Pegasus Real Estate Group

What Pegasus Real Estate Group does

Pegasus Real Estate Group is a family-owned commercial real estate firm headquartered in Orange, California, founded in 2015 and operating across California and Texas. The firm delivers a full-service offering organized around four pillars: Real Estate Brokerage (purchases, sales, leaseholds), Real Estate Consulting (market analysis, tenant representation, business acquisitions), Site Selection & Entitlements, and Property & Asset Management, supplemented by a specialty Golf Course Brokerage vertical. The team consists of five named professionals, led by principals Lorenzo P. Bonina (CCIM-designated broker with documented over $9M in personal sales volume) and Joan M. Bonina (broker since 1982 with an MBA from Pepperdine University), with senior advisor Jay No (joined 2025 from SVN Vanguard) and advisors Joe Klingensmith and Michael Monaco.

The business model is transaction- and service-based: revenue is generated through brokerage commissions on property transactions (multifamily, land, office, retail, industrial, and golf courses), professional-services fees for consulting and entitlement work, and recurring managed-services fees for property/asset management contracts. Pricing varies by transaction type and asset — commercial lease quotes range from approximately $2.90/SF/month plus NNN to $19.20/SF/year, while dispositions span from $1M (Vista office building) to $21M (Indian Palms Country Club & Resort). The firm distributes exclusively through direct field sales by its advisor team, augmented by a referral program offering percentage-of-commission payouts and an active blog/email newsletter for top-of-funnel content marketing. A 'Pay It Forward Program' donates 1% of net commission to client-designated charities as a CSR and referral-generation lever.

Underlying technology is limited to standard CRE industry practices for property marketing and transaction management; no proprietary platform, AI tooling, APIs, or mobile app was disclosed, nor any institutional funding or M&A activity. Customer evidence consists of testimonial-level SMB engagements (appliance repair, shopping center ownership, DVO Services land purchase, Mission Viejo office owner), with repeat business from a handful of clients (e.g., David Gardner) suggesting reliance on a concentrated base of long-standing relationships. The firm competes on family-owned ethics, niche golf-course expertise, and deep SoCal/Texas market knowledge rather than technology differentiation.

Name

Pegasus Real Estate Group

Legal name

Pegasus Real Estate Group

Website

https://pegasusreg.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pegasus Real Estate Group is a family-owned, full-service commercial real estate firm founded in 2015, headquartered in Orange, CA, serving property owners, investors, and tenants across California and Texas with brokerage, consulting, site selection/entitlements, and property/asset management services.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Commercial Real Estate Asset Management (BPAJAMAB), Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH), Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

Keywords

• Commercial real estate brokerage
• Real estate consulting
• Property asset management
• Site selection entitlements
• Tenant representation

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Real Estate Brokerage Commissions: Earns commissions on property purchases, sales, and lease transactions. This includes multifamily apartments, land sales/leases, office buildings, retail spaces, industrial properties, and golf courses.
2. Real Estate Consulting: Provides consulting services including market analysis, resolution of property issues (easements, encroachments, environmental issues, title issues), and strategic guidance.
3. Property & Asset Management: Ongoing property and asset management services including tenant management, maintenance, financial management, legal compliance, marketing, and strategic planning for residential, commercial, and industrial properties.
4. Pay It Forward Program: Donates 1% of net commission to client-designated charities (501(c)(3) organizations). This is a CSR initiative rather than revenue-generating.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pegasus Real Estate Group is a full-service commercial real estate firm conducting business in California and Texas since 2015. Its core offerings are real estate brokerage (property purchases, sales, leaseholds), real estate consulting (market analysis, tenant representation, business acquisitions, resolution of property issues), site selection and entitlements, and property/asset management, with a specialty practice in golf course brokerage.

