Granada Congress & Exhibition Centre

What Granada Congress & Exhibition Centre does

Granada Congress & Exhibition Centre (legally Palacio de Exposiciones y Congresos de Granada S.A.) is a privately held Spanish convention and event venue operating from a single headquarters in central Granada (Paseo del Violón) since 1992. The venue's physical infrastructure comprises three principal event spaces — the 2,000-seat Auditorio Federico García Lorca, the 545-seat Sala Manuel de Falla, and a 2,400 m2 (expandable to 3,200 m2) main hall — alongside modular meeting rooms (Salas Andalucía I–III, Sala Machado-Picasso), the executive Sala Embajadores, and ancillary technical facilities. The venue serves four primary customer segments: medical and scientific associations (the anchor segment, with a documented track record including IBRO World Congress 2023, SEPAR 2023, SECOT 2024, and Sociedad Española de Diabetes 2024), corporate clients, cultural event audiences, and employment/education institutions.

The business model is event-venue rental plus ancillary services. Revenue is generated through three streams: (1) venue rental for congresses, conventions, corporate meetings, and cultural events, with pricing set by quote and event category; (2) ticket sales and commission from cultural programming (concerts, musicals, ballet, comedy) ranging from €8 for children's events to €88 for premium concerts, distributed through the Redentradas ticketing platform and a physical box office; and (3) technical and event services including audiovisual support, catering, hostess/steward services, and exhibition-stand setup. Event pricing for congress registration is set by individual organizers rather than the venue. A 3D virtual tour (pcgr.org/tour26/) supports mid-funnel client engagement.

The go-to-market is relationship-driven and event-driven. The venue operates an Ambassador Program that engages scientific society representatives to support international congress bids, alongside direct commercial outreach to event organizers. The GTM is complemented by digital channels (website, Twitter, Instagram, Facebook, email newsletter) and partnerships with ticketing (Redentradas), certification (AENOR), academic institutions (Universidad de Granada), hotel networks (NH Hotel Group, Hotel Ana María, Hotel Maciá), and transit (RENFE). The company holds AENOR quality certification and LSSI compliance, and received EU COVID-19 aid through the REACT-EU program. The company operates as a Sociedad Anónima (S.A.) with no disclosed parent company, no funding rounds, and no M&A activity. Headcount is approximately 13 employees, indicating a lean venue-operator model that outsources service delivery (catering, hostesses, technical) to partners.

Name

Granada Congress & Exhibition Centre

Legal name

Palacio de Exposiciones y Congresos de Granada S.A.

Website

https://pcgr.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

The Granada Congress & Exhibition Centre (Palacio de Exposiciones y Congresos de Granada S.A.) is a privately held Spanish venue founded in 1992 hosting international medical and scientific congresses, corporate events, and cultural programming across a 2,000-seat auditorium, a 545-seat hall, and a 2,400 m2 main hall.

Ownership category

akta.pro rank

Product category

Convention and Exhibition Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Convention venue rental
• Congress and event hosting
• Exhibition space services
• Corporate event services
• Cultural event programming

Headquarters

HQ city

Granada

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Venue Rental: Rental of conference rooms, auditoriums, and exhibition spaces to event organizers for congresses, conventions, meetings, and cultural events. Pricing varies by space type, duration, and event category.
2. Ticket Sales Commission: Revenue from ticket sales for cultural events, concerts, and shows hosted at the venue, typically through partnered ticketing platforms.
3. Technical and Event Services: Additional services including technical support, catering/restaurant services, hostesses/stewards, and exhibition stands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Palacio de Congresos de Granada rents auditoriums, meeting rooms, exhibition halls, and modular event spaces to corporate clients, scientific and medical associations, and event organizers for congresses, conventions, trade shows, and meetings. It complements venue rental with bundled technical (AV), catering, exhibition stand, hostess, and communication/press services, and operates its own cultural programming of concerts, musicals, ballet, and family shows with ticket sales processed through the Redentradas ticketing platform.

Product overview

The Palacio de Congresos de Granada is a premier congress and event venue offering a comprehensive portfolio of physical event spaces and services. The venue features multiple dedicated spaces including the main Auditorio Federico García Lorca (2,000 capacity), the 545-seat Auditorio Manuel de Falla, modular Salas Andalucía I/II/III, Sala Machado-Picasso meeting rooms, Sala Embajadores for executive functions, and a 2,400 m2 Main Hall with terrace expansion options. Complementing the physical spaces, the venue offers comprehensive event services including technical support, communication/press services, catering, exhibition stand setup, and hostess services. Additional offerings include a 3D virtual tour capability for remote venue exploration and an Ambassador Program supporting the bidding process for international congresses. The venue serves diverse event types including congresses, trade shows/exhibitions, corporate meetings, and cultural performances.

