Pen2Paper

What Pen2Paper does

Pen2Paper is a privately held experiential marketing and event management agency headquartered in Jeddah, Saudi Arabia, operating with a team of 16 employees. The company designs and executes brand activations, exhibition booths, and immersive installations for enterprise clients and government entities at high-visibility Saudi events including Riyadh Season, the Jeddah Grand Prix (Formula 1), and the Hajj and Umrah Forum. Named engagements include Saudi National Bank, Nissan, Roshn, Snood Hotels, Nova Water, Mashariq, and the Saudi Ministry of Culture, with the latter involving a nationwide 20-booth activation campaign.

The agency's service portfolio spans four pillars: experiential marketing and event management as core offerings, branding and design as upstream creative work, a technology stack built on third-party immersive platforms, and digital marketing as a downstream extension. The technology layer relies on industry-standard tools, specifically Unity and Unreal Engine for VR content, Looking Glass Factory systems for interactive holograms, custom Progressive Web Applications (notably the ATM-shaped photo booth developed for SNB), AR overlays, 360-degree photo/video tunnels, LED display systems, and VEX-powered interactive robots. None of these technologies are proprietary; the differentiation is in the integration and creative execution rather than in underlying IP.

Commercially, Pen2Paper operates a direct enterprise sales motion through project-based, quote-priced engagements. Pricing is custom per scope and not publicly tiered, with billing on multi-year contracts implied and digital marketing campaign timelines typically running 4-12 weeks. The GTM is event-driven, with sales originating around anchor Saudi event programs. Revenue is not disclosed, and the company is privately held with no reported funding rounds, parent company, or institutional investors. The firm has not published any certifications, patents, or formal partnerships beyond its client engagements, and its "award-winning" positioning is self-declared without specified awarding bodies.

Name

Pen2Paper

Legal name

Pen2Paper

Website

https://pen2paper.me

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pen2Paper is a Jeddah-based, 16-person experiential marketing agency that designs immersive event activations, exhibition booths, and digital marketing campaigns for Saudi enterprise and government clients at flagship events such as Riyadh Season and the Hajj and Umrah Forum.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Graphic Design Services (54143), Commercial Photography (541922)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Experiential marketing services
• Event management
• Brand activation
• Booth design
• Digital marketing services

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Experiential Marketing Services: Project-based professional services for experiential marketing campaigns including booth design, brand activations, and event management. Revenue generated through custom project quotes based on scope, design complexity, and technology integration requirements.
2. Digital Marketing Services: Ongoing digital marketing services including social media management, SEO, web design/development, and PPC advertising. May be retainer-based or project-based engagements.
3. 360-Degree and Immersive Content: Production and deployment of 360-degree video content and immersive experiences for events and brand activations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pen2Paper is an award-winning experiential marketing agency that designs and executes immersive brand activations, exhibitions, and event campaigns for enterprise and government clients across Saudi Arabia. Its core services include booth design and fabrication, event management, branding, and technology-driven experiences such as virtual reality, augmented reality, interactive holograms, magic mirror photo booths, and 360-degree photo tunnels. The agency also offers digital marketing services covering social media management, SEO, web design/development, PPC, and content creation.

Product overview

Pen2Paper is an award-winning experiential marketing agency based in Saudi Arabia offering a comprehensive suite of marketing and event services. The portfolio spans experiential marketing, event management, branding, and digital marketing as core service pillars. Technology-driven offerings include Virtual Reality Experiences (built with Unity and Unreal Engine), Hologram Experiences (using Looking Glass Factory technology), Augmented Reality Solutions, Interactive Robot Events (VEX Robotics-powered), Magic Mirror Photo Booths, and 360-Degree Photo Experiences. Physical event products include Booth Design and fabrication, Display Screens, and Gift Items. Digital marketing services cover Social Media Marketing, SEO, Web Design and Development, PPC Advertising, and Content Creation. The agency serves diverse clients including government entities (Saudi Ministry of Culture, Mashariq), financial institutions (Saudi National Bank), hospitality (Snood Hotels), automotive (Nissan), real estate (Roshn), and consumer brands (Nova Water) across events like Riyadh Season, Hajj and Umrah Forum, and Jeddah Grand Prix.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing Services
• Event Management End-to-end event planning and coordination services covering concept development, logistics, and seamless execution for corporate and public events.
• Branding Services Brand identity formation, branding guidelines development, and creative materials production to ensure consistent and impactful brand experiences.
• Virtual Reality Experiences VR-powered immersive experiences built using Unity and Unreal Engine, featuring interactive virtual environments for exhibitions and events.
• Hologram Experiences Interactive hologram installations using Looking Glass Factory technology, creating engaging visual displays for trade shows and corporate events.
• Augmented Reality Solutions AR-powered brand activations enabling users to overlay digital content onto real-world environments through mobile devices.
• Booth Design Custom exhibition booth design and fabrication including two-story structures with LED screens and immersive elements.
• Magic Mirror Photo Booths Interactive mirror photo booths with augmented reality overlays, custom animations, instant social media sharing, and branded print keepsakes.
• Interactive Robot Events VEX robotics-powered interactive robot activations featuring touchscreens, voice systems, quizzes, and customizable branding for corporate events and tournaments.
• 360-Degree Photo Experience Immersive 360-degree photo tunnel experiences creating viral content for events and brand activations.
• Display Screens High-quality LED and digital display screens for event installations and booth environments.
• Gift Items and Event Giveaways Branded merchandise and promotional giveaways for events and corporate functions.
• Social Media Marketing and Management Content creation and social media management for Instagram and Facebook platforms including engagement strategies and campaign optimization.
• Search Engine Optimization (SEO) Organic search engine marketing services to drive organic traffic and improve search rankings.
• Web Design and Development Custom website design and development from concept to launch, creating fast-loading and user-friendly digital experiences.
• PPC Advertising and Google Campaigns Pay-per-click advertising campaigns with targeted audiences to maximize ROI and visibility.
• Content Creation and Creative Copywriting Brand storytelling through copy, visuals, and video content aligned with target audience engagement.
• Corporate Event Organizer End-to-end corporate event planning and execution services for professional business gatherings.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Pico International: Asia-headquartered exhibitions, events, and brand experience group with active operations across the Middle East including Saudi Arabia — competing for the same large-format booth and pavilion builds at events like Riyadh Season.
• Flash Entertainment: Abu Dhabi-based experiential and entertainment company producing large-scale brand experiences, events, and activations across the GCC — a regional peer with similar end-to-end event capabilities though primarily UAE-focused.

Broad incumbents

• George P. Johnson (GPJ): Large global experience marketing agency with active Middle East operations serving enterprise and government clients across trade shows, brand activations, and immersive experiences — overlapping substantially with Pen2Paper's service set at much greater scale.
• Jack Morton Worldwide: Global brand experience agency with established Middle East presence offering experiential marketing, event design, and brand activations for Fortune 500 clients — directly competitive with Pen2Paper in the Saudi enterprise and event RFP market, but at far larger scale.

Direct peers

• MKTG: Global lifestyle and experiential marketing agency (Dentsu network) operating in the Middle East with a service portfolio spanning brand activations, events, and immersive experiences — directly comparable in offering to Pen2Paper.
• MKG: Independent experiential marketing agency delivering brand experiences, events, and creative campaigns for major brands — comparable in service mix and creative-led positioning to Pen2Paper.
• Sparks: Global experiential marketing agency specializing in brand experiences, events, and trade-show activations with deep integration of AR/VR/digital content — a like-for-like peer in scope and tech-forward delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pen2paper-mena

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pen2Paper