What PURE Design & Engineering does

PURE Design & Engineering Limited is a New Zealand-based engineering consultancy founded in 2009, specializing in advanced composite structural design for the marine industry. Operating from a single office in Auckland (Unit 15, 150 Beaumont Street), the firm employs approximately 10–13 engineers and drafters led by three founding partners — Giovanni Belgrano, Andy Kensington, and Adam Greenwood — whose individual careers span multiple America's Cup campaigns, leading superyacht yards, and round-the-world racing projects. Service offerings comprise composite structural design, Finite Element Analysis (FEA), detailed construction drawings, 3D modelling, steel fin engineering, and on-site technical support during construction and racing phases.

The company's client base is concentrated in elite marine segments: America's Cup syndicates (Emirates Team New Zealand, INEOS Team UK, Luna Rossa Prada Pirelli, Desafio Español), superyacht builders and owners (Nobiskrug's Sailing Yacht "A", Nautor's Swan, Alloy Yachts, Southern Spars, Hall Spars), and maritime safety operators (RNLI). PURE positions itself as an independent, flexible extension of its clients' project teams, delivering engagements at any scope from full engineering packages through to targeted sketches and on-site yard support. Marketing is conducted primarily through editorial coverage in marine publications (Boating New Zealand, Seahorse Magazine, Yachting World, Boat International), a project portfolio website, and a long-running newsletter series (12 issues from 2011 to 2022).

Revenue is generated exclusively through project-based professional services engagements; pricing is not publicly disclosed and is presumed to be negotiated per engagement. The firm is privately held, with no disclosed external funding, parent company, or public listing. Strategic positioning is built on talent pedigree, accumulated project track record (200+ documented projects), and embedded relationships within the New Zealand marine engineering cluster, rather than on proprietary software, protected IP, or scalable technology assets.

Name

PURE Design & Engineering

Legal name

PURE Design & Engineering Limited

Website

https://pde.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PURE Design & Engineering is a New Zealand-based engineering consultancy specializing in advanced composite structural design, FEA, and construction drawings for America's Cup teams, superyacht builders, and racing yacht constructors.

Ownership category

akta.pro rank

Product category

Marine Engineering Services

NAICS

Engineering Services (541330), Architectural, Engineering, and Related Services (5413), Engineering Services (54133), Ship and Boat Building (33661)

SIC

Services-Engineering Services (8711), Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Structural & Hull Engineering (Scantlings, Fatigue, Vibration, Noise) (IMAJAGAC)

akta.pro secondary industries

Digital Engineering & Simulation (CFD/FEA, Digital Twins, Model-Based Engineering) (IMAJAGAL), Production Design & Detailed Engineering (3D CAD, Drawings, BOM, Nesting) (IMAJAGAK), Project Management & Owner’s Engineering / Technical Consultancy (Spec Writing, Bid Support, Site Support) (IMAJAGAO), Steel Fabrication & Marine Engineering (Custom Fabrication, Modifications, Conversions) (TLAHAMAH)

Keywords

• Marine engineering consultancy
• Composite structural design
• Finite element analysis
• America's Cup engineering
• Superyacht structural engineering

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Engineering Consulting Services: PURE generates revenue through project-based engineering consulting engagements. Services are delivered at various levels of scope—from comprehensive full engineering packages (including drawings, FEA analysis) to targeted engineering sketches and on-site technical support. Engagement models are flexible based on client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PURE Design & Engineering is an engineering consultancy delivering composite structural design, finite element analysis (FEA), detailed construction drawings, 3D modelling, steel fin engineering, and on-site technical support for marine clients. Services integrate into client project teams at variable scope levels, from full engineering packages to sketches and on-site assistance, primarily for America's Cup syndicates, superyacht builders, and high-performance racing yacht constructors.

Product overview

PURE Design & Engineering is an engineering consultancy providing specialized composite structural design services for the marine industry. The company operates as a single-service consultancy rather than a software platform, offering six integrated service offerings: Composite Structural Design Services, Finite Element Analysis, Detailed Construction Drawings, 3D Modelling, Steel Fin Engineering, and On-site Support. These services work together to provide comprehensive engineering support from initial design through to construction completion, with extensive experience in America's Cup, round-the-world, and record-breaking vessels.

Differentiator

Problem solved

Functional benefit

Products and services

• Composite Structural Design Services Advanced composite structural design for marine applications, including racing yachts, catamarans, America's Cup vessels, and superyachts, with expertise developed through America's Cup campaigns and round-the-world vessels.
• Finite Element Analysis (FEA)
• Detailed Construction Drawings
• 3D Modelling
• Steel Fin Engineering
• On-site Support

Quantifiable outcome

• Carbon doors for Sailing Yacht "A" reduced weight from 120 tonnes (steel) to 35 tonnes (carbon fiber), enabling smaller hydraulic systems and cost savings.
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gurit: Global composite materials supplier with engineering services for wind energy, marine, and aerospace; comparable to PURE on the marine composites engineering side but operates at much larger scale and across multiple end-markets.
• BMT Group: Large international marine engineering consultancy covering ship design, FEA, classification support, and offshore engineering. Comparable on engineering services and FEA capability but operates at much larger scale across broader marine end-markets.
• Lloyd's Register: Global classification society and marine engineering consultancy providing plan approval, FEA review, and rule-compliance services. Comparable as an engineering services provider to marine clients but broader and standards-driven rather than design-driven.
• North Technology Group: Marine composites and rigging group (North Sails, Future Fibres, Southern Spars, etc.). Comparable at the composites/marine engineering layer; Southern Spars is itself a PURE customer, illustrating the adjacency.

Direct peers

• High Modulus: New Zealand-based marine composites engineering firm where several PURE founding partners previously worked (15 years at High Modulus for Greenwood). Directly comparable in marine composite structural design and FEA, with overlapping client base in America's Cup and superyachts.
• VPLP Design: French naval architecture firm specializing in high-performance racing yachts, multihulls, and America's Cup-class vessels. Comparable in performance-yacht structural design and collaboration with composite engineering firms like PURE.
• Multiplast: French composite boatbuilder and engineering firm specializing in racing multihulls and superyachts (e.g., America's Cup support, maxi-trimaran builds). Comparable in advanced composite structural work and high-performance sailing client base.
• Botin Partners: Spanish naval architecture firm with a portfolio of TP52, maxi, and superyacht designs; PURE has collaborated with Botin on multiple TP52 and superyacht projects (Phoenix, Sled, Beau Geste). Comparable in target market and project types.
• Future Fibres: Composite rigging and marine structural components specialist serving America's Cup and superyacht clients. Comparable in advanced composites and elite marine customer base; potential partner/competitor for structural component scopes.
• Core Builders Composites: New Zealand-based composite boat-building and engineering specialist serving America's Cup and high-performance yacht clients. Closely comparable service profile (composite structural engineering, FEA, build support) and geography to PURE.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pure-design-engineering

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURE Design & Engineering