Pei Chun Public

Primary Educationpeichunpublic.moe.edu.sg

Pei Chun Public School is a Singapore government-aided primary school founded in 1933, delivering bilingual (English-Chinese) education to Primary 1-6 students under the Ministry of Education, with SAP status since 1990. It serves students, parents, and alumni in the Toa Payoh estate via MOE-funded curriculum and on-campus support services.

Company typePublic
Founded1933
HeadquartersSingapore, Singapore
Headcount1–10
GTM typeB2C
OfferingServices

What Pei Chun Public does

Pei Chun Public School is a Singapore government-aided primary school founded in 1933 by the Hainanese community to educate children of the Chinese working class, and it remains the only school in Singapore bearing the word "Public" in its name. The school transitioned to government-aided status in 1956 and was accorded Special Assistance Plan (SAP) status in 1990 in recognition of its Chinese cultural and linguistic heritage. It is currently located at 16 Lorong 7 Toa Payoh, Singapore 319320, having returned to this campus in 2019 after a PERI upgrading programme and transitioned to single-session operation in 2020.

The school delivers bilingual primary education (Primary 1 through Primary 6) under the Singapore Ministry of Education curriculum, combining English and Chinese academic streams with SAP cultural programmes. Its core products include the Bilingual Media Studies Programme (BMSP) for applied learning, the Pei Chun Leaders Programme (LLP) anchored in Confucian Great Learning philosophy, Programme for Active Learning (PAL), the iRead reading programme, Co-Curriculum Activities (CCA), Character and Citizenship Education (CCE), and Academic Support for remediation. Delivery is supported by a digital learning stack comprising Student Learning Space (SLS), Student iCON (Google Workspace for Education), Koobits, Moo-O, iREAD Resources, and eZhishi.net, with an on-campus Innovation & ICT Department integrating coding and Design Thinking under a 4-I Innovation Framework.

The school's economic model is non-commercial: as a government-aided institution it charges no tuition fees for Singapore citizens and is funded primarily by the Ministry of Education, with ancillary revenue from optional enrichment programmes, school uniforms (Jeep Sing Fashion), and student care services (LIFE Student Care, Ace@Work Schoolcare). Student acquisition occurs exclusively through MOE-administered channels (Primary 1 Registration, Direct School Admission, Parent Volunteer Programme), and the school maintains an Alumni Association of 900+ members established in 1994, along with a Parents Support Group for community engagement.

Pei Chun Public firmographics

Firmographics

Name: Pei Chun Public
Legal name: Pei Chun Public School
Website: https://peichunpublic.moe.edu.sg
Company type: Public
Founded year: 1933
Operating status: Operating
Headcount range: 1–10 employees
Short description: Pei Chun Public School is a Singapore government-aided primary school founded in 1933, delivering bilingual (English-Chinese) education to Primary 1-6 students under the Ministry of Education, with SAP status since 1990. It serves students, parents, and alumni in the Toa Payoh estate via MOE-funded curriculum and on-campus support services.
Ownership category
akta.pro rank

Pei Chun Public industry classification

Industry

Product category: Primary Education
NAICS: Elementary and Secondary Schools (611110)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Public K–12 Combined Schools (EDAJAAAE)

Keywords

Primary education
Government primary school
Bilingual education
SAP education
Primary schooling

Where Pei Chun Public is headquartered

Location

Headquarters

HQ city: Singapore
HQ country: Singapore
HQ region: Asia

Offices1 record

Markets served

Pei Chun Public business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Others

Revenue model

Government Funding: Pei Chun Public School is a Singapore government-aided school funded by the Ministry of Education. The school operates as a public educational institution providing free primary education to Singapore citizens, with financial assistance schemes available for eligible families.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Pei Chun Public product offering

Product offering

Core offering

Pei Chun Public is a Singapore government-aided primary school that delivers bilingual (English and Chinese) primary education with Special Assistance Plan (SAP) status, originally founded in 1933 by the Hainanese community. The school provides primary-level schooling under the Singapore Ministry of Education framework, with an emphasis on Chinese language proficiency and cultural heritage preservation.

Product overview

Pei Chun Public School is a Singapore government primary school offering a bilingual and holistic education programme. The school operates a unified educational platform comprising multiple integrated programmes including the Bilingual Media Studies Programme (BMSP) for applied learning, the Pei Chun Leaders Programme for leadership development, Programme for Active Learning (PAL), iRead reading programme, and Co-Curriculum Activities (CCA). Supporting departments include Innovation & ICT, Student Management & Well-Being, and Character and Citizenship Education. The school utilizes a Technology Learning Platform for digital learning delivery.

