Sneak A Peek Ultrasound

What Sneak A Peek Ultrasound does

Sneak A Peek Ultrasound is a privately held, founder-operated chain of elective prenatal ultrasound studios serving expectant mothers and their families in the regional Arkansas market. The company was incorporated in Arkansas as Sneak A Peek Ultrasound LLC and operates three physical locations spanning Northeast and Central Arkansas, with its headquarters at 2702 S. Culberhouse St., Suite M, Jonesboro, AR 72401 and a second confirmed office in Searcy. Its core service is non-diagnostic ultrasound imaging across 2D, 3D, 4D, and 5D/HD Live formats, delivered in-person by appointment at the studios. The company also resells the SneakPeek Early Baby Gender DNA Standard blood test, which enables gender determination from 8 weeks at a stated 99.1% accuracy.

The product portfolio is layered around the core ultrasound session. Gender-determination packages include GenderPeek ($80, 14+ weeks, 10-15 minutes) and Premium GenderPeek ($130, with heartbeat animal and 5D upgrade). Pregnancy-staging packages include FirstPeek ($50, 6-12 weeks), Basic 2D Peek ($60, 8+ weeks), Watch Me Grow Premium 2D ($85), and the Basic 5D Peek, with The Ultimate 5D Peek priced at $220 for a 45-minute premium session. Twin-specific gender packages run $135-$169. The Peek A Lot subscription adds a recurring-revenue layer at $75/month covering 7-8 months of monthly visits with 25% off add-ons. A complete keepsake catalog — heartbeat stuffed animals ($20-$40), heartbeat jewelry ($40-$185), heartbeat paintings ($75-$135), and gender-reveal merchandise ($12-$40) — drives in-studio attach revenue.

Commercial mechanics are direct-to-consumer and entirely physical: appointments booked by phone (870-253-4689) or via the website, services performed in studio with up to five guests, and a marketing strategy built on organic Facebook/Instagram presence, client testimonials and word-of-mouth referrals. No paid acquisition, online commerce for core services, or external investor backing is disclosed. The company is small (1-10 employees) with no management team, funding rounds, acquisitions, regulatory actions, or partnerships identified in the available data.

Name

Sneak A Peek Ultrasound

Legal name

Sneak A Peek Ultrasound LLC

Website

https://sneakapeekultrasound.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sneak A Peek Ultrasound operates three studio locations in Northeast and Central Arkansas, providing elective 2D–5D prenatal ultrasound sessions, DNA-based early gender testing from 8 weeks, and a line of heartbeat keepsake products for expectant mothers and families.

Ownership category

akta.pro rank

Product category

Elective Prenatal Ultrasound Services

NAICS

Diagnostic Imaging Centers (621512)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industry

Baby Shower & Gender Reveal Services (HSACACAB)

Keywords

• Prenatal ultrasound services
• 3D 4D 5D imaging
• Early gender determination
• Heartbeat keepsakes
• Elective ultrasound studio

Headquarters

HQ city

Jonesboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Ultrasound Session Fees: One-time session fees for various ultrasound packages ranging from FirstPeek confirmation scans at $50 to The Ultimate 5D Peek at $220. Gender determination sessions range from $80-$130. Session durations vary from 10-45 minutes.
2. Peek A Lot Membership Subscription: Monthly subscription program offering one ultrasound visit per month for 7-8 months at $75/month (total value $670). Includes 15-minute appointments, 5D imaging when possible, live imaging, and 25% off all add-ons.
3. Keepsake Products: Sale of heartbeat keepsake products including stuffed animals ($20-$40), heartbeat jewelry ($60-$185), heartbeat paintings ($75-$135), and gender reveal items ($12-$40). These are one-time purchase add-ons to ultrasound sessions.
4. DNA Gender Testing: Blood-based DNA test for early gender determination at $149, with results in 1-2 business days (or 3-5 days standard). Optional upgrade for faster results.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sneak A Peek Ultrasound operates physical studios that deliver elective, non-diagnostic prenatal ultrasound sessions in 2D, 3D, 4D, and 5D/HD Live formats, alongside early gender determination via blood-based DNA testing and ultrasound. The company sells heartbeat-based keepsake products (stuffed animals, jewelry, paintings) and gender-reveal party supplies as add-ons, and offers a Peek A Lot monthly membership covering recurring ultrasounds throughout pregnancy.

