Peninsula Cancer Alliance

What Peninsula Cancer Alliance does

Peninsula Cancer Alliance is one of 21 NHS Cancer Alliances in England, operating as a statutory public sector body that coordinates cancer services across Devon, Cornwall and the Isles of Scilly. It was established to deliver the NHS Long Term Plan's cancer transformation ambitions at a regional level and, from April 2024, has been hosted by University Hospitals Plymouth NHS Trust. Its functional remit spans screening, prevention, early diagnosis, treatment modernisation, personalised care and reduction of health inequalities, bringing together clinical leaders, NHS trusts, primary care, voluntary sector partners and patients to plan and lead local delivery of the national cancer strategy.

The Alliance delivers a portfolio of coordinated healthcare programmes rather than a single unified software product. Core offerings include the Lung Cancer Screening programme (a two-step phone triage and low-dose CT scan pathway for high-risk patients aged 55-74, delivered by InHealth via mobile lung health check vans), the My Sunrise digital platform enabling home-based SACT pre-assessment, the personalised platelet count algorithm (HELP Flag) developed with the University of Exeter and deployed at Royal Devon University Healthcare NHS Foundation Trust to flag raised platelet levels in routine blood tests for GP cancer investigation, the Protect The Skin You Work In outdoor-worker prevention campaign, and Systemic Anti-Cancer Treatment demand and capacity modelling using MSD's Capacity Insights Tool. Underlying technology includes low-dose CT scanning infrastructure, algorithmic blood-test interpretation, and digital triage platforms available via iOS and Android apps.

As an NHS statutory body, Peninsula Cancer Alliance does not generate commercial revenue. Services are publicly funded through NHS budget allocations and delivered free at point of use. Its go-to-market is community-led rather than commercial: it partners with the Voluntary Sector Forum (Cornwall), Voluntary, Community and Social Enterprise (Devon), retailers (Asda, Morrisons, P-Wave), regional NHS trusts, GP practices, and universities to deliver awareness campaigns, screening uptake programmes and clinical innovation across the Peninsula. Customer segments are exclusively NHS-aligned, including NHS trusts, primary care providers, and defined population cohorts (high-risk individuals aged 55-74, outdoor workers, and the general Peninsula population).

Name

Peninsula Cancer Alliance

Legal name

Peninsula Cancer Alliance

Website

https://peninsulacanceralliance.nhs.uk

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

Peninsula Cancer Alliance is an NHS statutory body coordinating cancer screening, prevention, diagnosis and treatment across Devon, Cornwall and the Isles of Scilly, delivering programmes such as lung screening, the My Sunrise digital platform, and the HELP Flag platelet algorithm in partnership with NHS trusts, universities and community organisations.

Ownership category

akta.pro rank

Product category

Public Healthcare Service Coordination (NHS Cancer Services)

NAICS

Individual and Family Services (6241)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLAKAFAB

Medical Oncology

Healthcare & Life Sciences/Specialist Medical Practice/Hematology & Oncology

SECONDARYHLALAFAD

Oncology Remote Symptom Monitoring & Care Navigation

Healthcare & Life Sciences/Telehealth Platforms/Chronic Care & Remote Patient Monitoring (RPM) Platforms

SECONDARYHLACAMAJ

Pathology Reporting, Synoptic Templates & Cancer Registry Interfaces

Healthcare & Life Sciences/Digital Health & Health IT/Laboratory Information Systems (LIS/LIMS) & Pathology Informatics

Keywords

• Cancer screening services
• Early cancer diagnosis
• Systemic anti-cancer therapy
• Personalised cancer care
• Health inequalities programmes

Headquarters

HQ city

Plymouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. NHS Public Funding: As an NHS-affiliated Cancer Alliance, the organisation is funded through the NHS budget to deliver cancer services and transformation programmes across Devon, Cornwall and the Isles of Scilly.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Peninsula Cancer Alliance is a statutory NHS Cancer Alliance coordinating cancer services across Devon, Cornwall and the Isles of Scilly. It plans and leads local delivery of the NHS Long Term Plan cancer strategy by running cancer screening programmes, early-detection pathways, systemic anti-cancer treatment (SACT) modernisation, personalised care initiatives and community outreach campaigns targeting rural and high-risk populations.

Product overview

Peninsula Cancer Alliance is an NHS cancer alliance coordinating cancer services across Devon, Cornwall, and the Isles of Scilly. Rather than a unified software product, it offers multiple coordinated healthcare programmes and initiatives including lung cancer screening, the My Sunrise digital patient support app, blood test analysis algorithms for early cancer detection, skin cancer prevention campaigns, and systemic anti-cancer treatment services. These services work together under the NHS Long Term Plan to reduce variation in outcomes and improve access to high-quality cancer care.

Differentiator

Problem solved

Functional benefit

Brands

• My Sunrise: A digital app developed to support cancer patients and their families throughout their cancer journey, supported by the Peninsula Cancer Alliance.

