Singapore Heart Foundation

What Singapore Heart Foundation does

Singapore Heart Foundation (SHF) is a Singapore-registered charitable organization and Institutions of a Public Character (IPC) founded in 1970 (originally as the Singapore National Heart Association, renamed in 2003) that operates as the country's lead non-profit dedicated to preventing cardiovascular disease and reducing cardiac mortality. The foundation runs an integrated stack of programmes across three pillars: prevention, emergency response, and rehabilitation. Its emergency-response platform is anchored by a joint venture with the Singapore Civil Defence Force comprising the national Automated External Defibrillator Registry (R-AEDi, with over 10,000 registered AEDs) and the myResponder mobile app that alerts trained community first responders to nearby cardiac arrests, supplemented by Asia's first CPR self-learning kiosk, AED-on-Wheels fleets with Grab, ComfortDelGro and HDT, and Singapore's first female CPR manikin vest (launched January 2021).

The foundation's rehabilitation offering consists of three community Heart Wellness Centres (Bishan, Fortune Centre, Bukit Gombak) delivering structured Phase III/IV cardiac rehabilitation, complemented by the Heart Support Fund, which subsidizes cardiac procedures (e.g., TAVI), devices, and emergency relief for needy patients. Prevention and training include CPR+AED, BCLS+AED, Standard First Aid, Child First Aid, and instructor certification courses, alongside the Heart Heroes school programme, the BP Matters and Heart4Life mobile apps, the quarterly heartline magazine, and flagship events such as National Heart Week/World Heart Day, Project Heart, National Life Saving Day, Go Red for Women, and the biennial Singapore Prevention and Cardiac Rehabilitation Symposium (SPCRS). Revenue is generated through tax-deductible donations and third-party fundraisers (SALESWORKS, SG Support), course fees across general learner, professional and instructor tiers, and direct AED hardware sales with up to $400 subsidies for pads/battery replacement. SHF is governed by a Board chaired by Prof Tan Huay Cheem (Senior Consultant Cardiologist, NUH) and led since April 2024 by CEO Geoffrey Ong, a former finance-sector executive.

Name

Singapore Heart Foundation

Legal name

Singapore Heart Foundation

Website

https://myheart.org.sg

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Singapore Heart Foundation is a non-profit IPC charity, founded 1970, that delivers cardiovascular prevention, emergency response, and cardiac rehabilitation in Singapore via CPR+AED training, the joint SCDF myResponder app and R-AEDi national AED registry, three Heart Wellness Centres, and financial assistance through the Heart Support Fund.

Ownership category

akta.pro rank

Product category

Cardiac Rehabilitation and CPR Training Services

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (8132)

SIC

Services-Health Services (8000)

akta.pro primary industry

Cardiac Rehabilitation & Secondary Prevention (HLAKABAJ)

akta.pro secondary industries

Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab) (HSADAIAK), Community Health & Prevention Program Funding (HLAJALAF), Disaster Preparedness, Risk Reduction & Early Warning (DRR) (BPAGAAAB)

Keywords

• Cardiac rehabilitation services
• CPR AED training courses
• Heart health education
• AED sales registration
• Cardiovascular disease prevention

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Donations and Fundraising: The foundation operates as a registered charity with IPC (Institutions of a Public Character) status, enabling it to receive tax-deductible donations. It engages third-party fundraisers including SALESWORKS Pte Ltd and SG Support for donor management and fundraising activities.
2. CPR+AED Training Courses: Revenue generated from certification courses including CPR+AED Certification (Blended Learning), BCLS+AED courses, Standard First Aid, Basic First Aid, and Child First Aid courses, as well as instructor certification programmes.
3. AED Sales and Services: Sale of Automated External Defibrillators, accessories, and related maintenance services. The foundation also provides free AED registration and annual checks, with subsidies available for pads/batteries replacements up to $400.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Singapore Heart Foundation is a non-profit charitable organization that delivers CPR+AED certification courses, community-based cardiac rehabilitation at Heart Wellness Centres, and emergency response infrastructure including the National AED Registry and myResponder mobile app. It also provides financial assistance through the Heart Support Fund to needy heart patients and runs public health awareness campaigns.

