Ponta dos Ganchos Resort

What Ponta dos Ganchos Resort does

Ponta dos Ganchos Resort, now operating as Awasi Santa Catarina, is a privately held ultra-luxury resort situated on a private peninsula in Governador Celso Ramos, Santa Catarina, in southern Brazil, approximately one hour from Florianópolis. Founded in 2000, the property operates six private villas (Villa Anhatomirim, Villa Sissial, Vila Arvoredo, Villa Tinguá, Villa Costa Esmeralda, and flagship Villa Ponta dos Ganchos), each equipped with private heated pools or infinity pools, terraces, and ocean or bay views. The core accommodation offering is augmented by a 1500 m² Centro de Bem-Estar wellness center comprising three differentiated spa environments (Mata Spa, Mar Spa, and indoor treatment rooms), a 47 m² yoga and meditation studio, and exclusive La Mer facial protocols, alongside three dining venues (Beach Restaurant, Bateiras, and Veleza Grill) and curated experiences including Secret Beaches, Atlantic Forest Hiking, Açoriana Heritage Tours, and Yoga Sessions. A distinctive operational feature is the dedicated private guide and 4x4 vehicle assigned to each guest, enabling fully personalized itineraries.

The business operates as part of the Awasi multi-property luxury hospitality group, which also operates lodges in Atacama, Patagonia, Iguazú, and Mendoza, and is a member of the Relais & Châteaux global association of independent luxury hotels and restaurants. Pricing is not publicly disclosed and is provided on inquiry, consistent with an ultra-luxury, high-touch go-to-market. Distribution relies on direct online booking through awasi.com, referrals through the Relais & Châteaux reservation network, and luxury travel advisor and concierge channels serving high-net-worth individuals. Marketing emphasizes visual content via Instagram and a content journal on awasi.com, together with cross-property promotional packages (Across the Biomes at 10%, Awasi Trilogy at 15%) that incentivize multi-destination stays across the Awasi portfolio.

The company targets two primary customer segments: affluent leisure travelers seeking privacy and immersive nature experiences, and travelers celebrating honeymoons, anniversaries, and milestone occasions. With 101-250 employees, the property combines real-estate scarcity, brand association with two prestigious networks (Awasi and Relais & Châteaux), and labor-intensive personalization to compete against both standalone Brazilian luxury resorts and international luxury destination alternatives. Revenue, funding history, and detailed ownership structure are not disclosed in available sources.

Name

Ponta dos Ganchos Resort

Legal name

Ponta dos Ganchos Resort

Website

https://pontadosganchos.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Ponta dos Ganchos Resort, operating as Awasi Santa Catarina, is an ultra-luxury private-villa resort on a secluded Brazilian peninsula serving affluent leisure and celebration travelers, affiliated with the Awasi group and Relais & Châteaux.

Ownership category

akta.pro rank

Product category

Luxury Beach Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Luxury beach resort
• Private villa accommodation
• Wellness retreat services
• Exclusive excursion packages
• Relais & Châteaux hospitality

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Ponta dos Ganchos Resort (now Awasi Santa Catarina) is an ultra-luxury beach resort on a private peninsula in Governador Celso Ramos, southern Brazil, operating under the Awasi and Relais & Châteaux luxury hospitality brands. It sells private villa accommodations, integrated wellness services (Mata, Mar, and La Mer spas plus yoga), three dining venues, and curated excursions (Secret Beaches, Atlantic Forest Hiking, Açoriana Heritage Tours), with each stay including a dedicated private guide and 4x4 vehicle.

Product overview

Ponta dos Ganchos Resort (now operating as Awasi Santa Catarina) is a Relais & Châteaux luxury resort offering a collection of private villas as its core accommodation products: Villa Anhatomirim (two-floor villa), Villa Sissial (one-bedroom with heated pool), Vila Arvoredo, Villa Tinguá (with sauna), Villa Costa Esmeralda, and the flagship Villa Ponta dos Ganchos. The resort provides integrated wellness services through its Centro de Bem-Estar (1500 m² facility with La Mer Spa, Mata Spa, Mar Spa, and Pratique Yoga Studio), dining experiences across Beach Restaurant, Bateiras Restaurant, and Veleza Grill, and curated experiences including Secret Beaches, Atlantic Forest Hiking, Açoriana Heritage Tours, and Yoga Sessions. Each stay includes private guide and 4x4 vehicle for personalized exploration. The property formerly operated as Ponta dos Ganchos before rebranding to Awasi Santa Catarina.