Product overview

Sneak A Peek Ultrasound offers a portfolio of elective, non-diagnostic ultrasound services for expectant families. The core offerings consist of gender determination packages (GenderPeek™, Premium GenderPeek™, Basic 2D Gender Peek™, Twin 2D Gender Peek™) and early DNA testing (DNA Standard™) for gender reveal. Ultrasound imaging services range from Basic 2D Peek and FirstPeek™ for early confirmation, through Watch Me Grow Premium 2D Peek, to advanced 3D/4D/5D imaging packages (Basic 5D Peek, The Ultimate 5D Peek™, Late Peek 5D). A subscription membership (Peek A Lot) provides monthly ultrasounds. Keepsake add-ons include Heartbeat Stuffed Animals (small, regular, premium sizes), Heartbeat Jewelry (necklaces, bracelets, rings), Heartbeat Paintings (multiple sizes), and Gender Reveal Products (confetti cannons, smoke bombs, sports balls). The company operates three locations in Northeast and Central Arkansas.

Differentiator

Problem solved

Functional benefit

Products and services

• GenderPeek™ Elective gender determination ultrasound for expectant mothers at 14+ weeks gestation, including a 10-15 minute session, 3 photo quality prints, free redo if gender cannot be determined, and 3D/4D peek with gestational age measurement. Optional 5D upgrade for $25.
• Premium GenderPeek™ Enhanced gender reveal ultrasound at 14-15 weeks including a 20-minute session, heartbeat check, heartbeat animal keepsake, full image and video link, and 5D imaging capability. Free redo included.
• DNA Standard™ Early Gender Test Blood-based DNA test for early gender determination starting at 8 weeks gestation with 99.1% accuracy. A trained phlebotomist draws blood on-site; results delivered via email in 1-2 business days (3-5 days standard).
• FirstPeek™ Pregnancy Confirmation Early pregnancy confirmation scan recommended at 6-12 weeks, providing positive pregnancy confirmation, gestational measurements, and a link to all images.
• Basic 2D Peek Basic 2D ultrasound session at 8+ weeks with one photo quality print, heartbeat check, and image link delivered via text. Does not include gender reveal.
• Watch Me Grow Premium 2D Peek Enhanced 2D ultrasound at 26-32 weeks including a heartbeat animal keepsake and ultrasound video.
• Basic 5D Peek 5D/HD Live imaging ultrasound at 26-32 weeks with 30-minute session, two photo quality prints, position check, and gender confirmation if possible. $45 rescan fee if needed.
• The Ultimate 5D Peek™ Premium 5D ultrasound package at 26-32 weeks with 45-minute session, video, heartbeat animal of choice, free redo if needed, and a discounted One Last Peek add-on.
• Late Peek 5D 5D ultrasound service for late-stage pregnancy at 33+ weeks with gender confirmation capability.
• Basic 2D Gender Peek™ Gender determination ultrasound at 14-20 weeks with 2D imaging, measurements, heartbeat check, and optional gender reveal.
• Twin 2D Gender Peek™ Gender determination service for twin pregnancies at 15-24 weeks with 30- or 45-minute session, gender determination for both babies, 2 photo quality prints, regular heartbeat animal included, and 5D imaging.
• Peek A Lot Membership Monthly subscription program at $75/month covering 7-8 months of 15-minute ultrasound appointments, gender determination at 14+ weeks, 5D imaging when possible, live imaging, image and video links, and 25% off all items and add-ons.
• Heartbeat Stuffed Animals Keepsake stuffed animals that record and play back the baby's heartbeat, available in small 8-inch ($20), regular 16-inch ($30), and premium ($40) sizes with a large variety of styles and brands.
• Heartbeat Jewelry Custom jewelry items featuring the baby's heartbeat soundwave, including necklaces ($70-$145), bracelets ($70+), rings ($70-$95), dog tags ($70-$100), money clips ($70-$90), and ornaments ($40-$80).
• Heartbeat Paintings Custom artwork visualizing the baby's heartbeat rhythm, available in 9x12 ($75), 12x24 ($90), 18x24 ($100), and 24x36 ($135) sizes.
• Gender Reveal Products Gender reveal party supplies including golf balls, baseballs, soccer balls, confetti cannons, powder cannons, smoke bombs ($12), and burnout kits ($40).

