rio portal and manages the signature Carnival and Reveillon civic events, serving domestic and international visitors plus travel industry partners.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

akta.pro secondary industries

Community Parades, Carnivals & Street Fairs (MPAGAEAE), Art, Street Art & Creative Scene Tours (THAJAAAE)

Keywords

• Municipal tourism authority
• Destination promotion
• Event management
• Visitor information
• Tourism marketing

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Riotur promotes Rio de Janeiro as a tourism destination by operating an official multi-language visitor portal, curating content on attractions, dining, accommodations, and activities, and managing the city's signature events of Carnival and Reveillon (New Year's Eve). It also publishes downloadable tourist maps and themed guides covering beaches, cultural sites, trails, nightlife, and gastronomic routes.

Product overview

Riotur operates as a unified tourism promotion platform for Rio de Janeiro, offering a central tourism portal complemented by dedicated sub-brands for major events. The core website provides comprehensive visitor information across categories including attractions, dining, accommodations, and events. Supporting products include specialized portals for Carnival and New Year's Eve celebrations, plus downloadable PDF resources including tourist maps and themed guides covering beaches, parks, cultural sites, and gastronomic routes throughout the city.

Differentiator

Problem solved

Functional benefit

Brands

• Reveillon: Annual New Year's Eve celebration event in Rio de Janeiro
• Carnaval

Products and services

• Rio de Janeiro Tourism Portal Official multi-language tourism portal for Rio de Janeiro providing comprehensive information about attractions, activities, dining, accommodations, and events including Carnival and New Year's Eve celebrations, designed for domestic and international visitors.
• Carnival Portal (carnaval.rio) Dedicated microsite for Rio's Carnival celebrations featuring samba school information, parade schedules, technical rehearsal dates, and ticket purchasing guidance for visitors planning Carnival attendance.
• Reveillon Portal (reveillon.rio) Dedicated microsite for Rio's New Year's Eve celebrations featuring performer lineups, event information, and celebration details for visitors attending the Reveillon festivities.
• Tourist Map Downloads Downloadable PDF tourist maps covering themed topics including beaches, parks, trails, cultural sites, architecture, nightlife, religious sites, and gastronomic routes throughout Rio de Janeiro, provided for visitor reference.
• Tourist Guide Downloads Downloadable PDF thematic guides covering destinations including Pequena Africa (Little Africa), favela tours, and seasonal tourism campaigns for visitors seeking structured itineraries and curated content.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• NYC & Company: Official destination marketing organization for New York City. Directly comparable as a municipal-level DMO running signature events (e.g., NYE in Times Square), managing a multilingual content portal, and promoting year-round tourism.
• Barcelona Turisme: Municipal tourism board for Barcelona, Spain. Comparable as a city-owned tourism authority running event promotion, multilingual visitor information, and curated cultural/itinerary content.
• Visit London: Official London destination management organization. Directly comparable as a major-city tourism authority producing multilingual content, event listings, and accommodation/restaurant curation.
• Discover Puerto Rico: Destination Marketing Organization (DMO) for Puerto Rico. Comparable as a publicly-affiliated DMO running multilingual content, signature event promotion, and curated itinerary/themed guides for inbound visitors.
• São Paulo Turismo (SPTuris): Municipal tourism authority for São Paulo, Brazil. Closely comparable as another Brazilian city-level public tourism entity with a similar destination-marketing, event-promotion, and visitor-information mandate.
• Singapore Tourism Board: Statutory board under Singapore's government promoting tourism. Comparable as a publicly-mandated destination-marketing entity running major events, multilingual content, and curated visitor guides at city-state scale.
• Visit Dubai: Government-backed destination marketing organization for Dubai. Comparable as a publicly-led DMO leveraging major ticketed events (New Year's Eve, shopping festivals) and multilingual digital portals to drive inbound tourism.

Broad incumbents

• Tourism Australia: National tourism body of Australia. Comparable in operating a large-scale multilingual content platform with curated itineraries, downloadable guides, and major event promotion, but at a national rather than municipal scope.
• Embratur (Agência Brasileira de Promoção Internacional do Turismo): Brazil's national tourism promotion agency. Comparable as the public-sector body responsible for promoting Brazil internationally, with overlapping mandate on destination marketing, event promotion, and inbound tourism.
• Brand USA: National destination marketing organization for the United States. Comparable as a publicly-supported DMO producing multilingual campaigns and event-driven promotion, though broader in geographic scope than Riotur.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/riotur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riotur - Empresa de Turismo do Município S.A.