Differentiator

Problem solved

Functional benefit

Products and services

• Villa Anhatomirim Two-floor villa with spacious living room and bedroom with king-size bed, terrace with hammock, and sunset views over calm waters and distant mountains. Targeted at guests seeking ultra-luxury private accommodations.
• Villa Sissial Villa with separate bedroom and living room, private terrace featuring a heated pool, and glass doors opening to a balcony with palm tree views.
• Vila Arvoredo Villa with integrated bedroom and living room, private pool on wooden deck with views of calm blue waters, vegetation, and distant hills.
• Villa Tinguá Modern villa with double bathroom, dry sauna, garden surrounding the property, wooden deck pool, and ocean views.
• Villa Costa Esmeralda Villa integrating bedroom and living room in a cohesive space, separated from the outdoor area with infinity pool and ocean panorama.
• Villa Ponta dos Ganchos Flagship villa where bedroom and living room are integrated, featuring infinity pool, outdoor bathtub, and panoramic ocean views; positioned as the property's premium accommodation option.
• Centro de Bem-Estar (Wellness Center) 1500 m² wellness center with three individual or couples therapy rooms, tatame room, alchemy workshop, and area with three immersion bathtubs; targeted at resort guests seeking restorative experiences.
• La Mer Spa Treatments Exclusive La Mer facial protocols designed to nourish skin and restore balance, with customized facial treatments and two specialized massage sequences.
• Mata Spa Treatments Forest-themed spa offering facial, body, and hair therapies designed to relax, restore vitality, and rebalance inner rhythm, available in private rooms or the tatame area.
• Mar Spa Treatments Ocean-themed spa with three tents offering ocean views where facial and body therapies are conducted to the sound of the ocean.
• Pratique Yoga Studio Versatile 47 m² studio for tatame massages, private yoga classes, and meditation sessions adaptable to each practice.
• Beach Restaurant Beachfront restaurant serving fresh ingredients combining traditional and contemporary Brazilian fusion cuisine.
• Bateiras Restaurant Restaurant serving daily breakfast with a variety of breads including natural fermentation options, egg dishes, toasts, sandwiches, and homemade desserts.
• Veleza Grill Gastronomic event featuring grilled fresh fish, seafood, and meat cuts with seasoned vegetables and garnishes, highlighting regional culinary traditions.
• Secret Beaches Experience Discovery of hidden beaches accessible only by trail or boat, with private guide leading to untouched coves with crystal-clear waters for swimming and snorkeling.
• Atlantic Forest Hiking Walking through preserved Atlantic Forest trails to viewpoints with spectacular views, observing exotic birds, monkeys, and singular flora with specialized naturalist guides.
• Açoriana Heritage Tour Exploration of the unique Azorean culture of Santa Catarina coastal villages, visiting traditional fishing communities, tasting authentic cuisine, and learning about century-old Portuguese-descendant traditions.
• Yoga Sessions Yoga sessions combining postures, breathing exercises, and meditation to strengthen connection with nature and promote inner peace.
• Private Excursions with Dedicated Guide and 4x4 Vehicle Fully personalized stays with each room including a private guide and 4x4 vehicle, allowing guests to explore at their own pace according to individual interests and preferences.
• Functional Menus Functional menus designed to revitalize, detoxify, and reduce inflammation, complementing the wellness renewal journey.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Relais & ChâteauxflagshipStrategic or Co-development PartnerAwasi Santa Catarina operates as part of the Awasi collection of luxury lodges, which is itself a member of Relais & Châteaux, the prestigious international association of luxury hotels and restaurants. This membership provides global brand recognition, access to the Relais & Châteaux reservation system, and inclusion in marketing materials targeting affluent travelers worldwide.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rosewood Hotels & Resorts: Rosewood operates ultra-luxury hotels and resorts globally, with a strong Latin American footprint (including properties in Brazil). Comparable in ultra-luxury positioning, residential-style villa accommodations, and curated experiential offerings for affluent travelers.
• Belmond: Belmond (LVMH-owned) operates a global portfolio of ultra-luxury hotels, lodges, and trains in landmark destinations. Directly comparable as a multi-property ultra-luxury hospitality group with a similar villa/lodge product model and global high-net-worth traveler target audience.
• Six Senses: Six Senses (IHG) operates wellness-centric ultra-luxury resorts globally. Directly comparable on the wellness/longevity positioning, integrated spa offering, and ultra-luxury villa-style accommodations in nature-immersed destinations.
• Aman Resorts: Aman operates ultra-luxury resort properties in remote, nature-immersed settings worldwide. Closely comparable to Awasi Santa Catarina in low-density villa-based product, private/exclusive positioning, and a high-touch guest-to-staff ratio.
• One&Only Resorts: One&Only operates ultra-luxury beachfront and nature-immersed resorts globally. Comparable on low-density villa product format, exclusive coastal settings, and a high-touch personalized service model targeting UHNW guests.
• Fasano Hotels: Fasano is a leading Brazilian luxury hotel group with flagship properties in São Paulo, Rio, and Punta del Este. Direct domestic comparable for Brazilian ultra-luxury hospitality, overlapping customer base of affluent Brazilian and Latin American travelers.

Broad incumbents

• Tivoli Hotels & Resorts: Tivoli is a major Brazilian/Portuguese luxury and upscale hotel brand with broad regional presence. Comparable as a domestic luxury hospitality player, though operating a wider portfolio across multiple price points and lacking Awasi's ultra-luxury, low-density villa positioning.
• Mandarin Oriental: Mandarin Oriental operates luxury hotels and residences globally, including in Latin America. Comparable on ultra-luxury positioning and the UHNW guest segment, but as a broad incumbent with a city-and-resort portfolio rather than a nature-immersed villa specialist.

Regional players

• Hotel Unique: Hotel Unique is a design-led luxury hotel in São Paulo. Comparable as a Brazilian luxury property targeting affluent domestic and international travelers, though focused on urban design rather than nature-immersed resort experience.
• Emiliano Hotels: Emiliano is a Brazilian boutique luxury hotel brand with properties in São Paulo, Rio, and Brasília. Comparable as a domestic Brazilian luxury hospitality operator targeting the same affluent segment, though primarily an urban/city product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/awasiexperience
• Facebookfacebook.com/PontadosGanchosResort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ponta dos Ganchos Resort