P.E. Foods
P.E. Foods is a family-owned wholesale food distributor in Queensland, Australia, supplying over 7,000 bakery ingredients and specialty food products to bakeries, restaurants, hotels, and food service businesses across Northern NSW to Cairns since 1981.
- Company typePrivate
- Founded1981
- HeadquartersAcacia Ridge, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What P.E. Foods does
P.E. Foods is a privately held, family-owned wholesale food distributor headquartered in Acacia Ridge, Queensland, Australia, founded in 1981. The company operates two sales divisions — Bakery Ingredients and Artisan & Specialty Foods — supplying more than 7,000 products to B2B customers including bakeries, artisan food producers, restaurants, hotels, and food service businesses across Northern NSW, Cairns, and the Islands. Its catalog spans bakery and patisserie ingredients, chocolate and cocoa, dairy and eggs, frozen foods, meat and smallgoods, pantry staples, Asian foods, packaging and hygiene supplies, and seasonal decorations.
The business runs a traditional sales-led wholesale model with no proprietary technology stack beyond an account-based e-commerce ordering portal (pepfoods.pepr.app) and a marketing website. Revenue is generated through one-time wholesale purchases by trade account holders, with pricing not publicly disclosed and orders placed via online catalog, phone, or email. P.E. Foods acts as the authorized Australian distributor for a curated portfolio of premium international brands — including Callebaut, Careme, Pepe Saya, Lesaffre, Sosa, Will Studd, Ravifruit, La Rose Noire, and Labeyrie — alongside regional Queensland producers such as Maleny Dairies, Woombye Cheese Co, Mighty Bakery, Mrs Tran's Kitchen, and InSeason Gourmet Food. The company employs approximately 18 people and operates with weekday trading hours of 8am to 4pm.
The business is independently owned with no disclosed institutional investors, parent company, or M&A activity. There are no funding rounds, acquisitions, regulatory actions, or public listing signals in the available data. Its competitive position rests on 40+ years of regional distribution density, a deep specialty-food brand portfolio, and the one-stop-shop convenience of its broad SKU range, rather than on technology differentiation.
P.E. Foods firmographics
Firmographics- Name
- P.E. Foods
- Website
- https://pefoods.com.au
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- P.E. Foods is a family-owned wholesale food distributor in Queensland, Australia, supplying over 7,000 bakery ingredients and specialty food products to bakeries, restaurants, hotels, and food service businesses across Northern NSW to Cairns since 1981.
- Ownership category
- akta.pro rank
P.E. Foods industry classification
Industry- Product category
- Wholesale Food Distribution
- NAICS
- Other Grocery and Related Products Merchant Wholesalers (42449)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Bakery & Confectionery Wholesale (AFAIABAG)
- akta.pro secondary industries
- Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM), Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Shelf-Stable Packaged Foods Wholesale (Canned, Dry, Snacks) (AFAIABAB)
Keywords
Where P.E. Foods is headquartered
LocationHeadquarters
- HQ city
- Acacia Ridge
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
P.E. Foods business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Food Distribution: Revenue generated through bulk wholesale food and ingredient sales to B2B customers including bakeries, restaurants, hotels, and food service businesses. Customers purchase products through account-based ordering system with direct delivery to their premises.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
P.E. Foods product offering
Product offeringCore offering
P.E. Foods is an Australian family-owned wholesale food distributor operating since 1981, supplying over 7,000 bakery ingredients, specialty foods, pantry essentials, and foodservice supplies to B2B customers. The business runs two divisions — Bakery Ingredients and Artisan & Specialty Foods — distributing branded and own-range products to bakeries, restaurants, hotels, and food service operators across Northern NSW to Cairns and the Islands.
Product overview
P.E. Foods is a wholesale food distribution company operating as a one-stop shop for the food industry, offering over 7000 products and ingredients. The company provides two primary divisions: Bakery Ingredients (wholesale bakery supplies, patisserie ingredients, chocolate, yeast, thickeners, and baking aids) and Artisan & Specialty Foods (Asian foods, dairy, cheese, charcuterie, frozen foods, pantry essentials, and specialty ingredients). They distribute numerous branded products including Careme pastry products, Inseason Gfood artisan foods, Lesaffre yeast products, Callebaut chocolate, and various Australian specialty brands. The portfolio spans bakery ingredients, frozen foods, fresh produce, dairy, meat and smallgoods, packaging supplies, and seasonal decorations.
Differentiator
Problem solved
Functional benefit
Products and services
- Bakery & Patisserie Range Wholesale bakery ingredients and patisserie supplies including bread premixes, cake mixes, concentrates, crumbs, custard, flour, fondants, fruit fillings, jams, improvers, molecular texture products, pastry, petit four, pie mixes, seasonings, sugar syrups, and sugar decorations for professional bakeries and patisseries.
