Classroom Champions
- Company typePrivate
- Founded2009
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Classroom Champions firmographics
Firmographics- Name
- Classroom Champions
- Legal name
- Classroom Champions
- Website
- http://www.classroomchampions.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Classroom Champions industry classification
Industry- Product category
- K-8 Social-Emotional Learning Curriculum
- NAICS
- Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- School-Based SEL Curriculum & Instructional Programs (EDAKAMAA)
- akta.pro secondary industries
- Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL), Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ)
Keywords
Where Classroom Champions is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Classroom Champions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Program Fees (Schools and Districts): Classroom Champions generates revenue through program fees charged to K-8 schools and districts for access to the Champion Mindset Curriculum and MentorshipLIVE programs. Pricing is tiered by grade bands (K-2, 3-5, 6-8) and includes school-wide or district-wide deployment options.
- Donations and Charitable Contributions: Individual and corporate donations support program delivery, with matching opportunities (e.g., Rogers Charity Classic matching up to 50%). Donations go directly to supporting students and classrooms.
- Sponsorships: Corporate sponsorships and partnership programs with organizations supporting educational programming, including sponsors mentioned in the supporter section.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 30-day trial with access to Goal Setting unit |
| Subscription | Annual | Champion Mindset Curriculum (school-wide) |
| Subscription | Annual | MentorshipLIVE Program (one grade per school) |
| Subscription | Annual | School or District Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Classroom Champions product offering
Product offeringCore offering
Classroom Champions provides K-8 social and emotional learning (SEL) curriculum through its Champion Mindset Curriculum, an 8-unit grade-banded program aligned to CASEL competencies, featuring video content from Olympic, Paralympic, NCAA, and professional athlete mentors. The offering is delivered via a web-based teacher dashboard with SSO, complemented by the MentorshipLIVE program that pairs classrooms with a dedicated athlete mentor for an entire school year including live video chats and exclusive community access.
Product overview
Classroom Champions offers a unified K-8 social and emotional learning platform centered on the Champion Mindset Curriculum — an 8-unit, grade-banded SEL program with video content from Olympic and Paralympic athletes. The flagship MentorshipLIVE program upgrades the curriculum with a dedicated year-long athlete mentor, live video chats, and exclusive community access. A free 30-day trial allows educators to pilot the Goal Setting unit before purchasing. The product portfolio also includes a teacher dashboard with Single Sign-On support for Google and Microsoft, and a private educator community.
Differentiator
Problem solved
Functional benefit
Brands
- Champion Mindset Curriculum: An 8-unit curriculum featuring Olympic and Paralympic athlete mentors teaching foundational life skills for K-8 students.
- Mentorship LIVE
Products and services
- Champion Mindset Curriculum
Quantifiable outcome
- 100% of teachers reported improved student resilience
- +7 more outcomes
Companies that use Classroom Champions
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Classroom Champions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Classroom Champions partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Canada BasketballcorePartnership to inspire Canadian students through the power of mentorship. Joint programming leveraging basketball athletes as mentors in the Classroom Champions program.
- Kid PowerminorPartnership launching to expand reach of social-emotional learning programming to more students through combined resources and mission alignment.
- Monroe County School DistrictscorePartnership to bring programming to over 8,000 students across Monroe County school districts. Largest single-district implementation referenced.
- NBC OlympicscoreMedia partner for Olympic athlete stories and content. Featured in Heart of a Champion collaboration with ClassDojo and NBC Olympics.
- Siksika NationminorPartnership bringing Champion Mindset programming to Siksika Nation students. Field trip experiences with Olympic Oval tours.
- Ask Listen Learnminor20-year partnership helping kids say NO to underage drinking. Co-marketing of educational resources.
- Buffalo BillsminorNFL team partner referenced in supporter section. Possible athlete mentor or community engagement partnership.
- NHLminorNational Hockey League partner referenced in supporter logos. Possible athlete mentor or league-level partnership.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Classroom Champions competitors and assessment
Company assessmentDirect peers
- Rethink Ed: Rethink Ed provides SEL, mental health, and special education solutions to K-12 districts. It directly competes with Classroom Champions for SEL curriculum budget at the district level and shares a similar subscription-based GTM motion focused on implementation support.
- Move This World: Move This World delivers video-based SEL curriculum to K-12 schools with a focus on engaging multimedia content and educator-friendly implementation. It competes head-to-head with Classroom Champions in the SEL curriculum category, with a similar product format and school-purchase GTM motion.