Products and services

• Lung Cancer Screening Programme A screening programme for individuals aged 55 to 74 at higher risk of lung cancer that offers a two-step pathway combining phone-based risk assessment with low-dose CT scanning to identify signs of cancer at early, more treatable stages.
• HELP Flag (High or Elevated Level of Platelets) Algorithm-based diagnostic tool that interprets routine blood tests to detect raised blood platelet levels as early warning signs of cancer, using age- and gender-adjusted personalised thresholds so GPs can be alerted to investigate possible cancer.
• My Sunrise App
• Systemic Anti-Cancer Treatment (SACT) Demand and Capacity Project
• Cancer Screening Programmes Portfolio of screening programmes covering bowel cancer screening, the Faster Diagnosis Standard and the Non-Specific Symptom Pathway to improve early cancer detection across Devon, Cornwall and the Isles of Scilly.
• Protect The Skin You Work In Campaign

Quantifiable outcome

• 672% increase in visits to prostate cancer symptoms advice page following Sir Chris Hoy's announcement
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• University Hospitals Plymouth NHS TrustcoreStrategic or Co-development Partner · 8 April 2024From April 2024, the Peninsula Cancer Alliance moved from NHS England to be hosted by University Hospitals Plymouth NHS Trust. This structural change brings the Alliance closer to the providers, commissioners and populations it serves across Devon, Cornwall and the Isles of Scilly.
• InHealthcoreStrategic or Co-development PartnerInHealth is the provider delivering the Lung Cancer Screening programme for the Peninsula Cancer Alliance. They contact eligible patients aged 55-74 via letter and operate the lung health check vans.
• Voluntary Sector Forum (Cornwall)coreStrategic or Co-development PartnerPartnership with Voluntary Sector Forum in Cornwall to develop community outreach funds and implement innovative engagement activities for cancer awareness.
• Voluntary, Community and Social Enterprise (Devon)coreStrategic or Co-development PartnerPartnership with VCSE in Devon to develop community outreach funds and implement innovative engagement activities that increase awareness of cancer signs and symptoms.
• University of ExetercoreStrategic or Co-development PartnerUniversity of Exeter scientists developed the personalised platelet count algorithm for early cancer detection. The research was funded by philanthropist David Walton and published in Cancers journal. The Alliance, University and Royal Devon University Healthcare NHS Foundation Trust are conducting evaluation via NIHR Exeter Biomedical Research Centre.
• Royal Devon University Healthcare NHS Foundation TrustcoreStrategic or Co-development PartnerFirst NHS Trust to implement the new personalised platelet count algorithm to routine blood analysis. Conducts approximately 500,000 blood tests with platelet readings annually. Leading the HELP Flag pilot programme.
• NIHR Exeter Biomedical Research CentrecoreStrategic or Co-development PartnerNational Institute for Health and Care Research facility conducting evaluation of the platelet count algorithm implementation to assess impact on earlier diagnosis.
• Peninsular Pathology NetworksupportingStrategic or Co-development PartnerNetwork supporting blood tests across Devon and Cornwall. Pathology Network Director David Gibbs involved in implementing personalised thresholds for cancer detection.
• AsdasupportingGTM or Marketing PartnerNHS partnered with Asda in South West to put crucial cancer awareness messaging on toothpaste and mouthwash bottles. Message encourages people to contact GP or dentist if they notice potential mouth cancer symptoms.
• MorrisonssupportingGTM or Marketing PartnerNHS partnered with Morrisons to put vital cancer awareness messaging on underwear labels urging shoppers to contact GP practice if they spot potential symptoms of breast or testicular cancer. Present in 240 stores including South West outlets.
• P-WavesupportingGTM or Marketing PartnerNHS partnered with P-Wave, a leading urinal products brand, to put 'Blood in your pee? Contact your GP practice' message on urinal mats in thousands of men's toilets across the country including pubs, restaurants, shops, hotels and sports stadiums.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• InHealth: Delivery partner for the Alliance's Lung Cancer Screening programme, operating mobile lung health check vans and patient outreach; adjacent ecosystem participant rather than direct competitor.
• University Hospitals Plymouth NHS Trust: Host NHS Trust for the Peninsula Cancer Alliance since April 2024 and a major acute provider in the region; aligned rather than competitive, but operationally intertwined via shared governance and cancer pathway delivery.

Broad incumbents

• Cancer Research UK: National cancer charity with overlapping priorities in early diagnosis research, screening uptake and public awareness, serving as the broader sector incumbent that informs and supports regional Alliance work.
• Macmillan Cancer Support: National cancer charity focused on personalised care, patient experience and quality of life - functionally overlaps with the Alliance's Cancer Quality of Life Survey and personalised care programmes.
• NHS England: Former parent of the Peninsula Cancer Alliance and the body that commissions the 21 Cancer Alliances; sets national cancer strategy, funding and Faster Diagnosis Standard targets that the Alliance delivers against.

Direct peers

• Wessex Cancer Alliance: Another of the 21 NHS Cancer Alliances in England, operating across a similar regional footprint with the same statutory mandate to deliver the NHS Long Term Plan cancer strategy, run screening programmes, and coordinate providers.
• Lancashire and South Cumbria Cancer Alliance: Fellow NHS Cancer Alliance with an identical statutory remit, working on early diagnosis, faster diagnosis standards, treatment planning and health inequalities reduction.
• Greater Manchester Cancer Alliance: NHS Cancer Alliance delivering the same statutory regional cancer coordination, screening and personalised care agenda as Peninsula, with overlapping programmes in early diagnosis, lung screening and digital pre-assessment.
• West Midlands Cancer Alliance: Another of the 21 NHS Cancer Alliances, executing the same national cancer strategy at regional level with comparable screening, awareness and personalised care portfolios.
• Northern Cancer Alliance: Directly comparable NHS Cancer Alliance delivering cancer pathway transformation, screening uptake campaigns and personalised care across the North East and North Cumbria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peninsula-cancer-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peninsula Cancer Alliance