Pedorthic Footcare Association (PFA)

What Pedorthic Footcare Association (PFA) does

The Pedorthic Footcare Association (PFA), founded in 1958 (originally as the Prescription Footwear Association) and headquartered in The Villages, Florida, is the only not-for-profit professional association dedicated exclusively to the pedorthic profession in the United States. PFA serves credentialed pedorthists (C.Ped), orthotic fitters and technicians, podiatrists and physicians, physical therapists and athletic trainers, shoe repair professionals and retailers, and pedorthic students, with a stated peak membership of 2,500. Its core product surface is a Learning Management System (PFA Learning) integrated with ABC and BOC certification bodies for automatic CEU registration, three 10-part webinar series (The Active Foot, Sports, Diabetic — the latter endorsed by AOFAS), a weekly Current Pedorthics email newsletter (formerly a bimonthly print magazine, 2007-2022), a searchable Find a Pedorthist directory, a career center, and an online store selling the only pedorthic textbook and practice-management materials. The association operates with a small staff (approximately 3-5 employees plus a volunteer Board of Directors) and supports a workforce development pipeline through six endorsed pre-certification programs.

Name

Pedorthic Footcare Association (PFA)

Legal name

Pedorthic Footcare Association, Inc.

Website

https://pedorthics.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

PFA is the only U.S. not-for-profit professional association dedicated to pedorthics, serving credentialed pedorthists, allied health professionals, and students through membership, an ABC/BOC-integrated LMS, three webinar series, advocacy, and a searchable practitioner directory.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (81391), Offices of Other Health Practitioners (6213)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot Care & Callus Treatment Services (HSALACAI)

akta.pro secondary industry

Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)

Keywords

• Professional membership association
• Pedorthic continuing education
• Therapeutic footwear industry
• Orthotics and prosthetics credentialing
• Healthcare professional certification

Headquarters

HQ city

The Villages

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from multiple categories: Regular Individual ($295), Company/Corporate ($995), Affiliate/Allied Health ($295 non-voting), Medical (unspecified), Student (FREE, 2-year max), Emeritus/Retiree ($99), Sustaining ($1995). Voting rights for Regular, Company, and Emeritus members.
2. Educational Programs and CEUs: Revenue from webinar series sales, CEU course purchases, and LMS access for non-members. PFA Learning Participant registration for CEU access.
3. Events and Symposium: Registration fees for annual Educational Symposium and co-hosted events with partner organizations (AAOP, AOFAS, etc.).
4. Product Sales: Online store sales including the pedorthic textbook 'Pedorthic Footwear - Assessment and Treatment', marketing brochures, promotional materials, and classified advertising.
5. Sponsorships: Strategic sponsorship packages (Gold, Silver, Bronze, Sustaining) sold to vendors, manufacturers, and distributors in the pedorthic industry.
6. Classified Advertising: Job opportunity and product/service listings on the PFA website. Free for members, $50/month or $75/3 months for non-members.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Pedorthic Footcare Association (PFA) is a not-for-profit professional membership association that delivers continuing education, certification support, advocacy, and practice resources to credentialed pedorthists and the broader footcare community. Core offerings include multi-tier membership (Regular, Company, Student, Emeritus, Sustaining), the PFA Learning LMS with CEU integration to ABC and BOC, three 10-part webinar series (The Active Foot, Sports, Diabetic), the Current Pedorthics weekly newsletter, a searchable credentialed practitioner directory, an annual Educational Symposium, an online store of textbooks and marketing materials, and government affairs advocacy on Medicare and Therapeutic Shoes for Diabetics policy.

Product overview

Pedorthic Footcare Association (PFA) operates as a professional membership organization offering a unified platform of services for pedorthic practitioners. The core offering consists of the PFA Learning Management System (LMS) as the primary educational platform, supplemented by three specialized 10-session webinar series: The Active Foot Webinar Series, Sports Webinar Series, and Diabetic Webinar Series. PFA provides the Current Pedorthics newsletter (a weekly digital publication formerly print magazine 2007-2022), an online store for educational resources and marketing materials, a searchable Find a Pedorthist directory for consumer referrals, and a dedicated Pedorthic Jobs career center. The organization also maintains a Pedorthic Education Programs directory connecting aspiring professionals with certification providers. These products collectively serve the professional development, networking, and practice support needs of the pedorthic community.

