Brazilian Roundtable on Sustainable Livestock

Name

Brazilian Roundtable on Sustainable Livestock

Legal name

Mesa Brasileira da Pecuária Sustentável

Website

https://pecuariasustentavel.org.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sustainable Livestock Industry Association

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)

akta.pro secondary industries

Regulatory, Certification & Compliance Veterinary Services (Health Papers, QA Programs) (AFACADAJ), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH), Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)

Keywords

• Sustainable livestock association
• Beef value chain sustainability
• Multi-stakeholder roundtable
• Cattle sustainability indicators
• Pasture mapping platform

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels9 records

Core offering

The Brazilian Roundtable on Sustainable Livestock is a non-profit multi-stakeholder association that convenes approximately 70 member organizations across the Brazilian beef production chain to promote sustainable cattle ranching. It delivers sustainability assessment tools (GIPS), an interactive mapping platform of sustainable livestock initiatives (Mapa de Iniciativas), annual pasture mapping data (Atlas das Pastagens), an annual Fórum da Pecuária Sustentável, and five specialized working groups covering animal welfare, climate, traceability, land use, and payment for environmental services.

Product overview

The Brazilian Roundtable on Sustainable Livestock (Mesa Brasileira da Pecuária Sustentável) is a multi-stakeholder organization that promotes sustainable cattle ranching through a suite of interconnected tools and programs. Its core offerings include the GIPS (Guia de Indicadores da Pecuária Sustentável) sustainability assessment tool, the Mapa de Iniciativas mapping platform, the annual Fórum da Pecuária Sustentável, and five specialized Working Groups covering Animal Welfare, Climate, Traceability, Land Use, and PSA. The organization also provides training services, lectures, and data resources to support the entire beef production chain in improving sustainability practices.

Differentiator

Problem solved

Functional benefit

Brands

• GIPS (Guia de Indicadores da Pecuária Sustentável): Sustainability indicator guide tool for cattle farmers to measure and improve farm sustainability performance.
• Fórum da Pecuária Sustentável
• Mapa de Iniciativas em Pecuária Sustentável

Products and services

• GIPS - Guia de Indicadores da Pecuária Sustentável Sustainability self-assessment tool that allows cattle ranchers to evaluate their farm's sustainability level across environmental, economic, and social dimensions and generate reports identifying opportunities for continuous improvement.
• Mapa de Iniciativas em Pecuária Sustentável Interactive mapping platform that organizes and displays sustainable livestock initiatives and projects across Brazil, available for voluntary registration by organizations across the beef chain.
• Fórum da Pecuária Sustentável Annual forum event that brings together different links in the beef production chain to discuss paths toward more sustainable livestock, featuring debates, updates, and next steps for the sector (6th edition held in the Pantanal region in 2026).
• Grupos de Trabalho (Working Groups) Specialized working groups that discuss emerging topics in Brazilian beef cattle across five themes: Animal Welfare, Climate, Traceability, Land Use, and PSA (Payment for Environmental Services).
• PSA - Pagamento por Serviços Ambientais Payment for Environmental Services program that supports ranchers who choose to receive resources for environmental services from legally protected areas on their properties.
• Palestras e Treinamentos (Lectures and Training) Lectures, workshops, and training programs for dissemination of quality information about Brazilian livestock, including GIPS training delivered to cattle ranchers.
• Sumário de Dados Data summary tool providing references for sustainable Brazilian livestock, mapping initiatives and offering continuous improvement indicators.

