Refugio Ecologico Pedra Afiada

Name

Refugio Ecologico Pedra Afiada

Legal name

Refúgio Ecológico Pedra Afiada

Website

https://pedraafiada.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Eco-Tourism and Hospitality Services

NAICS

Other Traveler Accommodation (72119), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Eco-Lodges (Low-Impact, Nature-Integrated Lodging) (THAAAHAA)

akta.pro secondary industry

Eco-Lodges (Sustainable/Nature-Based) (THAGAIAC)

Keywords

• Eco-lodge hospitality
• Adventure tourism services
• Nature resort accommodations
• Ecotourism experience packages
• Guided canyon activities

Headquarters

HQ city

Praia Grande

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Accommodation: Lodging in 10 different accommodation types (apartments, suites, chalets, cabins, bungalows) ranging from standard to premium with hydrotherapy tubs and canyon views. Nightly rates vary by season and accommodation type.
2. Restaurant (Resto): On-site restaurant serving breakfast (included in daily rate), lunch (12:00-15:00), and dinner (19:00-21:30). Open to public. Menu designed by Chef Pepe Laytano featuring Brazilian and international dishes.
3. Adventure Activities: Additional-charge adventure activities including zipline, rappelling, ATV/quadricycle tours, balloon rides, horseback riding, canopy ascent, and guided hikes. Activities include safety-certified rapel, zipline, and canopy operations.
4. Day-Use (Passa-Dia): Day-use packages allowing non-guests to access trails, natural attractions, and restaurant lunch. Adults R$250, children 6-12 R$125, children 2-5 R$65. Includes guided trails and meal.
5. Loyalty Program: Fidelity program earning 5% credits on reservations, valid 365 days. Credits can be used for future bookings or shared with family and friends.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Refúgio Ecológico Pedra Afiada operates a boutique eco-lodge on a 32-hectare private conservation area adjacent to Parque Nacional da Serra Geral in Praia Grande, Santa Catarina, Brazil. It sells 10 types of canyon-view accommodations (apartments, suites, chalets, cabins, bungalows), an on-site restaurant (Restô) open to the public, and certified adventure activities including zipline, rappelling, canopy ascent, ATV tours, and guided canyon hikes. The company also runs a Passa-Dia (day-use) program for non-staying visitors and a loyalty program that returns 5% of reservations as future-booking credits.

Product overview

Refugio Ecológico Pedra Afiada is an eco-lodge offering 10 distinct accommodation types within a 32-hectare private conservation area adjacent to Parque Nacional da Serra Geral in Praia Grande, SC, Brazil. The product portfolio centers on nature-based hospitality experiences comprising: accommodations ranging from standard apartments (19-27 m²) to premium suites like the Suíte Cubo de Vidro (50 m² with canyon views) and Cabana da Mata (Canadian-style), plus the Restô restaurant open to the public for breakfast/lunch/dinner. Adventure activities include certified zipline, rappelling, canopy ascension, ATV tours, and guided canyon hikes managed through the Centro de Aventura e Biodiversidade. Day-use packages allow non-guests to access trails and attractions. A Safety Management System (SGS) provides ABNT-certified adventure operations. The property operates year-round with a loyalty program offering 5% credits on reservations.

Differentiator

Problem solved

Functional benefit

Brands

• Restô: Restaurant serving breakfast, lunch, and dinner. Formerly known as Bistrô until December 2013 expansion. Currently seats up to 60 guests and is open to the public.
• Wow Canyons Store
• Wow Canyons

Products and services

• Apartamento Hidro Vista Amanhecer

Quantifiable outcome

• Recovered over 80% of native Atlantic Forest area through reforestation with 2,000+ native seedlings planted
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ABETA (Brazilian Association of Ecotourism and Adventure Tourism)coreStrategic or Co-development Partner · 1 August 2008Member since August 2008. ABETA is the Brazilian trade association for ecotourism and adventure tourism companies. The association develops technical standards for adventure activities and runs the Aventura Segura (Safe Adventure) program recognized internationally. Refugio participates in ABETA initiatives and follows their safety guidelines.
• Ananda Terapias AlternativaminorOthersPartnership for massage and alternative therapy services offered to guests. Services include therapeutic massage, hot stone massage, lymphatic drainage, Chinese cones, Indian exfoliation, Reiki, and Access Bars. Conducted in guest accommodations by appointment.
• SP Materiais de ConstrucaominorOthersConstruction materials supplier that continued providing materials on credit during the construction phase when funding was delayed, enabling completion of the project.
• Expedicao Caá-etê Ecoturismo & AventuraminorStrategic or Co-development PartnerEcotourism and adventure travel agency operated by the founders before establishing the inn. Organized group tours to the region and facilitated initial business operations and client base.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Belmond: International luxury hospitality group operating iconic nature lodges and trains, including Brazilian properties; comparable as a broader luxury hospitality incumbent in the high-end nature destination segment.
• Aman Resorts: International ultra-luxury resort brand with properties set in iconic natural landscapes; comparable as a benchmark for canyon/forest-set ultra-premium positioning and direct booking economics.
• Six Senses Hotels Resorts Spas: International luxury resort operator with multiple nature-immersive properties combining wellness, sustainability, and adventure programming; comparable as a broader incumbent defining the premium eco-resort category.

Direct peers

• Ponta dos Ganchos Resort: Brazilian luxury boutique resort in Santa Catarina offering premium bungalow-style accommodations and on-site dining; comparable as a regionally proximate, high-ADR Southern Brazilian resort with similar couple/family positioning.
• Cristalino Lodge: Brazilian Amazon eco-lodge combining private reserve conservation with guided adventure activities and high-ADR bungalow accommodations; directly comparable as a private-reserve Brazilian eco-lodge with ABNT-grade adventure operations.
• Botanique Hotel & Spa: Brazilian boutique luxury hotel near São Paulo with strong nature immersion and gastronomy positioning; directly comparable as a high-ADR Brazilian countryside retreat targeting nature-conscious travelers.
• Caiman Pantanal Lodge: Brazilian eco-lodge in the Pantanal offering nature-immersive accommodations and adventure/wildlife activities; comparable as a high-end Brazilian eco-lodge combining lodging, restaurant, and guided nature experiences.
• Txai Resort: Brazilian luxury beach/eco resort in Itacaré with bungalow-style accommodations and integrated nature/adventure programming; comparable as a high-end Brazilian nature-immersive resort brand with strong direct-to-consumer booking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/refugio-ecologico-pedra-afiada

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refugio Ecologico Pedra Afiada