Peekaboo
- Company typePrivate
- Founded2013
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
Peekaboo firmographics
Firmographics- Name
- Peekaboo
- Legal name
- Peekaboo
- Website
- https://peekaboo-center.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Peekaboo industry classification
Industry- Product category
- Childcare and Family Support Services
- NAICS
- Child Care Services (62441), Educational Support Services (611710), Other Individual and Family Services (624190)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro industry
- Nanny Agency / Placement ServicesHome & Personal Services/Childcare, Babysitting & Nanny Services/Full-Time & Part-Time Nanny ServicesAutism (ASD) Support ChildcareHome & Personal Services/Childcare, Babysitting & Nanny Services/Special Needs & Inclusive Childcare ServicesSpecial Needs Nanny ServicesHome & Personal Services/Childcare, Babysitting & Nanny Services/Full-Time & Part-Time Nanny ServicesInfant & Toddler Nanny ServicesHome & Personal Services/Childcare, Babysitting & Nanny Services/Full-Time & Part-Time Nanny ServicesMental Health & Infant/Early Childhood Consultation (0–5)
Keywords
Where Peekaboo is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Peekaboo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Babysitting and short-term childcare: Flexible hourly childcare services charged based on time worked. Available for occasional needs, evenings, weekends, overnight care, events, and hotel stays. Families pay for hours worked.
- Weekly nanny support: Regular ongoing childcare on a fixed weekly basis, typically 10-25 hours per week. Families are charged for hours the nanny works, with flexible scheduling.
- Full-time nanny placement: Long-term nanny placement service where Peekaboo manages the search, selection, and matching process. Families employ the nanny directly. Peekaboo charges a placement fee on a 'no cure, no pay' basis - families only pay once they have successfully hired a nanny.
- Child therapy and psychological assessments: Professional therapy sessions and psychoeducational assessments for children aged 3-18. Sessions available in English and Spanish, typically conducted in the child's home.
- School support and shadow teaching: Individual school-based support and shadow teaching services for children who need additional assistance within the school environment. Support tailored to each child's specific needs.
- Tutoring and language support: One-to-one tutoring and language support for children, available in English, Spanish, French, German, Mandarin and other languages depending on availability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Babysitting Barcelona & Madrid |
| Usage-based | Pay-as-you-go | Nanny services Marbella |
| Usage-based | Pay-as-you-go | Nanny services Mallorca |
| Usage-based | Pay-as-you-go | Nanny services Valencia |
| Usage-based | Pay-as-you-go | Weekly nanny support Barcelona & Madrid |
| Transaction based/ take rate | Pay-as-you-go | Full-time nanny placement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Peekaboo product offering
Product offeringCore offering
Peekaboo provides professional matching and coordination of vetted nannies, child therapists, and school support professionals to families across Barcelona, Madrid, Valencia, Mallorca, and Marbella. Core offerings include hourly babysitting, fixed weekly nanny support, full-time nanny placements on a no-cure-no-pay basis, child therapy and psychological assessments for ages 3-18, school-based shadow teaching, tutoring and language support, and neurodevelopment support for children with ADHD, autism, or learning differences.
Product overview
Peekaboo is a childcare and family support services provider operating primarily in Barcelona and Madrid, with additional coverage in Valencia, Mallorca, and Marbella. The company offers a coordinated portfolio of services centred around children and families: professional nanny placement and babysitting services (ranging from last-minute childcare to full-time placements), child therapy and psychological assessments for children aged 3-18, individual school support and shadow teaching within educational settings, tutoring and language support, neurodevelopment support for ADHD/autism/learning differences, and parent guidance services. Services are available in English and Spanish, with multilingual nannies and therapists supporting international and multilingual families. The company acts as a matching and coordination service, carefully vetting and matching professionals to family needs while providing ongoing follow-up.
Differentiator
Problem solved
Functional benefit
Products and services
- Nanny Services Personalised nanny placement, babysitting, and childcare services connecting families in Barcelona, Madrid, Valencia, Mallorca, and Marbella with vetted, experienced nannies for short-term, weekly, or long-term arrangements.
- Last-Minute Babysitting Flexible short-notice childcare for same-day, urgent, or unexpected childcare needs in Barcelona and Madrid, including evenings, weekends, hotel stays, and event childcare.
- Babysitting and Hotel Nanny Services Flexible short-term childcare for local and visiting families, available for evenings, weekends, overnight care, weddings, private events, and hotel stays across service areas.
- Fixed Weekly Nanny Support Regular ongoing childcare on a fixed weekly schedule, typically 10-25 hours per week, designed for after-school care, school pick-ups, and daily routines.
- Full-Time Nanny Placements Long-term, stable nanny placements for families seeking consistent, daily childcare support, with Peekaboo managing the full matching and ongoing follow-up; charged on a "no cure, no pay" placement fee basis.