Quantifiable outcome

• Framework established for sustainable beef production in Brazil with environmental compliance
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Minerva FoodscoreStrategic or Co-development PartnerMajor meat processing company and associated member working on sustainable sourcing initiatives and traceability programs. Collaborated on Forum events and working group activities.
• JBScoreStrategic or Co-development PartnerLeading global food industry company with partnership on sustainable livestock development. Collaborated on GIPS tool implementation with producers in Pará and other regions. Active in monitoring and traceability programs.
• Solidaridad BrasilcoreStrategic or Co-development PartnerInternational civil society organization developing inclusive and environmentally responsible agricultural value chains. Partnered on GIPS tool application with producers in Pará region.
• National Wildlife Federation (NWF)coreStrategic or Co-development PartnerConservation organization sponsoring Forum events and working on sustainable livestock practices, particularly in land use and climate topics.
• MAPA (Ministério da Agricultura, Pecuária e Abastecimento)coreStrategic or Co-development PartnerBrazilian Ministry of Agriculture providing updates on traceability tools (GTA, SISBOV), monitoring systems, and coordinating on public policy for sustainable livestock.
• LAPIG/UFG (Laboratório de Processamento de Imagens e Geoprocessamento)coreTechnology or IntegrationResearch laboratory at Federal University of Goiás providing pasture mapping data through the Atlas das Pastagens, fundamental for land use monitoring.
• Embrapa (Empresa Brasileira de Pesquisa Agropecuária)coreStrategic or Co-development PartnerBrazilian agricultural research corporation developing sustainability protocols including Protocolo de Carne de Baixo Carbono and providing technical expertise.
• Serasa ExperiancoreStrategic or Co-development PartnerCredit bureau collaborating on environmental compliance monitoring, covering 44 million hectares in Brazilian livestock supply chain.
• MBRF (Marfrig BRF)coreStrategic or Co-development PartnerResult of Marfrig and BRF fusion, achieved 100% traceability of bovine suppliers across all Brazilian biomes. Partner in developing low carbon beef protocols.
• GIPS (Guia de Indicadores da Pecuária Sustentável)coreOthersCore sustainability indicator tool developed and maintained by the organization for self-assessment of cattle producers.
• Carrefour BrasilminorStrategic or Co-development PartnerRetail partner working on sustainable sourcing projects and supporting small producer development in Mato Grosso.
• Arcos Dorados (McDonald's)minorStrategic or Co-development PartnerLargest McDonald's franchisee in Latin America, working on sustainable beef sourcing and consumer information programs.
• The Nature Conservancy BrasilminorStrategic or Co-development PartnerGlobal conservation organization supporting sustainable livestock initiatives and producer regularization programs.
• IDH (Initiative for Sustainable Trade)minorStrategic or Co-development PartnerSustainability-focused organization working on sustainable supply chain development including cattle ranching.
• ImafloraminorStrategic or Co-development PartnerAgricultural research institute working on policy development and producer integration programs for sustainable livestock.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Global Roundtable for Sustainable Beef (GRSB): Global multi-stakeholder roundtable defining sustainability principles for the beef value chain; MBPS is its Brazilian counterpart, with overlapping goals around traceability, climate, animal welfare, and continuous-improvement indicators.
• Canadian Roundtable for Sustainable Beef: National multi-stakeholder roundtable for sustainable beef in Canada that, like MBPS, develops indicators, working groups, and member-led programs to advance sustainability across the cattle value chain.
• Imaflora: Brazilian agricultural research and certification institute (already a minor MBPS partner) working on policy, producer integration, and sustainability standards in the cattle sector — direct comparable in mission and tools.
• U.S. Roundtable for Sustainable Beef: U.S. multi-stakeholder roundtable for sustainable beef; directly comparable to MBPS in mission, structure, and tools (indicator guides, working groups, member-based governance).
• Australian Beef Sustainability Framework: Industry-led sustainability framework covering the Australian beef supply chain; mirrors MBPS in convening producers, processors, retailers, and civil society around shared indicators and reporting.

Broad incumbents

• Solidaridad Network: International civil society organization with deep Brazilian livestock expertise via Solidaridad Brasil (a core MBPS partner); comparable in delivering on-the-ground sustainability programs for cattle producers.
• IDH - The Sustainable Trade Initiative: Global sustainability convening organization that already partners with MBPS on cattle supply chains; broader scope across commodities but operates overlapping convening and funding mechanisms.
• Rainforest Alliance: Global sustainability certification body active in Brazilian livestock landscapes; offers overlapping producer-engagement and certification services that position it as an alternative convening platform to MBPS.

Emerging players

• Agrotools: Brazilian agricultural supply-chain monitoring and risk platform with cattle traceability and ESG data products; complementary to MBPS frameworks but competes for the same producer/buyer sustainability wallet.

Others

• The Nature Conservancy (Brasil): Global conservation NGO with active Brazilian livestock programs (a minor MBPS partner); not a direct roundtable peer but works on adjacent sustainable production, land use, and producer regularization themes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MBPSPecuaria
• Facebookfacebook.com/mbpspecuaria
• LinkedInlinkedin.com/company/mbpspecuaria
• Instagraminstagram.com/mbpspecuaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brazilian Roundtable on Sustainable Livestock