PBW - Parkraumgesellschaft Baden-Württemberg mbH

What PBW - Parkraumgesellschaft Baden-Württemberg mbH does

PBW - Parkraumgesellschaft Baden-Württemberg mbH is a German parking management company founded in 1994 and operating as a 100% wholly-owned subsidiary of the State of Baden-Württemberg (Land Baden-Württemberg). Headquartered at Heilbronner Str. 43 in Stuttgart and employing more than 130 people, PBW manages over 26,000 parking spaces across 50 cities in Baden-Württemberg, with the largest footprints in Stuttgart (80+ locations), Tübingen (47), Freiburg (49), and Karlsruhe (16). The company operates under the regulatory mandate of providing sustainable, future-oriented parking management (Parkraumbewirtschaftung) for state-owned facilities, universities, hospitals, and the general public.

The company's product and technology stack centers on a digital parking platform with several proprietary components. The myPBW customer portal serves as the unified account, reservation, and contract management hub, while the vParken mobile app enables contactless entry and exit, parking session start/stop, and digital payment through license plate recognition (Kennzeichenerkennung). The ScanCar system uses vehicle-mounted cameras to automatically capture license plates and cross-reference them against paid parking records, replacing manual enforcement workflows. PBW also operates one of the largest public EV charging networks in the region — 1,300+ charging points supporting both AC and DC charging since 2009 — sold under the re:charge-Karte brand and integrated with the Hubject Intercharge roaming platform, EnBW mobility+, and ParkNow. Adjacent offerings include Fahrradparken (bicycle parking), Smart Mobility Hubs (combined EV, bicycle, parcel, and parking infrastructure), Sanierung & Modernisierung (garage renovation), Nachhaltigkeit & Photovoltaik (rooftop solar on parking facilities), and Beratung (consulting).

PBW's business model mixes usage-based and recurring revenue streams. Short-term parking (Kurzzeitparker) generates hourly and daily-cap fees (€0.50–4.00/hour; €5–20 daily maximum), while long-term parking (Dauerparker) is a subscription product at €50–250/month with monthly cancellation flexibility. EV charging is metered at €0.99 start fee plus €0.52/kWh with €1.00/hour blocking fees after 240 minutes. A managed-services line handles full parking operations — including analysis, concept development, billing, and reporting — for government agencies, universities, hospitals, and cultural institutions. Discounted rates are offered to Landesbedienstete (state employees) and university students via the myPBW portal. Institutional customers include Universität Stuttgart, Universität Tübingen, Universität Hohenheim, Universitätsklinikum Ulm, Studierendenwerk Ulm, and Land Baden-Württemberg state ministries. Distribution is direct: through the website, vParken app, myPBW portal, on-site parking facilities, and Google Maps discovery, with P+R integration to the VVS public transit network at the Österfeld facility.

Name

PBW - Parkraumgesellschaft Baden-Württemberg mbH

Legal name

PBW - Parkraumgesellschaft Baden-Württemberg mbH

Website

https://pbw.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

PBW is a 100% state-owned parking management company operating 26,000+ parking spaces and 1,300+ EV charging points across 50 cities in Baden-Württemberg, Germany, serving state government agencies, universities, hospitals, and the general public.

Ownership category

akta.pro rank

Product category

Parking Management Services

NAICS

Parking Lots and Garages (81293), Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)

akta.pro secondary industries

EV Charging in Parking Facilities (Charging Operations, Billing, Load Mgmt) (TLAJAIAF), On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)

Keywords

• Parking management services
• Public parking facilities
• EV charging infrastructure
• Smart mobility hubs
• Digital parking solutions

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Short-term Parking (Kurzzeitparker): Pay-per-use parking fees for casual visitors paying per hour or part thereof, with daily maximum rates
2. Long-term Parking (Dauerparker): Monthly subscription model for recurring parkers with monthly fees ranging from €50-250 depending on location and facilities
3. EV Charging Services: Revenue from electric vehicle charging at parking facilities with per-kWh pricing and blocking fees
4. Parking Management Services: Full-service parking management for government agencies, universities, and institutions including operation, reporting, and billing

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

PBW operates and manages public parking facilities across 50 cities in Baden-Württemberg, providing short-term and long-term (subscription) parking, online reservations, and barrier-free access via license plate recognition. The company also operates more than 1,300 EV charging points integrated with the Hubject Intercharge network, alongside Smart Mobility Hubs that combine parking, EV charging, bicycle parking, and parcel stations.

