Peloton WorkReady

What Peloton WorkReady does

Peloton WorkReady is an Australia-headquartered international recruitment and workforce solutions firm that connects skilled overseas workers — predominantly from the Philippines — with Australian and New Zealand employers across ten service verticals: Heavy Equipment & Diesel Mechanics, Construction & Engineering, Mining & Resources (FIFO Workforce), Manufacturing & Industrial, Plumbing & Pipefitting, HVAC & Refrigeration, Automotive Mechanics, Healthcare & Aged Care, Hospitality & Catering, and Professional & Administrative Services. The company operates proprietary in-house Trade Assessment Facilities in the Philippines and Dubai, where candidates undergo certified trade testing and Verification of Competency (VOC) to Australian standards before deployment, supported by a network of trainers and assessors recognized under the Australian Qualifications Network. Its proprietary 3C Client Management Framework — Client Compatibility and Understanding, Compliance and Visa Processing, and Collaborative Recruitment Approach — structures the end-to-end engagement from sourcing through mobilization, typically an 8–12 week cycle.

The company is led by CEO Brett McPhee, who has run the international recruitment business since 2004, alongside a leadership team that includes dedicated regional sales representatives for South Australia, New South Wales, Queensland, and Western Australia, plus a General Manager, Head of Partnerships & Business Relations, Head of Business Development, Operations Manager, Recruitment Manager (Dubai), and technical specialists in fabrication and mechanical trades. Founded in 2004 and operating from West Perth, Peloton WorkReady has processed over 200,000 cumulative placements per company claims, with more than 200 successful deployments recorded in 2025 alone, and an enterprise-grade customer base spanning equipment rental (Kennards Hire, ABN Group), hospitality (Cicerello's), construction (TRSWA, SP Ceilings/Scott Park Group, Westplex), manufacturing (Stoddart Group, Explorex Caravans), and food processing (Borrello Beef, P.Princi Butchers).

The business model is employer-funded professional services: all recruitment and placement fees are charged to the employing business, with no candidate-side fees, and placements carry a 3-month replacement guarantee. Revenue is generated through placement and managed service fees, with pricing quoted on a trade-category, visa-type, and volume basis under multi-year contracts. Go-to-market is sales-led enterprise field sales with regional reps, supported by direct candidate sourcing via a self-assessment portal, content marketing, industry events (HIA, Africa Down Under), earned media, and a monthly LAKBAY newsletter. Strategic partnerships with TESDA (Philippines government training authority), the Housing Industry Association, and Absolute Immigration Group institutionalize the upstream training, industry-demand, and visa-processing components of the delivery chain.

Name

Peloton WorkReady

Legal name

Peloton WorkReady

Website

https://pelotonworkready.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Peloton WorkReady is a West Perth-based international recruitment firm that places pre-screened skilled workers — primarily from the Philippines — with Australian and New Zealand employers across ten trades, healthcare, hospitality, and professional verticals, using in-house trade assessment facilities and an employer-funded, replacement-guaranteed placement model.

Ownership category

akta.pro rank

Product category

International Recruitment Services

NAICS

Employment Placement Agencies (561311), Employment Services (5613)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industry

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• International recruitment services
• Skilled worker placement
• Workforce solutions
• Skilled migration staffing
• Ethical recruitment agency

Headquarters

HQ city

West Perth

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employer-funded Recruitment Services: Peloton WorkReady charges employers for recruitment and placement services. Candidates do not pay any processing fees or placement fees - all costs are borne by the employing businesses. This ethical model ensures transparency and aligns company incentives with candidate success.
2. Workforce Solutions and Staffing: Provides comprehensive workforce solutions including talent sourcing, screening, trade testing, visa processing, and deployment support. Revenue derived from service fees charged to employers seeking skilled international workers for roles in mining, construction, hospitality, healthcare, and other sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Peloton WorkReady is an international recruitment agency that sources, screens, trade-tests, and deploys skilled workers from the Philippines and other regions to Australian and New Zealand employers across ten industry verticals including construction, mining, healthcare, hospitality, and manufacturing. The company operates an end-to-end recruitment process including candidate sourcing, skills verification through its in-house Trade Assessment Facility, visa processing, and post-deployment support, with all costs borne by the employer and no fees charged to candidates.

Product overview

Peloton WorkReady is a global workforce solutions and international recruitment company offering a portfolio of specialized recruitment service categories rather than a unified software product. The company operates ten distinct service verticals spanning trades and technical industries: Heavy Equipment & Diesel Mechanics, Construction & Engineering, Mining & Resources (FIFO Workforce), Manufacturing & Industrial, Plumbing & Pipefitting, HVAC & Refrigeration, Automotive Mechanics, Healthcare & Aged Care, Hospitality & Catering, and Professional & Administrative Services. The company also provides an in-house Trade Assessment Facility for skills testing and verification. All services are coordinated through the core recruitment platform connecting global talent (primarily from the Philippines and other regions) with Australian and New Zealand employers.