Quantifiable outcome

• 99.1% accuracy for DNA-based gender testing
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GE HealthCare: GE HealthCare is a leading manufacturer of ultrasound imaging systems, including 2D/3D/4D/5D platforms used by elective ultrasound studios like Sneak A Peek. It is comparable as the incumbent supplier of the core imaging hardware that defines the boutique's service offering, even though it does not operate consumer-facing studios itself.
• Samsung Healthcare: Samsung's healthcare division produces ultrasound imaging systems (including the HERA W10 women's health platform) aimed at obstetrics. It is comparable as a broad incumbent shaping the technology and price points available to elective ultrasound studios targeting expectant mothers.
• Mindray: Mindray is a global ultrasound equipment manufacturer whose systems are widely used in obstetric and elective imaging settings. It is comparable as a broad incumbent supplying the imaging hardware that powers boutiques like Sneak A Peek, especially for value-tier 2D/3D ultrasound packages.
• Philips: Philips Healthcare manufactures advanced ultrasound systems (including EPIQ and Affiniti lines) used in both clinical and elective imaging settings. As one of the dominant imaging-equipment OEMs, Philips shapes the technology roadmap that elective 3D/4D/5D studios such as Sneak A Peek depend on for premium-tier services.

Others

• Modern Fertility (Ro): Modern Fertility, part of Ro, sells direct-to-consumer reproductive hormone tests and education targeting women planning or starting families. It is comparable as an adjacent consumer fertility and pregnancy brand addressing the same expectant-mother customer base, though its focus is pre-conception rather than in-pregnancy imaging.
• Natera: Natera offers Panorama, a non-invasive prenatal test (NIPT) that screens for chromosomal abnormalities and can also report fetal sex from maternal blood. It is comparable as an adjacent prenatal diagnostics provider whose at-home blood draw overlaps with Sneak A Peek's DNA Standard early-gender test in the same expectant-mother use case.
• Quest Diagnostics: Quest Diagnostics is a national clinical laboratory offering prenatal genetic testing and gender-identification blood tests ordered through physicians. It is comparable as an adjacent clinical infrastructure provider whose offerings (including direct-to-consumer options) compete for the same DNA-based early-gender demand that Sneak A Peek resells.

Emerging players

• Butterfly Network: Butterfly Network offers handheld, smartphone-connected ultrasound probes that lower the cost and complexity of obstetric imaging. It is comparable as an emerging player whose portable-ultrasound model could enable at-home or in-clinic prenatal imaging by non-specialists, potentially disrupting the boutique-studio format over time.
• Clarius Mobile Health: Clarius produces wireless handheld ultrasound scanners with obstetric presets. Comparable to Sneak A Peek as an emerging player in the broader prenatal imaging space, Clarius represents a potential long-term alternative channel through which expectant families could access ultrasound imaging outside of dedicated studios.

Direct peers

• SneakPeek (Gateway Genomics): Gateway Genomics' SneakPeek is the provider of the early DNA-based gender test (99.1% accuracy from 8 weeks) that Sneak A Peek Ultrasound resells as the DNA Standard package. The two share a customer base of expectant mothers and overlap directly in early-gender determination, though SneakPeek also sells direct-to-consumer, making it both a supplier and a partial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sneakapeek3d4dultrasound
• Instagraminstagram.com/sneakapeekjonesboro
• LinkedInlinkedin.com/company/sneak-a-peek-ultrasound

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sneak A Peek Ultrasound