- Chocolate & Cocoa Products Wholesale chocolate products including cocoa powders, compound chocolate, and couverture chocolate for professional bakers, confectioners, and patisseries.
- Dairy, Eggs & Fridge Products Refrigerated dairy and eggs including blue cheese, butter, cream, cream cheese, eggs, grated cheese, hard cheese, milk and milk powders, semi-hard cheese, soft cheese, and yoghurts for foodservice businesses.
- Dietary & Allergy Products Specialty dietary products including gluten-free and vegan options for bakeries and food service operators catering to allergy and dietary-restricted customers.
- Frozen Food Range Frozen food products including frozen bread, cakes and desserts, croissants and danish pastries, donuts and cookies, fruit purees, puff pastry, savoury pastries, pie shells, and tart shells for bakeries and food service.
- Meat & Smallgoods Meat products including charcuterie, continental meats, ham and bacon, poultry, and seafood for restaurants, hotels, and food service operators.
- Packaging & Hygiene Supplies Wholesale food packaging supplies including bags, baking paper, cake boxes and boards, cleaning products, clingwrap and foil, cups and lids, disposable items, muffin papers, and pie foils.
- Pantry Range Pantry essentials including biscuits and crackers, confectionery, cooking alcohol, drinks, dry fruits, flavours and colours, freeze-dried fruit, herbs and spices, nuts and seeds, oils, sauces, seasonings and salt, and spreads and condiments.
- Asian Food Products Asian food supplies available in chilled, dry, and frozen formats for restaurants and food service operators.
- Veg & Antipasto Products Vegetable and antipasto products including marinated vegetables, olives, and tinned/canned vegetables for food service and specialty retailers.
- Baking Thickeners Baking thickeners and stabilizers including corn starch, potato starch, tapioca starch, gelatine products (220, 140, 200 bloom), Bakels products, and specialty thickeners for bakery applications.
- InSeason Gourmet Food Distributed artisan food brand supplying antipasto products (olives, roasted garlic, semi-dried tomatoes, sicilian lemon and garlic), baby baguettes, marinated danish fetta, crisp bread, dips, stonebake pizzas, and bulk marinated products.
- Careme Pastry Products Distributed premium pastry brand supplying butter puff roll, butter puff sheets, sour cream pastry, and spelt butter puff pastry products.
- Lesaffre Yeast Products Distributed yeast products from Lesaffre including compressed yeast, dry yeast (Rekord Gold, Saf Gold), and Fermex yeast products for baking applications.
- Tools & Equipment Food service tools and equipment supplies for bakeries, restaurants, and food service operators.
- Seasonal Decorations Seasonal decoration products for bakery and food service applications including Easter crossing mix, Christmas decorations, and Valentine's items.
Companies that use P.E. Foods
Customer profileSegments3 records
Ideal customer profiles3 records
P.E. Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
P.E. Foods partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered key brand partner.
- Maleny Dairieskey brand partnerMaleny Dairies is one of the key supply partners and featured brands sold through P.E. Foods wholesale distribution network.
- Callebautkey brand partnerCallebaut chocolate products are distributed through P.E. Foods as one of their key brand offerings.
- Caremekey brand partnerCareme pastry products including butter puff pastry and sour cream pastry are key products distributed by P.E. Foods.
- InSeason Gourmet Foodkey brand partnerInSeason Gourmet Food products including antipasto, dips, and stonebake pizzas are distributed through P.E. Foods.
- Labeyriekey brand partnerLabeyrie specialty food products are listed as key supply partners and featured brands.
- La Rose Noirekey brand partnerLa Rose Noire is one of the key supply partners and featured brands in the P.E. Foods portfolio.
- Lesaffrekey brand partnerLesaffre yeast products including compressed yeast, dry yeast, and Saf Gold Instant yeast are supplied through P.E. Foods.
- Will Studdkey brand partnerWill Studd cheese and specialty food products are distributed through P.E. Foods as a key brand partner.
- Pepe Sayakey brand partnerPepe Saya butter and dairy products are key supply partners in the P.E. Foods distribution network.
- Ben Furneykey brand partnerBen Furney products including Easter crossing mix are supplied through P.E. Foods.
- Woombye Cheese Cokey brand partnerWoombye Cheese Co cheese products are distributed through P.E. Foods as a key brand.
- Mighty Bakerykey brand partnerMighty Bakery products are among the key brands distributed by P.E. Foods.
- Mrs Trans Kitchenkey brand partnerMrs Trans Kitchen products are distributed through P.E. Foods wholesale network.