Differentiator

Problem solved

Functional benefit

Products and services

• Heavy Equipment & Diesel Mechanics Recruitment Recruitment and placement of skilled diesel mechanics, heavy-equipment fitters, and maintenance supervisors for mining, logistics, recycling, and heavy-equipment industries in Australia. Targeted at enterprise employers in mining, logistics, and recycling sectors.
• Construction & Engineering Recruitment Deployment of skilled tradespeople and technical professionals including carpenters, tilers, cabinetmakers, steel fixers, farmworkers, and site supervisors across residential, commercial, and infrastructure projects nationwide. Targeted at construction and engineering firms in Australia.
• Mining & Resources (FIFO Workforce) Recruitment Fly-In Fly-Out workforce solutions deploying skilled cooks, fitters, mechanics, camp attendants, and maintenance personnel across Western Australia mining and resources operations. Targeted at mining and resources sector employers.
• Manufacturing & Industrial Recruitment Supply of qualified technical workers including welders, fabricators, machinists, and production supervisors supporting Australia's manufacturing sector. Targeted at manufacturing and industrial employers.
• Plumbing & Pipefitting Recruitment Placement of licensed plumbers, pipefitters, drainers, and gas fitters for residential, commercial, and industrial projects across Australia. Targeted at plumbing contractors and construction firms.
• HVAC & Refrigeration Recruitment Supply of licensed HVAC and refrigeration technicians for residential, commercial, and industrial installation, maintenance, and repair services. Targeted at HVAC contractors and facilities management firms.
• Automotive Mechanics Recruitment Placement of light-vehicle mechanics, auto electricians, and diagnostic technicians for automotive workshops, dealerships, and transport companies. Targeted at automotive service and transport sector employers.
• Healthcare & Aged Care Recruitment Deployment of qualified registered nurses, enrolled nurses, physiotherapists, occupational therapists, and aged-care workers across hospitals, aged-care facilities, and community health settings. Targeted at healthcare providers and aged-care operators.
• Hospitality & Catering Recruitment Placement of executive chefs, head chefs, sous chefs, and kitchen staff for hotels, resorts, restaurants, and remote site catering operations. Targeted at hospitality operators and remote site catering providers.
• Professional & Administrative Services Recruitment Supply of HR officers, management accountants, office administrators, IT specialists, and customer service staff to strengthen business operations. Targeted at employers seeking professional and administrative talent.

Quantifiable outcome

• 200+ successful deployments in 2025
• +4 more outcomes

Named customers14 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Housing Industry Association (HIA)coreStrategic or Co-development Partner · 12 May 2026Strategic partnership for the HIA WA Philippines Delegation 2026. Peloton WorkReady hosted the delegation in cooperation with HIA, bringing together builders, industry representatives, and workforce specialists from Western Australia. Delegation visited TESDA training facilities, active construction sites, and Peloton's trade assessment facilities. Partnership focuses on building stronger relationships between Australian construction industry and Philippine skilled workforce pipeline.
• Absolute Immigration GroupcoreStrategic or Co-development Partner · 12 May 2026Partnership in the HIA WA Philippines Delegation 2026. Absolute Immigration Group (AI) collaborated with Peloton WorkReady to provide comprehensive migration expertise alongside recruitment services. CEO Jamie Lingham of Absolute Immigration describes working with Peloton team across multiple industries for workforce planning. Partnership combines ethical recruitment with visa and immigration processing expertise.
• TESDA (Technical Education and Skills Development Authority)coreStrategic or Co-development PartnerPhilippines government training authority. Delegation visited TESDA training facilities during HIA WA Philippines Delegation 2026. TESDA provides trade training and assessment for Filipino workers before international deployment. Partnership ensures workers are properly trained and certified before entering Peloton's recruitment pipeline.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Michael Page Australia: Specialist recruiter with Australian operations covering trades, construction, healthcare, and professional hires. Competes for many of the same mid-market and enterprise employer clients as Peloton WorkReady.
• ManpowerGroup Australia: Australian operations of ManpowerGroup covering industrial, trades, professional, and international recruitment. Overlaps with Peloton on the cross-border placement of skilled workers into Australian employers.
• Randstad Australia: Australian arm of Randstad, one of the world's largest staffing firms. Competes for employer clients across trades, mining, healthcare, and admin — the same verticals Peloton serves — but with global scale and broader categories.
• Hays Australia: Global recruitment firm with a deep Australian presence across trades, construction, mining, and healthcare. Competes for the same employer accounts but at much broader scale and with more white-collar exposure.
• Adecco Australia: Local arm of the global Adecco Group providing staffing across industrial, trades, and professional segments. Comparable buyer-of-recruitment services and target employer set, but operates as a portfolio staffing business rather than a specialist.
• Robert Half Australia: Specialist recruitment firm active in Australia across professional, finance, and administrative roles. Comparable on B2B employer-funded placement economics, though focused on white-collar rather than skilled trades.

Direct peers

• WorkPac Group: Australia's largest privately-owned recruitment and workforce-solutions provider, focused on industrial, mining, and trades staffing. Closely comparable to Peloton WorkReady in the placement of skilled blue-collar workers, including Philippines-sourced labour.
• Chandler Macleod: Established Australian recruitment firm placing skilled and semi-skilled workers across industrial, trades, mining, and professional services. Overlaps directly with Peloton's multi-category skilled-trades placement model.
• Programmed: Australian workforce-solutions business (now part of Persol Holdings) with a large skilled-trades, mining-services, and international-recruitment footprint. Comparable to Peloton in trades sourcing and managed workforce deployment.

Others

• Absolute Immigration Group: Australian migration-services firm and Peloton's named strategic partner. Adjacent ecosystem participant — provides the visa-processing layer that Peloton's recruitment pipeline feeds into, rather than a direct head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pelotonworkready
• LinkedInlinkedin.com/company/peloton-workready

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peloton WorkReady