- Aperture Education: Aperture Education provides the DESSA suite of SEL assessments and intervention tools for K-12 schools. It competes in the SEL buying cycle alongside curriculum providers like Classroom Champions, often as a complement but increasingly as a substitute when districts consolidate SEL vendors.
- Panorama Education: Panorama Education is a leading K-12 SEL and student-success platform offering surveys, data analytics, and intervention tools. It frequently sits in the same district procurement conversations as Classroom Champions and competes for SEL budget allocation, though Panorama leans more toward measurement than curriculum delivery.
Emerging players
- Base Education: Base Education delivers SEL and character-education curriculum to K-12 schools with a focus on self-paced digital modules. It overlaps with Classroom Champions on CASEL-aligned content delivery to school districts and is a comparable smaller-scale alternative in district procurement decisions.
- Nearpod: Nearpod is a K-12 instructional platform offering interactive lessons, videos, and SEL content modules that teachers integrate into classroom instruction. It competes with Classroom Champions for teacher time and SEL budget and shares the digital-delivery + subscription model, though Nearpod spans many subjects beyond SEL.
- Peekapak: Peekapak offers an SEL curriculum platform for elementary classrooms with interactive lessons and teacher resources. It overlaps with Classroom Champions on K-8 SEL content and digital delivery but at a smaller scale and with a different content format (no live athlete mentorship component).
Others
- ClassDojo: ClassDojo is a widely adopted K-8 classroom communication and SEL platform with a free teacher base reaching millions of classrooms. It is comparable as a K-8 SEL ecosystem in which Classroom Champions participates (NBC Olympics Heart of a Champion collaboration) and represents both a potential channel and an adjacent competitor for school SEL budget.
Broad incumbents
- EVERFI: EVERFI delivers digital K-12 social-emotional, financial literacy, and health curriculum to schools, often sponsored by corporations. It overlaps with Classroom Champions on SEL content delivery to K-8 classrooms and uses a similar district/school subscription model, but at much larger scale and with a broader subject portfolio.
- Committee for Children (Second Step): Committee for Children is the dominant school-based SEL curriculum provider with its Second Step program serving K-8 classrooms nationwide. It is the most direct comparable on product (CASEL-aligned SEL curriculum) and target customer (K-8 schools and districts) but operates at significantly greater scale and as a non-profit.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Classroom Champions social profiles
Digital presenceClassroom Champions compliance and trust
Trust signalCompliance1 record
Classroom Champions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Classroom Champions leadership team
Management profileNumber of profiles
Profiles21 records
Classroom Champions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Classroom Champions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Classroom Champions
What does Classroom Champions do?
Classroom Champions provides K-8 social and emotional learning (SEL) curriculum through its Champion Mindset Curriculum, an 8-unit grade-banded program aligned to CASEL competencies, featuring video content from Olympic, Paralympic, NCAA, and professional athlete mentors. The offering is delivered via a web-based teacher dashboard with SSO, complemented by the MentorshipLIVE program that pairs classrooms with a dedicated athlete mentor for an entire school year including live video chats and exclusive community access.
Is Classroom Champions a public or private company?
Classroom Champions is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Classroom Champions founded?
Classroom Champions was founded in 2009. It employs 11 to 50 people.
Where is Classroom Champions based?
Classroom Champions is headquartered in Calgary, Canada, in the North America region.
How does Classroom Champions make money?
Three revenue lines are on record. Program Fees (Schools and Districts) is the primary driver. The others are donations and Charitable Contributions and sponsorships.
Who are Classroom Champions's main competitors?
Direct peers on record are Rethink Ed, Move This World, Aperture Education and Panorama Education. Emerging players are Base Education, Nearpod and Peekapak. ClassDojo is listed as an others. Broad incumbents are EVERFI and Committee for Children (Second Step).
Does Classroom Champions have an API?
No public API is recorded for Classroom Champions.
What industry is Classroom Champions in?
Classroom Champions's product category is K-8 Social-Emotional Learning Curriculum. Its primary akta.pro industry code is EDAKAMAA, School-Based SEL Curriculum & Instructional Programs, with a secondary code of EDAKAMAL, Staff Training, Coaching & Professional Development (SEL/Mental Health). Its NAICS code is 611 and its SIC code is 8200.