Pelita International School

What Pelita International School does

Pelita International School is a private international school located on a single campus at Jalan Cengai, Tanjung Bungah, Penang, Malaysia, serving approximately Nursery through Year 11 students aged 3 to 17. It delivers the Cambridge Assessment International Education curriculum across Primary and Secondary levels (including Cambridge Primary Checkpoint, Secondary 1 Checkpoint, IGCSE, and A-Level pathways) and implements the Early Years Foundation Stage (EYFS) framework for its preschool programme under the British Association for Early Childhood Education (BAECE) philosophy. The school offers a broad subject mix at IGCSE and A-Level, including niche electives such as Travel and Tourism, Art and Design, Business, Accounting, and Design and Technology alongside core sciences, languages, and Global Perspectives.

The business model is tuition-driven under an annual subscription pricing structure, with fees ranging from RM 10,320 per year in Nursery to RM 37,200 per year in Year 11, plus admissions and deposit fees. The go-to-market is direct-to-consumer: parents initiate contact via WhatsApp or the school website and progress through a three-stage admissions process (application, virtual assessment, and offer). Supporting revenue lines include an English as a Second Language (ESL) add-on, an annual Summer Camp hosting international students, and an extensive Co-Curricular Activities programme spanning sports (football, basketball, swimming, taekwondo, badminton, dance, table tennis), STEM (astronomy club), arts (choir, drama, creative arts, chess), and social clubs.

The school employs 18 staff and markets primarily through its website blog, WhatsApp enquiries, and visible participation in regional academic and sporting competitions such as the World Scholar's Cup Penang Round and MSSPP Kelawai Zone athletics. No parent company, ownership entity, or funding history is disclosed in the available data; the school operates as a standalone private educational institution with no certifications, patents, or M&A activity on record. Partnerships are limited to community and sports collaborations, including a First Aid course with the Malaysian Red Crescent Society and venue usage at ONE Academy, Straits Quay.

Name

Pelita International School

Legal name

Pelita International School

Website

https://pelitaschool.edu.my

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pelita International School is a private K-12 international school in Tanjung Bungah, Penang, Malaysia, serving children aged 3-17 via the Cambridge International and EYFS curricula. It generates tuition revenue under an annual subscription model with a small campus footprint and 18 employees.

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industries

International Curriculum Early Learning Academies (e.g., IB Early Years) (EDACADAK), Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• K-12 international education
• Cambridge international curriculum
• Early childhood education
• Primary school education
• Secondary school education

Headquarters

HQ city

Tanjung Bungah

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition Fees: Annual tuition fees charged per student across different year levels, ranging from RM 10,320 (Nursery) to RM 37,200 (Year 11). Additional fees include admissions fee and deposit.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Pelita International School provides international K-12 education in Penang, Malaysia, structured around the Cambridge International Curriculum for Primary and Secondary stages and the Early Years Foundation Stage (EYFS) framework for preschool. Its core offering comprises three enrolled programmes — Early Years (ages 4–6), Primary School (Key Stages 1–2, ages 5–12) and Secondary School (Key Stages 3–4, ages 13–17) — culminating in the Cambridge IGCSE and A-Level qualifications. Students are charged annual tuition fees on a recurring basis per year level.

Product overview

Pelita International School offers a comprehensive educational programme consisting of Early Years (Preschool/Nursery/Reception ages 4-6), Primary School (Key Stages 1-2, ages 5-12), and Secondary School (Key Stages 3-4, ages 13-17) leading to Cambridge IGCSE and A-Level qualifications. The school follows both the Early Years Foundation Stage (EYFS) curriculum for preschool and the Cambridge Assessment International Education curriculum for primary and secondary levels. Supporting programmes include Co-Curricular Activities (sports, STEM, arts, social clubs), Summer Camp, and English as a Second Language support. The school is located in Penang, Malaysia.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Programme

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Malaysian Red Crescent SocietyminorStrategic or Co-development Partner · 18 April 2026Organised a First Aid course for students during school holidays. Students learned about various types of conditions and their immediate treatments, practicing skills including clearing blocked airways, resuscitating unconscious patients, and administering bandages.
• The British Association for Early Childhood Education (BAECE)coreTechnology or IntegrationProvides the Early Years Foundation Stage (EYFS) framework philosophy and practical framework which Pelita implements for their Early Years programme (ages 4-6). EYFS is driven by four principle philosophies and six areas of learning.
• BFD (Football Club)minorOthersFootball matches against BFD in Under-8 and Under-12 age groups during school holidays
• Chung Hwa (School)minorOthersBasketball invitational match where Pelita team prevailed by 14 points
• ONE Academy, Straits QuayminorOthersVenue partner for school concerts - Theatre Hall in ONE Academy at Straits Quay used for Concert 2025: Matilda performances

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• International School of Kuala Lumpur (ISKL): One of Malaysia's largest and most established international schools, offering multiple pathways including IGCSE and IB. Sets the upper-tier benchmark for Cambridge-adjacent international schooling in the country.
• GEMS World Academy (Malaysia): Global private-school operator with a Malaysia campus delivering international curricula from Early Years through Secondary. Comparable premium positioning and full K-12 coverage, backed by a large international group.

Regional players

• Fairview International School: Malaysia-wide chain offering IB curriculum from Early Years to Pre-University. Competes with Pelita for international-curriculum-seeking families across Malaysia, though with a different exam framework.
• Alice Smith School: Established British-curriculum international school in Kuala Lumpur offering IGCSE and A-Levels. Comparable on curriculum framework and premium family target market, though based outside Penang.
• Wesley Methodist School Penang (International): Long-established Penang private school with an international stream sitting alongside its national stream. Comparable Penang catchment and similar Cambridge-influenced offering at secondary level.
• Lodge International School: Penang-based international school offering British curriculum through to IGCSE. Direct competition for the same local and expatriate families at Primary and Lower Secondary levels.

Direct peers

• St. Christopher's International Primary School: Penang-based international primary school following the British national curriculum with Cambridge Checkpoint preparation. Overlaps Pelita directly in the Primary segment and the same Penang family pool.
• Dalat International School: Penang-based private international school offering K-12 education (American curriculum) to local and expatriate families. Same geography and customer base as Pelita, with a broader grade span and longer operating history.
• International School of Penang (Uplands): Established Penang international school delivering IGCSE and IB programmes from Early Years through Secondary. Direct competitor for the same Cambridge-aligned, expatriate-and-Malaysian family segment in the same catchment.
• Tenby International School (Penang): Part of the Tenby Schools network in Malaysia, offering a Cambridge-based pathway with IGCSE in the same Penang region. Closely comparable on curriculum and target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pelita-international-school

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelita International School