Peace Love and Paws

What Peace Love and Paws does

Peace Love and Paws is a single-location, privately held dog daycare and boarding resort operating at 1221 Brick Church Pike in Nashville, Tennessee. Founded in 2019, the company serves local dog owners with a coordinated suite of pet care services aimed at working travelers and pet parents who need daytime supervision, overnight boarding, grooming, training, and pet transportation. The facility is open 7 days a week including holidays, with curbside drop-off and pick-up during front office hours, 6:00 AM to 7:00 PM on-site staffing, and a 24/7 live-in on-site supervisor. All dogs must be current on Rabies, Distemper, Canine Influenza, Leptospirosis, and Bordetella, and each receives a check-in exam on arrival. Virtual tours are offered in lieu of in-person facility tours to reduce canine stress.

The commercial mix is built around recurring package-based daycare ($35/day, with 10-day and 20-day packages at $330 and $620 and a $30/day discount for teachers, military, police, corrections officers, and firefighters) and tiered overnight boarding ($40-$55/night by kennel size, with complimentary daycare included). Higher-margin add-on services include grooming (baths $30-$45, nail trims $15), two formal training programs (10-day at $1,800 and 16-day at $2,500, with introductory pricing through May 1, 2025), pet pickup/drop-off within local ZIP codes ($25/trip), and on-site Bordetella booster administration ($25). All bookings are managed through email; there is no online booking system, no mobile app, and no disclosed payment platform. The company has 14 employees and is owned by five individuals (Darlene and Ann as main owners, Brittany and Gavin as co-owners, Paige as part-owner), with no outside venture capital, private equity, or parent company. Community-facing initiatives include Penelope's Pawtry, a free no-questions-asked dog food pantry, and the Pawprint Wall, a memorial wall; both are funded by Venmo donations. The business is geographically constrained to the Nashville metro, with no second location in operation or publicly announced.

Name

Peace Love and Paws

Legal name

Peace Love and Paws

Website

https://peacelovepawsnashville.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Peace Love and Paws is a single-location dog daycare and boarding facility in Nashville, Tennessee, offering daycare, overnight boarding, grooming, training programs, and pet transport to local dog owners, with 14 employees and owner-operator leadership.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM)

akta.pro secondary industry

Overnight Kennel Boarding (Dogs) (HSANADAA)

Keywords

• Dog daycare services
• Pet boarding facility
• Dog grooming services
• Dog training programs
• Pet care resort

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Dog Daycare: Daily daycare services with pricing of $35/day, plus discounted packages of 10 days ($330) and 20 days ($620). Teachers, military, police, corrections officers, and firefighters receive discounted rate of $30/day.
2. Dog Boarding: Overnight boarding with kennels priced by size: Small ($40/night), Medium/Large ($50/night), XL/Out-alone/Unspayed/Unneutered ($55/night). 50% deposit required. Boarding guests receive complimentary daycare access.
3. Grooming Services: Dog baths starting at $30 for dogs under 20 lbs, $35+ for larger dogs. Nail trims available for $15. Additional services include bath with nail trim combo.
4. Dog Training Programs: Structured training programs: 10-Day Program at $1,800 and 16-Day Program at $2,500. Both include personalized training, boarding, daycare, socialization, tools, and two follow-up home sessions. Introductory pricing valid until May 1, 2025.
5. Ancillary Services: Pet pickup/drop-off within ZIP codes 37206, 37216, 37207 at $25 per trip. Kennel food (Iams) at $1.50 per meal. Bordetella vaccine administration at $25.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Peace Love and Paws is a single-location dog daycare and boarding resort in Nashville, Tennessee, providing daily daycare ($35/day), overnight boarding ($40-$55/night) with complimentary daycare access, grooming (baths and nail trims), structured training programs (10-day and 16-day), and ancillary services such as local pet transportation and on-site bordetella vaccination. The facility is designed for canine safety with separate playgroups by size/temperament, no open/cageless boarding, climate-controlled accommodations, and 24/7 live-in on-site management.

