Alice Smith School
Alice Smith School is a not-for-profit British international school in Kuala Lumpur, Malaysia, founded 1946, providing English National Curriculum education to students aged 3-18 across two campuses and serving a community of 53 nationalities.
- Company typePrivate
- Founded1946
- HeadquartersKuala Lumpur, Malaysia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Alice Smith School does
Alice Smith School is a not-for-profit British international school operating two campuses in the Kuala Lumpur metropolitan area (Primary at 2 Jalan Bellamy, Bukit Petaling; Secondary at 3 Jalan Equine, Seri Kembangan, Selangor). Founded in 1946 and celebrating its 80th anniversary in 2026, it is the oldest British international school in Malaysia and serves students aged 3-18 across Early Years, Primary, Secondary (IGCSE/GCSE) and Sixth Form (A Level) stages, drawing from 53 nationalities and accepting graduates to universities including Cambridge, Oxford, Imperial, Yale, and Brown. The school delivers the English National Curriculum through structured programmes such as ACHIEVE (college and career planning), Exploration Pathways (four extracurricular streams), and the Extended Project Qualification (EPQ), supported by digital platforms including My School Portal, Seesaw, and HubSpot-powered content delivery.
The business model is tuition-driven (subscription billing on termly or annual cadence), with supplementary revenue from the KLASS Foundation (charitable donations, fundraising events such as Golf for Giving, tertiary study grants) and ancillary programmes such as Camp Beaumont holiday camps, Tiny Explorers activity sessions, and Petite Cafe catering. Go-to-market is direct-to-consumer through inquiry forms, campus tours, open days, and content marketing via the KLASS Blog, social media, and the 'Pod on Purpose' podcast. Marketing channels are primarily top-of-funnel (blog, social, podcast, PR) and bottom-of-funnel (open days, tours, My School Portal) with no third-party distribution. The school maintains PDPA compliance and is pursuing dual accreditation from COBIS (holding Beacon Status for Standards 5B and 8D) and NEASC.
The school's competitive position rests on its 80-year heritage, not-for-profit reinvestment model, and a 251-500 employee organisation led by Head of School Sian May (who sits on the FOBISIA board). Recent strategic activity includes an exclusive regional partnership with Arsenal Football Development (announced 2026-06-30), consecutive Spear's Schools Index Top 100 placements, and ongoing facility and programme expansion at the Secondary Campus. Revenue is not publicly disclosed.
Alice Smith School firmographics
Firmographics- Name
- Alice Smith School
- Legal name
- Alice Smith School
- Website
- https://alice-smith.edu.my
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Alice Smith School is a not-for-profit British international school in Kuala Lumpur, Malaysia, founded 1946, providing English National Curriculum education to students aged 3-18 across two campuses and serving a community of 53 nationalities.
- Ownership category
- akta.pro rank
Alice Smith School industry classification
Industry- Product category
- International K-12 Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
- akta.pro secondary industries
- International Curriculum Early Learning Academies (e.g., IB Early Years) (EDACADAK), Overseas Summer School Programs (Secondary) (EDAIAHAC)
Keywords
Where Alice Smith School is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
Alice Smith School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Tuition and Fees: Primary revenue stream from tuition fees charged to enrolled students. Fee structure includes different levels for various year groups and programmes. Not publicly disclosed in full detail on website.
- KLASS Foundation Donations: Not-for-profit school with KLASS Foundation receiving charitable donations and running fundraising events including Golf for Giving to support tertiary study grants and school development
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Termly or Annual | Tuition fees by year group |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Alice Smith School product offering
Product offeringCore offering
Alice Smith School delivers British international education for students aged 3-18 across Early Years, Primary, Secondary, and Sixth Form, following the English National Curriculum with IGCSE and A Level qualifications. The school operates two campuses in Kuala Lumpur and Seri Kembangan, Malaysia, and supplements its core academic programmes with enrichment offerings including the ACHIEVE Programme, Exploration Pathways, Extended Project Qualification (EPQ), and the Tiny Explorers activity programme for ages 1-5. Additional services include holiday camps through Camp Beaumont, the Lions Golf Studio facility, the KLASS Hub community space, and the KLASS Foundation tertiary study grants for alumni.