Differentiator

Problem solved

Functional benefit

Products and services

• Current Pedorthics Newsletter Weekly email newsletter dedicated to pedorthic information, news, and PFA happenings. Formerly a bimonthly print magazine (2007-2022) transitioned to weekly digital format in 2022.
• PFA Learning Management System (LMS) Online learning platform providing continuing education content, CEU courses, webinars, and certification tracking for pedorthic professionals, with integration to ABC and BOC for automatic CEU registration.
• The Active Foot Webinar Series 10-session comprehensive webinar program covering topics from congenital and pediatric foot conditions to peak performance and geriatric care, designed to enhance credentialed pedorthist skills.
• Sports Webinar Series 10-session program focused on prevention, management, and treatment of feet and lower-extremity sports injuries and disorders for pedorthists and allied health professionals.
• Diabetic Webinar Series 10-part in-depth series on proven methods to prevent, manage, and heal diabetic and neuropathic foot conditions, endorsed by the American Orthopaedic Foot & Ankle Society (AOFAS).
• PFA Online Store Online resource center offering educational textbooks (including Pedorthic Footwear - Assessment and Treatment), practice management manuals, marketing brochures, promotional materials, sponsorships, and classified advertising.
• Find a Pedorthist Directory Searchable online directory of PFA credentialed pedorthists allowing consumers to locate certified professionals by country, state, and city.
• Pedorthic Jobs Website Job board platform connecting pedorthic professionals with employment opportunities, featuring resume upload, job alerts, and employer connections.
• Pedorthic Education Programs Directory Directory of pre-certification programs and educational institutions endorsed by PFA for pedorthic training, including Academy of Pedorthic Science, Eneslow Pedorthic Institute, and others.