Product overview

Peace Love and Paws is a dog daycare and boarding resort offering a unified suite of pet care services in Nashville, Tennessee. The core offerings include dog daycare ($35/day) and boarding ($40-$55/night) with complimentary daycare access. Additional services encompass professional grooming (baths and nail trims), two intensive training programs (10-day at $1,800 and 16-day at $2,500), pet transportation within select ZIP codes, and on-site bordetella vaccination services. The company also operates two community care initiatives: Penelope's Pawtry, a free dog food pantry, and The Pawprint Wall, a memorial display. The facility provides climate-controlled, smoke-free accommodations with orthopedic furniture, live-in overnight staff, and curbside drop-off/pick-up service. All services are coordinated through email-based booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Daycare Daily dog daycare service providing outdoor playtime, socialization with other dogs in size/temperament-segregated playgroups, and supervised care during daytime hours. Priced at $35/day with discounted packages of 10 days ($330) and 20 days ($620), and a $30/day rate for teachers, military, police, corrections officers, and firefighters. Designed for Nashville-area dog owners whose pets need supervised daytime engagement.
• Overnight Boarding Overnight dog boarding in dedicated kennel runs with pricing by size: Small ($40/night), Medium/Large ($50/night), and XL/special needs ($55/night). Includes $10 sibling discount, complimentary daycare access, private outdoor play areas for special-needs dogs, 24/7 live-in on-site manager, and required 50% deposit. Targeted at Nashville-area dog owners who travel or need extended pet housing.
• Grooming Dog grooming services including baths ($30 for dogs under 20 lbs, $35+ for larger dogs) and nail trims ($15). Recommended after three nights of boarding. Designed for Nashville-area dog owners needing routine grooming maintenance.
• 10-Day Training Program Intensive 10-day training program covering impulse control, leash work, reactivity, and basic commands. Includes personalized training, boarding, daycare, socialization, all tools, and two follow-up home sessions. Priced at $1,800 as introductory pricing valid until May 1, 2025. Targeted at Nashville-area dog owners needing structured behavioral training.
• 16-Day Training Program Extended 16-day training program for dogs requiring additional time or more intensive instruction. Includes all components of the 10-Day Program (personalized training, boarding, daycare, socialization, tools, two follow-up home sessions) with extended duration. Priced at $2,500 as introductory pricing valid until May 1, 2025. Targeted at Nashville-area dog owners whose dogs need extended or more intensive behavioral work.
• Pet Pickup and Drop-off Service

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Dog Stop: Dog daycare, boarding, grooming, and retail franchise with strong eastern-US presence. Comparable single-site service mix and operating model relevant to evaluating PLP's growth path.
• Best Friends Pet Care: Multi-service dog daycare, boarding, grooming, and training chain with nationwide locations. Closest match on the breadth of services PLP offers (daycare, boarding, grooming, training) at a single facility.
• Barkefellers: Independent-to-franchise upscale dog daycare, boarding, grooming, and training operator. Similar positioning as a higher-end, full-service pet resort and useful comparand for PLP's service breadth and pricing tiers.
• Wag Hotels: Premium dog daycare, boarding, spa, and training facilities in select US metros. Comparable service architecture and pricing positioning to PLP, including structured overnight stays with supervised play.
• Dogtopia: Franchise dog daycare, boarding, and spa operator with hundreds of US locations. Direct overlap on daycare + boarding + grooming, with an emphasis on supervised open-play environments similar to PLP's playgroup model.
• Camp Bow Wow: National franchise specializing in dog daycare, overnight boarding, and grooming. PLP offers essentially the same core service stack from a single facility, making Camp Bow Wow the closest scale-stage direct peer and likely benchmark for franchise expansion.
• Holiday Barn Pet Resorts: Established regional pet resort chain offering daycare, boarding, grooming, and training. Useful comparable for PLP's multi-service single-site economics and customer loyalty patterns.

Broad incumbents

• PetSmart (PetsHotel & Doggie Day Camp): National pet retailer operating in-store PetsHotel boarding and Doggie Day Camp services. Overlaps with PLP but as one service line inside a much broader retail and services portfolio rather than a pet-care specialist.
• Petco (Petco Grooming & Petco Boarding): National incumbent offering grooming and boarding within its retail footprint. Competes for the same Nashville customer wallet but is a generalist retailer, not a standalone pet-care specialist.

Emerging players

• Rover: Marketplace connecting dog owners to in-home boarding, daycare, and walking providers. Indirect competitor on the daycare/boarding dollar but operates an entirely different asset-light model versus PLP's owned facility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peace-love-and-paws

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peace Love and Paws