- Child Therapy Individual therapy for children and adolescents aged 3-18 experiencing emotional, behavioural, social, or developmental challenges, available in English and Spanish and conducted primarily at the child's home.
- Psychological and Psychoeducational Assessments Professional assessments carried out by qualified psychologists to help families understand a child's learning profile, attention regulation, emotional needs, or developmental differences, available in English and Spanish.
- School Support and Shadow Teaching One-to-one in-school support and shadow teaching for children aged 3-18 who need additional guidance within the classroom, helping with attention, emotional regulation, transitions, and social integration.
- Tutoring and Language Support Personalised academic tutoring and language lessons for children, including structured tutoring for school subjects and language lessons in English, Spanish, French, German, and Mandarin, with availability dependent on tutor supply.
- Neurodevelopment Support Specialised support for children with ADHD, autism spectrum profiles, learning differences, sensory needs, and executive functioning challenges, tailored to each child's profile and available in English and Spanish.
- Parent Guidance and Family Support Professional guidance for parents to better understand their child's emotional, behavioural, or developmental needs, offering practical strategies, reassurance, and support available in-person or online.
Companies that use Peekaboo
Customer profileSegments5 records
Ideal customer profiles4 records
Peekaboo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peekaboo partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Peekaboo competitors and assessment
Company assessmentDirect peers
- Yoopies: European online platform for childcare, tutoring, and household help with an active user base in Spain and France. Directly competes in the same geographies as Peekaboo, though delivers matching through a self-service platform rather than agency-style personal coordination.
- Bubble: UK-based childcare and nanny agency using a tech-enabled matching model to serve professional families. Highly comparable to Peekaboo in service scope (nannies, babysitting, family support) and target customer, though UK-focused rather than Spain-focused.
- Nanny Poppinz: UK nanny and emergency childcare agency offering placement and short-notice bookings. Directly comparable agency-style service model targeting families needing flexible, vetted childcare — analogous to Peekaboo's babysitting and weekly-support offering.
- British Nannies: UK nanny placement agency placing trained British nannies with both domestic and international families. Comparable to Peekaboo in international family focus, premium agency model, and emphasis on vetted multilingual caregivers.
- Imperial Nannies: Luxury nanny and household-staff placement agency operating in the UK and internationally. Comparable to Peekaboo in premium positioning, personalized matching, and placement-fee revenue model serving internationally mobile, high-income families.
- Nanny Lane: US nanny matching platform with background-checked caregivers and family reviews. Comparable to Peekaboo in agency-style matching and emphasis on vetted talent, though serves the US market.
Broad incumbents
- UrbanSitter: US-based online babysitting and nanny marketplace. Comparable in category (sitter/nanny matching) and target family demographic, but US-centric and technology-led rather than agency-led.
- Care.com: Global online marketplace connecting families with nannies, babysitters, tutors, and senior caregivers. Overlaps with Peekaboo's core childcare category but operates as a broad, technology-led platform rather than a relationship-driven agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Peekaboo social profiles
Digital presencePeekaboo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peekaboo leadership team
Management profileNumber of profiles
Peekaboo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peekaboo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peekaboo
What does Peekaboo do?
Peekaboo provides professional matching and coordination of vetted nannies, child therapists, and school support professionals to families across Barcelona, Madrid, Valencia, Mallorca, and Marbella. Core offerings include hourly babysitting, fixed weekly nanny support, full-time nanny placements on a no-cure-no-pay basis, child therapy and psychological assessments for ages 3-18, school-based shadow teaching, tutoring and language support, and neurodevelopment support for children with ADHD, autism, or learning differences.
Is Peekaboo a public or private company?
Peekaboo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peekaboo founded?
Peekaboo was founded in 2013. It employs 51 to 100 people.
Where is Peekaboo based?
Peekaboo is headquartered in Barcelona, Spain, in the Europe region.
How does Peekaboo make money?
Six revenue lines are on record. Babysitting and short-term childcare is the primary driver. The others are weekly nanny support, full-time nanny placement, child therapy and psychological assessments, school support and shadow teaching and tutoring and language support.
Who are Peekaboo's main competitors?
Direct peers on record are Yoopies, Bubble, Nanny Poppinz, British Nannies, Imperial Nannies and Nanny Lane. Broad incumbents are UrbanSitter and Care.com.
Does Peekaboo have an API?
No public API is recorded for Peekaboo.
What industry is Peekaboo in?
Peekaboo's product category is Childcare and Family Support Services. Its primary akta.pro industry code is HSAAABAN, Nanny Agency / Placement Services, with a secondary code of HSAAAIAA, Autism (ASD) Support Childcare. Its NAICS code is 62441 and its SIC code is 8351.