Pearsall Construction, Inc.
Pearsall Construction, Inc. is a custom home and commercial builder founded in 1997 in Charlevoix, Michigan, serving affluent homeowners and commercial clients across Northern Michigan's lake communities with new construction, remodeling, historic restoration, maintenance, and property management services delivered through in-house core crews.
- Company typePrivate
- Founded-
- HeadquartersCharlevoix, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Pearsall Construction, Inc. does
Pearsall Construction, Inc. is a custom home and commercial builder founded in 1997 and headquartered in Charlevoix, Michigan. The company serves affluent homeowners and commercial clients across Northern Michigan, including Charlevoix, Petoskey, Boyne City, Bellaire, Torch Lake, Lake Michigan, and Lake Charlevoix communities. Its core offerings include new custom home construction, home additions, remodeling, commercial construction, maintenance services, and property management. Notable featured projects include Lake Michigan Modern, Walloon Lake Contemporary, Round Lake Guest House, Lake Charlevoix Timber Frame, Walloon Lake Cottage, and a full restoration of the Castle Farms property on the National Historical Register.
Pearsall differentiates through ownership of its own core crews, which allows direct quality control over all phases of construction from planning and design through completion. The company is licensed and insured and has demonstrated specialized expertise in historic preservation, having completed restoration work that met State Historic Preservation Office requirements. Owner Tony Pearsall is referenced as the principal, with client relationships dating to 2001.
The business operates on a direct-to-consumer sales model with project-based revenue. Pricing is quote-driven per project, determined by scope, materials, and complexity, with multi-year contract durations typical for custom builds. Ancillary recurring revenue comes from maintenance and property management services. Marketing relies on a project portfolio website, social media channels (Houzz, Facebook, Instagram, LinkedIn, YouTube), and referrals from the affluent Northern Michigan lake community. The company is privately held, with no disclosed funding rounds, parent company, or institutional ownership.
Pearsall Construction, Inc. firmographics
Firmographics- Name
- Pearsall Construction, Inc.
- Legal name
- Pearsall Construction, Inc.
- Website
- https://pearsallconstruction.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pearsall Construction, Inc. is a custom home and commercial builder founded in 1997 in Charlevoix, Michigan, serving affluent homeowners and commercial clients across Northern Michigan's lake communities with new construction, remodeling, historic restoration, maintenance, and property management services delivered through in-house core crews.
- Ownership category
- akta.pro rank
Pearsall Construction, Inc. industry classification
Industry- Product category
- Custom Home Building and Construction Services
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (2361), Nonresidential Building Construction (2362)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531), General Bldg Contractors - Nonresidential Bldgs (1540)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Office & Corporate Building Construction (IMAFACAA)
Keywords
Where Pearsall Construction, Inc. is headquartered
LocationHeadquarters
- HQ city
- Charlevoix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pearsall Construction, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Home Construction: One-time project-based revenue from building custom residential homes. Projects range from luxury primary residences to vacation homes and guest houses in Northern Michigan's lake communities.
- Commercial Construction: Revenue from commercial building projects in Northern Michigan markets.
- Remodeling and Additions: Revenue from home additions and remodeling projects, including whole-house remodels such as post and beam timber frame renovations.
- Maintenance Services: Ongoing revenue from property maintenance services including painting, insulation, screen and storm sash installation, and home repairs.
- Property Management: Revenue from property management services including condo and home maintenance, caretaking, checks and monitoring for single-family and multi-family properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom construction projects are quoted on a per-project basis |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Pearsall Construction, Inc. product offering
Product offeringCore offering
Pearsall Construction, Inc. is a custom home and commercial builder serving Northern Michigan's lake communities, delivering new custom residential homes, commercial buildings, home additions, remodeling, maintenance services, and property management. The company uses its own in-house core crews to manage all phases of construction from planning and design through completion, with particular expertise in luxury lakefront homes, timber frame construction, and historic property restoration.
Product overview
Pearsall Construction, Inc. is a custom home and commercial builder serving Northern Michigan, offering a portfolio of construction services including new custom home construction, commercial building, home additions, remodeling, maintenance services, and property management. The company operates with its own core crews to manage all phases of construction from planning through completion. Their portfolio includes featured projects such as Lake Michigan Modern (modern lakefront home), Walloon Lake Modern (contemporary home with custom floating staircase), Round Lake Guest House (timber frame carriage house), Lake Charlevoix Timber Frame (post and beam remodel), Walloon Lake Cottage (multi-family getaway), and Historic Castle Farms (full restoration of National Historical Register property). The company was featured in Modern Home Builders magazine.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Home Construction
- Commercial Construction
- Home Additions
- Remodeling
- Maintenance Services
- Property Management
Quantifiable outcome
- Property restoration passed State Historic Preservation Office requirements
- +1 more outcomes
Companies that use Pearsall Construction, Inc.