- Ravifruitkey brand partnerRavifruit fruit purees and products are key supply partners in the P.E. Foods portfolio.
- Sosakey brand partnerSosa ingredients and specialty products are distributed through P.E. Foods.
Scale indicators3 records
Recent moves1 record
Expansion highlights2 records
P.E. Foods competitors and assessment
Company assessmentBroad incumbents
- Reward Hospitality: Australian foodservice supplies distributor covering disposables, packaging, cleaning and light equipment to hospitality and food-service operators. Adjacent peer — competes for a portion of P.E. Foods' packaging and hygiene category spend.
- Bidfood Australia: One of Australia's largest broadline foodservice distributors operating across all states. Highly comparable as a wholesale foodservice supplier to bakeries, restaurants and hotels, but at vastly greater scale and national scope — represents both a competitor and a benchmark for P.E. Foods' eventual expansion ceiling.
- Countrywide Foodservice: Australian foodservice distribution business with bakery and patisserie as a key vertical. Directly comparable in target customers (bakeries, hotels, restaurants) and product breadth, with a wider footprint than P.E. Foods.
- Sysco Australia: Australian arm of the global foodservice distribution major. Comparable broadline wholesale model serving bakeries and food service operators, but operating at significantly larger national scale and with broader product breadth than P.E. Foods.
- PFD Food Services: Major national foodservice distributor supplying bakeries, restaurants and food service operators across Australia. Closely comparable business model (wholesale B2B delivery, multi-category) with much broader geographic coverage and scale than P.E. Foods.
Regional players
- Bakers Maison: Australian specialty frozen bakery products supplier (croissants, pastries, breads) distributed into food service and retail. Comparable as a frozen bakery range supplier that competes with P.E. Foods' frozen patisserie assortment for the same end customers.
Others
- Manildra Group: Australia's largest flour and starch manufacturer and a major supplier of bakery ingredients. Comparable because Manildra sits upstream of P.E. Foods in the bakery ingredient value chain; understanding their scale and pricing sets the boundary on P.E. Foods' margin in core flour/cake-mix categories.
Emerging players
- Luken & May (Bakery Supplies): Smaller Australian bakery and patisserie ingredients distributor. Comparable as a niche bakery ingredient wholesaler targeting similar artisan/professional baker customers, though at a smaller scale than P.E. Foods.
Direct peers
- Puratos: Global bakery, patisserie and chocolate ingredient supplier with Australian operations. Directly comparable in bakery ingredients and chocolate product categories where P.E. Foods competes — a competitor for premium bakery customer relationships across the same regions.
- All Food Supplies (AFS): Australian independent foodservice and bakery ingredient distributor with similar customer profile (bakeries, patisseries, food service). Closely comparable scale and go-to-market as P.E. Foods — operates as a regional B2B wholesaler with a curated multi-category range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
P.E. Foods social profiles
Digital presenceP.E. Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
P.E. Foods leadership team
Management profileNumber of profiles
P.E. Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P.E. Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P.E. Foods
What does P.E. Foods do?
P.E. Foods is an Australian family-owned wholesale food distributor operating since 1981, supplying over 7,000 bakery ingredients, specialty foods, pantry essentials, and foodservice supplies to B2B customers. The business runs two divisions — Bakery Ingredients and Artisan & Specialty Foods — distributing branded and own-range products to bakeries, restaurants, hotels, and food service operators across Northern NSW to Cairns and the Islands.
Is P.E. Foods a public or private company?
P.E. Foods is a private company. It is classified as family owned and is currently operating.
When was P.E. Foods founded?
P.E. Foods was founded in 1981. It employs 11 to 50 people.
Where is P.E. Foods based?
P.E. Foods is headquartered in Acacia Ridge, Australia, in the Oceania region.
How does P.E. Foods make money?
One revenue line is on record: wholesale Food Distribution.
Who are P.E. Foods's main competitors?
Broad incumbents on record are Reward Hospitality, Bidfood Australia, Countrywide Foodservice, Sysco Australia and PFD Food Services. Bakers Maison is listed as a regional player. Manildra Group is listed as an others. Luken & May (Bakery Supplies) is listed as an emerging player. Direct peers are Puratos and All Food Supplies (AFS).
Does P.E. Foods have an API?
No public API is recorded for P.E. Foods.
What industry is P.E. Foods in?
P.E. Foods's product category is Wholesale Food Distribution. Its primary akta.pro industry code is AFAIABAG, Bakery & Confectionery Wholesale, with a secondary code of CRAOABAM, Institutional Foodservice Distribution (Education, Healthcare, Government). Its NAICS code is 42449 and its SIC code is 5140.