Pé de Feijão

What Pé de Feijão does

Pé de Feijão is a São Paulo-based environmental education company founded around 2014, operating with a team of 36 to deliver corporate-facing sustainability programming across Brazil. The company's core offerings span three service lines: corporate volunteering experiences (workshops, event activations, and thematic stations for employees and partners), socio-environmental impact projects (urban agriculture, composting, multiplier training, community mobilization, and pedagogical gardens), and specialized consulting/advocacy in food systems, waste management, and environmental policy. Underlying this is a methodology built around experiential, hands-on workshops rather than software or digital platforms, with a portfolio of roughly 12+ themed workshops covering home gardening, emotional cooking, composting, recycling, ecological footprint, food waste, regenerative agriculture, and children's ecological activities.

The business model is professional services delivered through direct enterprise sales. Engagement scope and price are quote-based and customized per client, with delivery available in-person, virtual, or hybrid formats. Marketing is content-driven, relying on a blog, Instagram, LinkedIn, YouTube, and email newsletter rather than paid acquisition. The customer base is exclusively enterprise, with named clients including Roche, Enel, Porto, Target Sistemas, Sesc Santana, and Rever Consulting across healthcare, energy, insurance, technology, retail, and consulting verticals. Over 10+ years, the company reports serving 130+ clients, conducting 2,000+ activities, reaching 60,000+ participations, implementing 58 gardens, and composting over 100 tons of waste. The company is privately held with no disclosed funding rounds, patents, or proprietary technology assets.

Name

Pé de Feijão

Legal name

Pé de Feijão

Website

https://pedefeijao.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pé de Feijão is a São Paulo-based environmental education company founded around 2014 that delivers corporate workshops, socio-environmental impact projects, and sustainability consulting to enterprise clients across Brazil seeking to operationalize ESG commitments.

Ownership category

akta.pro rank

Product category

Environmental Education Services

NAICS

Nature Parks and Other Similar Institutions (712190)

akta.pro primary industry

Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)

akta.pro secondary industries

Horticulture, Nursery & Greenhouse Operations (EDAOAOAB), Home & Garden Hobbies (Gardening, Floral Design, Home Decor) (EDAAAGAL), Environmental Services, Waste & Recycling Management (EDALALAI)

Keywords

• Environmental education services
• Corporate sustainability programs
• Urban agriculture workshops
• Waste management consulting
• ESG engagement services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Corporate Workshops and Training: Engaging corporate volunteer programs and team-building activities focused on environmental education, including urban gardens, composting, and sustainability workshops delivered both virtually and in-person.
2. Socioenvironmental Impact Projects: Custom-designed projects for corporate social responsibility and ESG reporting, including urban agriculture strengthening, multiplier formation in environmental education, community mobilization, and pedagogical gardens implementation.
3. Specialized Consulting and Advocacy: Expert consulting services in food systems advocacy, urban agriculture, waste management, and environmental education, including project conception, structuring, and indicator management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pé de Feijão is an environmental education services company that designs and implements socio-environmental solutions for corporate clients. It delivers three core offerings: corporate volunteering programs (workshops, events, and team activations), socio-environmental impact projects (urban agriculture, composting, multiplier training, community mobilization, and pedagogical gardens), and specialized consulting and advocacy in food systems, urban agriculture, waste management, and environmental education.

Product overview

Pé de Feijão is an environmental education services company offering a portfolio of workshops, consulting services, and corporate volunteering programs focused on sustainable cities. The core offerings include: (1) Corporate Volunteering programs with event activations and workshop cycles; (2) Socio-environmental Impact Projects covering urban agriculture, composting, food education, and community gardens; and (3) Specialized Consulting and Advocacy services for food systems and environmental policy. The workshop portfolio includes hands-on offerings such as Horta em Casa (home gardening), Cozinha Afetiva (emotional cooking), composting, recycling, ecological footprint, and waste management workshops. The company operates primarily in Brazil, serving corporate clients seeking to engage employees in sustainability initiatives while meeting ESG and ODS (SDG) commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Volunteering Programs (Voluntariado Corporativo)
• Socio-environmental Impact Projects (Projetos de Impacto Socioambiental)
• Specialized Consulting and Advocacy (Consultoria Especializada e Advocacy)

