PDR Pharmaceutical - پویش درمان راتا

What PDR Pharmaceutical - پویش درمان راتا does

PDR Pharmaceutical (پویش درمان راتا), trading as Rata Pharma, is a privately held natural pharmaceutical company headquartered in Tehran, Iran, founded in Spring 2018 (Persian year 1397). The company produces and distributes four branded dietary supplements targeted at Iranian healthcare consumers: RataHeal (a bromelain-based anti-inflammatory and wound-healing supplement), Ratadermis (an ocean-blend antioxidant anti-aging formula in 60-tablet form), RataMind (a 450mg ashwagandha root extract for stress, sleep, and cognition), and Shilajit (a 250mg men's vitality and muscle-support supplement). Manufacturing relies on natural active-ingredient extraction and processing techniques including centrifugation, ultrafiltration, and lyophilization, with finished products packaged as capsules and tablets.

The company's technology is rooted in natural product formulation and extraction know-how rather than novel drug discovery or AI-driven pipelines. PDR states that it uses "AI and nature as inspiration" for product development, but no in-house AI/ML team, proprietary models, patents, or research infrastructure are disclosed. The technology stack centers on proprietary ingredient combinations — for example, Ratadermis blends ocean-derived proteins and polysaccharides with grape extract, soy isoflavones, and tomato lycopene — and on standardized extraction and packaging in dedicated metal-barrel containers.

PDR operates a B2B2C distribution model: products flow through professional pharmaceutical distributors to pharmacies across Iran, with supplemental direct-to-consumer availability on darukade.com and the company's own storefront (pdrpharma.com). Pricing is not publicly disclosed. Marketing is conducted via an active multi-channel social media presence on Instagram, LinkedIn, Telegram, YouTube, and WhatsApp, and through participation in medical conferences such as the 44th and 45th Congress of Iranian Surgeons to engage healthcare professionals. With approximately 10 employees and a single primary market, the company self-describes as a pioneer in Iran's natural products sector and articulates export ambitions toward regional countries, although no confirmed international revenue or operations outside Iran are documented in the available source material.

Name

PDR Pharmaceutical - پویش درمان راتا

Legal name

پویش درمان راتا

Website

https://pdrpharma.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

PDR Pharmaceutical (Rata Pharma) is a privately held Tehran-based natural pharmaceutical company founded in 2018 that produces four branded dietary supplements — RataHeal (bromelain), Ratadermis (anti-aging), RataMind (ashwagandha), and Shilajit (men's health) — and distributes them to Iranian healthcare consumers through pharmacies and online channels.

Ownership category

akta.pro rank

Product category

Natural Pharmaceutical Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Pharmaceutical Preparation Manufacturing (325412)

SIC

Pharmaceutical Preparations (2834), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Immune Support Supplements (HLAMALAE)

Keywords

• Natural pharmaceutical supplements
• Herbal dietary supplements
• Bromelain wound healing
• Anti-aging skincare supplements
• Ashwagandha adaptogen supplements

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Pharmaceutical Supplement Sales: Sale of natural pharmaceutical supplements including RataHeal (bromelain-based wound healing), Ratadermis (anti-aging skincare), RataMind (ashwagandha-based stress relief), and Shilajit (male health). Products sold through pharmacies and online channels across Iran.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PDR Pharmaceutical manufactures and distributes four branded natural dietary supplements in Iran: RataHeal (bromelain-based wound and inflammation support), RataDermis (ocean-blend antioxidant anti-aging formula), RataMind (Ashwagandha adaptogen for stress, sleep, and memory), and Shilajit (men's vitality supplement). Products are produced via advanced natural extraction and processing (centrifugation, ultrafiltration, lyophilization) and sold through nationwide pharmacy distribution and online platforms to consumers in Iran and regional markets.

Product overview

PDR Pharmaceutical (پویش درمان راتا / Rata Pharma) is a natural pharmaceutical company established in Spring 2018 (1397) producing and importing natural medicines. The product portfolio comprises four branded dietary supplements: RataHeal (bromelain-based wound/healing product), RataDermis (anti-aging ocean-blend supplement), RataMind (Ashwagandha-based adaptogen), and Shilajit (men's health supplement). Products are manufactured using advanced technologies including centrifugation, ultrafiltration, and lyophilization, and distributed through professional distribution networks across Iran via pharmacies and online platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Rataheal (راتاهیل): Bromelain-based supplement in 30-capsule format, extracted from pineapple plant. Used for anti-inflammatory purposes, scar and bruise reduction, wound healing acceleration, arthritis/rheumatoid arthritis, sinusitis, eye floaters, and weight loss.
• Ratadermis (راتادرمیس)
• Ratamind (راتامایند)
• Shilaheit (شیلاجیت / شیلاحیت)

Products and services

• RataHeal (راتاهیل) - GDU 500 Bromelain Supplement

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nature's Way: Established US herbal supplement brand with strong positions in bromelain, ashwagandha, and traditional botanicals. Comparable in single-ingredient botanical positioning and pharmacy/health-food store distribution model.
• Patanjali Ayurved: Indian Ayurvedic FMCG and supplement brand with a broad natural product portfolio spanning skincare, men's health, and stress relief. Directly comparable in product mix (ashwagandha/chyawanprash-style adaptogens, natural skincare) and in targeting health-conscious mass-market consumers.
• NOW Foods: Large US-based natural supplement manufacturer with extensive bromelain, ashwagandha, and Shilajit product lines. Comparable in product categories (digestive/anti-inflammatory, adaptogens, men's vitality) and in marketing natural, single-ingredient positioning.
• Himalaya Wellness: Global herbal and natural supplements brand with a portfolio spanning wellness, skincare, and men's health. Directly comparable in product philosophy (botanical actives, multi-category supplement lineup) and in targeting natural-preference consumers in emerging markets.

Emerging players

• Gaia Herbs: Specialty herbal supplements brand focused on adaptogens and plant-based wellness. Comparable in ashwagandha and adaptogen-led product development and in emphasizing extraction quality and traceability — a model PDR claims to emulate.
• Shree Dhanwantri Herbals: Indian herbal extracts and supplement manufacturer supplying ashwagandha, Shilajit, and other botanical ingredients. Comparable as a smaller-scale producer focused on standardized herbal extracts for supplement formulations.

Regional players

• Barakat Pharmaceutical: Iranian pharmaceutical company producing herbal and traditional medicine products. Operates in the same domestic market as PDR with overlapping categories (herbal supplements, natural medicines), making it a direct regional comparable for Iran's natural-pharma segment.

Broad incumbents

• Dabur India: One of the largest Ayurvedic and natural healthcare FMCG companies globally with deep expertise in herbal supplement manufacturing and distribution. Comparable in using traditional botanicals (ashwagandha, Shilajit equivalents) at commercial scale across emerging markets.
• Darou Pakhsh Pharma: Iran's largest pharmaceutical distribution and manufacturing group, distributing medicines across the same pharmacy channels PDR relies on. Comparable as a domestic incumbent in Iran's pharmaceutical value chain, though operating at vastly larger scale across prescription drugs rather than natural supplements.
• CinnaGen Pharmaceutical: One of Iran's largest biotech and pharmaceutical manufacturers, with a broad portfolio including biopharmaceuticals, OTC, and consumer health products. Comparable as a domestic incumbent operating at scale within the same regulatory and distribution environment as PDR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks1 record

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@ratamag?si=S1iKc5q1_y9-apHF
• LinkedInlinkedin.com/company/pdrpharma
• Instagraminstagram.com/ratapharma.official?igsh=bnVpbnd5eGtja3kx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PDR Pharmaceutical - پویش درمان راتا