Product overview
Alice Smith School is an international school providing British curriculum education across four key stages: Early Years (Foundation Stage, ages 3-6), Primary (Years 1-6), Secondary (Years 7-11 with GCSE/IGCSE), and Sixth Form (A Levels, ages 16-18). The school operates two campuses in Kuala Lumpur—Primary (2 Jalan Bellamy) and Secondary (3 Jalan Equine, Seri Kembangan)—and serves 53 nationalities. Educational delivery is supported by multiple platforms and programmes including My School Portal (parent/student portal), Seesaw (learning engagement), ACHIEVE Programme (career/college planning), Exploration Pathways (extracurricular enrichment), and the KLASS Foundation (tertiary study grants). The school also provides specialized facilities such as the Lions Golf Studio with Foresight GC3 simulators, and community spaces including the KLASS Hub.
Differentiator
Problem solved
Functional benefit
Products and services
- Early Years Foundation Stage Early childhood education programme for children aged 3-6 following the Early Years Foundation Stage with play-based curriculum, trips, excursions, and learning opportunities designed to enrich the educational experience.
- Primary School Programme Comprehensive primary education for Years 1-6 featuring specialist teaching for languages (Mandarin, French, Bahasa Malaysia), PE, swimming, music, art, and computing, with globally relevant thematic units of work.
- Secondary School Programme British curriculum secondary education for Years 7-11 with a broad curriculum of 16 subjects in Years 7-9, and GCSE/IGCSE examinations taking up to 10 subjects in Years 10-11.
- Sixth Form / A Level Programme Personalised A Level education for ages 16-18 offering 25 A Level subjects, with 82% of students securing first-choice university placements in the UK in 2023.
- Tiny Explorers Programme Early years activity programme for children aged 1-5, designed to encourage creativity and growth outside the standard school curriculum, available separately from the formal Foundation Stage programme.
- Camp Beaumont Holiday Camps Holiday camp programmes including Parkour Camps for children aged 8-15, providing active, confidence-building experiences during school breaks and operated at the Alice Smith Secondary Campus.
- KLASS Foundation Tertiary Study Grants Charitable Tertiary Study Grants programme operated through the KLASS Foundation to support Alice Smith School graduates pursuing higher education at universities globally, including the 2024 and 2025 grant cycles.
Quantifiable outcome
- 92% of students secured places at universities globally
- +4 more outcomes
Companies that use Alice Smith School
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Alice Smith School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Alice Smith School partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Arsenal Football DevelopmentflagshipArsenal Football Club announced exclusive regional partnership agreements with Alice Smith School as part of a three-school partnership with The British School of Brussels and Braeburn International School in Nairobi. This is the first partnership in the respective region, providing comprehensive football development programmes.
- BuforicoreEViE Car Project partnership bringing together engineering, sustainability, design and entrepreneurship in a hands-on student-led programme. Students participate in the inaugural EViE Cup competition at Horizon Beranang Circuit.
- Heriot-Watt UniversitycoreYear 6 students partner with Heriot-Watt University to craft personal impact statements mirroring reflective graduation spirit, empowering them to declare their goals.
- UNHCR Refugee SchoolscoreCommunity partnership with local UNHCR-registered schools providing opportunities for the whole Alice Smith community to get involved. Year 9 Sports Leaders conducted sports festival with over 80 children from UNHCR partner schools.
- Camp BeaumontcoreCamp Beaumont runs Parkour Camps and holiday camp experiences at the Alice Smith Secondary Campus during summer breaks for children aged 8-15.
- Petite CafeminorDedicated catering provider committed to delivering nutritious meals with over 20 years of experience supporting student growth, learning, and wellbeing.
- Save Wild Tigers UKminorKLASS alumnus Simon Clinton founded Save Wild Tigers UK and partnered with the school for Tiger Conservation Project spanning both Primary and Secondary campuses.
- RIMAUminorLara Ariffin, President of RIMAU, partnered with Alice Smith School for Tiger Conservation Project addressing Malayan tiger survival.