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Pearsall Construction, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pearsall Construction, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Charlevoix Chamber of CommerceminorPearsall Construction is a member of the Charlevoix Chamber of Commerce, indicating local business community involvement and networking.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Pearsall Construction, Inc. competitors and assessment
Company assessmentBroad incumbents
- Drees Homes: Family-owned custom and semi-custom homebuilder operating across multiple U.S. regions. Comparable in offering buyers customizable homes with project-based sales, though at materially larger scale than Pearsall.
- Toll Brothers: National luxury homebuilder with a significant presence in upscale markets. Operates at vastly greater scale but competes for the same affluent custom and luxury home buyer, especially in resort and lake communities.
Regional players
- Lombardo Homes: Michigan-based homebuilder with a portfolio spanning luxury and move-up homes. Operates in overlapping Michigan markets and competes for similar buyer profiles, though at larger scale.
- Jordan Smith Construction: Michigan-based general contractor specializing in custom luxury homes and renovations. Comparable in custom home construction and remodeling services for affluent buyers in the Midwest.
- Granite Ridge Builders: Custom home builder serving Northern Indiana and Southwestern Michigan. Comparable in building custom luxury homes in regional lake and resort communities adjacent to Pearsall's Northern Michigan geography.
Direct peers
- Phil Kean Design Group: Design-build firm specializing in high-end custom modern and contemporary homes. Comparable target customer and emphasis on architectural design-forward custom builds.
- Arthur Rutenberg Homes: Custom luxury home franchise known for high-end design-build homes. Closely aligned with Pearsall's business model of fully custom, relationship-driven home construction for affluent buyers.
- Sitterle Homes: Luxury custom homebuilder offering design-build services for affluent buyers. Comparable in delivering bespoke homes with direct client engagement and project-based pricing.
- MH Williams Construction: Full-service custom home builder and remodeler operating in Michigan. Direct comparable in delivering custom residential construction, remodeling, and additions across Michigan markets.
Emerging players
- Visbeen Architects: Michigan-based residential architecture firm with strong custom home portfolio in lake and waterfront markets. Comparable focus on luxury custom design serving affluent Michigan property owners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Pearsall Construction, Inc. social profiles
Digital presencePearsall Construction, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pearsall Construction, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Pearsall Construction, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pearsall Construction, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pearsall Construction, Inc.
What does Pearsall Construction, Inc. do?
Pearsall Construction, Inc. is a custom home and commercial builder serving Northern Michigan's lake communities, delivering new custom residential homes, commercial buildings, home additions, remodeling, maintenance services, and property management. The company uses its own in-house core crews to manage all phases of construction from planning and design through completion, with particular expertise in luxury lakefront homes, timber frame construction, and historic property restoration.
Is Pearsall Construction, Inc. a public or private company?
Pearsall Construction, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pearsall Construction, Inc. founded?
Pearsall Construction, Inc. was founded in -1. It employs 1 to 10 people.
Where is Pearsall Construction, Inc. based?
Pearsall Construction, Inc. is headquartered in Charlevoix, United States, in the North America region.
How does Pearsall Construction, Inc. make money?
Five revenue lines are on record. Custom Home Construction is the primary driver. The others are commercial Construction, remodeling and Additions, maintenance Services and property Management.
Who are Pearsall Construction, Inc.'s main competitors?
Broad incumbents on record are Drees Homes and Toll Brothers. Regional players are Lombardo Homes, Jordan Smith Construction and Granite Ridge Builders. Direct peers are Phil Kean Design Group, Arthur Rutenberg Homes, Sitterle Homes and MH Williams Construction. Visbeen Architects is listed as an emerging player.
Does Pearsall Construction, Inc. have an API?
No public API is recorded for Pearsall Construction, Inc..
What industry is Pearsall Construction, Inc. in?
Pearsall Construction, Inc.'s product category is Custom Home Building and Construction Services. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236115 and its SIC code is 1520.