Quantifiable outcome

• Peak membership reached 2,500 professionals
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• American Limb Preservation Society (ALPS)coreStrategic or Co-development Partner · 13 July 2026ALPS and PFA announced a formal affiliation on July 13, 2026 to advance pedorthic care, improve patient outcomes, and support global diabetic foot care and limb preservation efforts. Both organizations committed to reducing preventable limb loss through interdisciplinary collaboration, shared educational initiatives, and participation in each other's conferences (DFCon, PFA Symposium).
• O&P FoundationminorStrategic or Co-development Partner · 20 April 2026O&P Foundation offers $5,000 scholarships for individuals pursuing CPed certification and $2,000 professional development awards for certified pedorthists to attend national conferences. PFA helps distribute these workforce development opportunities.
• U.S. Congress (Representatives and Senators)coreOthers · 14 April 2026PFA President Jeffrey Rich and Government Affairs Committee member Itamar Rosenbaum met with Members of Congress including Rep. Grace Meng, Rep. Jerry Nadler, Rep. Yvette Clarke, Rep. Mike Lawler, Rep. Laura Gillen, Sen. Chuck Schumer, and Sen. Kirsten Gillibrand to discuss H.R. 4475 / S. 2329, the Medicare Orthotics and Prosthetics Patient-Centered Care Act.
• FedEx / PartnerShipminorChannel Partner/ Reseller/ DistributorPFA members have access to FedEx Advantage Program through PartnerShip for exclusive shipping discounts on inbound shipments from vendors, optimizing supply chain costs for pedorthic practices.
• American Orthopaedic Foot & Ankle Society (AOFAS)coreStrategic or Co-development PartnerPFA maintains AOFAS Liaison Committee and collaborative relationship. PFA's Diabetic Series is endorsed by AOFAS. Joint events include the 6th Annual Virtual Biomechanics Summit hosted by AAPSM in association with PFA. PFA participates in AOFAS Annual Meetings.
• American Academy of Podiatric Sports Medicine (AAPSM)coreStrategic or Co-development PartnerAAPSM hosts the Annual Biomechanics Summit in association with PFA, focusing on podiatry and pedorthics with emphasis on performance footwear.
• Alabama Prosthetic & Orthotic Association (APOA)minorStrategic or Co-development PartnerAPOA and PFA co-coordinate events and CEU-approved learning opportunities for practitioners across multiple states.
• Pedorthic Association of Australia (PAA)minorStrategic or Co-development PartnerPAA invites PFA members and wider foot-related network to the Pedorthic Conference 2026 in Sydney, NSW.
• Academy of Orthotists and Prosthetists (The Academy)minorStrategic or Co-development PartnerPFA co-hosts 2026 Educational Symposium with AAOP Annual Meeting. Séamus Kennedy (PFA member) oversees the Foot and Ankle Biomechanics and Pedorthics Program at the Academy's Annual Meeting.
• American Board for Certification in Orthotics, Prosthetics & Pedorthics (ABC)coreOthersPFA's CEU courses are approved by ABC. PFA Learning LMS integrates with ABC for automatic CEU registration. Teresa Alpert was past Chairwoman for BOC.
• Board of Certification / Accreditation (BOC)coreOthersPFA's CEU courses are approved by BOC. Multiple board members and committee chairs hold BOC credentials.
• The Verne Bintz CompanyminorGTM or Marketing Partner50-year partner and founding PFA member. Received Vendor of the Year Award (later renamed Verne Bintz Vendor of the Year Award). Distributes foot care products to pedorthists and practitioners.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• American Podiatric Medical Association (APMA): Largest professional association for podiatrists in the U.S. APMA members frequently refer patients to pedorthists, making APMA a natural peer in the foot care delivery ecosystem with overlapping advocacy and educational interests.
• American Board for Certification in Orthotics, Prosthetics & Pedorthics (ABC): The leading credentialing body for pedorthists, orthotists, and prosthetists in the U.S. PFA's LMS integrates directly with ABC for CEU registration, making it a core upstream/downstream partner that competes to some degree for member mindshare while jointly certifying the workforce.
• American Orthopaedic Foot & Ankle Society (AOFAS): Medical society for orthopaedic foot and ankle surgeons. AOFAS endorses PFA's Diabetic Series and PFA maintains a Liaison Committee, making it a peer in the broader foot and ankle care ecosystem with overlapping practitioner populations.
• Board of Certification/Accreditation (BOC): Accrediting body for orthotic, prosthetic, and pedorthic professionals. Partners with PFA on CEU approvals and certifies many PFA members. Teresa Alpert (PFA Executive Director) is past Chairwoman for BOC, evidencing overlapping leadership.

Direct peers

• American Academy of Orthotists and Prosthetists (AAOP): Primary U.S. professional association for orthotists and prosthetists, directly adjacent to pedorthics. PFA co-hosts its 2026 Educational Symposium with AAOP's Annual Meeting, demonstrating the closest peer overlap in mission, membership, and educational programming.

Others

• Society for Vascular Surgery: Medical society for vascular surgeons, adjacent to limb preservation and diabetic foot care. SVS members frequently collaborate with pedorthists on patient care, making it a thematically related organization in the broader vascular/limb preservation ecosystem.

Emerging players

• American Limb Preservation Society (ALPS): Medical society focused on limb preservation and diabetic foot care. ALPS entered a formal affiliation with PFA in July 2026, positioning it as a peer organization advancing overlapping multidisciplinary care goals.
• O&P Foundation: Foundation awarding $5,000 CPed scholarships and $2,000 professional development awards. PFA helps distribute these funds, making it a peer organization with overlapping workforce development and pedorthic professional support missions.
• American Academy of Podiatric Sports Medicine (AAPSM): Podiatric sports medicine society. AAPSM hosts the Annual Biomechanics Summit in association with PFA, reflecting a peer relationship in performance footwear and biomechanics education.

Regional players

• Pedorthic Association of Australia (PAA): International counterpart serving Australian pedorthists. PAA invites PFA members to its 2026 Sydney conference, evidencing direct peer overlap in pedorthic professional association services across geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pfapedorthics
• YouTubeyoutube.com/c/PedorthicsOrg/videos
• Facebookfacebook.com/PFApedorthics
• LinkedInlinkedin.com/company/pedorthic-footcare-association
• Instagraminstagram.com/pedorthicfootcareassociation
• TikToktiktok.com/@pfapedorthics

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedorthic Footcare Association (PFA)