Product overview

Singapore Heart Foundation offers a comprehensive portfolio of heart health products and services organized around three core pillars: prevention, rehabilitation, and emergency response. The core offerings include CPR+AED certification courses (ranging from basic to advanced BCLS levels), the Heart Wellness Programme for cardiac rehabilitation, and the Heart Support Fund for financial assistance. The emergency response ecosystem comprises the national AED Registry (R-AEDi), the myResponder mobile app (developed with SCDF), CPR Self-Learning Kiosks, and the AED-On-Wheels programme placing AEDs in vehicles. Digital health tools include the BP Matters app, Heart4Life app, BMI Calculator, and Exercise Target Heart Rate Calculator. Educational publications include the quarterly heartline Magazine. The foundation also organizes flagship events including Project Heart, National Heart Week/World Heart Day, National Life Saving Day, Go Red for Women, and the biennial Singapore Prevention and Cardiac Rehabilitation Symposium.

Differentiator

Problem solved

Functional benefit

Brands

• Heart Wellness Centre: A community-based cardiac rehabilitation centre providing structured Phase III and IV cardiac rehabilitation programmes
• myResponder App
• R-AEDi (Registry for AED Integration)
• AED on Loan
• heartline Magazine
• Heart Support Fund
• National Life Saving Day
• Project Heart
• Go Red for Women
• Woof-a-thon
• Singapore Prevention and Cardiac Rehabilitation Symposium (SPCRS)

Products and services

• CPR+AED Certification Course (Blended Learning) Blended learning certification course combining online theoretical components with hands-on practical training in CPR and AED usage, designed for general learners.
• Basic Cardiac Life Support (BCLS) + AED Certification Course Advanced CPR+AED certification course for healthcare professionals and trained individuals using a blended learning format.
• Standard First Aid + AED Certification Course Comprehensive first aid certification course including AED training for group learners.
• Basic First Aid + AED Certification Course Basic first aid certification course with AED training for group learners.
• Restart A Heart Programme A simplified CPR+AED training programme launched on 3 November 2018 to help Singaporeans learn simple steps to respond during a cardiac emergency.
• Heart Wellness Programme Community-based cardiac rehabilitation programme providing structured Phase III and IV exercise, diet guidance, and peer support for heart patients recovering from cardiac events.
• Heart Support Fund Financial assistance programme providing subsidies for medical devices, heart treatments including TAVI operations, cardiac implants, oxygen concentrators, transportation to hospitals, and emergency relief for needy heart patients.
• National AED Registry (R-AEDi) National registry for publicly accessible Automated External Defibrillators managed jointly with Singapore Civil Defence Force, integrated with the myResponder app to help bystanders locate nearby AEDs during emergencies.
• myResponder Mobile Application Mobile application developed with the Singapore Civil Defence Force that alerts trained community first responders to nearby cardiac arrest cases and shows locations of registered public AEDs.
• CPR Self-Learning Kiosk Interactive CPR training kiosk, the first of its kind in Asia, providing self-paced CPR learning with real-time feedback manikins for public CPR training opportunities.
• Singapore's First Female CPR Manikin Vest Singapore's first female CPR manikin vest launched in January 2021 to help learners practice chest compressions around female anatomy and AED pad placement with minimal exposure.
• CPR 3A Kit Portable CPR training kit containing inflatable half-sized CPR manikin, instructional DVD, CPR reference materials, dummy AED, mock mobile phone, and accessories for hands-on CPR training.
• AED Equipment and Accessories Automated External Defibrillators and related accessories sold directly, with free registration with R-AEDi and subsidies of up to $400 for pads/batteries replacement for registered owners.
• BP Matters App Mobile application launched on 1 October 2016 for blood pressure tracking that allows users to remind, record, track, and share blood pressure readings anytime.
• Heart4Life App Heart health tracking application launched in September 2011 providing CPR overview, heart health risk assessment, and emergency CPR mode.
• Free AED Loan Programme Free AED loan programme launched in October 2015 to encourage the public to equip community events with this lifesaving device when needed.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Singapore Civil Defence Force (SCDF)coreStrategic or Co-development Partner · 25 March 2014Joint initiative for the Save-A-Life Initiative and National AED Registry (R-AEDi). SCDF provides the myResponder app platform while SHF contributes AED registration, training, and community first responder programmes. The partnership integrates public AED locations with emergency dispatch systems to improve out-of-hospital cardiac arrest survival rates.
• SALESWORKS Pte LtdminorChannel Partner/ Reseller/ DistributorThird-party fundraiser engaged by SHF to assist with fundraising and donor management efforts. Personal data of donors is made available to them for donor administration purposes under strict confidentiality agreements.
• SG SupportminorChannel Partner/ Reseller/ DistributorThird-party fundraiser engaged by SHF to assist with fundraising and donor management efforts, operating under the same confidentiality and PDPA compliance requirements as other fundraisers.
• Class 95FMminorGTM or Marketing PartnerSponsoring charity organization for the English radio station since 2013, supporting radio fundraising campaigns and awareness initiatives.
• People's AssociationminorStrategic or Co-development PartnerPartner in National Life Saving Day symposium, contributing speakers and community engagement for CPR+AED awareness initiatives.
• Singapore Red Cross SocietyminorStrategic or Co-development PartnerCollaborating organization in National Life Saving Day events, contributing to resuscitation awareness and training initiatives.
• SingHealthminorStrategic or Co-development PartnerHealthcare cluster including KK Women's and Children's Hospital, National Heart Centre Singapore, and Singapore General Hospital, contributing speakers and expertise to SHF events and symposia.
• Sport SingaporeminorStrategic or Co-development PartnerGovernment sports agency collaborating on National Life Saving Day events, addressing sudden cardiac arrest in sports contexts.
• St John SingaporeminorStrategic or Co-development PartnerFirst aid training organization collaborating on resuscitation initiatives and instructor networks.
• Unit for Prehospital Emergency Care (UPEC)minorStrategic or Co-development PartnerResearch and training unit contributing to OHCA data presentations and Survivor Awards Singapore ceremonies recognizing cardiac arrest resuscitation heroes.
• GrabminorStrategic or Co-development Partner50 Grab private hire vehicles joined the AED-on-Wheels programme in January 2021, carrying AEDs and having drivers trained in CPR+AED and first aid.
• ComfortDelGrominorStrategic or Co-development Partner50 ComfortDelGro taxis and 10 ComfortDelGro Medicare minibuses incorporated into AED-on-Wheels programme in August 2021, expanding mobile AED coverage.
• HDT Electric TaxisminorStrategic or Co-development Partner50 HDT electric taxis equipped with AEDs in November 2019, with drivers trained in CPR, AED, and first aid as part of AED-on-Wheels expansion.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Heart Foundation of Australia: National heart-health charity with preventive cardiology programmes, clinical guidelines, public campaigns, and patient support. Comparable model of national-scale cardiac health promotion with donation and government funding.
• Singapore Red Cross Society: Singapore's leading first-aid and humanitarian training organisation offering CPR+AED, BCLS, and Standard First Aid courses that directly overlap with SHF's certification portfolio. Both deliver community-based lifesaving training under IPC-equivalent status.
• British Heart Foundation: UK-based heart-health charity funding research, delivering CPR training, retail fundraising, and grants for heart patients. Highly comparable in mission scope, donation-driven revenue model, and community cardiac programmes.
• American Heart Association: The largest US heart-health nonprofit, with parallel CPR+AED training, cardiac rehab advocacy, AED registries, public-health campaigns, and a similar IPC-equivalent (501(c)(3)) funding model. Directly comparable across mission, funding mix, and product portfolio.
• St John Singapore: Long-established first-aid and CPR+AED training provider in Singapore with an established instructor network. Competitor and occasional collaborator on National Life Saving Day, with a comparable community resuscitation programme.