Product overview

Pegasus Real Estate Group operates as a full-service commercial real estate firm offering an integrated suite of services organized around four core pillars: Real Estate Brokerage (property purchases, sales, and leaseholds), Real Estate Consulting (advisory, market analysis, tenant representation, and business acquisitions), Site Selection & Entitlements, and Property & Asset Management. The firm also specializes in golf course brokerage and maintains a charitable Pay It Forward Program. The product portfolio is delivered as a unified service offering rather than discrete software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Full-service commercial real estate brokerage handling property purchases, sales, and leaseholds, with expert structuring, negotiation, and closing across all types of property transactions for owners, investors, and tenants in California and Texas.
• Real Estate Consulting Advisory and consulting services covering market analysis for property sale and acquisition, tenant representation, business acquisitions, and resolution of property issues including easements, encroachments, environmental, leasehold, lender, and title matters.
• Site Selection & Entitlements Site identification, entitlement acquisition, and permit securing service for businesses seeking new locations, identifying appropriate properties and obtaining required entitlements and permits for client operations.
• Property & Asset Management Ongoing property and asset management for residential, commercial, and industrial properties, including tenant management, maintenance, financial management, legal compliance, marketing, and strategic planning to increase profitability and sustainable income.

Quantifiable outcome

• Over $9 million in personal sales volume achieved by principal Lorenzo Bonina
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Catholic Charities of Orange CountyminorOthers · 1 January 2015Recipient of Pay It Forward Program donations. Catholic Charities provides social services in Orange County.
• Orangewood FoundationminorOthersRecipient of Pay It Forward Program donations. Foundation supports foster youth in Orange County.
• Diocese of Orange - Christ CathedralminorOthersRecipient of Pay It Forward Program donations. Religious institution receiving charitable donations.
• American Red CrossminorOthersRecipient of Pay It Forward Program donations. Humanitarian organization for disaster relief.
• Second Harvest Food Bank of Orange CountyminorOthersRecipient of Pay It Forward Program donations. Food bank serving food-insecure residents.
• Orange County Community FoundationminorOthersRecipient of Pay It Forward Program donations. Community foundation for Orange County giving.
• Habitat for HumanityminorOthersRecipient of Pay It Forward Program donations. Housing nonprofit organization.
• Make-a-Wish FoundationminorOthersRecipient of Pay It Forward Program donations. Granting wishes for children with critical illnesses.
• Wounded Warrior ProjectminorOthersRecipient of Pay It Forward Program donations. Supporting injured veterans.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• SVN International Corp. Commercial real estate franchise with offices including SVN Vanguard (a former employer of Pegasus advisor Jay No). Comparable model of advisor-led brokerage across investment sales and leasing in Southern California.
• Kidder Mathews: Western U.S. commercial real estate firm delivering brokerage, property management, and consulting services. Comparable in service breadth and regional focus, though larger in headcount and asset-management AUM.
• NAI Capital: Southern California-focused commercial real estate firm offering brokerage, property management, and consulting. Operates in the same Orange County / LA / Inland Empire footprint as Pegasus and serves a similar SMB and middle-market client base.
• Lee & Associates: Mid-sized commercial real estate services firm with strong presence in the Western U.S. Provides brokerage, property management, and advisory services — directly comparable service mix to Pegasus's four-pillar offering.

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm offering brokerage, valuation, property management, and consulting. Competes with Pegasus for the same end clients in California but at institutional scale.
• CBRE Group: World's largest commercial real estate services firm with full-service brokerage, investment management, and property management. Competes with Pegasus across virtually every service line but at global scale.
• Avison Young: Global commercial real estate services firm offering brokerage, property management, and advisory. Comparable service categories to Pegasus but with significantly greater capital-markets and research capabilities.
• Colliers International: Global professional services and investment management firm with major commercial real estate brokerage and property management operations. Overlaps with Pegasus on brokerage and asset management but serves institutional clients at global scale.
• Marcus & Millichap: Large U.S. commercial real estate investment sales broker with deep multifamily and specialty-property coverage. Comparable to Pegasus in handling investment property sales and landlord representation, but operates at vastly greater scale and geographic reach.
• JLL (Jones Lang LaSalle): Global commercial real estate and investment management firm with brokerage, property management, and advisory services. Comparable in service breadth, but operates with institutional capital-markets capabilities far beyond a 5-person boutique.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pegasus-real-estate-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pegasus Real Estate Group