University of Pennsylvania - Track & Field

What University of Pennsylvania - Track & Field does

University of Pennsylvania Track & Field is an NCAA Division I collegiate program and one of 33 varsity sports operated by Penn Athletics, the athletics department of the University of Pennsylvania (an Ivy League institution founded in 1740 and ranked #9 by US News and #4 by the Wall Street Journal). The team is based in Philadelphia at Franklin Field, the nation's oldest operating stadium (52,953 capacity), which also hosts the world-famous Penn Relays. The program serves prospective and current student-athletes through a hybrid value proposition that combines elite academics (6:1 student-faculty ratio, top-ranked business and nursing programs) with Division I athletic competition.

Penn Athletics' underlying infrastructure spans competitive venues (Franklin Field, The Palestra), performance and fitness facilities (Pottruck Health and Fitness Center and Fox Fitness Center, with 780,000+ annual visitors), and student-athlete support systems including the Pottruck Center for Student-Athlete Success, the Women's Health Initiative (with Penn Medicine), the T House powered by Quaker Fuel nutrition program, and the Penn Athletics Wharton Leadership Academy. Digital and partnership infrastructure includes the Penn Sports Network (YouTube), Penn-I-L Exchange (NIL marketplace powered by INFLCR), SeatGeek ticket distribution, and JMI Sports-managed corporate sponsorships.

The business model operates as a non-profit educational unit funded through university allocations, donor contributions via the Penn Champions Club, corporate sponsorships (Coca-Cola, IBX, IBEW Local 98, PECO, Marriott, Penn Medicine), ticket sales through SeatGeek for Football/Basketball/Wrestling/Lacrosse/Penn Relays, and emerging NIL-related transaction activity. Customer segments include prospective student-athletes (recruiting), current Penn student-athletes (development and NIL enablement), corporate sponsors (brand visibility in the 4th largest US media market), and the Philadelphia community (youth programs, mentoring, and nonprofit partnerships). The 290,000+ alumni network, ranked 2nd wealthiest in the US, underwrites long-term donor economics.

Name

University of Pennsylvania - Track & Field

Legal name

University of Pennsylvania Athletics

Website

https://pennathletics.com

Company type

Private

Founded year

1740

Operating status

Operating

Headcount range

11–50 employees

Short description

University of Pennsylvania Track & Field is an NCAA Division I Ivy League program within Penn Athletics, serving student-athletes in Philadelphia with elite academics, historic Franklin Field venue, NIL marketplace, and corporate sponsorship ecosystem managed by JMI Sports.

Ownership category

akta.pro rank

Product category

Collegiate Athletics Programs

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKACAB

College/University Athletic Departments & Varsity Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAA

Collegiate Athletic Conferences & Associations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAEAJ

Collegiate & School Athletic Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Collegiate athletics
• NCAA Division I
• Ivy League sports
• Track and field program
• Student-athlete development

Headquarters

HQ city

Philadelphia, Pennslyvania

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Athletics Department Operations: Penn Athletics operates as part of the University of Pennsylvania's Division of Recreation and Intercollegiate Athletics (DRIA). Revenue comes from university funding, donor contributions through Penn Champions Club, and corporate sponsorships.
2. Corporate Sponsorships: JMI Sports/Penn Sports Properties manages corporate sponsorship programs including in-stadium signage, on-site activations, digital and social integration, multimedia marketing across Franklin Field, The Palestra, and Penn Campus Recreation.
3. NIL Marketplace: Penn-I-L Exchange platform enables student-athletes to profit from Name, Image, and Likeness through endorsements, appearances, camps/clinics, lessons, social media posts, and autograph signings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

University of Pennsylvania - Track & Field is the men's and women's Track & Field program within Penn Athletics, an NCAA Division I collegiate athletics department competing in the Ivy League. The program provides competitive collegiate Track & Field, comprehensive student-athlete support services (Pottruck Center, T House nutrition, Women's Health Initiative, Wharton Leadership Academy), ticketed events including the world-famous Penn Relays, and NIL opportunities through the Penn-I-L Exchange marketplace.

Product overview

University of Pennsylvania Athletics operates as an NCAA Division I collegiate athletics program within the Ivy League, offering 33 varsity sports including Track & Field. The athletics department provides competitive sports programs, facilities (Franklin Field, The Palestra, Pottruck Fitness Center, Fox Fitness Center), ticket sales through SeatGeek, media streaming via ESPN+ and Penn Sports Network on YouTube, and student-athlete support services including NIL (Name, Image, Likeness) opportunities through the Penn-I-L Exchange marketplace. The program does not offer commercial technology products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• NCAA Division I Track & Field Program

