PENINSULA DERMATOLOGY MEDICAL GROUP, INC

What PENINSULA DERMATOLOGY MEDICAL GROUP, INC does

Peninsula Dermatology Medical Group, Inc. is a private dermatology medical practice headquartered at 1750 El Camino Real in Burlingame, California, operating as the largest dermatology practice in the city with a clinical team of three board-certified dermatologists (Nikolajs Lapins, M.D., Karen Keller, M.D., and Janet Maldonado, M.D.), a physician associate, and a registered nurse supported by a total staff of approximately 12. The practice delivers a full-service dermatology portfolio organized across four pillars — General Dermatology (medical diagnosis and treatment of skin, hair, and nail conditions including acne, eczema, psoriasis, skin cancer, and fungal infections), Cosmetic Dermatology (BOTOX, fillers such as Juvederm and Restylane, chemical peels, Latisse, Kybella, microdermabrasion, and microneedling), Laser Services (IPL Skin Rejuvenation, Lumenis M22 ResurFX nonablative fractional laser, tattoo removal, QS Facial Toning, vascular treatment, and small-area hair removal), and MOHS Surgery for skin cancer removal. Advanced clinical technology is centered on the Lumenis M22 platform with CoolScan technology and Intense Pulsed Light (IPL) photofacial systems, alongside phototherapy and photodynamic therapy units for inflammatory and precancerous conditions.

The business operates on a direct-to-consumer model with in-person appointments at a single Burlingame office, supplemented by an online patient portal for scheduling, bill payment, and patient education. Revenue is generated through three streams: insurance-reimbursed fee-for-service medical dermatology (the largest implied segment based on service breadth), self-pay cosmetic procedures (higher-margin aesthetic services), and retail sales of dermatologist-curated skincare products through online store partnerships with Skin Medica and Skin Better. Patient testimonials indicate multi-decade retention (30+ years for several named patients), suggesting strong care-continuity lock-in. Distribution is single-site and domestic (Burlingame and surrounding California markets), with digital channels limited to SEO-optimized content marketing and a content library covering skincare, dermatology conditions, and treatments.

Operationally, the practice has remained a stable, independently owned private medical group since 1980 with no disclosed parent company, no funding rounds, no M&A activity, and no secondary locations, positioning it as a mature micro-market incumbent rather than a growth-stage entity.

Name

PENINSULA DERMATOLOGY MEDICAL GROUP, INC

Legal name

Peninsula Dermatology Medical Group, Inc.

Website

https://peninsuladermatology.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Peninsula Dermatology Medical Group is a private, single-location dermatology practice in Burlingame, California, founded in 1980 and serving medical, cosmetic, and laser dermatology patients with three board-certified dermatologists, MOHS surgery, and Lumenis M22 laser technology.

Ownership category

akta.pro rank

Product category

Dermatology Medical Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD), Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Dermatology medical services
• Cosmetic dermatology treatments
• MOHS skin cancer surgery
• Laser skin rejuvenation
• Skincare product retail

Headquarters

HQ city

Burlingame

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Medical Dermatology Services: Fee-for-service medical dermatology consultations, treatments, and procedures typically covered by health insurance. Includes general dermatology, skin cancer treatment, MOHS surgery, and medical treatments for skin conditions.
2. Cosmetic Dermatology Procedures: Self-pay cosmetic procedures including BOTOX, fillers, chemical peels, laser treatments, and other aesthetic services. These are typically out-of-pocket expenses not covered by insurance.
3. Skincare Products: Sale of skincare products through online store featuring Skin Medica and Skin Better brands. Products researched and recommended by the practice for various skincare needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Peninsula Dermatology Medical Group is a full-service dermatology practice providing medical and cosmetic skin care. Services include diagnosis and treatment of skin, hair, and nail diseases, MOHS surgery for skin cancer, laser treatments (IPL, ResurFX, tattoo removal), cosmetic procedures (BOTOX, fillers, chemical peels, microneedling), and retail sale of dermatologist-recommended skincare products. Care is delivered by 3 board-certified dermatologists and a physician associate at a single Burlingame, CA location.