Quantifiable outcome

• Over 60,000 participations in activities and projects delivered
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• RochecoreStrategic or Co-development PartnerRoche partnered with Pé de Feijão for a socioenvironmental impact project (Projeto Roche) focused on environmental education, community development, and sustainability initiatives in corporate territories.
• Target SistemascoreStrategic or Co-development PartnerTarget Sistemas engaged Pé de Feijão to deliver an ecological activities workshop for employees' children during Father's Day, featuring seed bombs, germination activities, natural paints, and slime making.
• PortocoreStrategic or Co-development PartnerPorto partnered with Pé de Feijão to deliver virtual garden and composting workshops for their corporate employees, promoting sustainability engagement.
• EnelcoreStrategic or Co-development PartnerEnel collaborated with Pé de Feijão for advocacy services in food systems, urban agriculture, waste management, and environmental education.
• Sesc SantanaminorStrategic or Co-development PartnerPartnership with Sesc Santana for visits to recycling cooperatives, including Cooperativa Vitória do Belém, as part of waste education programs.
• Rever ConsultingminorStrategic or Co-development PartnerJoint initiative with Rever Consulting for visits to recycling cooperatives as part of environmental education and waste management sensitization.

Scale indicators6 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• WayCarbon: Brazilian climate-change and sustainability consulting firm offering strategy, carbon management, and ESG advisory to corporate clients. Comparable as a Brazilian B2B sustainability services provider with overlapping corporate buyer base.
• Catálise: Brazilian sustainability consulting firm supporting companies on ESG strategy and reporting. Comparable in target customer (Brazilian corporates), service type (sustainability advisory), and consultative delivery model.
• Hugo: Brazilian ESG advisory platform serving corporate sustainability teams. Comparable as a Brazil-focused B2B ESG services firm with overlapping target market of corporate sustainability and compliance buyers.
• Greener: Brazilian ESG and carbon consulting startup that helps corporate clients design and execute sustainability programs. Directly comparable to Pé de Feijão in its Brazil-based, B2B ESG-services orientation serving enterprise customers.

Broad incumbents

• Anthesis Group: Global sustainability consultancy delivering strategy, advisory, and program implementation to corporate clients. Comparable as a broader incumbent offering overlapping sustainability and ESG services at international scale.
• ERM (Environmental Resources Management): Global sustainability and environmental consulting giant serving multinational corporates. Comparable as a broader incumbent offering sustainability advisory and project execution, though operating at much larger scale across geographies.
• Quintessa: International sustainability advisory and engineering consultancy with environmental, social, and governance practices. Comparable as a broader incumbent providing corporate sustainability and ESG services with global reach.

Others

• BSR (Business for Social Responsibility): Global nonprofit consultancy working with corporates on sustainability strategy and ESG programming. Comparable as an adjacent ecosystem player in the corporate sustainability services space, though operating as a nonprofit advisory network rather than a Brazilian B2B workshop provider.
• Sistema B: Brazilian arm of the global B Corp movement certifying and supporting purpose-driven businesses. Comparable as a thematic ecosystem player in Brazil's corporate sustainability space, though operating as a movement/nonprofit rather than a service vendor.
• CDP (Carbon Disclosure Project): Global environmental disclosure platform running the leading corporate climate, water, and forests reporting systems. Comparable as an adjacent ecosystem player shaping the ESG reporting demand that Pé de Feijão's corporate clients ultimately respond to.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@pedefeijaosp1999
• LinkedInlinkedin.com/company/pedefeijao
• Instagraminstagram.com/pedefeijaosp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pé de Feijão