Product overview

PBW operates as a mobility services provider with a platform-plus-modules architecture. The core offerings center on parking space management through myPBW customer portal, which serves as the unified hub for reservation systems (Parken mit Reservierung), long-term subscriptions (Dauerparken), and account management. Supporting modules include EV charging infrastructure (PBW re:charge-Karte and Ladepunkte), the vParken-App for mobile contactless parking with license plate recognition, and ScanCar for digital parking enforcement. Additional value-added services encompass Smart Mobility Hubs, bicycle parking (Fahrradparken), sustainability initiatives with photovoltaic installations (Nachhaltigkeit & Photovoltaik), renovation services (Sanierung & Modernisierung), and parking consulting (Beratung). The SchülerKunst program represents a cultural initiative. PBW manages over 26,000 parking spaces across 50 cities in Baden-Württemberg, positioning itself as a smart mobility provider combining parking with EV charging, digital services, and sustainable infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• vParken: Smart parking app enabling contactless entry, parking session start/stop, and digital payment without ticket.
• re:charge
• myPBW
• ScanCar

Products and services

• Parken mit Reservierung (Online Parking Reservation) Online parking reservation system that lets users reserve parking spaces in advance at PBW facilities across Baden-Württemberg, with guaranteed availability and full cost control for both short-term and longer stays.
• Dauerparken (Long-Term Parking Subscription) Monthly long-term parking subscription offering recurring parkers a guaranteed space at PBW facilities, with monthly fees of €50-250 depending on location, monthly cancellation flexibility, and discounts for state employees, managed through the myPBW portal.
• EV Charging (Ladepunkte / Elektromobilität) Public EV charging service operating more than 1,300 charging points (AC and DC) at PBW parking facilities, integrated with Hubject Intercharge and supporting the re:charge card and EnBW Mobility for charging while parked.
• PBW re:charge-Karte (EV Charging Card) PBW's EV charging card that lets drivers charge their electric vehicles at PBW's charging points while parked, with pricing of €0.99 start fee, €0.52/kWh, and €1.00/hour blocking fee after 240 minutes.
• Parkraumbewirtschaftung (Parking Management Services) Full-service parking management for government agencies, universities, hospitals, and cultural venues, including analysis, concept development, operational management, reporting, and billing.
• Smart Mobility Hubs Integrated mobility hubs that combine EV charging, bicycle parking, parcel stations, and digital technologies at PBW parking facilities to deliver sustainable urban-mobility solutions for cities and institutions.
• Fahrradparken (Bicycle Parking) Modern bicycle parking solutions with flexible, secure, and comfortable storage options at PBW locations, suitable for short stops or longer stays.
• Sanierung & Modernisierung (Renovation Services) Complete and partial renovation services for parking facilities to modern standards, ensuring long-term preservation, comfort, efficiency, and future viability for owners and operators.
• Beratung (Parking Consulting) Consulting services for parking solutions, ranging from analysis to concept, delivered individually and sustainably for public and institutional clients.

Quantifiable outcome

• 26,000+ parking spaces managed
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Hubject (Intercharge)coreTechnology or IntegrationPBW's EV charging infrastructure is integrated with the Hubject Intercharge network, allowing users to charge at PBW facilities using any Intercharge partner card or app. This interoperability expands charging access for EV drivers across multiple providers.
• VVS (Verkehrs- und Tarifverbund Stuttgart)coreStrategic or Co-development PartnerPBW offers P+R combined tickets (Parkschein + VVS transit ticket) at Österfeld facility, integrating parking with public transport for multimodal mobility.
• Studierendenwerk UlmcoreChannel Partner/ Reseller/ DistributorPartnership with student services organization for managing parking at university facilities, providing discounted parking for students.
• Land Baden-WürttembergcoreOthersPBW is 100% owned by the state of Baden-Württemberg and serves as the primary parking services provider for state government facilities, ministries, and agencies.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Q-Park: Q-Park is a large European parking operator with a significant German presence, offering managed parking services to cities, universities, and commercial property owners. It overlaps with PBW on institutional and city-center parking contracts at greater scale.
• Flowbird: Flowbird provides parking meters, pay-and-display terminals, and integrated parking management solutions used by cities and operators across Europe. It competes with PBW on the municipal and curbside management side of parking services.

Direct peers

• Contipark: Contipark operates a national German network of off-street parking garages and lots, including many in Baden-Württemberg cities. It is a direct competitor for commercial and institutional parking management mandates in PBW's home market.
• APCOA Parking: APCOA is Europe's largest parking operator managing parking garages and lots across Germany with both commercial and public-sector clients. It directly competes with PBW for university, hospital, and municipal parking management contracts in Baden-Württemberg and beyond.
• EasyPark: EasyPark provides mobile parking payment apps and digital parking services across European cities including Germany. It competes directly with PBW's vParken app for digital parking transactions and on-street payment share.

Emerging players

• Cleverciti Systems: Cleverciti provides smart parking sensors and curbside management technology, overlapping with PBW's ScanCar and digital parking enforcement capabilities. It is an emerging technology peer rather than a full-service operator.
• ParkNow / BMW Digital Charging Solutions: ParkNow (now integrated into BMW's charging ecosystem) offered digital parking and charging payment services in Germany. It is a partial peer in PBW's combined parking-plus-EV-charging proposition.

Others

• Stadtwerke Stuttgart: Stadtwerke Stuttgart operates EV charging stations at PBW's P+R Österfeld facility and is a regional municipal utility. It is a partnership counterparty rather than a direct competitor, but comparable as a state-adjacent mobility services provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pbw_gmbh
• Facebookfacebook.com/ParkraumgesellschaftBadenWuerttemberg
• LinkedInlinkedin.com/company/pbw-parkraumgesellschaft-baden-w%C3%BCrttemberg-mbh
• Instagraminstagram.com/pbw_gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PBW - Parkraumgesellschaft Baden-Württemberg mbH