What Pelcare does

Pelcare is a privately held direct-to-consumer skincare brand founded in 2017 and headquartered in Istanbul, Kadıköy, Türkiye, with a team of 1–10 employees. The company sells a portfolio of 100% plant-based, vegan skincare products — face creams, cleansers, serums, facial oils, eye creams, floral mists, sunscreen, self-tanners, a tinted lip-and-cheek balm under the Oh June sub-brand, and home fragrance items — through a single Shopify-powered storefront at pelcare.us that ships to 11 countries including the United States, Canada, Brazil, Argentina, Chile, Colombia, Peru, Saudi Arabia, the UAE, Singapore, and Hong Kong.

The product formulations are anchored in Anatolian botanicals — Turkish rose, adaptogens, saffron, and ginseng — with the Saffron Brightening Eye Cream positioned as a long-standing best-seller. Active ingredients are Ecocert and Cosmos certified, and finished products are free of synthetic preservatives, unnecessary ingredients, colorants, and titanium dioxide. Unit prices span $37 to $158, placing the catalog in the premium clean-beauty tier; the brand runs discount codes, free-shipping thresholds at £75+, and free tester inclusions to drive conversion.

The go-to-market is single-channel DTC with no disclosed wholesale, retail, or B2B customers and no subscription revenue line; repeat engagement is driven through an email newsletter, Instagram, and earned media features in Vogue, Marie Claire, InStyle, Elle, and Cosmopolitan. Customer segments are organized by skin concern and skin type (including a dedicated pregnancy collection), and the company offers a "Build Your Own Bundle" configurator to lift basket size. No funding rounds, M&A activity, management team disclosures, or AI/ML capabilities are documented in the available data.

Name

Pelcare

Website

https://pelcare.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pelcare is a privately held, Istanbul-based direct-to-consumer skincare brand selling Ecocert- and Cosmos-certified, plant-based, vegan skincare and beauty products rooted in Anatolian botanicals through its Shopify storefront to consumers in 11 countries.

Ownership category

akta.pro rank

Product category

Clean Plant-Based Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

akta.pro secondary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Plant-based skincare
• Clean beauty products
• Vegan facial care
• Anatolian botanicals
• Natural cosmetic skincare

Headquarters

HQ city

Istanbul, Kadıköy

HQ country

Türkiye

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for skincare products through e-commerce storefront. Products include face creams, cleansers, serums, facial oils, eye creams, sunscreens, body products, aromatherapy, and candles. No subscription required for purchase.
2. Newsletter Subscription: Email newsletter subscription for marketing purposes, driving repeat engagement and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pelcare sells 100% plant-based, vegan, Ecocert and Cosmos certified skincare and body-care products formulated with Anatolian botanicals such as saffron, Turkish rose, adaptogens, and ginseng. Its range includes face creams, cleansers, serums, facial oils, eye creams, sunscreen, floral mists, self-tanning butters, fragrances, and natural candles, sold directly to consumers worldwide through its Shopify e-commerce storefront at price points ranging from $37 to $158.

Product overview

Pelcare is a 100% plant-powered, vegan skincare brand rooted in Anatolia that offers a comprehensive portfolio of face and body products. The product lineup centers on cold-pressed botanical face oils, superfood-based moisturizers (including the Superfood Brightening Glow Cream and Superfood Repairing Plumping Cream), targeted treatments (such as the Saffron Brightening Eye Cream as a long-standing best-seller), cleansers, serums, sunscreens, floral mists, aromatherapy fragrances, and self-tanning products. Key ingredient pillars include Turkish rose, adaptogens, saffron, and ginseng. The brand also offers specialty items like the Oh June Tinted Lip & Cheek Balm, massage tools, and natural candles. Products are organized by skin concern (dryness, lines, blemishes, redness, pores) and skin type (combination, sensitive, acne, dry). The company provides a 'Build Your Own Bundle' option for customization.

Differentiator

Problem solved

Functional benefit

Brands

• Oh June: A sub-brand featuring tinted lip and cheek balms, including the Oh June Tinted Lip & Cheek Balm (100% vegan, described as food-grade).

Quantifiable outcome

• Saffron Brightening Eye Cream has been a best-seller for years
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Drunk Elephant: Clean, biocompatible skincare brand with premium positioning and DTC + retail (Sephora) distribution; competes for the same ingredient-conscious consumer.
• Youth to the People: Plant-based, superfood-infused skincare DTC brand with comparable ingredient storytelling around adaptogens, antioxidants, and cold-pressed botanicals.
• Tata Harper: Premium DTC clean skincare brand built around plant-based, non-toxic formulations with a similar farm-to-face narrative and high price points.
• Tatcha: Premium botanical-inspired skincare brand anchored in a heritage ingredient story (Japanese botanicals) — a close analogue to Pelcare's Anatolian positioning.
• OSEA Malibu: Plant-based, vegan, clean skincare brand with premium pricing and direct-to-consumer + selective retail distribution; overlapping botanical formulation philosophy.
• Indie Lee: Clean, naturally derived skincare brand sold DTC and through premium retail channels, targeting the same health-conscious, ingredient-savvy consumer.
• Herbivore Botanicals: Plant-based, naturally derived skincare brand sold primarily DTC at premium price points with a similar aesthetic and minimalist positioning.
• Biossance: Clean beauty brand built around a hero ingredient (squalane) with vegan, non-toxic formulations and premium positioning — closely comparable go-to-market.

Emerging players

• Tower 28 Beauty: Clean, sensitive-skin-friendly beauty brand with growing DTC and Sephora presence; overlapping target audience and non-toxic formulation philosophy.

Broad incumbents

• Fenty Skin: Clean-leaning, broad-line skincare brand from a celebrity-owned parent with deeper capital and distribution; competes for the same multicultural premium skincare consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pelcare
• LinkedInlinkedin.com/company/pelcare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelcare