Peacemaker Resources

What Peacemaker Resources does

Peacemaker Resources is a nonprofit organization headquartered in Bemidji, Minnesota (with an address at 1826 Mikrantip Rd SW), serving schools, youth organizations, families, workplaces, and Indigenous and rural communities across Northern Minnesota. Its mission is to cultivate communication, compassion, and connection as a foundation for respectful relationships and healthier individuals, families, and communities. The organization operates with a staff of approximately 7 employees and was not founded by a parent company or institutional investor; it is governed like a typical community nonprofit and acts as a fiscal sponsor for affiliated initiatives including Project for Change and Pride Support Network.

The organization's core product is the Peacemaker Tools Curriculum, a Social Emotional Learning (SEL) program for Pre-K through 5th/6th grade built over 20+ years of classroom teaching and field testing in hundreds of Northern Minnesota classrooms. Each grade level contains approximately 20 developmentally sequenced lessons addressing competencies such as emotion recognition and management, caring for others, building positive relationships, responsible decision-making, and constructive conflict handling. The core technology is human-delivered curriculum and training, not software; the underlying platform is a content library plus an in-person and virtual workshop delivery model, augmented by physical and digital products (Breathing Strategy Card Decks, Needs Cards, Grategory Game Cards, Adult and Child Needs and Feelings Cards, Posters, Chime, Magnets) and free digital resources (breathing videos and SEL newsletters). The organization has no app, no API, and no disclosed integrations.

Revenue is generated through a hybrid mix of earned and contributed income: one-time sales of SEL curriculum and add-on products through an online store with pricing from $5 to over $200; fees for workshops and training delivered to schools, youth organizations, and workplaces; registration fees for the annual Overcoming Racism Conference ($50 full, partial scholarships $5-$40, Indigenous attendees free); and tax-deductible donations plus fiscal sponsorship pass-throughs (donations range from $10 to $5,000 monthly for sponsored projects). Curriculum pricing for K-5 is available on request, consistent with a school-district sales motion. Go-to-market is community-led, relying on the website store, weekly newsletters, annual conferences, school partnerships, and direct workshop delivery to Northern Minnesota customers, with no broader geographic expansion signaled in the available data.

Name

Peacemaker Resources

Legal name

Peacemaker Resources

Website

https://peacemakerresources.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Peacemaker Resources is a nonprofit in Bemidji, Minnesota that delivers Social Emotional Learning curriculum, workshops, and conferences to K-12 schools, youth organizations, families, workplaces, and Indigenous communities across Northern Minnesota.

Ownership category

akta.pro rank

Product category

Social Emotional Learning Curriculum

NAICS

Educational Support Services (611710), Educational Services (611), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

akta.pro secondary industries

Attendance, Engagement & Truancy Intervention Services (EDAJAIAI), School-Based SEL Curriculum & Instructional Programs (EDAKAMAA)

Keywords

• Social emotional learning
• SEL curriculum
• Trauma responsive practices
• Mindfulness education
• Cultural responsiveness training

Headquarters

HQ city

Bemidji

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: Sale of SEL curriculum materials, cards, posters, breathing tools, and related educational products through their online store.
2. Workshop and Training Services: Fees for workshops delivered to schools, youth organizations, workplaces, and community groups on topics including SEL, trauma-responsive practices, and cultural responsiveness.
3. Conference Events: Registration fees for annual conferences such as the Overcoming Racism Conference, with scholarship options available.
4. Donations and Fiscal Sponsorship: Tax-deductible donations to support their mission and fiscal sponsorship services for related organizations like Project for Change and Pride Support Network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Peacemaker Resources develops and delivers Social Emotional Learning (SEL) curriculum and training programs for Pre-K through 6th grade students, alongside adult and workplace workshops. They sell accompanying physical and digital educational products (cards, posters, breathing tools, chimes) through their website store and run community events such as the annual Overcoming Racism Conference. Their programs integrate SEL, trauma-responsive practices, mindfulness, and cultural responsiveness rooted in Tribal NEAR Science and Community Wisdom.

Product overview

Peacemaker Resources offers a comprehensive Social Emotional Learning (SEL) program portfolio built around its core Peacemaker Tools Curriculum for Pre-K through 6th grade. The curriculum consists of 10 developmentally appropriate lessons per grade level that teach fundamental emotional and social competencies. Supporting the curriculum is an extensive suite of physical and digital products including the Breathing Strategy Card Deck (26 cards in printed or digital formats), Needs Cards in various sizes for different age groups, Grategory Game Cards for gratitude exercises, Adult and Child Needs and Feelings Cards, and the Feelings when Needs are Met or Unmet Poster. The organization also provides workshops, conferences (including the 2021 Overcoming Racism Conference and Restorative Practices in Schools Conference), free breathing videos, and SEL newsletters as part of its service offerings. The product ecosystem is designed for schools, youth organizations, families, and workplaces to foster communication, compassion, and connection leading to respectful relationships.