- COBIS and NEASCcorePursuing double accreditation from Council of British International Schools (COBIS) and New England Association of Schools and Colleges (NEASC), uniquely positioning the school as a global leader in educational quality, safety, and continuous improvement.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Alice Smith School competitors and assessment
Company assessmentDirect peers
- The British School of Kuala Lumpur (BSKL): A British international school in KL operating to a similar age range and curriculum, with comparable premium fees and dual-campus structure. Direct competitor targeting expatriates and Malaysian families seeking British education.
- Marlborough College Malaysia: British boarding-school brand's Malaysian campus offering British curriculum to ages 3-18. Direct peer with similar premium market positioning and emphasis on British heritage and global university destinations.
- Garden International School: Long-established British-curriculum international school in Kuala Lumpur serving ages 3-18 with similar premium positioning, fee tier, and target expatriate/affluent-local audience as Alice Smith School. Closest direct competitor within the British curriculum segment in KL.
- Mont'Kiara International School: KL-based international school providing K-12 education with a multinational student body. Direct peer competing for similar expatriate family demand in the same catchment area.
- International School of Kuala Lumpur (ISKL): One of the largest, oldest, and most prestigious international schools in KL, offering IB and American curriculum pathways. Direct peer competing for the same premium expatriate and local family segment in the Klang Valley.
- Sunway International School: KL-area international school operating within the Sunway education ecosystem, offering Cambridge/IGCSE pathways to K-12. Direct peer overlapping on curriculum framework and catchment.
- Australian International School Malaysia: KL-based international school offering Australian curriculum alongside IB; serves a similar premium expatriate and local audience. Direct peer competing for the same family pool with a different but adjacent international curriculum.
- Taylor's International School: K-12 international school within the larger Taylor's Education Group offering British and IGCSE pathways. Direct peer competing for KL expatriate families, with broader group backing for facilities and marketing.
Regional players
- Sayfol International School: One of Malaysia's longest-running international school groups with campuses in KL. Operates in the same international-school segment, focused on Malaysian and regional intake with comparable fee tier.
Emerging players
- Repton International School (Malaysia campus): British brand's Malaysian campus providing international education in KL with premium positioning. Comparable on British curriculum and target demographic, though a newer entrant in the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alice Smith School social profiles
Digital presenceAlice Smith School compliance and trust
Trust signalCompliance3 records
Alice Smith School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alice Smith School leadership team
Management profileNumber of profiles
Profiles6 records
Alice Smith School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alice Smith School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alice Smith School
What does Alice Smith School do?
Alice Smith School delivers British international education for students aged 3-18 across Early Years, Primary, Secondary, and Sixth Form, following the English National Curriculum with IGCSE and A Level qualifications. The school operates two campuses in Kuala Lumpur and Seri Kembangan, Malaysia, and supplements its core academic programmes with enrichment offerings including the ACHIEVE Programme, Exploration Pathways, Extended Project Qualification (EPQ), and the Tiny Explorers activity programme for ages 1-5. Additional services include holiday camps through Camp Beaumont, the Lions Golf Studio facility, the KLASS Hub community space, and the KLASS Foundation tertiary study grants for alumni.
Is Alice Smith School a public or private company?
Alice Smith School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Alice Smith School founded?
Alice Smith School was founded in 1946. It employs 251 to 500 people.
Where is Alice Smith School based?
Alice Smith School is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Alice Smith School make money?
Two revenue lines are on record. Tuition and Fees are the primary driver. The others are KLASS Foundation Donations.
Who are Alice Smith School's main competitors?
Direct peers on record are The British School of Kuala Lumpur (BSKL), Marlborough College Malaysia, Garden International School, Mont'Kiara International School, International School of Kuala Lumpur (ISKL), Sunway International School, Australian International School Malaysia and Taylor's International School. Sayfol International School is listed as a regional player. Repton International School (Malaysia campus) is listed as an emerging player.
Does Alice Smith School have an API?
No public API is recorded for Alice Smith School.
What industry is Alice Smith School in?
Alice Smith School's product category is International K-12 Education. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.), with a secondary code of EDACADAK, International Curriculum Early Learning Academies (e.g., IB Early Years). Its NAICS code is 6111 and its SIC code is 8200.