Peacock Alley Entertainment

What Peacock Alley Entertainment does

Peacock Alley Entertainment is a Toronto-based independent production company founded in 2012 by former Tricon Films executive Carrie Mudd and Neil Court. The company develops and produces both scripted and unscripted television content — spanning sci-fi drama (Travelers, Motel 51), documentary series (A User's Guide to Cheating Death, Jensplaining, Leonard Cohen: If It Be Your Will), true crime (Catching a Serial Killer: Bruce McArthur), reality programming (Unusually Thicke, Money Moron, 50 Ways to Kill Your Mammy), and comedy (New Eden, Tiny Pretty Things). Its primary customers are broadcasters and streaming platforms, including Netflix, Amazon Prime Video, CBC, VisionTV, CraveTV, and Showcase (Corus Entertainment), plus international distribution partner Sky Vision which has placed content in 67+ territories.

The company operates a project-based production model with no publicly disclosed pricing — content production costs and licensing fees are negotiated on a commission basis. Its revenue streams consist of production fees, licensing royalties, and international distribution income. Peacock Alley has consistently secured top-tier distribution (e.g., Travelers ranked 7th most binged on Netflix in 2017) and has won multiple Rockie Awards, Canadian Screen Awards, and two consecutive Realscreen Global 100 placements. With 11 employees and an output of 30+ hours of content annually, the company demonstrates outsized productivity relative to its headcount, leveraging creative talent relationships, tax-credit-supported co-productions, and a multi-platform distribution strategy to compete globally.

Name

Peacock Alley Entertainment

Legal name

Peacock Alley Entertainment Inc.

Website

https://peacockalleytv.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Peacock Alley Entertainment is a Toronto-based independent production company founded in 2012 that develops and produces scripted and unscripted television for broadcasters and streaming platforms including Netflix, Amazon Prime Video, CBC, and CraveTV, with international distribution via Sky Vision.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Content Production & Licensing: Peacock Alley produces television content and generates revenue through production fees, licensing deals with broadcasters and streaming platforms, and international distribution agreements.
2. International Distribution: Content distribution through Sky Vision and other distribution partners for international markets.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Peacock Alley Entertainment is an independent Toronto-based production company that develops and produces scripted and unscripted television programming for broadcast and streaming platforms. The company supplies finished series, including drama and lifestyle formats, to networks and OTT services such as Netflix, CBC, VisionTV, and CraveTV, and monetizes productions through production fees, content licensing, and international distribution partnerships.

Product overview

Peacock Alley Entertainment is a Toronto-based production company established in 2012 that creates both scripted and unscripted content for global distribution. The company's portfolio includes sci-fi drama series (Travelers, Motel 51), documentary and docuseries (A User's Guide to Cheating Death, Jensplaining, Leonard Cohen: If It Be Your Will, Degrassi: Whatever It Takes), reality programming (Unusually Thicke, Brave New Girls, Money Moron, 50 Ways to Kill Your Mammy), true crime (Catching a Serial Killer: Bruce McArthur), and comedy (New Eden). The company works with major platforms including Netflix, CBC, VisionTV, CraveTV, and HBO Oxygen, and has received recognition including Rockie Awards and Canadian Screen Award nominations.

Differentiator

Problem solved

Functional benefit

Products and services

• Scripted television production Development and production of scripted drama and series content for broadcasters and streaming platforms. Delivered to clients such as Netflix, CBC, VisionTV, and CraveTV.
• Unscripted television production Development and production of unscripted and lifestyle programming for television and streaming distribution.
• International content distribution Worldwide licensing and distribution of completed Peacock Alley productions through a partnership with Sky Vision, enabling content to reach international buyers.

Quantifiable outcome

• Travelers ranked 7th most binged show on Netflix in 2017
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• CBCcoreChannel Partner/ Reseller/ Distributor · 1 June 2019CBC partnered with Peacock Alley for Jensplaining docuseries hosted by Dr. Jen Gunter, and for Tower of Song: A Memorial Tribute to Leonard Cohen.
• 9 Story Media GroupcoreStrategic or Co-development Partner · 1 March 2019Kids and family specialist 9 Story Media Group partnered with Peacock Alley to develop and co-produce Motel 51, a serialized science-fiction drama for young adults.
• King NetworkminorStrategic or Co-development Partner · 1 October 2018Peacock Alley and sports media company King Network teamed up to produce Disorganized Sport, a documentary on the inclusion of skateboarding in the 2020 Tokyo Olympic Games.
• CraveTV (Bell Media)coreChannel Partner/ Reseller/ Distributor · 1 June 2018CraveTV partnered with Peacock Alley for New Eden mockumentary series, a CraveTV Original developed in partnership with the production company.
• NetflixcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Netflix serves as global streaming partner for Travelers (starting Season 3 as exclusive home) and has picked up A User's Guide to Cheating Death for North American streaming.
• Brad WrightcoreStrategic or Co-development Partner · 1 January 2016Peacock Alley developed Travelers with creator Brad Wright (Stargate franchise) through the Canadian Film Centre's Primetime TV Program.
• Sky VisioncoreChannel Partner/ Reseller/ Distributor · 1 October 2015Sky Vision signed to represent 50 hours of factual programming from Peacock Alley Entertainment, plus exclusive distribution deal on future programs. Sky Vision handles international distribution of Peacock Alley's content catalog.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shaftesbury Films: Toronto-based independent producer of scripted dramas, documentaries, and digital content. Directly comparable as a Canadian boutique production company of similar headcount supplying Netflix and other global platforms.
• Breakthrough Entertainment: Toronto-based independent producer and distributor of scripted, factual, and children's content. Comparable as a Canadian boutique production company of similar size and genre mix supplying domestic and international buyers.
• 9 Story Media Group: Canadian kids-and-family production and distribution company with co-development partnerships with broadcasters and streamers. Comparable as a Toronto-based scripted/unscripted producer; Peacock Alley has an explicit co-production partnership with 9 Story on Motel 51.
• Proper Television: Toronto-based independent factual and reality producer with a track record of supplying Canadian broadcasters and international networks. Comparable as a Canadian boutique unscripted producer of similar scale.
• Boat Rocker Media: Toronto-headquartered independent production and distribution company producing scripted, unscripted, and kids content for global platforms. Comparable as a Canadian publicly listed peer producing similar genres and supplying Netflix and major broadcasters.
• marblemedia: Toronto-headquartered independent producer of scripted, unscripted, and kids content. Comparable as a Canadian boutique production house supplying streamers and broadcasters with content across multiple genres.
• Cineflix Productions: Montreal-based independent production and global distribution company producing scripted series, factual programming, and formats. Comparable as a Canadian indie producer-distributor operating across scripted and unscripted genres for international buyers.

Broad incumbents

• WildBrain (formerly DHX Media): Canadian publicly listed kids-and-family content producer and licensor with global distribution. Adjacent peer operating in the same Toronto production ecosystem and supplying streamers, though primarily focused on children's IP rather than adult scripted/unscripted.
• Lionsgate Television: Major Hollywood studio producing and distributing scripted and unscripted television globally, including for streaming platforms. Comparable as a producer of genre-spanning TV content distributed via Netflix and other streamers, though at materially larger scale.
• Entertainment One (eOne / Hasbro): Toronto-based global content producer and distributor with scripted and unscripted slates across multiple genres. Comparable as a Canadian-headquartered production house that supplies major streamers and broadcasters worldwide, though at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peacock-alley-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peacock Alley Entertainment