Differentiator

Problem solved

Functional benefit

Brands

• SEL for Everyone: A Social Emotional Learning Curriculum for kindergarten through 6th grade, including Pre-K, developed over 20 years of teaching experience.
• STAR
• Step UP
• Building the Bridge
• Peacemaker Breathing Videos
• The Still, Quiet Place

Products and services

• Peacemaker Tools Curriculum (Pre-K through 6th Grade) A Social Emotional Learning curriculum covering Pre-K through 6th grade with developmentally appropriate lessons per grade level. Teaches students fundamental emotional and social competencies including recognizing and managing emotions, developing caring and concern for others, establishing positive relationships, making responsible decisions, and handling challenging situations constructively. Designed for classroom implementation in K-12 schools.
• Breathing Strategy Card Deck A 26-card set with colorful pictures illustrating different types of mindful breathing exercises that are simple self-regulation tools for early childhood, elementary students, and adults. Available in printed and digital PDF formats.
• Needs Cards A set of 21 large cards with need words displayed on the front and a list of feelings on the reverse, useful for building connection and community. Available in printed and digital PDF formats.
• Grategory Game Cards An icebreaker and team-building game for ages 10 to adult that gives people the opportunity to identify various things they are grateful for, improving classroom, workplace, and family culture. Available in printed and digital PDF formats.
• Adult Needs and Feelings Cards Cards designed to help adults identify and communicate their needs and feelings, supporting emotional awareness and interpersonal communication.
• Child Needs and Feelings Cards Cards designed to help children recognize and express their needs and feelings, supporting social emotional development at home and in classroom settings.
• Feelings when Needs are Met or Unmet Poster A 17x11 inch poster helping students recognize when their needs are being met or unmet by connecting feelings to needs. Available laminated or unlaminated.
• Chime A self-calming activity tool used to help achieve a calm state for better thinking, clear decision-making, and recognizing that one has choices.
• SEL Magnets SEL-related magnet products for school and home use, supporting visual reinforcement of social emotional concepts.
• Overcoming Racism Conference Annual conference bringing together community members for education and dialogue on racial equity and social justice, with registration fees and scholarship options available.
• Restorative Practices in Schools Conference A conference focused on restorative practices in educational settings, supporting schools and educators in adopting restorative approaches.
• Adult SEL Workshops Workshops delivered to workplaces and adult community groups on social emotional learning, trauma-responsive practices, and cultural responsiveness. Topics include communication, mindfulness, and workplace culture.
• Youth Programming (STAR, Step UP) Youth-focused programming including STAR, a school-based program offering advisor resources and a collaborative program for students, and Step UP, a youth programming offering. Delivered to schools and youth organizations.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Project for ChangecoreOthersPeacemaker Resources serves as the fiscal sponsor for Project for Change, a local organization. Donations can be mailed to Peacemaker Resources' address or made online, with tax-deductible donations supporting Project for Change's work in Bemidji.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EverFi: Digital SEL, mental wellness, and prevention education provider for K-12 schools and workplaces. Overlaps with Peacemaker's school SEL and adult/worksplace wellness offerings via a digital delivery model.
• Inner Explorer: Nonprofit providing daily mindfulness and SEL practices for K-12 classrooms. Closely comparable nonprofit mission, classroom-delivered SEL approach, and school-focused customer base.
• Mindful Schools: Nonprofit providing mindfulness and SEL training and curriculum for educators and schools. Comparable nonprofit model, K-12 mindfulness curriculum, and adult/educator professional development focus.
• Rethink Ed: Online SEL, mental health, and behavioral health curriculum for K-12. Comparable in addressing SEL plus trauma-responsive and behavioral supports, with a digital-first delivery model.
• Panorama Education: Offers SEL curriculum, assessment, and educator professional development used by thousands of U.S. school districts. Comparable as a K-12 SEL curriculum provider with a broader tech-enabled platform.
• RULER (Yale Center for Emotional Intelligence): Evidence-based SEL approach developed at Yale, deployed in K-12 schools worldwide. Comparable school-based SEL curriculum and training provider with strong academic credibility and broader geographic footprint.
• Move This World: Provides video-based SEL curriculum and educator resources for K-12 schools. Comparable to Peacemaker's curriculum-plus-tools model but delivered as a digital, scalable platform rather than physical cards and workshop delivery.
• Committee for Children: Nonprofit publisher of the Second Step SEL curriculum for K-8, the most widely adopted school-based SEL program in the U.S. Direct competitor to Peacemaker Tools Curriculum, with deeper grade coverage and broader geographic reach.

Emerging players

• Aperture Education: Provides SEL assessment and curriculum tools for schools, with overlap on educator training and measurement. Comparable as a SEL curriculum-plus-assessment vendor targeting SEL directors.

Broad incumbents

• CASEL: The Collaborative for Academic, Social, and Emotional Learning sets the dominant SEL framework (the CASEL 5 competencies) that underpins Peacemaker's curriculum design. Not a curriculum vendor but the industry standard-setter and convener.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peacemaker-resources

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peacemaker Resources