Differentiator

Problem solved

Functional benefit

Companies that use Pei Chun Public

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Pei Chun Public technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Pei Chun Public partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

LIFE Student Care @ Pei ChuncoreOthersStudent care service provider operating on school premises. Provides after-school supervision and care for students. Centre Manager: Ms Grace Chen, Assistant Supervisor: Ms Clara Chan. Contact: 8341 5657.
Ace@Work Schoolcare Pte LtdminorOthersStudent care service provider for 2025. Supervisor: Miss Erika Del Rosario. Contact: 6677 4957/9007 4498.
TranslandcoreOthersSchool bus service provider. Contact: 6560 8032/9667 1051. Email: [email protected]. Registration portal: pcps.translandsg.com with login code PCPS26.
Jeep Sing FashioncoreChannel Partner/ Reseller/ DistributorSchool uniform supplier. Retail outlet at Blk 4012 Ang Mo Kio Ave 10, #01-08 Techplace 1, S569628. Tel: 6452 9723. School uniform sales also available on Fridays 2pm-4pm at school.
Ministry of Education (MOE) SingaporecoreStrategic or Co-development PartnerPrimary government oversight. MOE provides funding, curriculum framework, national programmes (DSA, FAS, PERI), and policy guidance. School operates under MOE framework as a government-aided school.
Health Promotion BoardminorOthersPartner for health promoting activities and dental services. Provides dental clinic support and health education resources.
Singapore Heart FoundationminorOthersPartner for health promoting activities focusing on cardiovascular health education for students.

Scale indicators3 records

Recent moves9 records

Expansion highlights3 records

Pei Chun Public competitors and assessment

Company assessment

Direct peers

Anglo-Chinese School (Primary): Elite Singapore government primary with strong brand heritage; competes with PCPS in the same MOE primary market for top P1 ballot positions.
Maris Stella High School (Primary): SAP Catholic-affiliated government primary serving Chinese cultural and bilingual education; comparable to PCPS on SAP designation and SAP-driven P1 demand.
Raffles Girls' Primary School: Top-tier Singapore government primary with similar enrolment mechanics under MOE; comparable to PCPS as a high-demand, ballot-driven primary peer.
CHIJ (Convent of the Holy Infant Jesus) Primary: Long-established girls' SAP-eligible primary under MOE; comparable to PCPS as a heritage-brand primary competing for the same P1 registration pool.
Tao Nan School: Long-established SAP government primary school serving the Hokkien community with bilingual education and Chinese cultural programmes; directly comparable to PCPS as a peer SAP primary in the same MOE framework.
Catholic High School (Primary): SAP-status primary affiliated with a well-known secondary; competes with PCPS for the same SAP-eligible Primary 1 cohort under MOE's national registration system.
Nan Hua Primary School: SAP government primary school with strong applied learning and Chinese cultural emphasis; comparable to PCPS on SAP status, programme structure, and enrolment model.
Nanyang Primary School: Singapore SAP-status government primary school with a strong bilingual and Chinese cultural heritage focus; directly comparable to PCPS on SAP designation, governance structure, and target student segment.
Ai Tong School: SAP government primary school emphasising Chinese language and culture; directly comparable to PCPS on SAP status, heritage positioning, and P1 cohort.
Henry Park Primary School: Popular Singapore government primary that competes with PCPS for P1 ballot priority among non-SAP families in similar residential catchments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Pei Chun Public financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pei Chun Public leadership team

Management profile

Number of profiles

Pei Chun Public funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pei Chun Public M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pei Chun Public

What does Pei Chun Public do?

Is Pei Chun Public a public or private company?

Pei Chun Public is a public company. It is classified as state government owned and is currently operating.

When was Pei Chun Public founded?

Pei Chun Public was founded in 1933. It employs 1 to 10 people.

Where is Pei Chun Public based?

Pei Chun Public is headquartered in Singapore, Singapore, in the Asia region.

How does Pei Chun Public make money?

One revenue line is on record: government Funding.

Who are Pei Chun Public's main competitors?

Direct peers on record are Anglo-Chinese School (Primary), Maris Stella High School (Primary), Raffles Girls' Primary School, CHIJ (Convent of the Holy Infant Jesus) Primary, Tao Nan School, Catholic High School (Primary), Nan Hua Primary School, Nanyang Primary School, Ai Tong School and Henry Park Primary School.

Does Pei Chun Public have an API?

No public API is recorded for Pei Chun Public.

What industry is Pei Chun Public in?

Pei Chun Public's product category is Primary Education. Its primary akta.pro industry code is EDAJAAAE, Public K–12 Combined Schools. Its NAICS code is 611110 and its SIC code is 8200.