Differentiator

Problem solved

Functional benefit

Products and services

• Auditorio Federico García Lorca 2,000-capacity main auditorium on the ground floor used for plenary sessions, major concerts, and large congresses. Targets event organizers requiring the venue's largest seated capacity.
• Auditorio Manuel de Falla 545-seat auditorium suited for mid-sized congresses, allowing plenary sessions, parallel rooms, and exhibition areas on the same floor. Targets organizers of mid-sized professional conferences.
• Sala Machado - Picasso Meeting rooms on floor -2 with fixed furniture, configurable as joined or separate spaces. Targets smaller meetings, breakout sessions, and committee gatherings.
• Salas Andalucía I, II y III Multipurpose modular rooms on the first floor with configurable setups and capacities. Targets corporate meetings, workshops, and breakout sessions.
• Sala Embajadores Second-floor executive room with office, cafeteria, rest area, and restrooms. Targets executive committees, authority receptions, and VIP private functions.
• Hall Principal 2,400 m² main hall on floor 1 with expansion capability of 800 m² (terrace) and 1,000 m² (floor 2 hall), totaling up to 3,200 m². Targets trade shows, exhibitions, and large receptions.
• Technical Services (AV and Connectivity) Audio-visual equipment, connectivity, and on-site technical assistance for events. Targets event organizers requiring turnkey production support.
• Communication and Press Services Media and press services for event promotion and coverage. Targets congress and cultural event organizers seeking publicity support.
• Catering / Restoration Services Food and beverage services for events including coffee breaks, lunches, and gala dinners. Targets event organizers requiring integrated on-site catering.
• Exhibition Stands Services Setup and management of exhibition booth spaces for trade shows and exhibitions. Targets trade fair organizers and exhibiting companies.
• Hostess / Guide Services Professional hostess and guide services for event assistance including registration, wayfinding, and VIP support. Targets event organizers needing on-floor personnel.
• Virtual Tour (3D) Immersive 3D virtual tour of the venue facilities allowing prospective clients to explore the spaces remotely. Targets event organizers evaluating venues before booking.
• Event Organization Services Full-service event organization including planning, coordination, and execution support for congresses, conventions, trade shows, meetings, and performances. Targets external event organizers requiring venue-side project management.
• Cultural Event Programming and Ticketing In-house cultural programming including concerts, musicals, ballet, comedy, and family entertainment, with ticket sales processed through the Redentradas platform and on-site box office. Targets individual consumers and families attending cultural performances.

Quantifiable outcome

• Over 1,435,000 events hosted in 30+ years of operation
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• RENFEminorGTM or Marketing PartnerTrain sponsor logo displayed on website. RENFE provides transportation services benefiting event attendees traveling to Granada.
• Mercedes-BenzminorGTM or Marketing PartnerAutomotive sponsor logo displayed on website. Mercedes-Benz logo shown as event sponsor.
• BMS (BMS Events)minorGTM or Marketing PartnerEvent sponsor logo displayed on website.
• Ocaña (Restaurante Ocaña)minorGTM or Marketing PartnerSponsor logo displayed on website, indicating partnership with local restaurant/restaurant group.
• RedentradascoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for online ticket sales. Handles all online ticket transactions for cultural events and select congress events.
• NH Hotel GroupminorOthersHotel partner logo displayed on website. Provides accommodation options for event attendees.
• Hotel Ana MaríaminorOthersLocal hotel partner providing accommodation for event attendees.
• Hotel MaciáminorOthersLocal hotel partner providing accommodation for event attendees.
• AENORcoreImplementation/ SI/ Consulting PartnerProvides quality management certification services. Venue maintains AENOR certification for quality standards.
• Universidad de GranadacoreStrategic or Co-development PartnerKey institutional partner for academic congresses. Hosted World Congress of Nutrition 2013 and collaborates on academic event bidding and organization.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• IFEMA Madrid: Madrid's flagship exhibition and congress centre, one of Spain's largest event venues. Direct competitor for international congress bids and large-scale trade shows across Iberia.
• Kursaal Congress Centre: San Sebastián's modern congress and cultural venue on the Cantabrian coast. Comparable as a regional Spanish convention venue balancing cultural programming with professional congresses.
• Fira de Barcelona: Barcelona's primary convention and exhibition complex hosting major trade shows, congresses, and corporate events. Comparable as a Spanish regional convention centre competing for the same pool of association and corporate event organizers.
• Palau de Congressos de Catalunya: Catalonia's purpose-built congress hall in Barcelona, focused on association meetings and corporate events. Direct competitor for association and SME congress bookings.
• Palacio de Congresos de Valencia: Valencia's purpose-built congress venue, similar profile for medical and scientific congresses. Competes for the same European association bidding cycles and corporate event bookings.
• Palexco A Coruña: A Coruña's congress and exhibition centre with a comparable mid-sized regional venue footprint. Competes for Spanish association congresses and corporate meetings.
• FIBES Sevilla: Seville's congress and exhibition centre, comparable in scale and Andalusian regional footprint. Direct competitor for national association congresses and cultural events in southern Spain.
• Euskalduna Conference Centre: Bilbao's congress and music palace offering auditoriums, exhibition halls, and meeting rooms. Comparable in combining large congress hosting with cultural event programming in northern Spain.
• FYCMA Málaga: Málaga's Trade Fair and Congress Centre in southern Spain. Direct competitor for Andalusian and Mediterranean association congresses as well as cultural events.

Regional players

• Corferias Bogotá: Bogotá's international exhibition and congress centre, comparable in hall footprint and broad service offering. Operates in a different geography but provides useful reference for international congress centre operations and valuation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pcongresosgrx
• YouTubeyoutube.com/embed/xQ4xm76nqew?rel=0
• Facebookfacebook.com/palaciodecongresosdegranada
• Instagraminstagram.com/palaciocongresosgrx
• LinkedInlinkedin.com/company/palaciodecongresosdegranada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granada Congress & Exhibition Centre