Product overview

Peninsula Dermatology Medical Group is a full-service dermatology practice offering comprehensive medical and cosmetic dermatology services. The practice operates as a unified service portfolio centered around four main pillars: General Dermatology (diagnosing and treating skin, hair, and nail conditions), Cosmetic Dermatology (aesthetic procedures including BOTOX, fillers, chemical peels, microneedling), Laser Services (IPL therapy, ResurFX laser, tattoo removal using Lumenis M22 technology), and MOHS Surgery (specialized skin cancer surgery). The practice also provides retail skincare products through Skin Medica and Skin Better. Services are delivered by 3 board-certified dermatologists and a physician associate, with facilities for minor procedures, phototherapy, and various laser treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dermatology Comprehensive diagnosis and treatment of skin, hair, and nail conditions including acne, eczema, psoriasis, actinic keratosis, fungal infections, hair loss, moles, nail disorders, skin cancer, and skin infections, delivered by board-certified dermatologists.
• Cosmetic Dermatology Aesthetic dermatology treatments including BOTOX Cosmetic, chemical peels, facial fillers (Juvederm, Restylane), Latisse for eyelash growth, Kybella for fat reduction, microdermabrasion, and microneedling for patients seeking cosmetic improvements.
• Laser Services Advanced laser treatments including IPL Skin Rejuvenation, ResurFX nonablative laser, tattoo removal, QS Facial Toning, vascular treatment, and hair removal for small areas using the Lumenis M22 system.
• MOHS Surgery Specialized surgical technique for skin cancer removal that preserves healthy tissue while ensuring complete cancer excision with highest cure rates.
• IPL Photofacial Therapy Intense Pulsed Light photofacial system using short bursts of high-energy light to treat sun damage, rosacea redness, broken facial veins, and brown spots on the face, chest, neck, and arms. Non-ablative and non-invasive treatment.
• ResurFX Laser Treatment Lumenis M22 nonablative fractional laser with CoolScan technology for skin tightening, treating uneven skin tone, age spots, acne scars, surgical scars, wrinkles, loose skin, and stretch marks with minimal downtime.
• Dermal Fillers Injectable treatments containing hyaluronic acid or polylactic acid compounds that fill in facial lines and wrinkles, add volume to lips, and recontour the face. Common brands include Juvederm and Restylane.
• Photodynamic Therapy Light-activated treatment for precancerous skin lesions and certain skin conditions using a photosensitizing agent activated by specific light wavelengths.
• Phototherapy Controlled ultraviolet light therapy for skin conditions such as psoriasis, eczema, and vitiligo to reduce inflammation and promote skin healing.
• Dermatologist-Curated Skincare Products Skincare products from Skin Medica and Skin Better product lines, researched and recommended by the practice's dermatologists for various skin care needs, sold through an online store.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Skin MedicaminorOthersOnline store partnership offering Skin Medica skincare products. Products are researched and recommended by the practice for various skin care needs.
• Skin BetterminorOthersOnline store partnership offering Skin Better skincare products. The practice provides these products as part of their skincare offerings.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Others

• Skin Medica: Medical-grade skincare brand (Allergan Aesthetics) resold through dermatology practices — directly tied to the practice's online retail partnership and thus an adjacent ecosystem peer.
• MDSolarSciences: Medical-grade / dermocosmetic skincare brand sold through dermatology practices — adjacent enabling player relevant via the practice's retail skincare partnerships with Skin Medica and Skin Better.
• Lumenis: Manufacturer of the M22 ResurFX and IPL platforms used by the practice — adjacent enabling / technology supplier whose product roadmap directly shapes the practice's laser service capabilities.

Broad incumbents

• Kaiser Permanente Dermatology: Large integrated payer-provider with dermatology services across Northern California — competes for the same insured medical dermatology patients in the Burlingame / Peninsula market.
• Advanced Dermatology and Cosmetic Surgery: One of the largest U.S. dermatology platforms, offering medical, surgical, cosmetic and aesthetic services nationwide — comparable as a broad incumbent serving overlapping patient needs with significantly greater scale.
• Palo Alto Medical Foundation (Sutter Health): Integrated Bay Area health system with a dermatology department serving the same Peninsula patient population; comparable as a broader incumbent offering physician-led outpatient specialty care including dermatology.

Direct peers

• Skin & Beauty Center (SBC Dermatology): California-based multi-location dermatology and cosmetic practice providing general dermatology, MOHS, fillers, BOTOX, and laser services — directly comparable in service portfolio and California patient base.
• Berman Skin Institute: Bay Area / Northern California dermatology practice offering medical dermatology, MOHS surgery, cosmetic procedures, and laser services with a comparable multi-physician model targeting the same Peninsula / South Bay demographic.
• California Skin Institute: Large California-based dermatology group offering the same medical, surgical (including MOHS), cosmetic, and laser service mix across multiple Bay Area and statewide locations — directly comparable multi-physician practice with similar service breadth and patient base.

Regional players

• LaserAway: California-focused aesthetic chain specializing in laser hair removal, IPL, body contouring, and injectables — comparable overlap on the cosmetic / laser service line, though LaserAway does not offer medical dermatology or MOHS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peninsula-dermatology-medical-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PENINSULA DERMATOLOGY MEDICAL GROUP, INC