Others

• National Heart Centre Singapore: Singapore's national specialty cardiac hospital providing clinical care and conducting research. Comparable in that its clinicians serve on SHF's board and SPCRS, but it operates downstream in clinical care rather than community prevention and rehab.
• ZOLL Medical Corporation: Major AED and resuscitation device manufacturer competing with SHF's AED resale and training programmes. Not a non-profit, but directly comparable in the AED hardware and ecosystem category.
• Philips HeartStart (AED program): Global AED manufacturer (Philips) and training provider overlapping with SHF's AED sales and CPR+AED training. Distinct in being a commercial OEM rather than a charity, but competes for the same institutional AED customers.

Regional players

• Health Promotion Board Singapore: Government agency driving nationwide health promotion in Singapore, including cardiovascular disease prevention. Comparable in prevention messaging and public-health campaigns, but operates as a statutory board rather than a charity.

Emerging players

• Singapore National Stroke Association: Smaller Singapore-based charity focused on stroke, which SHF's Heart Support Fund also touches. Comparable as a non-profit health support organisation, but narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heartsg
• YouTubeyoutube.com/user/HeartSG
• Facebookfacebook.com/heartfoundation
• LinkedInlinkedin.com/company/singapore-heart-foundation-shf-
• Instagraminstagram.com/singaporeheartfoundation
• TikToktiktok.com/@singaporeheartfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Heart Foundation