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• JMI Sports (Penn Sports Properties)coreGTM or Marketing PartnerJMI Sports manages all corporate sponsorship and multimedia marketing for Penn Athletics. Partnership team includes Jasmine Brown (Director), Chris Daley (Manager), Sean Durant (Sr. Account Executive). Handles in-stadium signage, digital/social integration, and branded activations at Franklin Field and The Palestra.
• Coca-ColaminorGTM or Marketing PartnerOfficial beverage sponsor of Penn Athletics providing refreshments at events and facilities.
• Penn MedicinecoreStrategic or Co-development PartnerPenn Medicine is the official health system partner providing medical services, physician-directed testing, and health initiatives including the Women's Health Initiative launched with donors Jane and David Ott.
• IBX (Independence Blue Cross)minorGTM or Marketing PartnerHealth insurance partner supporting athlete wellness programs.
• IBEW Local 98minorGTM or Marketing PartnerElectrical workers union partner supporting community events.
• PECOminorGTM or Marketing PartnerUtility company partner supporting energy needs at facilities.
• Marriott (Sheraton Philadelphia University City)minorGTM or Marketing PartnerOfficial hotel partner for Penn Athletics events and visiting teams.
• SeatGeekcoreGTM or Marketing PartnerOfficial ticket marketplace for Penn Athletics enabling ticket sales and secondary market for Football, Basketball, Wrestling, Lacrosse, and Penn Relays events.
• INFLCR (Penn-I-L Exchange)coreTechnology or IntegrationPlatform enabling NIL activities for student-athletes including endorsements, appearances, camps, lessons, social media posts, and autograph signings. Manages compliance and transaction processing.
• Classroom ChampionscoreStrategic or Co-development Partner501(c)(3) nonprofit that connects Penn student-athletes with classrooms in high-need schools through virtual mentorship. The College Champions program works with 24-25 teachers and 500-630 students annually teaching goal setting, perseverance, and community involvement.
• Uplifting AthletesminorStrategic or Co-development PartnerNonprofit using football as vehicle for raising awareness and funds for rare disease research. Penn Chapter serves rare disease community in honor of Dr. David Fajgenbaum and Kaleb Germinaro.
• Beat the Streets PhiladelphiaminorStrategic or Co-development PartnerNonprofit providing wrestling opportunities and mentoring to under-resourced youth in Philadelphia. Penn wrestling team heavily involved in program.
• Girls on the RunminorStrategic or Co-development PartnerProgram empowering young girls to recognize their potential through weekly meetings and 5k runs. Penn Field Hockey team involved as volunteer mentors.
• Vs. CancerminorStrategic or Co-development PartnerNonprofit dedicated to saving lives of children with cancer through fundraising. Penn baseball team participates annually.
• PhilabundanceminorStrategic or Co-development PartnerLocal food bank serving 9 counties. Penn Student Athlete Advisory Committee hosts dodgeball tournament raising canned food donations (nearly 400 items collected).

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Yale University Athletics: Yale fields NCAA Division I men's and women's track and field as part of a comprehensive Ivy League athletics program. It is a direct peer in the academic admissions market, student-athlete experience, and collegiate competition.
• Dartmouth College Athletics: Dartmouth's varsity program includes NCAA Division I men's and women's track and field within the Ivy League. Its institution-based funding model and recruitment of student-athletes who pair athletics with selective academics are closely comparable.
• Harvard University Athletics: Harvard operates a broad NCAA Division I athletics department that includes men's and women's track and field. It competes with Penn for academically accomplished athletes and offers a similar Ivy League academic-athletic proposition.
• Duke University Athletics: Duke operates a comprehensive NCAA Division I program that includes men's and women's track and field. It is comparable to Penn as a selective private research university recruiting student-athletes and competing through a nationally recognized athletics brand.
• Columbia University Athletics: Columbia fields NCAA Division I varsity programs, including men's and women's track and field, within an Ivy League private research university. Its academic profile, Northeast recruiting market, and collegiate sports model closely match Penn's.
• Stanford University Athletics: Stanford sponsors a prominent NCAA Division I men's and women's track and field program within a highly ranked private research university. It is comparable to Penn's integration of academic prestige, elite athletics, extensive facilities, and student-athlete development.
• Brown University Athletics: Brown operates NCAA Division I men's and women's track and field as part of its Ivy League athletics department. The program competes in the same academic and athletic ecosystem and targets a similar student-athlete population.
• Princeton University Athletics: Princeton is an Ivy League institution with NCAA Division I men's and women's track and field programs. It is directly comparable in combining selective academics, elite collegiate athletics, and recruitment of high-achieving student-athletes.
• Cornell University Athletics: Cornell's Big Red program includes NCAA Division I men's and women's track and field under an Ivy League university setting. Its recruiting base, institutional model, and varsity sports structure are closely comparable to Penn's.

Regional players

• Temple University Athletics: Temple is a Philadelphia-based NCAA Division I program with men's and women's track and field. It is relevant for local audience, venue, sponsor, and recruiting overlap, although it is not an Ivy League peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PennTrack
• YouTubeyoutube.com/user/PennSportsNetwork
• Facebookfacebook.com/PennTrackAndField
• LinkedInlinkedin.com/company/university-of-pennsylvania-track-field
• Instagraminstagram.com/PennTrack

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Pennsylvania - Track & Field